Rentals.ca
Rentals.ca is Canada's largest rental marketplace, connecting millions of renters with landlords and property managers across 575 cities via web and mobile platforms. It monetizes through paid landlord advertising tiers, renter credit reports, and publishes the monthly National Rent Report with Urbanation.
- Company typePrivate
- Founded-
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Rentals.ca does
Rentals.ca is Canada's largest rental property marketplace, connecting renters searching for apartments, condos, houses, and townhomes with landlords and property managers across 575 Canadian cities. The platform operates as a self-serve product on the web and through native iOS and Android applications, with bilingual (English/French) support and offices in Toronto and Montreal. A founder-led, privately held Canadian corporation (Rentals.ca Network, Inc.), the company reports 5+ million annual users, 62,000+ active listings, and a listing placed roughly every 22 seconds.
The core product is a freemium listings marketplace. Landlords can post up to three listings free of charge and upgrade to Promoted ($35 per listing, 15-day duration) or Featured ($199 per listing) paid tiers for enhanced visibility. Renters can purchase credit reports directly through the platform ($20 per report, with multi-pack discounts) via integrations with Certn, Persona, RentSync, BuildingStack, and Equifax. Beyond the marketplace, Rentals.ca publishes a monthly National Rent Report in partnership with Urbanation, runs a Verified Listings identity-verification program, and operates an editorial blog and city-level market-trends portal. The company also extends into commercial real estate through a partnership with Spacelist.ca.
Rentals.ca monetizes primarily through landlord subscription and pay-per-listing fees, supplemented by transactional credit-report sales to renters. Distribution is driven by SEO-optimized city and bedroom landing pages, content marketing through the Rent Report and blog, organic social media, and brand partnerships with sports organizations including Canada Basketball and the Ottawa Senators, as well as a "Leasing Life Coach" ambassadorship with Jack Armstrong.
Rentals.ca firmographics
Firmographics- Name
- Rentals.ca
- Legal name
- Rentals.ca Network, Inc.
- Website
- https://rentals.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rentals.ca is Canada's largest rental marketplace, connecting millions of renters with landlords and property managers across 575 cities via web and mobile platforms. It monetizes through paid landlord advertising tiers, renter credit reports, and publishes the monthly National Rent Report with Urbanation.
- Ownership category
- akta.pro rank
Rentals.ca industry classification
Industry- Product category
- Rental Property Marketplace
- NAICS
- Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Rental Brokerage & Tenant Placement (BPAJAAAF)
- akta.pro secondary industries
- Owner Services, Reporting & Portfolio Administration (THAMAKAI), Channel Managers & Listing Syndication Networks (Distribution to Marketplaces) (THAMALAD)
Keywords
Where Rentals.ca is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Rentals.ca business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Landlord Subscription Tiers: Landlords pay for tiered subscription plans (Promoted at $35 and Featured at $199) to gain enhanced visibility and listing placement. The free tier allows up to 3 listings. Revenue is recurring per-listing or subscription, with upsell opportunities from free to paid tiers.
- Credit Report Sales to Renters: Renters can purchase credit reports directly through the platform at $20 per single report or at discounted multi-pack rates. This is a transactional, per-use revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Tier — Up to 3 listings |
| Subscription | Pay-as-you-go | Promoted Listings — $35 per listing, 15-day duration |
| Subscription | Pay-as-you-go | Featured Listings — $199 per listing |
| Unit Pricing | Pay-as-you-go | Credit Reports for Renters — $20 per report, multi-pack discounts available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Rentals.ca product offering
Product offeringCore offering
Rentals.ca operates Canada's leading online rental marketplace, aggregating 62,000+ active rental property listings across 575 cities where landlords post apartments, condos, and houses and renters search and apply. Revenue is generated through tiered landlord visibility subscriptions (Promoted at $35, Featured at $199) and per-transaction credit report sales to renters at $20 each, with credit checks provided via integrated partners including Certn, Persona, RentSync, BuildingStack, and Equifax.
Product overview
Rentals.ca operates as a unified rental marketplace platform with multiple integrated modules. The core product is the Rentals.ca Marketplace connecting renters with landlords across Canada, supplemented by add-on services including Credit Reports for tenant screening, Landlord Advertising Plans (Promoted/Featured listings) for enhanced property visibility, the National Rent Report for market intelligence, City Market Trends for localized data, the Blog for editorial content, and Mobile Apps for on-the-go access. The Verified Listings sub-brand provides identity verification for landlords. A related commercial properties offering is available through the Spacelist.ca sub-brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Rentals.ca Marketplace Canada's leading rental marketplace platform connecting renters with landlords, offering searchable listings of apartments, condos, and houses for rent across Canada with verified badges and detailed property information.
- Landlord Advertising Plans (Promoted and Featured Listings) Paid listing upgrade options for landlords. Promoted listings at $35 per 15-day period offer up to 5x more views and 3x more leads; Featured listings at $199 offer top placement and up to 10x more views and 5x more leads. A free tier allows up to 3 listings at no charge.
- Credit Reports Tenant screening service enabling renters to purchase secure credit reports at $20 per report or via multi-pack discounts, with providers including Certn, Persona, RentSync, BuildingStack, and Equifax integrated for soft credit checks with no impact on the applicant's credit score.
- National Rent Report Monthly rental market analysis report providing average asking rents, market trends, and data across Canadian provinces and municipalities, produced in partnership with Urbanation using aggregated platform listing data.
- City Market Trends Rental market data portal providing average rent prices and statistics for cities across Canada, enabling data-driven decisions for renters and landlords.
- Mobile Apps (iOS/Android) Native mobile applications for apartment hunting available on iOS App Store and Google Play Store, enabling renters to search and manage listings on mobile devices.
- Spacelist.ca (Commercial Properties) Commercial properties listing platform integrated into Rentals.ca, providing access to commercial real estate listings across Canada.
Quantifiable outcome
- 5+ million users and 62,000+ active listings across 575 Canadian cities
Companies that use Rentals.ca
Customer profileSegments2 records
Ideal customer profiles2 records
Rentals.ca technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Rentals.ca partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Canada BasketballminorRentals.ca has a partnership with Canada Basketball, likely focused on community engagement and brand visibility through basketball-related marketing and events.
- Raising the RoofminorPartnership with Raising the Roof, a Canadian charity focused on preventing and ending homelessness, indicating a social impact and community-oriented partnership.
- Moving 2 CanadaminorMoving 2 Canada is a partner that provides content and resources for people relocating to Canada, with cross-promotional links and content sharing on Rentals.ca.
- Ottawa SenatorsminorPartnership with the Ottawa Senators NHL team, likely involving promotional and marketing activities to increase brand visibility among hockey fans and the Ottawa community.
- UrbanationcoreResearch partnership for the production of the monthly National Rent Report. Urbanation provides real estate market analysis expertise and data validation, while Rentals.ca contributes its listing data and platform audience.
- CertncoreCertn is a credit report provider integrated into the Rentals.ca platform, enabling renters to access credit reports directly through the website to support their rental applications.
- PersonacorePersona provides credit report and identity verification services integrated into the Rentals.ca platform, allowing renters to purchase and share credit reports with landlords.
- RentSynccoreRentSync serves as both a credit report provider and a listing platform partner, integrated into Rentals.ca to offer credit report services and potentially contribute listings.
- BuildingStackcoreBuildingStack provides credit report services integrated into the Rentals.ca platform, enabling renters to obtain credit reports to accompany their rental applications.
- EquifaxcoreEquifax is a major credit bureau integrated into the Rentals.ca platform as a credit report provider, lending its established credit data infrastructure to the platform's renter services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rentals.ca competitors and assessment
Company assessmentDirect peers
- Zumper: Zumper operates a major North American rental listing marketplace with subscription tiers for landlords and a renter-facing search experience, closely matching Rentals.ca's core marketplace and monetization model.
- liv.rent: liv.rent is a Canadian rental platform serving landlords and renters with credit checks and listing tools, directly competing with Rentals.ca in the same Canadian market with overlapping product features.
- PadMapper: PadMapper aggregates rental listings from multiple sources into a map-based renter search experience, competing with Rentals.ca's aggregator marketplace model across major Canadian cities.
Broad incumbents
- Kijiji: Kijiji is Canada's dominant general classifieds platform with a large rentals category, serving as a broad incumbent alternative to Rentals.ca for landlords seeking renter attention.
- Zillow: Zillow operates a broad U.S. real estate marketplace that includes rental listings as part of a larger portfolio, comparable in scale ambition and category breadth to Rentals.ca's marketplace approach.
- Apartments.com: Apartments.com is a large North American apartment search platform offering renter-facing listings and landlord subscription packages, overlapping with Rentals.ca's marketplace and advertising model.
Emerging players
- RentSync: RentSync is a Canadian property management and listing distribution platform that both feeds listings to and competes with Rentals.ca, making it a strategic partner-adjacent competitor in supply aggregation.
- Hotpads: Hotpads is a U.S.-focused rental map search platform offering landlord tools and renter discovery, comparable in aggregation approach but smaller and more geographically constrained than Rentals.ca.
Others
- Facebook Marketplace: Meta's Marketplace hosts a substantial free rental listings category and serves as an indirect substitute for Rentals.ca's renter acquisition funnel, particularly for casual landlords.
- Zillow Rentals: Zillow Rentals is the dedicated rental vertical of Zillow offering landlord advertising and tenant screening, providing an adjacent service bundle that overlaps with Rentals.ca's subscription and credit-report offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rentals.ca social profiles
Digital presenceRentals.ca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rentals.ca leadership team
Management profileNumber of profiles
Profiles1 record
Rentals.ca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rentals.ca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rentals.ca
What does Rentals.ca do?
Rentals.ca operates Canada's leading online rental marketplace, aggregating 62,000+ active rental property listings across 575 cities where landlords post apartments, condos, and houses and renters search and apply. Revenue is generated through tiered landlord visibility subscriptions (Promoted at $35, Featured at $199) and per-transaction credit report sales to renters at $20 each, with credit checks provided via integrated partners including Certn, Persona, RentSync, BuildingStack, and Equifax.
Is Rentals.ca a public or private company?
Rentals.ca is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rentals.ca founded?
Rentals.ca was founded in -1. It employs 11 to 50 people.
Where is Rentals.ca based?
Rentals.ca is headquartered in Toronto, Canada, in the North America region.
How does Rentals.ca make money?
Two revenue lines are on record. Landlord Subscription Tiers are the primary driver. The others are credit Report Sales to Renters.
Who are Rentals.ca's main competitors?
Direct peers on record are Zumper, liv.rent and PadMapper. Broad incumbents are Kijiji, Zillow and Apartments.com. Emerging players are RentSync and Hotpads. Others are Facebook Marketplace and Zillow Rentals.
Does Rentals.ca have an API?
No public API is recorded for Rentals.ca.
What industry is Rentals.ca in?
Rentals.ca's product category is Rental Property Marketplace. Its primary akta.pro industry code is BPAJAAAF, Residential Rental Brokerage & Tenant Placement, with a secondary code of THAMAKAI, Owner Services, Reporting & Portfolio Administration. Its NAICS code is 532 and its SIC code is 6531.