What Sela Group does

Sela Group, operating as Sela Cloud, is a multi-cloud managed services and consulting firm headquartered in Bellevue, Washington, founded in 1990 by Caro Segal. The company holds the highest tier of partnership simultaneously with all three major Western hyperscalers — AWS Premier Tier Services Partner, Microsoft Azure Expert Managed Service Provider, and Google Cloud Partner with Managed Service Provider designation — and maintains a partnership with Alibaba Cloud. It serves primarily startups and SaaS companies, providing end-to-end cloud engineering services including managed cloud support (24/7 with sub-9-minute response SLAs), DevOps-as-a-service, cloud security, cloud architecture, migration and modernization, data and AI services, FinOps and cost optimization, and skilling, supplemented by newer solution lines covering GenAI adoption, AI chatbots over company data, marketplace GTM readiness, and landing zone implementations.

The company's technology stack is a services platform rather than a SaaS product: it delivers certified engineering capacity across all major clouds combined with proprietary FinOps methodologies, landing zone blueprints, and AI agent frameworks built on Azure AI Foundry and Microsoft Foundry Agent Service. Following the 2024 merger with 2bcloud, Sela operates with over 400 multi-cloud engineers globally and is structured as a 24/7 follow-the-sun delivery model. It holds ISO 9001 and ISO 27001 certifications.

Sela's business model is professional services and managed services led, with quote-based custom pricing — no public rate cards are disclosed. Revenue streams include ongoing managed services engagements, staff augmentation, and FinOps/cost optimization as a commercial add-on. Distribution combines direct enterprise sales (with a "Talk to an expert" CTA) and channel-led demand generation through its premier hyperscaler partnerships, including joint events such as the AI Agents Hub with Microsoft and AI Forward evenings with AWS. The company reports a 96% Net Promoter Score and cites outcomes including a 50% cloud cost reduction for customer Fetcherr.

Name

Sela Group

Legal name

Sela

Website

https://selagroup.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sela Group (dba Sela Cloud) is a Bellevue-based multi-cloud managed services and consulting firm serving startups and SaaS companies. With premier-tier partnerships across AWS, Azure, and Google Cloud, it delivers cloud engineering, FinOps, GenAI adoption, and 24/7 managed support via 400+ certified engineers globally.

Ownership category

akta.pro rank

Product category

Cloud Managed Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Cloud Architecture & Migration Integration (BPAEAAAH)

Keywords

• Multi-cloud managed services
• Cloud migration services
• DevOps engineering services
• FinOps cost optimization
• GenAI cloud adoption

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional & Managed Cloud Services: Consulting, professional services, architecture best practices, and ongoing managed services engagements with flexible expert certified teams and staff augmentation.
2. Staff Augmentation: Flexible expert certified teams deployed on-demand to supplement customer engineering capabilities.
3. FinOps & Cost Optimization Services: Commercial add-on services including cost optimization, private pricing deal structuring, and cloud vendor engagement to reduce customer cloud spend.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Sela Group (operating as Sela Cloud) is a multi-cloud managed services and engineering provider delivering ongoing cloud management, DevOps, security, architecture, migration and modernization, FinOps cost optimization, and AI/GenAI adoption for startups and SaaS companies. Following the 2024 merger with 2bcloud, the combined organization has 400+ multi-cloud certified engineers across AWS, Azure, Google Cloud, and Alibaba Cloud, sold through premier-tier partner co-sell motions, direct enterprise sales, and staff augmentation.

Product overview

Sela Group offers a unified cloud services portfolio combining technological add-ons (consulting, architecture, DevOps, security, data/AI, migrations, support) and commercial add-ons (FinOps, pricing optimization, GTM) as add-ons to cloud provider partnerships with AWS, Azure, and Google Cloud. The core offerings span managed services, DevOps, security, cloud architecture, migration/modernization, FinOps, and support/monitoring, complemented by AI-focused solutions including GenAI Adoption, AI Chatbot over Company Data, Marketplace Solutions, and Landing Zones Solutions. Following the 2024 merger with 2bcloud, the combined entity operates as a global multi-cloud powerhouse with over 400 engineers delivering end-to-end cloud services for startups and SaaS companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud Management Services Ongoing cloud management and support services delivered via a 24/7 multi-cloud support portal, with flexible expert-certified teams and stated SLAs of sub-9-minute response and sub-24-hour resolution.
• DevOps DevOps-as-a-service providing hands-on engineering expertise for continuous integration, delivery, and deployment automation across multi-cloud environments.
• Security Cloud security services delivering protection, compliance, and security best practices for multi-cloud environments, supported by ISO 27001 certification.
• Cloud Architecture Architecture best practices and design services for building scalable, resilient cloud infrastructure across AWS, Azure, Google Cloud, and Alibaba Cloud.
• Cloud Migration & Modernization Migration and modernization services to transition workloads to multi-cloud environments with minimal disruption.
• Data & AI Data and AI cloud services enabling customers to leverage data analytics and artificial intelligence capabilities across multi-cloud environments.
• FinOps FinOps and cloud cost optimization services including private pricing deal structuring assistance and cloud vendor engagement, targeting cloud spend reduction (e.g., 50% reduction achieved for Fetcherr).
• Support & Monitoring 24/7 global support and monitoring services for multi-cloud environments with response times under 9 minutes and resolution times under 24 hours.
• Skilling Training and skill development services for cloud technologies and best practices.
• GenAI Adoption Solution Solution helping startups and SaaS companies adopt and implement generative AI technologies, integrating AI-native capabilities into their platforms and workflows.
• AI Chatbot over Company Data AI-powered chatbot solution that leverages company data for intelligent responses and knowledge retrieval, built on Azure AI Foundry and Microsoft Foundry Agent Service.
• Marketplace Solutions Solutions for building GTM-ready marketplaces on cloud platforms, enabling customers to list and sell on AWS, Azure, and Google Cloud marketplaces.
• Landing Zones Solutions Cloud landing zone implementations establishing secure, scalable multi-account cloud environments as a foundation for customer workloads.

Quantifiable outcome

• 50% cloud cost reduction for Fetcherr, enabling more competitive product pricing
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• 2bcloudcoreStrategic or Co-development Partner2bcloud has officially merged with Sela, joining the Sela family to create a global multi-cloud powerhouse. The merger combines Sela's and 2bcloud's strengths to provide the scale, speed, and engineering precision required by the new AI economy, resulting in over 400 engineers and premier partnerships across all three major cloud providers.
• Amazon Web Services (AWS)flagshipStrategic or Co-development PartnerSela is an AWS Premier Tier Services Partner, the highest tier of AWS partnership. The relationship involves joint go-to-market activities including co-hosted events such as 'AI Forward: Building the Startups of Tomorrow on AWS' and co-selling of cloud services to mutual customers.
• Microsoft AzureflagshipStrategic or Co-development PartnerSela holds the Azure Expert Managed Service Provider designation, the highest tier of Microsoft Azure partnership. Sela and Microsoft co-host events including the 'AI Agents Hub' at the Microsoft Innovation Hub, leveraging Azure AI Foundry and Microsoft Foundry Agent Service for customer AI solutions.
• Google CloudcoreStrategic or Co-development PartnerSela is a Google Cloud Partner with Managed Service Provider designation, providing multi-cloud services to customers across Google Cloud infrastructure alongside AWS and Azure capabilities.
• Alibaba CloudminorStrategic or Co-development PartnerSela maintains a partnership with Alibaba Cloud, providing multi-cloud service capabilities across the Alibaba Cloud platform alongside its core AWS, Azure, and Google Cloud partnerships.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Netrix Global: Managed cloud services and IT solutions provider spanning public cloud, security, and DevOps. Comparable multi-cloud managed services focus and similar mid-market enterprise customer orientation.
• Onix: Google Cloud Premier Partner specializing in cloud migration, data analytics, and AI/ML services. Comparable to Sela as a top-tier hyperscaler partner delivering similar managed services and consulting capabilities.
• Rackspace Technology: Public multi-cloud managed services provider offering AWS, Azure, and Google Cloud management, migration, and FinOps services to enterprise and mid-market customers. Closest large-scale comparable to Sela's multi-cloud managed services and staff augmentation model.
• ClearScale: AWS Premier Tier Services Partner providing cloud migration, application development, and managed services to SaaS and digital businesses. Closely comparable in partner tier, customer persona, and core service portfolio.
• Slalom: Global consulting firm with deep AWS, Azure, and Google Cloud partnerships delivering cloud transformation, data engineering, and managed services. Comparable multi-cloud strategy and consulting-led delivery model.
• Pythian: Cloud, data, and analytics managed services firm with strong partnerships across AWS, Azure, and Google Cloud. Direct peer in multi-cloud managed services delivery, FinOps, and data engineering.
• Caylent: AWS Premier Tier Services Partner focused on cloud migration, modernization, and GenAI application development for SaaS and digital-native companies. Highly comparable given the shared AWS Premier status and startup/SaaS customer focus.
• nClouds: AWS Premier Tier Services Partner delivering cloud migration, DevOps, and managed services. Comparable in scope, AWS Premier positioning, and DevOps-as-a-service offering.

Broad incumbents

• Accenture Cloud: Global systems integrator with extensive cloud transformation, managed services, and GenAI practices across all three major hyperscalers. Represents the broad incumbent competitor with similar end-to-end capabilities but much larger scale and broader portfolio.
• Deloitte Cloud: Big Four professional services firm with large cloud engineering, migration, and managed services practices across AWS, Azure, and Google Cloud. Competes with Sela for enterprise cloud transformation deals from a much broader services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/selatechnology

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sela Group