U-BTech Solutions

What U-BTech Solutions does

U-BTech Solutions (UBTECH) is an Israeli IT services and consulting company founded in 2005 and operating as part of the ONE Group conglomerate, with headquarters in Herzliya/Petah Tikva, Israel. The company is a senior Microsoft partner with nearly two decades of relationship history and was awarded Microsoft Partner of the Year in Israel in 2025 (the third such recognition after 2019 and 2021). It serves 1,000+ enterprise clients across mid-market, government, and startup segments in Israel, with limited international client services for English-speaking buyers. UBTECH's leadership team — including CEO/co-founder Tzachi Asif, co-founder/CTO Ronen Gabbay, and co-founder Elad Hayun — operates a founder-led organization of 11–50 employees.

UBTECH's core offerings are organized into six service lines: Cloud Managed Services (Azure architecture, DevOps, FinOps, NOC, SAP on Azure, Azure AI & Cognitive Services), Cyber Security (risk management, identity & access, information security, cloud security, cyber-attack strategy), Microsoft 365 Modern Workplace (Microsoft Teams, SharePoint, Power Platform, Intune, M365 migration), Microsoft Copilot Services (the company is the only Israeli partner with primary licensing and setup for Microsoft 365 Copilot and Copilot for Security), Microsoft Licensing Services (as a certified Microsoft LSP selling CSP, MPSA, and EA licenses), and UBTECH for Startups (a Microsoft-collaborative AI/cloud program for Israeli startups). The underlying technology is the Microsoft ecosystem end-to-end: Azure, Microsoft 365, Microsoft Fabric, Azure DevOps, GitHub, Terraform, Azure OpenAI, Azure Cognitive Services, Azure Arc, and Azure Virtual Desktop. Sub-brands include UBTECH-ED (annual education conference) and the UBTECH & Microsoft Tech Learning Hub (video-based digital learning platform).

The business model is a hybrid of professional services (consulting, implementation, training, managed support) and license resale through Microsoft's LSP channel, supplemented by add-on productized offerings in DevOps, FinOps, Power Platform development, and Data & AI. Pricing is custom-quoted for enterprise engagements with annual license subscription cycles for the LSP channel; no public pricing is disclosed. The go-to-market motion is enterprise-focused, sales-led, and direct, leveraging the Microsoft partnership for credibility and channel access, with content marketing (Learning Hub), events (UBTECH-ED, Azure Discovery Days, Copilot workshops), and webinars as the primary demand-generation channels. Revenue figures are not publicly disclosed.

Name

U-BTech Solutions

Legal name

U-BTech Solutions Ltd. (יו-ביטק סולושנס בע"מ)

Website

https://u-btech.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Microsoft Cloud and Managed Services

NAICS

Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

akta.pro secondary industries

Endpoint & Device Management (UEM/MDM) Services (BPAEABAF), Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps) (BPAEAIAC), Remote Access, Virtual Workspaces & Digital HQ (BPAMAMAL), Backup & DR Software Implementation & Managed Platforms (BPAEALAI)

Keywords

• Cloud managed services
• Microsoft Azure consulting
• Cyber security services
• Microsoft 365 Copilot
• Microsoft licensing partner

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Strategic consulting, training, and implementation services for cloud, AI, and cybersecurity solutions. Core revenue stream involving high-touch engagement with enterprise clients.
2. Microsoft Licensing Services: LSP services providing CSP & MPSA licenses, EA agreements, and various Microsoft license types to clients
3. Cloud Services: Azure-based cloud solutions including infrastructure consulting, cloud migration, and 24/7 support services

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

UBTECH provides end-to-end Microsoft-centric technology services including strategic consulting, implementation, and managed support for Azure cloud services, Microsoft 365 modern workplace, AI/Copilot solutions, cybersecurity, and DevOps. As a Microsoft Licensed Solutions Provider (LSP) and Microsoft Partner of the Year Israel 2025, the company sells Microsoft licenses (CSP, MPSA, EA), deploys enterprise digital transformation projects, and offers 24/7 managed cloud and security services to 1,000+ enterprise clients.

Product overview

UBTECH is a Microsoft-centric managed services and consulting company operating as part of ONE Group. Rather than a single unified product, the portfolio is a platform-plus-services architecture anchored in Microsoft technologies: Cloud Managed Services (Azure infrastructure, DevOps, FinOps), Cyber Security Services, Microsoft 365 Modern Workplace (including Power Platform low-code development), Microsoft Copilot Services (365 Copilot and Security Copilot), Microsoft Licensing (as LSP partner), UBTECH for Startups (AI incubator program), and the Tech Learning Hub (video-based training). The Data & AI Solutions module provides Azure OpenAI integration and analytics capabilities layered across the cloud services. Services integrate natively with Microsoft Azure, Microsoft 365, GitHub, Azure DevOps, Microsoft Fabric, and Azure Cognitive Services. UBTECH holds Microsoft Solutions Partner certifications across Data & AI, Modern Work, Azure, and Security, and was named Microsoft Partner of the Year in Israel for 2025.

Differentiator

Problem solved

Functional benefit

Brands

• UBTECH for Startups: Startup-focused AI and technology adoption program in collaboration with Microsoft
• UBTECH-ED
• UBTECH & Microsoft Tech Learning Hub

Products and services

• Cloud Managed Services Wide range of advanced Microsoft Azure cloud solutions supported by senior architects and DevOps professionals, including architecture, consulting, implementation, cloud native solutions, IT solutions, DevOps services, Azure AI & Cognitive Services, NOC service, and SAP on Azure, targeted at enterprise organizations.
• Cyber Security Services Innovative security services including risk assessment and management, cyber attack preparation and response strategy, identity and access management, information security, cloud security consulting, and security training workshops, aimed at enterprises and public-sector organizations.
• Microsoft 365 Modern Workplace Advanced Microsoft 365 solutions including mobile and desktop device management, SharePoint organizational portals development, Microsoft 365 migration, low-code application development via PowerApps and Power Automate, Microsoft Teams, Microsoft 365 Productivity Apps, and digital transformation services for enterprise customers.
• Microsoft Copilot Services AI productivity enhancement services using Microsoft 365 Copilot and Microsoft Copilot for Security. UBTECH is the only Israeli Microsoft partner with primary licensing and setup capabilities, providing support, implementation, and training of Microsoft Copilot products to enterprises.
• Microsoft Licensing Services Full spectrum of Microsoft licensing services as a certified Microsoft Licensed Solutions Provider (LSP), providing CSP and MPSA licenses, Enterprise Agreements (EA), and all types of Microsoft licenses to enterprise clients.
• UBTECH for Startups Specialized AI and cloud services program for startup companies in collaboration with Microsoft, providing AI advisory, startup incubator program access, and mentorship.
• Outsourcing for IT IT outsourcing services providing comprehensive technology management, staffing, and operational support for organizations seeking to augment or replace internal IT functions.

Quantifiable outcome

• 1,000+ enterprise clients served with cloud transformation
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability12 records

Feature6 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or Integration · 1 January 2025UBTECH is a senior Microsoft partner for nearly two decades and was announced as Microsoft Partner of the Year in Israel for 2025. The company is a certified Microsoft Solutions Partner across Data & AI, Modern Work, Azure, and Security domains, with multiple Advanced Specialization certifications. UBTECH provides end-to-end cloud solutions including infrastructure consulting, cloud migration, licensing, information security, implementation, and 24/7 support.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avanade: Joint Accenture/Microsoft venture specializing in Microsoft ecosystem services (Azure, M365, Copilot). Highly comparable as a Microsoft-first consultancy with similar solutions portfolio and enterprise focus, though operating at much larger global scale.
• Matrix IT: Major Israeli IT services company with broad Microsoft and multi-vendor capabilities, serving large enterprise and government accounts. Comparable scale and segment focus within the Israeli enterprise IT services market.
• Malam-Team: Israeli IT services and consulting firm with deep Microsoft practice, serving enterprise and government clients. Comparable as a long-standing Israeli systems integrator with overlapping cloud, workplace, and security offerings.
• Slalom: Global Microsoft-focused consulting firm delivering Azure, M365, and Copilot transformation services. Closely comparable business model of strategic consulting, implementation, and managed services around Microsoft technologies for enterprise clients.
• Bynet DataCom: Israeli systems integrator and IT services provider with cloud, workplace, and security offerings for enterprise clients. Comparable as a domestic competitor targeting similar Microsoft-centric enterprise mandates.
• Sela Group: Israel-headquartered Microsoft partner delivering cloud, data, and application services. Directly comparable as a fellow Israeli Microsoft ecosystem specialist with overlapping enterprise client base and similar solutions portfolio.

Broad incumbents

• Crayon Group: Norwegian-headquartered Microsoft LSP and cloud economics specialist. Comparable Microsoft licensing and cloud cost optimization services, with comparable regional-to-global scaling ambitions.
• SHI International: Large global Microsoft LSP providing licensing and IT services to enterprise customers. Comparable licensing revenue stream and enterprise focus, but with broader multi-vendor portfolio and larger scale.
• SoftwareONE: Global Microsoft LSP and cloud cost management firm. Comparable licensing (CSP/EA) and FinOps-adjacent offerings, but with broader multi-cloud portfolio and much larger international scale.
• Insight Enterprises: Global Microsoft LSP and IT solutions provider with broad enterprise footprint. Comparable LSP-driven recurring revenue model and Microsoft-centric services, but at significantly larger global scale and with multi-vendor portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCuMsOhHxtMGKwzbA-PmHdww
• Facebookfacebook.com/ubtech
• LinkedInlinkedin.com/company/u-btech-solutions-ltd
• Instagraminstagram.com/ubtechsolutions
• Xx.com/U_BTech

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U-BTech Solutions