AMZS

What AMZS does

AMZS (Avto-moto zveza Slovenije), founded in 1916 and headquartered in Ljubljana, Slovenia, is the country's largest and oldest automobile and motorcycle association, operating as a private membership-based mobility services organization with a 94,000+ member base and 101-250 employees. The company delivers an integrated portfolio of services through 26+ owned physical service centers (PE) across Slovenia, complemented by digital channels including the amzs.si website, the Moj AMZS online member portal, and a mobile application on iOS and Android. Core service categories include 24/7 roadside assistance (dial 1987 domestically), government-authorized vehicle technical inspections and registrations, automotive insurance brokerage, driving school programs, the Safe Driving Center (Center varne vožnje) at Vransko, tire and vehicle servicing, the Karting and Motor Sport Center in Slovenja vas, and the Motorevija automotive publication. AMZS also distributes e-vignettes, rents trailers and child safety seats, performs pre-purchase vehicle inspections, conducts EV battery tests, and operates a boat captain licensing course.

The company's revenue model combines recurring subscription revenue through tiered annual membership (Start, Basic, Plus at €95 individual / €128 family, Premium at €135 individual / €178 family, the latter including foreign travel and health insurance underwritten by Lloyds Insurance Company S.A. with coverage up to €59,450) with transactional fees for one-time services such as technical inspections (€121 retail / €96.80-€108.90 for members), registrations, homologation, tachograph services, driving school tuition, and retail/rental operations. Insurance commission revenue from partnerships with underwriters, plus partner discount economics, adds a third revenue layer. Co-branded financial products (Diners Club AMZS card) and FIA international reciprocal agreements extend reach into cross-border mobility services.

Distribution combines direct-to-consumer sales through owned centers with self-service digital channels (Moj AMZS portal, mobile app) and partner-enabled benefits (TotalEnergies, Ford, Cupra, Mitsubishi for promotional events; Camping Key Europe; insurance partners). AMZS d.o.o. is the operating entity, AMZS d.d. is the joint-stock company with a 2016 takeover bid by the umbrella association, and AMZS Zavarovanja d.o.o. is the wholly-owned insurance-focused subsidiary. The organization adopted the AMZS Strategy 2026-2030 in June 2026, with no external private equity or venture capital ownership indicated in the available materials.

Name

AMZS

Legal name

Avto-moto zveza Slovenije

Website

https://amzs.si

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

101–250 employees

Short description

AMZS (Avto-moto zveza Slovenije) is Slovenia's largest automobile and motorcycle association, founded in 1916, providing membership-based roadside assistance, vehicle technical inspections, registrations, insurance brokerage, driving school training, and safe driving courses to over 94,000 members through 26+ service centers and digital channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices29 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Annual membership subscriptions with tiered pricing (Start, Basic, Plus, Premium) providing roadside assistance, discounts on services, and various benefits. Family memberships available at higher tiers.
2. Vehicle Services: One-time fees for technical inspections, vehicle registrations, homologation, tachograph services, and vehicle valuations
3. Insurance Services: Commission revenue from automotive insurance products offered through AMZS centers
4. Driving School Services: Revenue from driver training programs, safe driving courses, and first aid refresher courses
5. Retail and Rentals: Sale of automotive equipment, tire search services, trailer rentals, and facility rentals

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

AMZS operates a membership-based automobile and motorcycle association that bundles 24/7 roadside assistance, vehicle technical inspections, vehicle registration, and automotive insurance brokerage into tiered annual subscriptions (Start, Basic, Plus, Premium). The organization also delivers driver training via its Driving School (Šola vožnje) and Safe Driving Center (Center varne vožnje), tire and maintenance services, pre-purchase vehicle inspections, and a digital platform (mobile app and Moj AMZS portal) for membership management, traffic information, and service booking across 26+ nationwide service centers.

Product overview

AMZS (Avto-moto zveza Slovenije) is a comprehensive mobility services organization offering a multi-tiered membership platform with Premium, Plus, and Start packages. The core offering centers on roadside assistance in Slovenia and abroad, vehicle technical inspections, registration services, and automotive insurance. Supporting services include vehicle servicing, tire fitting, driving school, safe driving center at Vransko, and a karting/motorsport center. Digital products include the AMZS mobile application for traffic information, radar alerts, and digital membership management. Additional offerings encompass travel information services, e-vignette sales, pre-purchase vehicle inspections, electric vehicle battery testing, trailer and child seat rentals, boat licensing courses, and the Motorevija automotive publication. The portfolio operates as a platform model where membership serves as the entry point, with modular add-on services available at AMZS centers across Slovenia.

Differentiator

Problem solved

Functional benefit

Brands

• Motorevija: Automotive magazine and publication arm of AMZS covering car tests and automotive news
• Center varne vožnje
• AMZS Šola vožnje
• AMZS Karting in motošportni center

Products and services

• AMZS Premium Membership Annual subscription providing roadside assistance in Slovenia and abroad, annual travel and health insurance abroad with coverage up to €59,450, medical advice, Motorevija magazine, and partner discounts. Available as individual (€135/year) and family (€178/year) tiers.
• AMZS Plus Membership Annual subscription providing roadside assistance in Slovenia and abroad plus member discounts on vehicle and driver services at AMZS centers. Available as individual (€95/year) and family (€128/year) tiers.
• AMZS Start Membership Entry-level annual subscription providing basic roadside assistance and selected AMZS member benefits.
• Roadside Assistance (Pomoč na cesti) 24/7 on-site vehicle repair, towing, and transport of broken-down vehicles anywhere in Slovenia via hotline 1987, plus vehicle recovery from abroad for Premium members up to €3,000.
• Technical Inspections and Vehicle Registration Government-authorized vehicle technical inspections, vehicle registration, and license plate issuance at 26+ AMZS centers nationwide, including tractor field inspections.
• Vehicle Servicing Complete vehicle maintenance including regular service, oil changes, optics, chassis, tire fitting, battery testing, headlight restoration, and air-conditioning service.
• Tire Services (Vulkanizerstvo) Tire fitting, tire pressure checks, seasonal tire changes, and use of the AMZS tire search tool at multiple AMZS locations.
• Automotive Insurance Vehicle insurance brokerage offering informative calculations and policy management for AMZS customers with commission revenue going to AMZS.
• Driving School (Šola vožnje) Theory and practical driver training programs for license candidates plus training materials for external driving schools.
• Safe Driving Center (Center varne vožnje) Advanced driver training, safe driving courses, and corporate safety events held at the Vransko proving ground facility.
• Karting and Motorsport Center Karting track and motorsport facilities in Slovenja vas hosting races, karting experiences, and motorsport events.
• AMZS Mobile Application iOS and Android application providing digital membership card, traffic radar alerts, real-time road conditions, garage for vehicle documents and reminders, and service booking.
• Pre-purchase Vehicle Inspection Expert inspection of used vehicles before purchase, checking bodywork, chassis, electrical systems, brakes, engine, and tires, starting at €121 for non-members.
• Electric Vehicle Battery Test Battery health testing service for electric vehicles.
• Trailer Rental Rental of trailers and towable equipment from AMZS service centers.
• Child Safety Seat Rental Rental service for child safety seats available to AMZS members.
• Moped Registration Complete moped registration service including technical inspection, insurance, and documentation support.
• Boat Captain Course (Tečaj za voditelja čolna) Boat captain licensing course and training provided by AMZS.
• e-Vignette Service Sale of Slovenian electronic vignettes at AMZS with a €5 member credit bonus.
• Vehicle Homologation Compliance verification and approval services for vehicles, covering both EU and non-EU import procedures.

Quantifiable outcome

• Savings up to 3,000€ on vehicle transport from abroad with Premium membership
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• TotalEnergiesminorStrategic or Co-development PartnerPartnership for promotional giveaways - cooling bag provided with preventive vehicle inspection service. Minor promotional collaboration.
• Ford (Slovenia)minorStrategic or Co-development PartnerAMZS hosts member experience events featuring Ford vehicles like the Ford Ranger Raptor. Test drive and brand experience event for members.
• CupraminorStrategic or Co-development PartnerPartnership for 'Cupra Performance Day' events - driving experience and brand promotion activities for AMZS members.
• Mitsubishi (Slovenia)minorStrategic or Co-development PartnerPartnership for PHEV (Plug-in Hybrid Electric Vehicle) workshops with Mitsubishi Outlander PHEV - driver education and vehicle demonstration events.
• Diners ClubcoreChannel Partner/ Reseller/ DistributorCo-branded 'Diners Club AMZS' credit card offering additional benefits and rewards for AMZS members. Core financial services partnership.
• Insurance PartnerscoreChannel Partner/ Reseller/ DistributorPartnership with insurance companies for automotive insurance products offered through AMZS centers. AMZS earns commissions on insurance sales.
• International FIA NetworkscoreStrategic or Co-development PartnerAMZS is part of international automobile associations network through FIA (Fédération Internationale de l'Automobile), providing international road assistance and recognized standards.
• Lloyds Insurance Company S.A.coreChannel Partner/ Reseller/ DistributorPartnership for travel and health insurance products included in Premium membership. AMZS acts as intermediary for insurance issued by Lloyds.
• Camping Key Europe (CKE)minorChannel Partner/ Reseller/ DistributorPartnership for Camping Key Europe card issuance - international camping card service. Members can order CKE cards through AMZS.
• Avto-moto zveza Slovenije (Parent Organization)coreStrategic or Co-development PartnerAMZS d.o.o. is the operating company of Avto-moto zveza Slovenije, the Automobile and Motorcycle Association of Slovenia - umbrella organization with member clubs.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ANWB: Dutch mobility association combining roadside assistance, insurance, travel services, and motoring content under a membership structure. Same operating model, scale, and digital-physical hybrid distribution as AMZS.
• ÖAMTC (Österreichischer Automobil-, Motorrad- und Touring Club): Austrian automobile club operating an identical service portfolio (membership, roadside assistance, technical inspections, insurance, driving school). Direct regional and product-model match given geographic adjacency to Slovenia.
• ADAC (Allgemeiner Deutscher Automobil-Club): Germany's largest automobile club with 21M+ members. Provides the same core mix of roadside assistance, technical inspections, insurance, driving training, and motoring services as AMZS, making it the canonical European auto club comparable.
• RAC (Royal Automobile Club): UK-based roadside assistance and motoring services provider offering membership-based breakdown cover, technical inspections, and driving education. Closest English-language analog to AMZS's service portfolio.
• ACI (Automobile Club d'Italia): Italian automobile club providing statutory technical inspection authorization, roadside assistance, insurance, and driving school services. Same mix of regulatory mandate plus commercial services as AMZS.
• TCS (Touring Club Schweiz): Swiss automobile club with the same FIA-aligned membership model covering roadside assistance, technical inspections, driver training, and insurance distribution. Highly comparable business model and revenue structure.

Broad incumbents

• DEKRA: Global testing, inspection, and certification company conducting vehicle technical inspections, homologation, and certification. Comparable to AMZS on the government-authorized inspection and tachograph services side.
• AAA (American Automobile Association): US federation of automobile clubs operating the membership-based roadside assistance, insurance, and travel-services model at massive scale. The reference Western auto club model that AMZS's structure traces back to.

Regional players

• HAK (Hrvatski Autoklub): Croatian automobile club with very similar service mix (membership, roadside assistance, technical inspections, traffic information, racing). Comparable scale and product breadth across the Western Balkans region.

Others

• Croatia-Osiguranje / Zavarovalnica Triglav (Insurance): Regional insurance carriers that AMZS competes with and distributes insurance products through its center network. Relevant as adjacent market participants whose product commissions significantly influence AMZS's economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/amzs_si
• YouTubeyoutube.com/user/amzsinternet
• Facebookfacebook.com/amzs.si
• LinkedInlinkedin.com/company/amzs-si
• Instagraminstagram.com/amzs.si
• TikToktiktok.com/@amzs_si

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMZS