What Kiss FM does

KISS FM is a privately held Spanish music radio station operating under the legal entity Radio Blanca, S.A., headquartered in Pozuelo de Alarcón, Madrid, with the station having launched in 1989 within the KISS Media group. The core format is classic and contemporary hits — primarily 80s and 90s music extending to the present day — distributed nationally via FM and digital terrestrial television (DTT) through subsidiary CRB Digital, S.A., which holds the digital terrestrial radio license, plus a parallel Canary Islands feed, online streaming, native iOS and Android applications, and podcast distribution on Apple Podcasts, Spotify, and Google Podcasts. The product portfolio extends beyond live broadcasting to include named programs such as Las Mañanas KISS (morning drive), Play KISS, Noche/Trasnoche, Music BOX, Siempre 80's, KISS FM Noticias, BiblioKISS (literature), and A Escena (theater and cinema, produced with Quiero Producciones), as well as the listener-engagement initiative Club KISS (launched July 2025) and event ticket sales via Entradas.

The business model is advertising-driven: revenue is generated through radio advertising spots and sponsorships sold to businesses targeting Spanish listeners, with a dedicated sales department branded 'Anunciate en KISS.' Pricing is not publicly disclosed and advertisers are directed to contact the sales team directly. The customer base is a horizontal Spanish general-audience segment plus a business-side segment of advertisers and sponsors, with no named advertiser logos or concentration disclosed. Ownership is concentrated, with Blas Herrero Fernández controlling 80% and the remaining 20% split evenly between Radio Sur 2000 and Radio Antena del Sur. Headcount is in the 11–50 range, consistent with a small-to-mid-size media operation, and the station reported its best audience data in more than 16 years in June 2026 alongside a 23rd-anniversary milestone in April 2025.

Name

Kiss FM

Legal name

Radio Blanca, S.A.

Website

https://kissfm.es

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

KISS FM is a privately held Spanish radio station operated by Radio Blanca, S.A., broadcasting 80s, 90s, and contemporary music nationally via FM and DTT and through streaming, mobile apps, and podcasts to a general Spanish audience and advertisers.

Ownership category

akta.pro rank

Product category

Commercial Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)

Keywords

• Commercial radio broadcasting
• Music radio station
• Digital audio streaming
• Podcast production
• Radio advertising sales

Headquarters

HQ city

Pozuelo De Alarcón

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Revenue generated from selling advertising spots and sponsorships during radio broadcasts, targeting listeners across Spain through multiple platforms including FM, DTT, and digital streaming.
2. Anunciate en KISS (Advertising Department): Direct advertising sales through dedicated sales department for businesses wanting to reach KISS FM audience.

Distribution channels5 records

Marketing channels5 records

Core offering

KISS FM operates a national Spanish commercial radio station that broadcasts live music programming focused on 80s, 90s, and contemporary hits, alongside news bulletins, themed programs, and on-demand podcasts. Distribution spans FM frequencies, digital terrestrial television (DTT), online streaming via the website, native iOS and Android mobile apps, and major podcast platforms. The station also offers related services such as concert and event ticketing (Entradas) and editorially integrated content covering cinema, theater, and literature.

Product overview

KISS FM is a Spanish radio station operated by Radio Blanca S.A. (Grupo KISS Media), headquartered in Pozuelo de Alarcón, Madrid. The station plays the best of the 80s and 90s music to the present day. Its core product is the KISS FM radio broadcast, available via terrestrial digital (CADENA) and Canary Islands (CANARIAS) streams. The product portfolio also includes multiple on-demand podcast programs (Las Mañanas KISS, Play KISS, Noche/Trasnoche, Music BOX, Siempre 80's, KISS FM Noticias, BiblioKISS), a native mobile app for iOS and Android, event ticketing services (Entradas), and content sections covering news, cinema, literature (BiblioKISS), theatre (A Escena), and audience engagement (Club KISS). The various programs are interconnected through the station's website and mobile app, which serve as distribution hubs for both live broadcasts and on-demand content.

Differentiator

Problem solved

Functional benefit

Products and services

• KISS FM Radio Broadcast Service National Spanish commercial radio broadcast featuring 80s, 90s, and contemporary music programming, with daily news bulletins and themed programs such as Las Mañanas KISS, Play KISS, Noche Trasnoche, Music BOX, and Siempre 80s. Distributed live to Spanish listeners via FM, DTT, online streaming, and supporting podcast on-demand feeds.
• KISS FM Mobile Application Native mobile application for iOS (App Store) and Android (Google Play) that enables live KISS FM streaming and on-demand access to program podcasts for Spanish listeners on mobile devices.
• Entradas (Concert & Event Ticket Sales) Ticketing service operated by KISS FM for concerts, shows, and station-sponsored live events, allowing listeners and the general public to purchase event tickets.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• CRB DIGITAL, S.A.coreTechnology or IntegrationCRB DIGITAL, S.A. holds the digital terrestrial radio license for KISS FM broadcasts. It is a subsidiary of KISS MEDIA, S.A., which is owned by Radio Blanca S.A.
• DKISSminorOthersDKISS is a related radio brand operating under the KISS Media group, sharing branding and promotional synergies.
• HIT FMminorOthersHIT FM is another radio brand in the KISS Media portfolio, appearing on the same website footer with cross-promotional links.
• HITTVminorOthersHITTV is a related television brand under the KISS Media group umbrella.
• Quiero ProduccionesminorOthersQuiero Producciones handles production and editing for the A Escena theater/cinema segment on KISS FM.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Europa FM: Spanish commercial music radio station targeting a similar young-adult audience with contemporary hits; directly comparable to KISS FM in format, distribution (FM plus digital), and advertiser appeal.
• Rock FM: Spanish rock-oriented music radio station that competes with KISS FM for music listeners and ad budgets, though with a narrower genre focus.
• Los 40 (Cadena SER / Prisa): Spain's leading music-focused radio brand and KISS FM's most direct national competitor, competing for the same advertiser budgets and music-listening audience with a contemporary hits format and similar multi-platform distribution.
• HIT FM: Sister brand under the KISS Media group (Radio Blanca S.A.); shares ownership and digital infrastructure with KISS FM, but targets a different contemporary-hits audience, illustrating intra-portfolio overlap.

Broad incumbents

• COPE: Major Spanish national radio broadcaster operating across music, news, and sports formats; competes with KISS FM for advertisers and listeners but offers a wider non-music programming slate.
• Onda Cero: Atresmedia-owned national Spanish radio network with music and general programming; competes with KISS FM at the national ad and audience level but is part of a much larger multimedia group.
• iHeartRadio: Largest US radio broadcaster with a major digital/streaming platform; not a direct geographic competitor but highly relevant as a benchmark for the digital and podcast extension of traditional radio brands that KISS FM is pursuing.
• Cadena SER: Spain's largest radio network and parent of Los 40; competes with KISS FM for national ad share and audience, but with a much broader news/talk/sports portfolio that goes well beyond music.

Regional players

• Radio Marca: Spain's main sports radio station; comparable in ad-supported national distribution model but operates in a distinct vertical (sports) versus KISS FM's music/entertainment focus.
• RAC1: Leading private radio station in Catalonia with strong regional audience; comparable in advertising-driven model and content breadth, but geographically concentrated and competes with KISS FM only in overlapping national reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kissfm_es
• YouTubeyoutube.com/@KISSFMmusica
• Facebookfacebook.com/kissfm.es
• Instagraminstagram.com/kissfm_oficial
• LinkedInlinkedin.com/company/grupo-kiss-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiss FM