microSYST

What microSYST does

microSYST Systemelectronic GmbH is a privately held, family-owned German Mittelstand manufacturer specializing in LED-based display systems and pick-by-light commissioning systems. Founded in 1986 and headquartered in Windischeschenbach, Oberpfalz, the company develops, produces, and sells its entire product portfolio in-house at a single facility. Its two product families are (1) Anzeigesysteme (display systems) — including the miline row-oriented LED display series (indoor and outdoor variants with character heights from 5 mm to 250 mm, readable from 2 m to over 100 m), migra graphic-capable LED large displays, migra TFT industrial monitors, migan numeric LED displays, mipan and mitex built-in modules, and miface Profibus/Profinet interface converters — and (2) Kommissioniersysteme (picking systems) — the mipick family of pick-by-light, barcode-scan, and light-position-ordering solutions. All products are built from standardized components with customer-specific configuration and are controlled via a web-browser interface or proprietary MKS configuration software, with REST-API data readout and fieldbus integration (Profibus-DP, Profinet, Ethernet TCP/IP). The company targets industrial manufacturers, logistics operators, public infrastructure providers, and specialized end users such as hospitals and municipalities.

microSYST sells exclusively through direct sales (Vertrieb), supplemented by trade-fair presence (LogiMAT, all about automation in Wels) and content marketing via its website, social channels, and user reports. Pricing is quote-based with custom configuration per customer; revenue is generated through one-time equipment sales, a service/support offering, and a documented 10-year spare parts commitment. Customers are predominantly European (Germany and Austria) and span enterprise manufacturers (Deutsche Bahn, dm, IKEA, dpd, MAN, Coroplast, Eisenmann, Grammer, Rehau, Haba, tesa, KSB, Sparkasse, NSG Group, SchwörerHaus), public-sector buyers (Vorarlberger Landesregierung, Bayerisches Zentrum für besondere Einsatzlagen), and specialized end users (Klinikum Mittelbaden, WIEGEL GmbH). The company is ISO 9001:2015 certified, operates with flat hierarchies, and currently trains 7 apprentices among a 51–100-person workforce.

Name

microSYST

Legal name

microSYST Systemelectronic GmbH

Website

https://microsyst.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

microSYST Systemelectronic GmbH is a family-owned German Mittelstand manufacturer that develops, produces, and sells customizable LED display systems and pick-by-light commissioning solutions for industrial, logistics, infrastructure, and public-sector customers across Germany and Austria.

Ownership category

akta.pro rank

Headquarters

HQ city

Windischeschenbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. LED display systems (sale): microSYST develops and produces custom LED display systems sold to industrial, logistics, infrastructure, and public sector customers. Products include row-oriented LED displays (miline), graphic LED large displays (migra), TFT industrial monitors (migra TFT), numeric LED displays (migan), and built-in displays (mipan, mitex). Each system is customized to customer specifications using standardized components.
2. Pick-by-light commissioning systems (sale): Sale of pick-by-light order picking systems (mipick product line) including Pick-by-Light, SCAN (barcode scanner-based), and LPOS (light position display) variants, plus accessories.
3. Service, Support and spare parts: The company provides repair services (Reparatur), technical support, and supplies spare parts including a 10-year spare parts commitment for delivered products. Repair quotation service available.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

microSYST develops, manufactures, and sells customized LED display systems and pick-by-light order picking systems for industrial, logistics, infrastructure, and public-sector customers. The portfolio includes row-oriented and graphic LED displays, TFT industrial monitors, numeric and alphanumeric built-in displays, fieldbus interface converters, and light-guided picking systems with barcode and light-position variants, all configured via a web interface or proprietary MKS software and integrated into Profibus/Profinet environments.

Product overview

microSYST develops and produces a modular portfolio of LED-based display systems and pick-by-light order picking systems — all manufactured in Oberpfalz, Germany. The product lineup centers on two main system families: (1) Anzeigesysteme (Display Systems), comprising miline (row-oriented LED displays for indoor/outdoor), migra (graphic LED large displays), migra TFT (TFT industrial monitors), migan (numeric LED displays), mipan (numeric LED built-in displays), mitex (alphanumeric built-in displays with LED or vacuum fluorescent technology), and miface (Profibus/Profinet interface converters); and (2) Kommissioniersysteme (Picking Systems), comprising mipick (pick-by-light), mipick SCAN (barcode-based picking), and mipick LPOS (light position displays), plus accessories. The systems are controlled via a web-browser-based configuration interface and optionally via a proprietary MKS configuration software. All products support industry-standard fieldbus interfaces (Profibus-DP, Profinet, Ethernet TCP/IP) and are built from standardized components with customer-specific adaptations.

Differentiator

Problem solved

Functional benefit

Brands

• miline: Line-oriented LED displays
• migra
• migra TFT
• migan
• mipan
• mitex
• miface
• mipick
• mipick SCAN
• mipick LPOS

Products and services

• miline – row-oriented LED display system Row-oriented LED display system available in indoor and outdoor variants with variable character heights from 5mm (2m reading distance) to 250mm (over 100m reading distance), configurable multi-color LEDs, integrated brightness sensor for outdoor use, and support for Profibus-DP, Profinet, Ethernet TCP/IP, and RS485.
• migra – graphic-capable LED large display Large-format graphic LED display for visualizing images, graphics, and video content in industrial environments requiring rich visual output at variable reading distances.
• migra TFT – TFT industrial monitor TFT industrial monitor series for high-resolution, full-color display at close reading distances, receiving content via HDMI or an integrated PC (IPC) for indoor industrial and commercial applications.
• mipick – pick-by-light order picking system Pick-by-light order picking system that uses light signals to guide warehouse workers to the correct storage location, with modular digital display picks and light confirmation for retail, logistics, and industrial distribution operations.
• mipick SCAN – barcode-scanner-based picking system Barcode-scanner-based picking system that verifies correct item picking through scan confirmation, complementing the pick-by-light approach for warehouse and distribution operations.
• mipick LPOS – light position display system Light position display system for logistics picking that uses light indicators to show the correct pick position in warehouses and distribution centers.
• mipick accessories (Zubehör) Accessories and peripherals for the mipick family of pick-by-light order picking systems.
• MKS configuration software Proprietary microSYST configuration software with Unicode character set and multi-language support, used to configure and control LED display systems, available as a download to purchasers of a display system.

Quantifiable outcome

• LED displays readable from up to 40 meters (Radbarometer with 100mm character height)
• +3 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• C3 marketing agentur GmbHminorImplementation/ SI/ Consulting PartnerC3 marketing agentur GmbH, based in Tirschenreuth, Germany, is responsible for screen design, technical design, and implementation of the microSYST website using the TYPO3 CMS system.

Scale indicators3 records

Direct peers

• Patlite Corporation: Global leader in LED signal towers and industrial visual signaling devices. Directly comparable as a specialist manufacturer of industrial LED display and signaling products for factory automation environments.
• Leuze electronic: German sensor and industrial automation company with a well-known Pick-to-Light product family. Directly comparable in pick-by-light systems and industrial sensors for intralogistics customers, with similar German Mittelstand profile.
• Banner Engineering: US-based industrial LED indicator, tower light, and visualization device manufacturer. Comparable as a specialist in industrial LED signaling and display products for factory automation environments.
• Werma Signaltechnik: German manufacturer of signal towers, industrial displays, and optical/acoustic signaling devices. Comparable as a German Mittelstand specialist in industrial LED visualization and signaling products.
• Keba AG: Austrian industrial automation specialist with KeMotion HMI and Pick-by-Light offerings. Highly comparable as a Mittelstand-scale automation company with overlapping pick-by-light and industrial display products targeting similar European industrial customers.

Broad incumbents

• Siemens AG: Global industrial automation giant with extensive HMI, SIMATIC panel, and digital display portfolio. Provides overlapping visualization capabilities at scale, but does not specialize in microSYST's rugged outdoor LED niche.
• Phoenix Contact: German industrial automation, connectivity, and HMI display incumbent. Overlaps with microSYST in industrial displays and fieldbus integration (Profinet/Profibus), but serves a much broader portfolio of products and geographies.
• SICK AG: German sensor and warehouse automation company with picking and localization solutions that overlap with microSYST's mipick product family. Larger incumbent with broader portfolio beyond displays.
• Beckhoff Automation: German PC-based automation specialist with HMI/panel display products supporting Profinet/Profibus. Comparable in industrial display and PLC integration capabilities, but serves a wider automation stack.
• Schneider Electric: Global industrial automation and HMI display provider. Overlapping capability in industrial visualization and operator interfaces, but not specialized in microSYST's outdoor/rugged LED niche.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/microsyst
• LinkedInlinkedin.com/company/microsyst-systemelectronic-gmbh
• Instagraminstagram.com/microsyst_de

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about microSYST