What CENPAC does

CENPAC is a France-based B2B distributor of professional packaging and related consumables, serving businesses across e-commerce, foodservice/QSR, logistics and warehousing, large retail, and wine sectors. The company offers a catalog of 6,000+ SKUs organized into 14 product categories (food packaging, cardboard boxes, postal boxes and labels, adhesives, stretch films and pallets, cushioning and protection, strapping and stapling, bags and conditioning, handling and storage equipment, packaging machines, hygiene, gift packaging, and bags) plus an eco-responsible sub-brand called "Emballez responsable!" that spans sustainable alternatives across the full catalog.

The platform operates on a hybrid commercial model: a self-service B2B e-commerce storefront combined with a field-sales force of 170 commercial representatives organized across 5 regional agencies in France, supported by a dedicated Service Grands Comptes for key accounts and value-added services including customization/sur-mesure, Solutions e-Business procurement integration, technical service, and long-term equipment rental (Location Longue Durée). Underlying capabilities include a dimension-based box search tool, personalization for branded packaging, and a logistics operation promising 24/72h nationwide delivery with free shipping above €250 HT.

CENPAC monetizes primarily through one-time B2B product sales priced per unit with volume-based tiered discounts. Revenue is generated across multiple verticals with no single named anchor customer disclosed. The company is privately held, independently owned with no parent company or institutional investor evident in the data, and operates exclusively within France with no international footprint disclosed. Quality, environmental, and energy management systems are certified to ISO 9001, ISO 14001, and ISO 50001, supplemented by Ecovadis Platinum, Fevad Quality Charter, CSR Europe membership, and the French Supplier Relations Mediator Charter.

Name

CENPAC

Legal name

CENPAC

Website

https://cenpac.fr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

CENPAC is a France-based B2B distributor of professional packaging and consumables, offering 6,000+ SKUs across 14 categories to e-commerce, foodservice, logistics, retail, and wine customers via a field-sales force of 170 reps across 5 regional agencies plus a B2B e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Roissy-en-france

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Packaging Product Sales: CENPAC generates revenue through the sale of packaging materials and professional equipment to businesses across France. The company operates on a product-based model with pricing based on quantity tiers (volume discounts), offering over 6,000 products in stock. Revenue comes from one-time product purchases across multiple packaging categories including food packaging, cartons, films, adhesives, and handling equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

CENPAC is a French B2B wholesale distributor that sells more than 6,000 professional packaging SKUs (food packaging, cardboard boxes, films, adhesives, cushioning, strapping, bags, handling equipment, packaging machines and hygiene products) to businesses across France through a 170-rep field sales force, a self-service e-commerce platform, and 5 regional agencies offering 24/72h nationwide delivery. The offering also includes customization and bespoke packaging services, e-Business procurement integrations, eco-responsible product lines, and long-term equipment rental.

Product overview

CENPAC is a B2B packaging and professional equipment supplier operating as a comprehensive e-commerce platform with 14 main product categories. The core offering consists of food packaging, cardboard boxes, shipping materials, adhesives, stretch films, cushioning, strapping, bags, handling equipment, packaging machines, and hygiene products. The platform also features a dedicated eco-responsible sub-brand 'Emballez responsable !' for sustainable packaging solutions. Supporting services include e-Business solutions, customization services, and long-term equipment rental. The company operates across 5 agencies in France with over 170 sales representatives, offering more than 6,000 products in stock with 24/72h delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Emballages alimentaires (Food packaging) Comprehensive range of food packaging solutions including food-grade papers, films, containers, boxes, trays and single-use tableware for food service professionals such as caterers, restaurants, bakeries, butchers and fishmongers.
• Caisses et cartons (Boxes and cartons) Cardboard boxes and cartons in single, double and triple-wall formats for shipping, storage and transit protection of goods.
• Boîtes, pochettes et étiquettes (Postal boxes, pouches and labels) Postal boxes, envelopes, pouches and labeling materials for product shipping and brand presentation, targeting e-commerce and shipping operations.
• Adhésifs, colles et liens (Adhesives, glues and ties) Adhesive tapes (kraft, polypropylene, PVC, printed), technical glues and ties for sealing and closing cartons and packages.
• Films et palettes (Stretch films and pallets) Stretch films, pre-stretched films and pallets for stabilizing loads and protecting products during storage and transport.
• Calage et protection (Cushioning and protection) Cushioning and protection materials including paper, foam, air cushions, bubble wrap and void fill for shock absorption in shipping.
• Cerclage et agrafage (Strapping and stapling) Strapping (PP, PET, steel) and stapling solutions with tensioners, seals and professional staplers for industrial bundling.
• Sacherie et conditionnement (Bags and packaging) Bags and packaging in polyethylene, kraft, gusseted, zip or cardboard-bottom formats for food, industrial or promotional use.
• Manutention, stockage et équipements (Handling, storage and equipment) Handling, storage and equipment solutions including plastic crates, stackable bins, shelving, handcarts and material handling equipment.
• Machines et systèmes d'emballage (Packaging machines and systems) Packaging machines and systems including strapping machines, heat sealers, automatic film wrappers and conditioning tables for industrial packaging lines.
• Hygiène et entretien (Hygiene and maintenance) Industrial hygiene and maintenance supplies including industrial wipes, paper towels, toilet paper, multi-surface cleaners and individual protective equipment.
• Sacs (Paper and plastic bags) Paper and plastic bags including kraft bags, reusable bags and recyclable options for light packaging and point-of-sale communication.
• Emballages cadeaux (Gift packaging) Gift packaging solutions including kraft bags, tissue paper, protective filling, gift papers, films and bottle boxes for retail presentation.
• Emballez responsable ! (Eco-responsible packaging line) Eco-responsible packaging sub-brand offering sustainable, recyclable and food-safe alternatives across all packaging categories for businesses with sustainability mandates.
• Solutions e-Business Digital business solutions for B2B customers including online ordering systems and e-procurement integration services to streamline purchasing workflows.
• Personnalisation et sur-mesure (Customization and bespoke packaging) Customization and bespoke manufacturing services allowing businesses to personalize packaging with logos, branding and custom dimensions for differentiated presentation.
• Location longue durée (LLD) - Long-term equipment rental Long-term rental service for packaging equipment and machinery such as strapping machines and sealers, enabling customers to use equipment without upfront capital purchase.

Quantifiable outcome

• 99% customer satisfaction rate based on product reviews and service feedback
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Raja: Raja is a France-headquartered B2B packaging and supplies distributor with a similar catalog breadth and multi-channel model. It is the most direct French competitor to CENPAC in single-source B2B packaging.
• Manutan: Manutan is a France/Europe-based B2B distributor of packaging, equipment, and consumables to professional and enterprise customers. Overlaps directly with CENPAC's professional equipment and packaging categories.
• Antalis (KPP): Antalis, part of the KPP group, is a major European distributor of paper, packaging, and visual communication products. Directly comparable as a packaging distribution competitor with broader geographic reach.
• Ratioform: Ratioform is a Germany-based B2B packaging and warehouse supplies distributor serving SMB and enterprise customers across DACH. Comparable product catalog and customer base to CENPAC.
• Kite Packaging: Kite Packaging is a UK-based distributor of packaging products to businesses with a multi-channel sales model similar to CENPAC. Closely aligned on product categories and B2B customer profile.
• Davpack: Davpack is a UK B2B packaging supplier specializing in boxes, void fill, and shipping materials, with a strong e-commerce channel. Comparable catalog focus and digital-led GTM.
• Igepa Group: Igepa is a European distributor of paper, packaging, and visual communication materials with strong DACH and wider European presence. Comparable wholesale distribution model and packaging category mix.

Broad incumbents

• Bunzl: Bunzl is a global FTSE-listed distribution group supplying packaging, hygiene, and foodservice consumables. Overlaps with CENPAC's product categories but operates at far greater scale and across many geographies.
• Smurfit Kappa: Smurfit Kappa is a global paper-based packaging manufacturer with integrated distribution. Adjacent rather than directly competing as a distributor, but a key upstream supplier and pricing benchmark for CENPAC's paper SKUs.

Emerging players

• Packhelp: Packhelp is a European digital-first custom packaging supplier focused on SMB and brand customers. Comparable only at the edges with CENPAC (custom packaging), but represents the digital-native threat in the category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/chainecenpac
• Facebookfr-fr.facebook.com/cenpac.fr
• LinkedInfr.linkedin.com/company/cenpac
• Xx.com/cenpac

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENPAC