What CartONG does

CartONG is a French non-profit association (loi 1901, SIRET 490 816 345 00030) founded on June 26, 2006, and headquartered at 23 Boulevard du Musée, 73000 Chambéry, France. The organization specializes in cartography, GIS, mobile data collection, web mapping, and data visualization for humanitarian and development actors, and operates across four service lines: (1) data collection and management, (2) cartography/GIS/data visualization, (3) custom web applications, and (4) information management strategy consulting. The current workforce comprises 40+ paid employees and 60+ volunteers.

CartONG generates revenue through project-based technical services contracts with major humanitarian partners (MSF, UNHCR, ICRC, ACF, Solidarités International, Terre des Hommes), supplemented by institutional grants and development funding (notably AFD), and minor membership fees and voluntary donations managed via HelloAsso. It does not publish standard pricing; engagements are project-negotiated. The organization's go-to-market is partnership-based ("humanitarian-to-humanitarian"), event-driven (GeOnG biennial forum, HNPW participation, mapathons), and content-led (Learning Corner resource center, IM Resource Portal hosted on ALNAP).

CartONG's flagship self-developed product is the Plateforme Digitale Collaborative (PDC) for Cameroon — a web platform supporting participatory urban governance. It is a member of the H2H Network, has worked in countries including Bangladesh, Lebanon, Myanmar, Afghanistan, Tanzania, Nigeria, Chad, Cameroon, and DRC, and in 2026 launched its Strategy 2026-2030 emphasizing localization and responsible data practices on the occasion of its 20th anniversary.

Name

CartONG

Legal name

CartONG

Website

https://cartong.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

CartONG is a French non-profit association founded in 2006 that provides mapping, GIS, data management, and information management services to humanitarian and development organizations including MSF, UNHCR, and ICRC.

Ownership category

akta.pro rank

Headquarters

HQ city

Chambéry

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Project-based Technical Services: CartONG provides fee-for-service technical support including training, consulting, tool development, and capacity building to humanitarian and development organizations. Revenue comes from project contracts with partner organizations.
2. Grants and Institutional Funding: As a non-profit association, CartONG receives funding from institutional donors, foundations, and development agencies (mentioned partners include AFD, various UN agencies) to support its mission and projects.
3. Membership and Donations: CartONG generates revenue through membership fees (adhésion) and voluntary donations managed through HelloAsso platform. Members receive communications and access to volunteer opportunities.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

CartONG provides professional cartography, GIS, data collection, web application development, and information management strategy services to humanitarian and development organizations. It also delivers customized training, capacity building, and sector-wide knowledge resources through the Learning Corner, the IM Resource Portal, and the biennial GeOnG forum.

Product overview

CartONG offers a comprehensive suite of professional services for data management and cartography in the humanitarian and development sector. The core offering encompasses four service areas: data collection, mapping/SIG and data visualization, web applications, and information management strategies. These are delivered through direct technical support, capacity building, and sector-wide resource platforms including the Learning Corner (a free educational platform built on GitLab/Jekyll) and the IM Resource Portal. CartONG also organizes the GeOnG forum, a biennial data and information management conference, and has developed specific products like the Plateforme Digitale Collaborative (PDC) for Cameroon. The organization focuses on responsible data practices, localization, and supporting local actors throughout the data management cycle.

Differentiator

Problem solved

Functional benefit

Brands

• GeOnG Forum: Humanitarian and Development Data Forum organized biennially by CartONG since 2008
• Learning Corner
• IM Resource Portal

Products and services

• CartONG Core Services Professional services for humanitarian and development organizations covering data collection, mapping/GIS and data visualization, web applications, and information management strategies. Includes needs diagnostics, tool development, map production, operational and strategic support, customized training, and sector advocacy.
• GeOnG Forum Biennial Humanitarian and Development Data Forum organized by CartONG, bringing together sector actors to discuss current and future stakes, share experiences, and present innovative solutions in data and information management.
• Learning Corner Free resource center providing practical information management resources for field teams in humanitarian and development organizations, including tutorials, tool guides, and pedagogical content to build data literacy across the sector.
• IM Resource Portal Resource portal for information management in the international solidarity sector, hosted on ALNAP's infrastructure and serving as a centralized knowledge hub for sector actors.
• Plateforme Digitale Collaborative (PDC) Custom collaborative web platform developed for Cameroon as a digital space for urban governance, supporting decentralized cooperation and participatory governance.

Quantifiable outcome

• More than 100 key actors trained across 5 African pilot countries in the 'Reaching the Unreached' vaccination access project
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Ground Truth SolutionsminorStrategic or Co-development Partner · 26 March 2025Organization focused on accountability and feedback in humanitarian response. Co-organized anticipatory action session at HNPW 2025 focusing on community-led approaches.
• Local Civil Society Organizations (OSC)coreStrategic or Co-development Partner · 1 January 2025Local civil society organization partners in Afghanistan, Tanzania, and DRC. CartONG works to strengthen local capacity and autonomy in data management as part of localization commitment.
• Humanitarian AlternativesminorGTM or Marketing Partner · 1 January 2022Media partner for GeOnG 2022 forum. Humanitarian journal that helped disseminate Open Call for Suggestions and provided content for issue n°8.
• Ville de ChambéryminorOthers · 1 January 2022City of Chambéry, France. Host venue partner for GeOnG forum. The event took place at Centre de Congrès Le Manège in Chambéry.
• Médecins Sans Frontières (MSF)coreStrategic or Co-development PartnerMajor humanitarian medical NGO partner. CartONG co-organized GIS sessions with MSF at HNPW 2025, discussing the evolution of MSF's GIS Center and concrete applications of GIS in crisis contexts.
• United Nations High Commissioner for Refugees (UNHCR)coreStrategic or Co-development PartnerUN refugee agency partner. CartONG provides information management and mapping support to UNHCR operations.
• Action Contre la Faim (ACF)coreStrategic or Co-development PartnerMajor international non-governmental organization fighting hunger and malnutrition. Partner for data management and cartographic services.
• Solidarités InternationalcoreStrategic or Co-development PartnerMajor WASH-focused humanitarian NGO. Multi-year capacity building partnership (2018-2022) including data management training in Bangladesh, GIS support in Lebanon, and Excel/GIS training in Myanmar.
• International Committee of the Red Cross (ICRC)coreStrategic or Co-development PartnerInternational humanitarian organization mandated under Geneva Conventions. Partner for mapping and information management services.
• Terre des HommescoreStrategic or Co-development PartnerChild protection humanitarian organization. Partner for humanitarian data and mapping services.
• H2H NetworkcoreStrategic or Co-development PartnerHumanitarian-to-humanitarian network for collective response. CartONG participates in coordinated responses including work with local organizations in DRC.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• ACAPS: ACAPS is an independent humanitarian needs analysis provider serving UN agencies, NGOs, and donors. It is comparable to CartONG because it occupies a partially overlapping niche in humanitarian information products, though ACAPS focuses on independent analysis rather than GIS/cartography services.
• Development Seed: Development Seed historically applied data science and GIS to humanitarian and development challenges. It is comparable because of overlapping technical capabilities, though it has since pivoted more toward commercial earth observation and climate work, making CartONG a more specialized humanitarian alternative.
• UN Global Pulse: UN Global Pulse is a UN innovation initiative applying real-time data and AI to humanitarian and development challenges. It is comparable because it works at the intersection of humanitarian needs and data innovation, occasionally partnering with organizations like CartONG on responsible data practices.
• GISCorps: GISCorps is a US-based non-profit mobilizing volunteer GIS professionals for humanitarian and development missions worldwide. It is comparable to CartONG because of its volunteer-driven model and humanitarian GIS focus, though with primarily US-based volunteer base and smaller institutional footprint.

Direct peers

• iMMAP: iMMAP is an international non-profit providing information management services to humanitarian organizations, including GIS mapping, data visualization, and capacity building. It is the most direct peer to CartONG, operating in the same niche with overlapping partner organizations (UN agencies, NGOs) and similar service offerings.
• MapAction: MapAction is a UK-based non-profit providing volunteer GIS and mapping support during humanitarian emergencies. It is comparable to CartONG in its exclusive focus on humanitarian cartography, sharing mission, volunteer-driven model, and partner ecosystem.
• IMPACT Initiatives: IMPACT Initiatives conducts data-driven research and assessments in crisis and development contexts. It is comparable because it overlaps with CartONG's information management services for humanitarian organizations, often co-operating on multi-method needs assessments.
• REACH Initiative: REACH Initiative produces data and analysis on humanitarian needs, including GIS-based assessments. It is comparable to CartONG because it serves the same humanitarian sector with similar information products, often partnering with UN agencies and NGOs on field data collection and visualization.
• Humanitarian OpenStreetMap Team (HOT): HOT is a non-profit that applies the OpenStreetMap platform to humanitarian and economic development challenges. It is a direct peer because it serves the same humanitarian mapping ecosystem that CartONG supports, frequently collaborating on projects and sharing the same partner base.

Broad incumbents

• UN OCHA (Centre for Humanitarian Data): The UN OCHA Centre for Humanitarian Data in The Hague is the largest institutional player in humanitarian data management, providing HDX, coordination tools, and data services. It is comparable because it operates in CartONG's space with overlapping mandate, but at vastly greater scale as part of the UN system.

Market position

Strengths1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/assocCartONG
• YouTubeyoutube.com/channel/UCiLYxphxmbL9DsILuLEsI2w
• Facebookfacebook.com/assocCartONG
• LinkedInlinkedin.com/company/cartong

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CartONG