C3 Marketing

What C3 Marketing does

C3 Marketing operates under the trading identity Footprint Group, a privately held UK marketing agency founded around 2004-2006 with 30+ employees across two offices in Southampton and Swindon. The company combines a traditional full-service agency offering — signage and vehicle graphics, print, creative design and branding, digital marketing (websites, SEO, PPC, social), and branded merchandise — with a proprietary SaaS platform called Your Lead Kit. Your Lead Kit is a cloud-based CRM and marketing automation product with three publicly disclosed tiers: Starter at £34.99/month, All in One at £85.99/month, and AI All in One at £257/month, delivering lead capture from web chat, forms, calls, and social channels; automated follow-up workflows; email and SMS campaigns; reputation and Google My Business management; web chat and survey tools; and an 'AI Employee' feature providing 24/7 conversation handling, AI lead nurturing, and AI content and campaign assist.

The company monetises through three distinct revenue streams: (1) recurring SaaS subscriptions to Your Lead Kit, sold self-serve via yourleadkit.co.uk; (2) Done For You managed services, where the Footprint Group team builds, manages, and optimises the customer's full marketing system on a quote-based engagement; and (3) project-based revenue from traditional physical and creative marketing services. The primary customer segment is small UK businesses with time constraints (rather than lack of marketing knowledge), with a secondary enterprise project-services book evidenced by named clients including Sunseeker, Specsavers, MAN Truck & Bus, Silverstone, LTA Tennis, Openwork Partnership, Premier Marinas, and Butcombe Brewing Co. (74-venue signage rollout). GTM combines product-led self-serve sign-up, sales-led free 30-minute strategy calls, and field-style enterprise engagement for the Done For You tier, with no disclosed external funding and no parent company.

Name

C3 Marketing

Legal name

Footprint Group

Website

https://c3.marketing

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

C3 Marketing (trading as Footprint Group) is a privately held UK marketing agency offering signage, print, creative, digital, and merchandise services alongside its proprietary Your Lead Kit CRM and marketing automation SaaS platform, serving time-constrained small UK businesses and select enterprise clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Swindon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Your Lead Kit Subscriptions: Monthly SaaS subscriptions for CRM and marketing automation platform with three tiered plans. Recurring monthly revenue with no long-term contracts. Self-serve entry model.
2. Done For You Managed Services: Full-service marketing outsourcing where Footprint Group team builds, manages and optimizes entire marketing system. Includes platform setup, campaign strategy, and monthly reporting.
3. Traditional Marketing Services: Signage & vehicle graphics, print services, creative design, branded merchandise - one-time project-based revenue alongside ongoing subscriptions

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

C3 Marketing, operating under the legal name Footprint Group, is a UK full-service marketing agency offering creative design, print, signage, vehicle graphics, merchandise, digital marketing, and a proprietary CRM and marketing automation platform called Your Lead Kit. The company operates two UK offices in Southampton and Swindon, serving small UK businesses through self-serve SaaS subscriptions and enterprise clients through managed Done For You services and project-based creative, print and signage work.

Product overview

Footprint Group operates as a full-service marketing agency with a platform-plus-modules architecture. The core product is Your Lead Kit, a CRM and marketing automation platform offered in tiered subscription plans (Starter at £34.99/month, All in One at £85.99/month, and AI All in One at £257/month) with optional Done For You managed services. Your Lead Kit is complemented by physical marketing services including Signage & Vehicle Graphics, Print Services, Creative Design & Branding, Digital Marketing, and Merchandise — allowing Footprint Group to deliver integrated offline and online marketing solutions from a single partner.

Differentiator

Problem solved

Functional benefit

Brands

• Your Lead Kit: CRM and automation platform that captures leads, follows up automatically, and converts enquiries into customers. Pricing starts at £34.99/month for Starter plan, £85.99/month for All in One, and £257/month for AI All in One.

Products and services

• Your Lead Kit Proprietary cloud-based CRM and marketing automation SaaS offered in tiered subscription plans (Starter £34.99/month, All in One £85.99/month, AI All in One £257/month). Includes lead capture from web chat, forms, calls and social; automated email and SMS follow-up campaigns; AI conversation handling and lead nurturing; website and landing page builder; social media scheduler; reputation management and Google My Business tools; and web chat with survey builder. Designed for UK small and growing businesses that need an integrated marketing system.
• Your Lead Kit Done For You Fully managed marketing service where the Footprint Group team builds, manages and optimises the customer's entire marketing system, from platform setup to campaign strategy to monthly reporting. Quote-based pricing, targeted at businesses that want hands-off marketing outsourcing.
• Signage & Vehicle Graphics Exterior, interior, vehicle graphics and large format installation services that make brands visible in physical spaces, including multi-venue rollouts.
• Print Services Digital, litho, large format and eco-friendly print services for marketing materials and brand collateral.
• Creative Design & Branding Brand identity, graphic design, illustration and copywriting services that produce visual and written brand assets across offline and online channels.
• Digital Marketing Social media management, websites, SEO, PPC and email marketing services delivered as agency work.
• Merchandise Branded clothing, event materials, gifts and fulfilment services.

Quantifiable outcome

• 30-50% of leads lost through slow follow-up - automated CRM reduces this loss
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Scale indicators7 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Hibu: Established marketing services and technology provider for SMBs offering websites, SEO, listings and managed digital marketing. Comparable to Footprint Group's hybrid of proprietary platform + done-for-you agency services for small businesses.
• Constant Contact: Long-standing SMB email marketing and automation platform with additional social, listings and ecommerce tools. Overlaps Your Lead Kit on SMB self-serve marketing automation and is a relevant incumbent benchmark.
• HubSpot: Global incumbent in CRM, marketing automation and content tools with freemium and tiered pricing for SMBs. A direct competitive threat to Your Lead Kit at the mid-market and enterprise end of the SMB spectrum.
• Mailchimp: Established SMB email marketing and automation incumbent owned by Intuit with broad marketing platform capabilities. Competes with Your Lead Kit on email campaigns, automation and SMB onboarding, but does not bundle print/signage services.

Direct peers

• ActiveCampaign: SMB-focused marketing automation, CRM and email/SMS platform with tiered subscription pricing. Directly competitive with Your Lead Kit on automation workflows, AI conversation features and tiered self-serve onboarding.
• Thryv: SMB-focused marketing automation, CRM, listings and reputation platform with subscription pricing. Closely comparable to Your Lead Kit's positioning as an all-in-one growth platform for time-constrained small business owners.
• Vendasta: SMB marketing and CRM platform with a partner/agency channel and tiered subscription products. Comparable in combining SaaS tooling for SMBs with an agency servicing model, mirroring Footprint Group's hybrid product-plus-services approach.
• Keap: CRM, sales and marketing automation SaaS purpose-built for small businesses with tiered subscription plans. Overlaps with Your Lead Kit on lead capture, automated follow-up, email/SMS campaigns and pipeline management.
• GoHighLevel: All-in-one sales, marketing and CRM SaaS targeted at SMBs and agencies, with white-label and PLG-style self-serve tiers. Directly overlaps Your Lead Kit in CRM, automation, email/SMS, reputation and AI conversation handling for small UK businesses.

Regional players

• Yell: UK-headquartered digital marketing and advertising platform serving SMBs, combining directory, websites, SEO/PPC and CRM-like tools. Closest UK incumbent comparable to Footprint Group's UK-only, SMB-focused go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/c3limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C3 Marketing