Walterry Insurance Brokers

What Walterry Insurance Brokers does

Walterry Insurance Brokers is a privately held, family-owned independent insurance agency founded in 1968 by Walter J. Coady Jr. and Theresa "Terry" Coady and headquartered at 7411 Old Branch Avenue, Clinton, Maryland, serving the Washington, D.C. Metro area. The firm operates as an appointed agent with more than twenty insurance carriers and holds producer licensure across all fifty U.S. states, generating revenue primarily through insurance brokerage commissions on commercial and personal policies placed with its carrier partners.

The agency's product portfolio centers on specialized media liability insurance — including a newspaper libel policy the firm designed in 1978 (originally adopted by the National Newspaper Association and subsequently by twenty-eight state and regional newspaper associations), film producers E&O, TV/radio broadcast station coverage, and podcast libel insurance. Beyond media, Walterry distributes business insurance (business owners package, commercial auto, general liability, restaurant and bar, workers compensation), personal lines (auto, homeowners, motorcycle), life insurance, group benefits and individual/family health insurance, leveraging carriers such as Chubb, Liberty Mutual, Travelers, The Hartford, CNA, Lloyds of London, Markel, Anthem, Kaiser Permanente and CareFirst.

Walterry operates a traditional sales-led go-to-market: customer acquisition and servicing are handled primarily via phone ((301) 868-7200 / (800) 638-8791), website quote requests, a referral program, and a content-marketing blog, supported by a small staff of approximately eleven to fifty people. The company discloses no proprietary technology platform, no AI capabilities, no funding rounds and no M&A history, and positions around deep domain expertise, long-tenured customer relationships (some spanning over 25 years), and personalized multi-carrier coverage brokerage rather than scale or automation.

Name

Walterry Insurance Brokers

Legal name

Walterry Insurance Brokers

Website

https://walterry.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Walterry Insurance Brokers is a family-owned, independent U.S. insurance agency founded in 1968 and based in Clinton, Maryland, placing media, business, personal, life, group benefit and health policies with twenty-plus carrier partners across all fifty states.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Commercial Lines Insurance Brokerage (FSAEADAB), Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Independent insurance brokerage
• Media liability insurance
• Commercial insurance services
• Personal insurance coverage
• Group benefits insurance

Headquarters

HQ city

Clinton Township

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Walterry Insurance Brokers operates as an independent insurance agency/broker, earning commissions from insurance carriers for placing policies. They represent over twenty insurance companies and provide coverage options across media, business, personal, life, group benefits, and health insurance lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Walterry Insurance Brokers is a full-service independent insurance agency founded in 1968 that places policies on behalf of clients with over twenty insurance carrier partners. The firm specializes in media liability insurance — including newspaper libel, podcast libel, film producers E&O, and broadcast station coverage — and also offers commercial business insurance, personal lines, life, health, and group benefits. The agency operates from Clinton, Maryland, serving the Washington, D.C. Metro area while being licensed in all 50 states.

Product overview

Walterry Insurance Brokers is a full-service independent insurance broker offering a comprehensive portfolio of insurance products. The core offering centers on specialized media liability insurance, including media E&O, producers liability, and newspaper libel coverage (which the company pioneered in 1978). Beyond media insurance, the portfolio spans Business Insurance (commercial auto, general liability, restaurant/bar, workers compensation), Personal Insurance (auto, homeowners, motorcycle), Life Insurance (individual, final expense, mortgage protection), Group Benefits (dental, health, life, vision), and Health Insurance. The company operates as an independent agency representing over twenty insurance carrier partners, licensed in all 50 states, with primary operations in the Washington, D.C. Metro area.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Insurance Specialized insurance coverage for media industry clients, including media liability, producers errors and omissions (E&O), producers liability, newspaper libel, TV and radio broadcast station insurance, film producers insurance, and podcaster libel insurance. Targeted at media organizations, broadcasters, newspapers, film producers, podcasters, and digital content creators.
• Business Insurance Commercial insurance products for small and medium-sized businesses, including business owners package policies, commercial auto, general liability, restaurant and bar coverage, and workers compensation. Designed for SMBs, professional services firms, restaurants, and retail establishments.
• Personal Insurance Individual and family insurance coverage including auto, homeowners, and motorcycle insurance. Targeted at individual consumers and families seeking personal property and liability protection.
• Life Insurance Personal life insurance products including individual life, final expense, and mortgage protection insurance. Targeted at individuals and families seeking income replacement and end-of-life financial protection.
• Group Benefits Employer-sponsored benefit programs including group dental, group health, group life, and group vision insurance. Targeted at employers and small businesses offering employee benefits packages.
• Health Insurance Medical coverage including individual and family health plans and individual disability insurance. Targeted at individuals and families seeking health and income protection.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

34 partnerships are on record, tiered core and minor.

• ACEcoreChannel Partner/ Reseller/ DistributorACE is one of the insurance carriers represented by Walterry Insurance Brokers, providing commercial and personal insurance products through the independent agency channel.
• AIC - Agency Insurance CompanycoreChannel Partner/ Reseller/ DistributorAIC - Agency Insurance Company is one of the insurance carriers in Walterry's network, offering coverage options for clients.
• AetnacoreChannel Partner/ Reseller/ DistributorAetna provides health insurance products through Walterry Insurance Brokers as part of their carrier network.
• American Collectors InsuranceminorChannel Partner/ Reseller/ DistributorSpecialty collector vehicle insurance provider in Walterry's carrier network.
• Anthem Blue Cross and Blue ShieldcoreChannel Partner/ Reseller/ DistributorMajor health insurance carrier providing health coverage options through Walterry's independent agency.
• Axis InsurancecoreChannel Partner/ Reseller/ DistributorAxis Insurance provides commercial and specialty insurance products through Walterry's carrier network.
• Banner Life InsurancecoreChannel Partner/ Reseller/ DistributorLife insurance carrier in Walterry's network offering individual life insurance products.
• CNAcoreChannel Partner/ Reseller/ DistributorCNA is a major commercial lines insurance carrier providing business insurance through Walterry.
• CNA SuretyminorChannel Partner/ Reseller/ DistributorSurety bond products provider through Walterry's carrier relationships.
• CareFirst (Maryland)coreChannel Partner/ Reseller/ DistributorRegional health insurance carrier focused on Maryland market, serving Walterry's local client base.
• Chesapeake Employers InsurancecoreChannel Partner/ Reseller/ DistributorWorkers compensation insurance carrier serving Maryland businesses through Walterry.
• Chubb GroupcoreChannel Partner/ Reseller/ DistributorChubb provides commercial and personal insurance products including specialty coverage through Walterry's network.
• Condon SkellyminorChannel Partner/ Reseller/ DistributorInsurance carrier in Walterry's network for specialty commercial coverage.
• Cowbell CyberminorChannel Partner/ Reseller/ DistributorCyber insurance provider offering coverage for small businesses through Walterry's carrier partnerships.
• Delta Dental of VirginiaminorChannel Partner/ Reseller/ DistributorDental insurance provider for group and individual coverage through Walterry.
• Foremost InsurancecoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier for mobile homes, motorcycles, and specialty property through Walterry.
• Guardian AnytimecoreChannel Partner/ Reseller/ DistributorLife and supplemental insurance products through Walterry's carrier network.
• HISCOXcoreChannel Partner/ Reseller/ DistributorHISCOX provides business insurance including E&O and cyber coverage through Walterry, particularly relevant for media clients.
• Hagerty InsuranceminorChannel Partner/ Reseller/ DistributorClassic and collector vehicle insurance provider in Walterry's carrier network.
• K&K Insurance GroupminorChannel Partner/ Reseller/ DistributorSpecialty insurance carrier for sports, entertainment, and hobby risks through Walterry.
• Kaiser PermanentecoreChannel Partner/ Reseller/ DistributorHealth maintenance organization providing health coverage through Walterry's insurance network.
• Legal & GeneralcoreChannel Partner/ Reseller/ DistributorLife insurance and annuity products through Walterry's carrier representation.
• Liberty Mutual InsurancecoreChannel Partner/ Reseller/ DistributorMajor personal and commercial insurance carrier providing auto, home, and business coverage through Walterry.
• Lloyds of LondoncoreChannel Partner/ Reseller/ DistributorLloyds of London provides specialty and surplus lines insurance through Walterry's carrier network.
• MarkelcoreChannel Partner/ Reseller/ DistributorMarkel provides specialty insurance products including media coverage through Walterry.
• Maryland Automobile Ins Fund (MAIF)coreChannel Partner/ Reseller/ DistributorMaryland state-chartered auto insurance fund serving Maryland drivers through Walterry's agency.
• NFIP - National Flood Insurance ProgramcoreChannel Partner/ Reseller/ DistributorFederal flood insurance program providing coverage through Walterry as a participating agency.
• PMA Insurance GroupcoreChannel Partner/ Reseller/ DistributorWorkers compensation and commercial insurance carrier serving businesses through Walterry.
• Philadelphia Indemnity Insurance CompanycoreChannel Partner/ Reseller/ DistributorCommercial lines insurance carrier providing property and casualty coverage through Walterry.
• Progressive CommercialcoreChannel Partner/ Reseller/ DistributorCommercial auto insurance products through Walterry's carrier representation.
• The Progressive CorporationcoreChannel Partner/ Reseller/ DistributorMajor auto and commercial insurance carrier providing coverage through Walterry's independent agency.
• The Travelers Indemnity CompanycoreChannel Partner/ Reseller/ DistributorTravelers provides commercial and personal insurance products including business owner's policies through Walterry.
• The Hartford Insurance Group, Inc.coreChannel Partner/ Reseller/ DistributorThe Hartford provides business and commercial insurance including workers compensation through Walterry.
• The Guardian Life Insurance Co.coreChannel Partner/ Reseller/ DistributorGuardian Life provides individual life insurance, disability, and supplemental benefits through Walterry.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Marsh McLennan: Global insurance brokerage and risk advisory firm; while Walterry competes primarily with smaller regional brokers, Marsh's media and entertainment practice addresses overlapping large-account placements.
• Heffernan Insurance Brokers: Mid-to-large independent insurance brokerage offering commercial and personal lines with some specialty expertise — similar multi-carrier independent agency model at greater scale.
• Alliant Insurance Services: Large national independent insurance brokerage offering commercial, personal, and specialty lines including media — competing on a broader scale but with overlapping carrier relationships and product set.
• USI Insurance Services: Large national insurance brokerage serving middle-market commercial and personal clients across many specialty lines — competes for the same regional commercial and specialty accounts as Walterry.

Direct peers

• Beazley: Specialty insurer with a strong media liability and entertainment practice offering libel, defamation, and E&O coverage to publishers, broadcasters, and digital content creators — directly competing for the same niche placements.
• Brown & Riding: Wholesale insurance broker specializing in media, entertainment, and specialty professional lines — comparable independent wholesale model placing complex media liability coverage.
• RPS (Risk Placement Services): Wholesale specialty insurance broker distributing E&S and professional lines including media liability through retail agents — directly comparable distribution model for hard-to-place media risks.
• Media Insurance Group: An independent insurance agency specializing in media liability and entertainment E&O coverage for film, TV, broadcast, and print clients — directly comparable niche specialization to Walterry's media vertical.
• Markel: Specialty insurer with a dedicated media and entertainment practice providing E&O, libel, and producers liability coverage. Competes head-to-head for media liability placements and is also a Walterry carrier partner.
• Hiscox: Specialty insurer and broker for small business and media E&O coverage, with direct digital and broker channels. Listed as a Walterry carrier partner; competes for the same media and SMB media liability accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Walterry7411
• LinkedInlinkedin.com/company/walterry-insurance-brokers/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walterry Insurance Brokers