The Heera Foundation

What The Heera Foundation does

The Heera Foundation is a UK-registered charity (Charity number 1183640), founded in 2018 and operating primarily from the West Midlands. Its stated mission is to narrow the gap between mental health provision and its accessibility, with a specific focus on communities where stigma and shame (described as 'besthi' in Punjabi) act as barriers to seeking help. The foundation does not operate a technology platform; its core outputs are information resources and community programming rather than software.

The foundation's core products are the Mental Health Support Card (English) and the Punjabi Support Card, both distributed free of charge via digital Canva links and physically through community partners. These cards consolidate essential contact information for core mental health support services. Complementing the cards are digital events (introduced in 2020 to reach international audiences) and in-person community events (introduced in 2021) that bring together community members, professionals, and partner organizations. The foundation maintains a blog as an awareness and education channel and is supported by a volunteer base handling events, social media, and content creation. Named partnerships include Papyrus (Prevention of Young Suicide), Maytree, and MIND in Birmingham.

The business model is donation-funded. The foundation does not sell products or services, employs no commercial pricing structure, and operates on public donations routed through the "Give as You Live" platform alongside sponsored fundraising and volunteered labor. Governance is provided by a board of trustees: Pavandeep Johal (Chair), Balbir Kandola, Roopy Chahal, and Simran Batth. Target segments span local West Midlands communities, families seeking mental health resources, individuals experiencing isolation or suicidal ideation, and young people (via the Papyrus partnership). No revenue, headcount, or financial filings are disclosed, and there is no parent company, no funding rounds, and no commercial ownership structure.

Name

The Heera Foundation

Legal name

The Heera Foundation

Website

https://theheerafoundation.org.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Heera Foundation is a UK-registered mental health charity founded in 2018, serving primarily West Midlands communities with a focus on South Asian populations facing stigma. Its core outputs are bilingual support cards and community events that connect individuals to mainstream mental health partners.

Ownership category

akta.pro rank

Product category

Mental Health Charity Services

NAICS

Child and Youth Services (62411), Civic and Social Organizations (813410), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGAEAH), Community Health, Prevention & Health Education (BPAGACAC), Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG)

Keywords

• Mental health charity
• Community outreach
• Mental health awareness
• Suicide prevention support
• Culturally tailored resources

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Donations: The charity relies on public donations to fund operations and mental health support initiatives.
2. Fundraising: Sponsored events and fundraising campaigns where funds go directly to the foundation.
3. Volunteer Support: Volunteers contribute their time and skills for events, social media, and blog writing.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Heera Foundation is a UK-registered mental health charity that provides bilingual mental health support cards (English and Punjabi), hosts digital and in-person community events on mental health awareness, and connects individuals to established mental health organizations. It focuses on reducing stigma and improving accessibility of psychological support, particularly within South Asian communities in the West Midlands.

Product overview

The Heera Foundation is a mental health charity operating as a single unified offering rather than a platform-plus-modules architecture. The core products are the Mental Health Support Card and Punjabi Support Card, which provide essential contact information for mental health support services. These are complemented by digital events reaching international audiences and in-person community events that bring together community members, professionals, and organizations to discuss mental health topics. The foundation also maintains a blog as an educational resource. The support cards and events are distributed free of charge as part of the charity's mission to narrow the gap between mental health provision and accessibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Support Card A resource card providing essential contact information for core mental health support services, shared with hundreds of individuals to enable access to help during vulnerable moments. It serves community members seeking immediate mental health support contacts.
• Punjabi Support Card A bilingual mental health support card in Punjabi language to serve Punjabi-speaking communities with essential contact information for mental health support services. It targets South Asian community members who prefer Punjabi-language resources.
• Digital Mental Health Events Virtual events hosted by the foundation reaching an international audience to spread awareness about mental health and mindfulness. They serve individuals beyond the West Midlands region seeking mental health education and community discussion.
• In-Person Community Events Community gatherings that bring together community members, professionals, and organizations to open discussions about mental health. They serve local communities in the West Midlands seeking face-to-face engagement on mental health topics.

Quantifiable outcome

• Support cards shared with hundreds of individuals

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Papyrus - Prevention of Young SuicidecoreStrategic or Co-development PartnerLiaised with Papyrus to deepen knowledge and insight into support available for those suffering from suicidal thoughts. Papyrus focuses on the prevention of young suicide.
• MaytreecoreStrategic or Co-development PartnerPartnership with Maytree, described as 'a sanctuary for the suicidal', to understand what support is available when someone is suffering.
• MIND in BirminghamcoreStrategic or Co-development PartnerLiaised with MIND in Birmingham mental health charity to deepen understanding of available support resources and provision.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mind (National Association for Mental Health): Mind is the UK's largest mental health charity, providing advice, support, and campaigning nationally. Mind in Birmingham is also a direct partner of Heera, making Mind both an incumbent and collaborator in the same mental health awareness and support space.
• Mental Health Foundation: The Mental Health Foundation is the UK's primary charity for mental health research, prevention, and awareness campaigning. It addresses mental health stigma reduction — Heera's core mission — at national scale through programs like Time to Change.
• Samaritans: Samaritans is a major UK suicide prevention charity operating a 24/7 helpline. It competes for donor attention and volunteer hours in the same mental health support category, though at vastly greater scale and with broader geographic reach.
• Rethink Mental Illness: Rethink Mental Illness is a national charity supporting people affected by mental illness through advice, services, and campaigning. It overlaps with Heera's mental health support and community engagement mission, though operating at a much larger scale.

Emerging players

• Centre for Mental Health: The Centre for Mental Health is an independent UK charity focused on mental health policy, research, and reducing inequalities. It addresses mental health access disparities — a core part of Heera's value proposition — though primarily through policy influence rather than direct community support.
• Together for Mental Wellbeing: Together for Mental Wellbeing supports people with mental health needs through local services, advocacy, and person-centered support. While operating at modest scale similar to Heera, it focuses on service delivery in local communities rather than awareness and stigma reduction.
• South Asian Health Foundation: South Asian Health Foundation is a charity advocating for improved health outcomes in UK South Asian communities. While its remit is broader than mental health, it represents a similarly ethnic-focused health advocacy model and overlaps in addressing health disparities Heera targets.

Direct peers

• Maytree Suicide Respite Centre: Maytree is a UK charity offering sanctuary and respite for people in suicidal crisis. Heera has a formal partnership with Maytree and directly refers individuals, making it a peer in suicide prevention support despite Maytree's specialized residential care model.
• YoungMinds: YoungMinds is the UK's leading charity focused on children and young people's mental health. Heera's suicide prevention work with young people via Papyrus places it in overlapping territory around youth mental health awareness and family support.
• Papyrus - Prevention of Young Suicide: Papyrus focuses specifically on preventing young suicide through helpline, training, and awareness work. Heera is a partner with Papyrus and directly shares its youth suicide prevention remit through its support card and outreach to young South Asians.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/heerafoundatio
• Facebookfacebook.com/theheerafoundation
• LinkedInlinkedin.com/company/the-heera-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Heera Foundation