Outwater
- Company typePrivate
- Founded1972
- HeadquartersBogota, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Outwater firmographics
Firmographics- Name
- Outwater
- Legal name
- Outwater Industries, Inc.
- Website
- https://outwater.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Outwater industry classification
Industry- Product category
- Architectural Hardware Distribution
- NAICS
- Hardware Retailers (44414), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Wholesale-Hardware (5072), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)
- akta.pro secondary industry
- Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse) (CRAIAHAG)
Keywords
Where Outwater is headquartered
LocationHeadquarters
- HQ city
- Bogota
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Outwater business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Outwater generates revenue through the sale of architectural and furniture hardware components, including products like acrylics, adhesives, cabinet hardware, millwork, lighting, and extruded profiles. Sales are made through their e-commerce website with pricing based on individual product units. The business operates as a wholesale/retail distributor with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Individual product unit pricing available to all customers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Outwater product offering
Product offeringCore offering
Outwater distributes more than 65,000+ architectural and furniture hardware components across 60+ product categories through an e-commerce platform serving B2B and B2C buyers. Core offerings include cabinet hardware, furniture components, decorative surfaces, lighting, railing systems, millwork, and store fixtures sourced from leading brands such as Blum, Sugatsune, and Top Knobs. The company operates dual-coast U.S. warehouses enabling nationwide shipping of in-stock inventory.
Product overview
Outwater Industries is a family-operated B2B distributor of hardware and architectural products founded in 1972. The company offers a comprehensive catalog of over 65,000 items across 60+ product categories spanning hardware components (hinges, drawer slides, locks, casters, glides), architectural millwork (columns, faux wood beams, ceiling tiles, interior moulding), decorative surfaces (wall panels, wallpapers, stone veneer), railing systems (brass, stainless steel, balustrades), and specialty products (lighting, exhibit systems, store fixtures). The product portfolio includes both proprietary Outwater-brand products and branded offerings from partners like Sugatsune, Blum, Top Knobs, Lifetime Hardware, and Orac Decor. With distribution centers on both East and West coasts, the company provides fast, cost-effective shipping with a 98% on-time delivery record.
Differentiator
Problem solved
Functional benefit
Products and services
- Cabinet & Furniture Hardware
Companies that use Outwater
Customer profileSegments3 records
Ideal customer profiles4 records
Outwater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Outwater partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Top KnobsminorTop Knobs is a brand of cabinet and furniture hardware whose products are sold through Outwater's distribution network.
- SugatsuneminorSugatsune is a manufacturer of builders hardware, hinges, and furniture components whose products are distributed through Outwater. Multiple Sugatsune product categories are available on the Outwater website.
- Lifetime HardwareminorLifetime Hardware is a brand whose products are sold through Outwater's clearance section and general catalog.
- BlumminorBlum is a leading manufacturer of drawer slides and hinges whose products are distributed through Outwater, including Blum Tandem and Blumotion concealed drawer slides.
- FultererminorFulterer is a manufacturer of drawer slides and hardware whose products are sold through Outwater's distribution network.
- Orac DecorminorOrac Decor is a European designer of architectural mouldings and wall decorations whose products are distributed through Outwater in the US market. Outwater offers a free sample program for Orac Decor products.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Outwater competitors and assessment
Company assessmentBroad incumbents
- McMaster-Carr: A large industrial MRO distributor known for extremely broad SKU depth and operational excellence. While focused more on industrial/commercial MRO than cabinet/furniture hardware, it shares the 'broad catalog, fast fulfillment' model that defines Outwater's value proposition.
- Häfele: A global, larger-scale distributor of furniture, architectural, and builders hardware with extensive catalogs and an international footprint. Comparable product breadth across cabinet hardware, sliding door systems, lighting, and fittings, but at greater scale and global reach.
Direct peers
- Rockler Woodworking and Hardware: A woodworking-focused retailer and distributor selling hardware, finishes, and tools to professional and hobbyist woodworkers. Overlap with Outwater's furniture hardware, drawer slides, and decorative components categories.
- Richelieu Hardware: A leading North American distributor of cabinet hardware, decorative accessories, and furniture components with a similarly broad SKU catalog serving cabinetmakers, designers, and contractors. Direct overlap with Outwater's cabinet hardware, lighting, and architectural millwork categories.
- Knape & Vogt: Established manufacturer and supplier of functional hardware, drawer slides, shelving, and storage solutions. Comparable to Outwater's drawers slides, shelving/bracket, and storage systems offerings within the same trade channel.
- Hardware Resources: US manufacturer and distributor of cabinet hardware, functional hardware, and bathroom accessories with a comparable multi-category distribution model targeted at cabinetmakers and kitchen/bath professionals.
- Rev-A-Shelf: A specialty manufacturer/distributor of cabinet and closet organization products with strong trade customer overlap. Their categories (drawer slides, cabinet inserts, organizers) directly intersect Outwater's organization and hardware categories.
Emerging players
- Woodcraft: Specialty retailer catering to woodworking enthusiasts and small-shop fabricators with hardware and finishing product lines. Partial product overlap with Outwater's furniture components and decorative surfaces but narrower B2B trade exposure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Outwater social profiles
Digital presenceOutwater financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outwater leadership team
Management profileNumber of profiles
Outwater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outwater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outwater
What does Outwater do?
Outwater distributes more than 65,000+ architectural and furniture hardware components across 60+ product categories through an e-commerce platform serving B2B and B2C buyers. Core offerings include cabinet hardware, furniture components, decorative surfaces, lighting, railing systems, millwork, and store fixtures sourced from leading brands such as Blum, Sugatsune, and Top Knobs. The company operates dual-coast U.S. warehouses enabling nationwide shipping of in-stock inventory.
Is Outwater a public or private company?
Outwater is a private company. It is classified as family owned and is currently operating.
When was Outwater founded?
Outwater was founded in 1972. It employs 101 to 250 people.
Where is Outwater based?
Outwater is headquartered in Bogota, United States, in the North America region.
How does Outwater make money?
One revenue line is on record: product Sales.
Who are Outwater's main competitors?
Broad incumbents on record are McMaster-Carr and Häfele. Direct peers are Rockler Woodworking and Hardware, Richelieu Hardware, Knape & Vogt, Hardware Resources and Rev-A-Shelf. Woodcraft is listed as an emerging player.
Does Outwater have an API?
No public API is recorded for Outwater.
What industry is Outwater in?
Outwater's product category is Architectural Hardware Distribution. Its primary akta.pro industry code is CRAIAFAI, Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail, with a secondary code of CRAIAHAG, Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse). Its NAICS code is 44414 and its SIC code is 5072.