ZEN Petroleum
ZEN Petroleum is a 100% Ghanaian-owned Oil Marketing Company that supplies fuel and lubricants to large mining enterprises, operates 60+ retail stations nationwide, provides maritime bunkering, and runs a 30,000MT bulk storage terminal. Listed on the Ghana Stock Exchange in April 2026.
- Company typePublic
- Founded2009
- HeadquartersAccra, Ghana
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What ZEN Petroleum does
ZEN Petroleum Holdings PLC is a 100% Ghanaian-owned Oil Marketing Company (OMC) headquartered in Accra, operating across the downstream petroleum value chain. The company began in 2009 as a single fuel supply point at Goldfields Tarkwa and has grown into a top-4 OMC in Ghana by 2023, capturing 49% market share in the mining sector. ZEN serves three primary customer segments: large-scale mining enterprises (AngloGold Ashanti, Asanko Gold), individual consumers and local businesses through a 60+ station retail network spanning Ghana's 16 regions, and the maritime industry via bunkering services at the ports of Tema, Takoradi, and Sekondi.
ZEN Petroleum firmographics
Firmographics- Name
- ZEN Petroleum
- Legal name
- ZEN Petroleum Holdings PLC
- Website
- https://zenpetroleum.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Ipo
- Headcount range
- 251–500 employees
- Short description
- ZEN Petroleum is a 100% Ghanaian-owned Oil Marketing Company that supplies fuel and lubricants to large mining enterprises, operates 60+ retail stations nationwide, provides maritime bunkering, and runs a 30,000MT bulk storage terminal. Listed on the Ghana Stock Exchange in April 2026.
- Ownership category
- akta.pro rank
ZEN Petroleum industry classification
Industry- Product category
- Downstream Petroleum Marketing
- NAICS
- Petroleum Bulk Stations and Terminals (424710)
- SIC
- Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
- akta.pro secondary industries
- Marine Bunkering & Port Fuel Supply (EUALAIAG), Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)
Keywords
Where ZEN Petroleum is headquartered
LocationHeadquarters
- HQ city
- Accra
- HQ country
- Ghana
- HQ region
- Africa
Offices2 records
Markets served
ZEN Petroleum business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail Fuel Sales: Sale of petroleum products (Super petrol, Diesel) through company-owned retail stations across Ghana. Revenue generated from high-volume fuel sales to individual consumers and local businesses at company-operated filling stations.
- Mining Sector Fuel Supply: B2B supply of fuel and lubricants to large-scale mining operations including AngloGold Ashanti and Asanko Gold. Captured 49% market share in Ghana's mining sector, representing the primary revenue driver.
- Maritime Bunkering Services: Supply of Marine Gasoil (MGO) to vessels at key ports including Tema, Takoradi, and Sekondi. Includes both onshore supply via pipelines and trucks, as well as anchorage and offshore services.
- Bulk Storage Services: Storage and loading services for Bulk Distribution Companies (BDCs) operating in Western and Central Regions through ZEN Terminals facility with 30,000MT capacity.
- Lubricants: Sale of lubricant products as part of comprehensive petroleum product offering, available at retail stations with dedicated lube bays.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail fuel pricing for individual consumers at ZEN stations |
| Transaction based/ take rate | Multi-year contract | B2B fuel and lubricants for mining and commercial customers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
ZEN Petroleum product offering
Product offeringCore offering
ZEN Petroleum is a 100% Ghanaian-owned Oil Marketing Company that supplies petroleum products (Super petrol, Diesel) and lubricants across multiple channels. It operates a vertically integrated downstream petroleum business spanning retail fuel stations, B2B fuel and lubricants supply to mining companies, marine bunkering services at Ghanaian ports, bulk fuel storage at ZEN Terminals, and bulk oil distribution through its affiliate Astra Oil Services. The company also runs fuel transportation and logistics operations through Ladybird Logistics.
Product overview
ZEN Petroleum is a 100% Ghanaian-owned Oil Marketing Company (OMC) operating as a diversified energy and natural resources company in Ghana's downstream oil and gas sector. The company operates a platform-plus-modules architecture centered around its core petroleum marketing business with multiple specialized divisions: ZEN Retail (national network of fuel stations), ZEN Mining (industrial fuel supply to mining sector with 49% market share), ZEN Lubricants, ZEN Bunkering (maritime fuel services), Transportation & Logistics, ZEN Terminals (storage facilities), and Bulk Oil Distribution through subsidiary Astra Oil Services. Supporting operations include Ladybird Logistics (transport subsidiary) and ZEN 2 Community (CSR initiative). The company grew from a single fuel supply point at Goldfields Tarkwa in 2009 to become a top-4 OMC in Ghana by 2023, with over 60 retail stations nationwide serving both individual consumers and industrial clients including major mining companies.
Differentiator
Problem solved
Functional benefit
Brands
- Astra Oil Services: Bulk Distribution Company (BDC) affiliated with ZEN Petroleum, licensed by National Petroleum Authority, handles importation and distribution of refined petroleum products
- ZEN Terminals
- Ladybird Logistics
Products and services
- ZEN Retail Retail fuel station network offering petroleum products (Super petrol and Diesel) to individual consumers and motorists across Ghana. Stations feature convenience stores, lube bays, washrooms, and digital payment options.
- ZEN Mining Specialized fuel and lubricant supply services to large-scale mining operations in Ghana. Serves major clients including AngloGold Ashanti and Asanko Gold with reliable, uncontaminated fuel and lubricants tailored for mining applications.
- ZEN Lubricants
- ZEN Terminals (Storage of Petroleum Products) Storage and loading services for petroleum products, primarily a gasoil depot in New Takoradi with approximately 30,000MT capacity, providing storage and loading services for Bulk Distribution Companies operating in the Western and Central Regions. Features advanced infiltration systems to reduce particulate count and maintain superior quality.
- Astra Oil Services (Bulk Oil Distribution) Bulk Distribution Company (BDC) affiliated with ZEN Petroleum, sourcing, importing, and distributing refined petroleum products (primarily automotive Gasoil and Gasoline 91) to ZEN and local markets. NPA-licensed indigenous Ghanaian BDC.
- ZEN Bunkering Bunkering services for the maritime industry supplying Marine Gasoil (MGO) to vessels at key Ghanaian ports (Tema, Takoradi, and Sekondi). Operations adhere to ISO8217-2010 specifications, including onshore supply via pipelines and trucks as well as anchorage and offshore services across West Africa.
- Transportation and Logistics Fleet management and fuel logistics services for transporting petroleum products, operated through the Ladybird Logistics subsidiary which is recognized for its all-female driver team advancing gender equality.
Quantifiable outcome
- 49% market share in Ghana's mining sector by 2023
- +4 more outcomes
Companies that use ZEN Petroleum
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
ZEN Petroleum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ZEN Petroleum partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered strategic, minor and core.
- National Road Safety Authority (NRSA)strategicPartnership to launch the Safe Drive Campaign, a public education initiative promoting responsible driving behaviour and improving road safety across Ghana.
- Ghana National Fire Service (GNFS)minorCollaboration for 2025 HSE Week Fire Safety Outreach at Future Leaders School. GNFS participated in fire safety education and community outreach as part of ZEN's commitment to promoting safety awareness beyond the workplace.
- MemostrategicStrategic partnership with leading Ghanaian supermarket and grocery brand to enhance convenience store offerings and experience at ZEN's retail stations. Collaboration brings Memo products and services to ZEN station locations.
- Lead For Ghana (LFG)strategicPartnership to eliminate educational inequity in Ghana and enhance education across the nation. ZEN committed to donating 1 pesewa per litre of retail volumes to LFG annually until 2022. Partnership is a cornerstone of ZEN's social intervention programs.
- BP Oil InternationalcoreStrategic partnership to secure the integrity of the quality fuels supply chain for bunkering operations. BP Oil International provides low-sulphur Marine Gasoil (MGO) ensuring consistent quality meeting ISO8217-2010 specifications for vessel engines.
- British Petroleum (BP)coreDirect import supply chain partnership through ZEN Terminals for storing proprietary petroleum products. BP supplies low sulphur diesel with sulphur content of less than 50ppm, ensuring consistent product quality and preventing co-mingling.
- Akwaaba VolunteersstrategicPartnership to support Future Leaders School (FLS), an NGO providing education to underprivileged children in La Kpeshie, Accra. ZEN allocated GH¢2 million for school bus acquisition, subsidizing teachers' salaries, and providing breakfast to pupils.
- B.A.S.I.C.S International (Brothers And Sisters In Christ Serving)minorPartnership with Chorkor-based NGO to sponsor over 23 students in their education program as part of ZEN's Corporate Social Investments (CSI) initiative.
- Newmont Ahafo Development Foundation (NADeF)strategicPartnership for Excellence Scholarship Award program designed to inspire exceptional undergraduate Business students. Scholarship covered tuition fees, accommodation, stipends, and book allowances for students from Newmont's host communities.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
ZEN Petroleum competitors and assessment
Company assessmentDirect peers
- Star Oil Ghana: Ghanaian OMC with retail stations, marine bunkering, and bulk petroleum distribution. Directly comparable to ZEN's downstream fuels marketing across multiple verticals including mining and maritime.
- Vivo Energy Ghana (Shell licensee): Operator of Shell-branded fuels in Ghana, with retail stations, lubricants, and commercial/B2B fuel supply. Competes head-to-head with ZEN in retail and industrial segments including mining and transport customers.
- GOIL PLC: Ghana's largest state-affiliated Oil Marketing Company and the dominant retail fuel network in the country. Directly competes with ZEN across retail stations, commercial fueling, lubricants, and bunkering, serving the same Ghanaian B2B and B2C customer base.
- TotalEnergies Marketing Ghana: Multinational OMC operating in Ghana with retail stations, commercial fueling, and lubricants. Directly overlaps with ZEN's retail network and B2B fuel supply, including to industrial and mining customers across West Africa.
- Allied Oil & Energy: Ghanaian OMC operating retail stations, lubricants, and B2B fuel supply. Comparable to ZEN in scale and footprint, targeting similar mining, industrial, and consumer customers in Ghana.
Regional players
- Engen Petroleum: South African downstream fuels marketer with retail stations, commercial fueling, and lubricants across sub-Saharan Africa. Comparable downstream model but anchored in Southern Africa, with selective West African presence.
- Oando PLC: Nigerian integrated energy company with downstream fuels marketing including retail stations and lubricants across West Africa. Comparable vertically integrated model but primarily serves Nigeria rather than Ghana.
- MRS Holdings (MRS Oil Nigeria): Nigerian downstream fuels marketer with retail stations, lubricants, and B2B petroleum supply. Comparable vertically integrated downstream model but operates primarily in Nigeria rather than Ghana.
- Conoil PLC: Nigerian downstream fuels marketer with retail stations, lubricants, and aviation/marine fuel supply. Comparable to ZEN's downstream business model but operates primarily in Nigeria, not directly competing in Ghana.
Broad incumbents
- Puma Energy: Global downstream fuels marketer with significant West African presence including retail stations, bunkering, and B2B supply. Operates as a broad incumbent rather than Ghana specialist, but competes with ZEN's bunkering and commercial segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ZEN Petroleum social profiles
Digital presenceZEN Petroleum financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZEN Petroleum leadership team
Management profileNumber of profiles
Profiles8 records
ZEN Petroleum subsidiaries and ownership
Company hierarchySubsidiaries3 records
ZEN Petroleum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZEN Petroleum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZEN Petroleum
What does ZEN Petroleum do?
ZEN Petroleum is a 100% Ghanaian-owned Oil Marketing Company that supplies petroleum products (Super petrol, Diesel) and lubricants across multiple channels. It operates a vertically integrated downstream petroleum business spanning retail fuel stations, B2B fuel and lubricants supply to mining companies, marine bunkering services at Ghanaian ports, bulk fuel storage at ZEN Terminals, and bulk oil distribution through its affiliate Astra Oil Services. The company also runs fuel transportation and logistics operations through Ladybird Logistics.
Is ZEN Petroleum a public or private company?
ZEN Petroleum is a public company. It is classified as public and is currently ipo.
When was ZEN Petroleum founded?
ZEN Petroleum was founded in 2009. It employs 251 to 500 people.
Where is ZEN Petroleum based?
ZEN Petroleum is headquartered in Accra, Ghana, in the Africa region.
How does ZEN Petroleum make money?
Five revenue lines are on record. Retail Fuel Sales are the primary driver. The others are mining Sector Fuel Supply, maritime Bunkering Services, bulk Storage Services and lubricants.
Who are ZEN Petroleum's main competitors?
Direct peers on record are Star Oil Ghana, Vivo Energy Ghana (Shell licensee), GOIL PLC, TotalEnergies Marketing Ghana and Allied Oil & Energy. Regional players are Engen Petroleum, Oando PLC, MRS Holdings (MRS Oil Nigeria) and Conoil PLC. Puma Energy is listed as a broad incumbent.
Does ZEN Petroleum have an API?
No public API is recorded for ZEN Petroleum.
What industry is ZEN Petroleum in?
ZEN Petroleum's product category is Downstream Petroleum Marketing. Its primary akta.pro industry code is EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery), with a secondary code of EUALAIAG, Marine Bunkering & Port Fuel Supply. Its NAICS code is 424710 and its SIC code is 5171.