ParkZone

What ParkZone does

ParkZone A/S (now operating as Gardian following a January 6, 2025 rebrand) is a privately held Danish parking management company founded in 2003 in Rødovre by engineer Torben Holritz Juhl and a property developer. The company administers 2,000+ parking areas spanning 180,000+ parking spaces across Denmark, with offices in Rødovre (headquarters), Kolding and Aalborg, and an international presence in Trondheim, Norway. It serves both B2B customers — hotels, hospitals, shopping centers, real estate developers, petrol stations and rail operators — and B2C consumers through its ParkZone Go mobile app and ParkCare self-service portal. Reported FY2022/23 net revenue was 191.7 million DKK, gross profit 55.7 million DKK, and pre-tax profit 8.6 million DKK, with the company operating entirely on bootstrapped capital and 100% Danish ownership through Juhlsland Holding ApS and Stensdal Group A/S.

The company's core technology is an ANPR (Automatic Number Plate Recognition) camera-based parking system that eliminates the need for boom barriers, physical tickets or parking cards by scanning plates at entry and exit. This is integrated with ParkCare, a digital permit management platform used by over 100,000 users across Denmark with 3 million+ permits issued, and ParkWeb, an administrative platform that handles regulation-compliant signage, permit management and customer accounts. The Park N' Smile sub-brand brings the camera parking experience to consumer-facing sites (Field's, Bruuns Galleri, IKEA Copenhagen, Radisson Blu). Complementary offerings include EV charging stations (Ladestandere, distributed in partnership with Monta), parking consulting, enforcement services, signage production and area marking. In April 2024 ParkZone launched ParkZone Security, extending into police-authorized guard services, fire safety and AED provision, and in October 2023 appointed Ronen Leon (ex-Securitas Danmark) as Vice CEO before he became CEO in March 2024.

Revenue is generated through a diversified mix of managed-services contracts with property owners (administering parking areas and enforcement), subscription parking (monthly fees such as 786 DKK for 24-hour parking at Rødovre Port), transaction-based control fees (910 DKK per parking violation), hourly usage tariffs (typically 14–18 DKK/hour), ParkCare software licensing, and EV charging hardware sales. Distribution combines a direct enterprise field-sales motion with regional advisors, B2C self-service via ParkZone Go and online ordering, and channel partnerships with DSB (rail station parking), OK (gas station parking at 43 sites), EasyPark (payment integration) and SimplyTure (payment gateway). The company has received the Gazelle Award four times (most recently in 2023) and operates as a one-stop provider across parking, enforcement, EV charging and — following the Gardian rebrand — security services for property owners in Denmark and Norway.

Name

ParkZone

Legal name

ParkZone A/S

Website

https://parkzone.dk

Company type

Private

Founded year

2003

Operating status

Operating

Short description

ParkZone A/S (now operating as Gardian) is a Danish parking management company that administers 2,000+ parking areas and 180,000+ spaces nationwide using ANPR camera technology and its ParkCare digital permit platform, serving hotels, hospitals, shopping centers, property developers and consumers in Denmark and Norway.

Ownership category

akta.pro rank

Product category

Parking Management Services

NAICS

Parking Lots and Garages (812930)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB)

akta.pro secondary industries

Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB), Permitting, Validation & Credential Programs (Permits, Passes, Validations) (BPABAKAL)

Keywords

• Parking management services
• ANPR camera parking
• Digital parking permits
• Parking enforcement
• Municipal parking solutions

Headquarters

HQ city

Rødovre

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Parkeringsadministration: Core revenue from administering parking areas for property owners. Includes management of parking permits, enforcement, and customer service for approximately 2,000+ parking areas with 180,000+ spaces.
2. Kontrolafgifter: Parking violation fines of 910 DKK issued for non-compliance with parking rules. Revenue from enforcement activities on managed parking areas.
3. Abonnementsparkering: Subscription-based parking for residential and commercial customers including 24-hour, daytime, nighttime, motorcycle and moped options. Recurring revenue from parking subscriptions.
4. ParkCare Licenser: Digital permit system licensed to property managers and businesses for managing employee, resident and guest parking. Software licensing component.
5. Ladestandere: Sale and distribution of EV charging stations for parking areas, including installation coordination through partner electricians.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

ParkZone (now operating as Gardian since January 2025) provides end-to-end private parking administration for property owners across Denmark, managing approximately 2,000+ parking areas with 180,000+ spaces. Core services include ANPR camera-based ticketless parking, digital permit management via ParkCare, parking enforcement, subscription-based parking, EV charging, and (since 2024) security guard services. Revenue is generated through managed service contracts with property owners, monthly subscriptions for individual consumers, transaction-based control fees (910 DKK), and software licensing of the ParkCare permit platform.

Product overview

ParkZone offers a comprehensive parking management ecosystem built around ANPR camera technology and digital permit platforms. The core technology is the ANPR Kameraparkering system, which provides automatic license plate recognition for ticketless parking with data analytics. This integrates with ParkCare (digital permit management for over 100,000 users) and ParkWeb (administrative platform for property managers). ParkZone Go serves end customers for mobile payment and permit management. The Park N' Smile sub-brand brings the ANPR camera parking experience to retail and hospitality partners. In 2024, ParkZone expanded into ParkZone Security, adding guard services, fire safety, and AED provision. Additional offerings include EV charging stations (Ladestandere), parking consulting, enforcement services, space rental and marketing, area marking, and signage solutions. The portfolio spans both B2B (enterprise parking administration) and B2C (consumer-facing apps and payment).

Differentiator

Problem solved

Functional benefit

Brands

• Park N' Smile: A concept developed by ParkZone A/S providing automatic license plate recognition (ANPR) parking in shopping centers and other facilities, eliminating the need for physical parking tickets or parking discs.
• ParkZone Go
• ParkCare
• ParkZone Security

Products and services

• ANPR Kameraparkering (Camera Parking) Automatic camera-based parking using ANPR (automatic number plate recognition). Cameras scan license plates at entry and exit, eliminating the need for boom barriers, physical tickets, and parking cards. Provides 24/7 parking control, data insights on visitor frequency, occupancy rates, and customer visit duration. Sold to property owners across retail, hospitality, office, and healthcare.
• ParkCare Digital parking permit management platform for property managers, housing associations, offices, and individuals. Supports permanent, time-limited, and zone-specific permits. Available in variants: ParkCare Permanent (for long-term users), ParkCare Stand-alone (self-service tablet-based), and ParkCare Reception (reception-issued permits).
• ParkWeb Web-based administrative system enabling property owners and administrators to manage parking areas, customer accounts, generate regulation-compliant signage sent directly to suppliers, configure parking rules, and view reports.
• ParkZone Go Mobile app for parking payment and permit management. Users can pay for parking, start/stop sessions, and manage p-permits on ParkZone areas.
• Park N' Smile

Quantifiable outcome

• 22% improvement in gross profit year-over-year for 2021/22
• +3 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered major, core and supporting.

• Gefion GroupmajorImplementation/ SI/ Consulting Partner · 8 September 2023Development of modern parking garage at Rødovre Port with ANPR technology. 200 parking spaces serving new urban district near Rødovre Station.
• Scandic HotelscoreStrategic or Co-development Partner · 24 August 2023Camera parking (ANPR) implementation at Scandic Sydhavnen hotel, with ParkZone managing 6 Scandic hotels in total. Digital solution replaced manual parking cards, improving efficiency and guest satisfaction.
• ALFA DevelopmentmajorImplementation/ SI/ Consulting Partner · 17 August 2023Parking operations for REMA 1000 and residential parking garage at IrmaByen development in Rødovre. Focus on sustainable development with green parking solutions.
• OKcoreStrategic or Co-development Partner · 27 July 2023Parking control partnership covering 43 OK gas stations, wash halls and Truck Diesel stations across Denmark. ParkZone provides parking administration and enforcement, while OK app payment is now available at all ParkZone locations.
• DSBcoreStrategic or Co-development PartnerPartnership to provide free parking for train travelers at selected stations across Denmark. Users register license plates via DSB Plus or DSB app when holding valid tickets. Simplifies parking at train stations and encourages combined public transit use.
• MontasupportingTechnology or IntegrationEV charging station provider. ParkZone resells and distributes Monta charging stations for parking areas, integrated with EU building requirements for charging infrastructure.
• EasyParksupportingTechnology or IntegrationPayment app integration allowing EasyPark users to pay for parking at ParkZone locations. Available at Park N' Smile and other ParkZone parking areas.

Scale indicators16 records

Recent moves10 records

Expansion highlights6 records

Others

• Securitas: Global security services leader where ParkZone's new CEO Ronen Leon spent 8+ years. Relevant peer for the ParkZone Security / Gardian business line, though Securitas does not directly compete in ParkZone's core parking administration business.

Emerging players

• ParkBee: European digital parking platform connecting private parking owners with drivers. Comparable to ParkZone's Park N' Smile and digital permit offerings as a technology-forward parking marketplace with selective geographic presence.

Regional players

• Nokas: Norwegian cash handling, parking and security services provider. Highly relevant peer given ParkZone's Norway expansion and its parallel move into security — Nokas operates across both verticals in the Norwegian market.
• SvePark: Swedish municipal parking company providing digital parking services and ANPR-based solutions. Comparable in technology approach (ANPR, digital permits, parking administration) and Nordic customer focus, though primarily operating in Sweden rather than Denmark.

Broad incumbents

• Q-Park: Major European off-street parking operator with strong presence in the Nordics and Netherlands. Comparable in managing garages and lots with digital services, though at significantly larger scale than ParkZone.
• APCOA Parking: Europe's largest parking operator with operations across 13 countries. Comparable to ParkZone in operating parking facilities and offering ANPR-based services, but at materially larger scale and broader geographic footprint.
• Saba: Spanish-headquartered international parking operator with significant European footprint. Comparable to ParkZone in operating off-street parking facilities and serving large enterprise customers, though at a broader geographic scale.

Direct peers

• AIMO: Swedish-headquartered parking technology and operations company with digital permit solutions. Comparable to ParkZone's ParkCare platform and ANPR camera parking model in serving residential and commercial property managers.
• EasyPark: Pan-European parking app and payment platform headquartered in Stockholm. Directly comparable to ParkZone as both serve parking operators and end users with ANPR-integrated digital payments, and EasyPark is already a payment integration partner at ParkZone locations.
• Europark: Scandinavian parking operator active in Sweden, Norway and Denmark. Closely comparable in service offering (parking administration, ANPR, enforcement) and target customers (commercial property owners) in the Nordic region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/parkzoneas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ParkZone