Welcome Office

What Welcome Office does

Welcome Office is a French B2B e-commerce company headquartered in Clichy that supplies office products, furniture, and workplace consumables to more than 160,000 business customers. The company operates a 15,000-square-meter warehouse carrying over 100,000 SKUs and ships approximately 1.8 million parcels per year with a stated 98% delivery success rate. Its catalog spans consumables, IT and break-room supplies, and a multi-brand owned furniture portfolio including OSMOSE, CONECT, and TRIOMPHE 2, alongside a dedicated eco-responsible line of 6,710+ products.

The business runs a multi-channel go-to-market combining web self-service, telephone sales, and dedicated enterprise account management for larger workspace projects. It is a subsidiary of Groupe RAJA, a larger European B2B distribution group, which provides procurement and back-office scale. Membership in FEVAD and ACSEL positions the company within recognized French e-commerce trade bodies. Pricing is anchored by a €99 free-delivery threshold, with the model designed to convert recurring SMB procurement into repeat volume.

Customers include named accounts such as 4murs, Doctolib, and Aftral, spanning retail, healthcare technology, and vocational training segments, alongside a long tail of SMB buyers. The company has been in operation for over 18 years and reports an employee base of 11-50 corporate staff (excluding warehouse operatives). No external funding events or revenue figures are disclosed.

Name

Welcome Office

Legal name

Welcome Office

Website

https://welcomeoffice.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Welcome Office is a French B2B e-commerce company based in Clichy that sells office supplies, furniture, and workplace consumables to 160,000+ business customers, operating a 15,000m² warehouse and owned furniture brands under Groupe RAJA.

Ownership category

akta.pro rank

Product category

Office Supplies and Furniture Retail

NAICS

Office Supplies and Stationery Retailers (45941), Office Supplies and Stationery Retailers (459410), Office Equipment Merchant Wholesalers (42342)

SIC

Retail-Furniture Stores (5712), Computer & Office Equipment (3570), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

akta.pro secondary industries

Office Furniture & Workspace Accessories Retail (CRALABAE), General Office Supplies Retail (CRALABAA), Calendars, Planners & Organization Supplies Retail (CRALABAJ), Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK)

Keywords

• Office supplies
• Office furniture
• Stationery products
• Printer cartridges
• Workspace design

Headquarters

HQ city

Clichy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Office Supplies: Revenue generated from the sale of office supplies including paper, writing instruments, filing systems, and general office equipment through an e-commerce platform.
2. Product Sales - Office Furniture: Revenue from sale of office furniture including desks, chairs, storage solutions, and meeting room equipment with project management and installation services available.
3. Professional Services - Furniture Projects: Furniture expertise and project management services including space planning, 2D/3D design, delivery, assembly, and installation services for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Welcome Office is a B2B-oriented e-commerce retailer supplying more than 100,000 office products — stationery, ink and toner cartridges, IT equipment, hygiene products, packaging supplies, and office furniture — to businesses and professionals across France. In addition to the transactional catalog, it offers a dedicated office layout and furniture fit-out service, including personalized ergonomic workspace design and bespoke quotations for larger corporate projects.

Product overview

Welcome Office is a B2B e-commerce platform operated by the RAJA Group, offering over 100,000 office supply products and 35,000+ office furniture references through its specialized expertise division. The product portfolio is organized into two main divisions: a general office supplies catalog (fournitures de bureau) encompassing paper products (ramettes), printer cartridges, writing instruments, filing systems, and IT equipment; and a dedicated office furniture division (Expertise Mobilier) covering desks (bureaux, bureaux bench, bureaux assis-debout, bureaux de direction), seating (chaises de bureau, fauteuils de direction, tabourets, sièges techniques), storage solutions (armoires, caissons, rayonnages, vestiaires), and specialty furniture for meeting rooms (salle de réunion), reception areas (mobilier d'accueil), and break rooms (mobilier de restauration). Notable product brands include OSMOSE (382 variants), CONECT (344 variants), TRIOMPHE 2 (272 variants), PULSE BOIS (164 variants), and NOVA (147 variants). The company also provides workspace planning services including 2D/3D design plans, delivery, assembly, and installation. All products ship from a 15,000m² warehouse with free delivery for orders over €99 ex. VAT, and 24/48h delivery for in-stock items.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Supplies (Fournitures de bureau) Core office consumables — writing instruments, notebooks, filing, organization, and desk accessories — sold to French businesses and professionals for day-to-day office use.
• Office Furniture (Mobilier de bureau) Office furniture assortment including desks, ergonomic seating, storage cabinets, and office partitions, sold across dedicated branded ranges (OSMOSE, NOVA, etc.) to businesses equipping or refurbishing their workspaces.
• Stationery and Paper (Papeterie) Paper, envelopes, and printing paper products for routine office printing and correspondence, targeted at recurring replenishment buyers.
• Ink and Toner Cartridges (Cartouches d'encre et toner) Compatible and original ink and toner cartridges for office printers, sold as a recurring consumable category for businesses.
• IT Equipment and Office Electronics (Informatique et bureautique) IT equipment, peripherals, and office electronics for businesses equipping office workstations and printing environments.
• Hygiene and Workplace Protection (Hygiène et protection) Workplace hygiene, cleaning, and personal protection consumables for offices and shared workspaces.
• Packaging and Handling Supplies (Emballage et manutention) Packaging, shipping, and warehouse handling supplies for offices, e-commerce shippers, and small logistics operations.
• Eco-Responsible Office Products (Produits écoresponsables) Curated selection of recycled, refillable, and certified-sustainable office products across stationery, supplies, and cleaning categories for environmentally focused buyers.
• Office Layout and Furniture Fit-Out Service (Aménagement de bureau) Bespoke workspace design and furniture fit-out service offering 2D/3D ergonomic office layout planning and tailored quotation management for enterprise and mid-market office refurbishment projects.

Quantifiable outcome

• 98% successful delivery rate on 1.8 million annual parcels
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RAJA GroupminorOthersWelcome Office is part of the RAJA Group, a major European distributor of packaging, handling, and storage products. This affiliation provides access to broader supply chain capabilities and product sourcing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Manutan: Major French and European B2B distributor of office, industrial, and workplace supplies via e-commerce and catalog. Directly comparable to Welcome Office in target customer (B2B), product breadth, and online-led GTM, but with a broader European footprint.
• Lyreco: European leader in B2B workplace supplies distribution with a comparable catalog of office products, furniture, and printing consumables. Operates across multiple European countries, making it a larger and more international comparable.
• Bruneau: Long-established French B2B office supplies and furniture retailer operating both online and via catalog. Closely comparable in product mix (supplies + furniture + delivery/installation) and French SMB/corporate customer base.
• Cenpac: French B2B supplier focused on packaging, handling, and workplace supplies. Sibling entity within the RAJA ecosystem and closely comparable in customer base and channel mix; useful as an internal comparable for catalog and logistics efficiency.

Broad incumbents

• Staples France: Legacy global office supplies retailer with French e-commerce operations. Competes on supplies, printing consumables, and basic furniture, but with a less developed services/project offering than Welcome Office.
• Office Depot / Viking (OTS): Global office supplies retailer with a European presence including France. Overlaps with Welcome Office in supplies, stationery, and furniture but at significantly larger scale and broader geographic reach.

Emerging players

• Amazon Business: Fast-growing B2B marketplace competing aggressively in office supplies, IT consumables, and basic furniture. Not a pure specialist but increasingly setting customer expectations on price, speed, and catalog breadth that press specialists like Welcome Office.
• Office Easy: French online office supplies retailer serving SMBs with a comparable catalog of supplies, paper, ink, and small office equipment. A useful comparable for pricing, delivery, and SMB procurement dynamics.
• ALSO Group: European B2B distributor of IT, office, and consumer electronics products. Partial overlap with Welcome Office in IT consumables, peripherals, and printing supplies, especially relevant for the 'Informatique et bureautique' category.
• Kalibox: French B2B e-commerce specialist in office supplies and furniture. Smaller and more niche than Welcome Office, but addresses a similar SMB buyer with similar online procurement mechanics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/welcomeoffice

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welcome Office