Golden Heart

What Golden Heart does

Golden Heart is a privately held home healthcare provider founded in 2013 in Indianapolis, Indiana, operating across Indiana and Florida through three regional offices (Clermont FL, Terre Haute IN, Greenwood IN). The company is structured around two core operating divisions: Golden Heart Caregivers, which delivers non-medical services including attendant care, personal care, companion services, and homemaking (operating as a Medicaid Waiver Provider), and Golden Heart Health Services, which provides skilled nursing, medication management, wound care, and post-surgical medical services (operating as a Medicaid PA Provider). Care is delivered in clients' homes on either an hourly or 24-hour live-in basis, beginning with a confidential in-home assessment that produces a personalized care plan.

The company serves a diversified base of individual consumers: seniors and elderly adults seeking to age in place, post-surgical recovery patients, new and expectant mothers, and adults with medical needs or disabilities requiring ongoing support. Revenue is generated through a mix of private pay (out-of-pocket fee-for-service) and Medicaid reimbursements across the two program designations. The go-to-market model is direct-to-consumer, with the company website as the primary acquisition channel and no paid advertising, social media presence, or institutional referral partnerships disclosed.

The business is positioned around an explicit faith-based mission rooted in Christian values, with all caregivers undergoing a rigorous screening process including aptitude testing, background checks, drug screening, TB testing, DMV checks, and license verification. Headcount sits in the 101-250 range. No proprietary technology platform, mobile app, API, or AI capabilities are disclosed; the company's value proposition rests on caregiver quality, regulatory certifications, and the dual non-medical/clinical service structure rather than technology differentiation.

Name

Golden Heart

Legal name

Golden Heart

Website

https://goldenheartassistance.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Golden Heart is a privately held home healthcare provider founded in 2013, offering non-medical companion care and skilled nursing services to seniors, post-surgical patients, and adults across Indiana and Florida via Medicaid reimbursements and private pay.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

akta.pro secondary industry

Dementia Companion & Engagement Care (HSABAEAA)

Keywords

• Home healthcare services
• Skilled nursing care
• Non-medical home care
• Medicaid waiver services
• Companion and homemaking

Headquarters

HQ city

Greenwood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private Pay (Out of Pocket): Clients pay directly for home health care services when third-party paid options are not available. This is a fee-for-service model where clients or families pay out of pocket for care services.
2. Medicaid: Golden Heart is a Medicaid provider accepting Medicaid waiver and PA programs. Medicaid is the medical assistance program for low-income individuals who meet eligibility guidelines. Financed by federal, state and local funds.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Golden Heart provides in-home healthcare services to seniors and adults in Indiana and Florida, operating two divisions: Golden Heart Caregivers delivers non-medical companion, homemaker, attendant, and personal care as a Medicaid Waiver Provider, while Golden Heart Health Services delivers skilled nursing, medication management, wound care, and post-surgical support as a Medicaid PA Provider. Services are available on 24-hour live-in or hourly schedules, initiated after a confidential in-home assessment, and paid via private pay or Medicaid reimbursement.

Product overview

Golden Heart is a home healthcare service provider operating two distinct service lines under the Golden Heart Caregivers (non-medical) and Golden Heart Health Services (medical/skilled) brands. The company offers a portfolio of eight core service modules spanning attendant care, personal care, companion services, homemaking, nursing, and medical services, available as either 24-hour live-in care or hourly care options. A confidential in-home assessment is provided to develop personalized care plans. The dual-brand structure separates non-medical companion/homemaker services (Medicaid Waiver Provider) from skilled nursing and medical services (Medicaid PA Provider), with operations across Indiana and Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Golden Heart Caregivers Non-medical in-home care services including attendant care, personal care, companion services, homemaking, and overnight care for seniors and adults needing support to remain independent at home. Operates as a Medicaid Waiver Provider and is available to private-pay clients.
• Golden Heart Health Services Medical home health services including skilled nursing care, medication management, bath/shower visits, wound care, injections, post-surgical support, and 24-hour on-call nursing under physician guidance. Operates as a Medicaid PA Provider.
• Attendant Care Hands-on support with daily activities such as bathing, dressing, and mobility provided by trained attendants. Personalized care plans help clients maintain independence at home.
• Personal Care Compassionate one-on-one personal care including grooming, hygiene, and toileting assistance tailored to each client's dignity and preferences.
• Companion Services Friendly conversation, emotional support, hobby engagement, and errand assistance designed to reduce isolation and improve quality of life for seniors needing company or supervision.
• Homemaking Light housekeeping, laundry, and meal preparation services that keep clients' living spaces clean, organized, and safe.
• Nursing Licensed nurses provide professional in-home nursing care including medication management and chronic condition monitoring in the comfort of clients' homes.
• Medical Services Skilled nursing team delivers advanced medical care at home including wound care, injections, and post-surgical support under physician guidance.
• 24-Hour Live-In Care Round-the-clock in-home care with a caregiver residing in the client's home to provide continuous support and assistance.
• Hourly Care Flexible part-time or hourly in-home care services available based on client needs and schedule, provided by caregivers on an hourly basis.
• Confidential In-Home Assessment Initial confidential in-home evaluation conducted to understand client and family needs and expectations, used to develop personalized care plans.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• LHC Group: Large public home health, hospice, and home-based care operator — overlaps with Golden Heart's skilled home health service line but at much larger national scale.
• Amedisys: Public home health and hospice provider with broad geographic coverage and skilled nursing focus — overlaps with Golden Heart Health Services but at national scale and across additional service lines.
• Aveanna Healthcare: Public provider of home health, hospice, and private duty nursing services — comparable to Golden Heart's skilled nursing division but with national footprint and broader pediatric/adult mix.

Direct peers

• Senior Helpers: Franchise home care provider offering companion, personal, and specialized dementia and Alzheimer's care — directly comparable across service mix and senior client base.
• BrightStar Care: National franchise offering both non-medical companion/personal care and skilled home health services — directly comparable to Golden Heart's dual-division model, with overlapping Medicaid and private pay revenue streams.
• Bayada Home Health Care: Large private home health provider offering skilled nursing, personal care, and pediatric/adult home health services — directly comparable to Golden Heart Health Services' skilled nursing line.
• Interim HealthCare: Franchise network providing both non-medical home care and skilled home health/nursing services — directly comparable to Golden Heart's dual-division structure.
• Comfort Keepers: Franchise provider of in-home companion, personal care, and homemaking services for seniors and adults needing assistance — directly comparable to Golden Heart's non-medical service portfolio.
• Home Instead Senior Care: Large franchise network providing in-home companion, personal care, and homemaking services for seniors — directly overlaps Golden Heart Caregivers' non-medical service line and target market.
• Visiting Angels: National franchise offering non-medical in-home care, including companion, personal care, and respite services for elderly and disabled clients — directly competes with Golden Heart Caregivers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden Heart