What GROUND TRUTH SOLUTIONS LTD does

Ground Truth Solutions Ltd is an international non-governmental organization headquartered in Vienna, Austria, that systematically collects and synthesizes feedback from crisis-affected communities to influence humanitarian aid design and policy. Founded (with conflicting dates of 2012 in organizational materials and 2016 in the official imprint) and led by CEO Meg Sattler and Chair Nick van Praag, the organization works across more than 35 countries and has conducted over 120 projects since inception, speaking with more than 100,000 people experiencing crisis. Its core offerings include perception-based research, the Cash Barometer program (active in Somalia, Nigeria, and CAR), community dialogue and feedback systems, and advocacy initiatives such as co-chairing the Grand Bargain Community of Practice on Participation.

The organization's underlying methodology combines qualitative and quantitative community feedback collection, perception-based surveys, dialogue and co-design processes, and data synthesis tailored for humanitarian accountability. It operates a community-led go-to-market model through partnerships with UN agencies (UN OCHA, UNICEF), international NGOs (Concern Worldwide, Open Space Works Ukraine), government donors (FCDO), and a network of local implementation partners in DRC, CAR, Chad, Gaza/Lebanon, and elsewhere. Publications, dashboards, and reports are distributed through an open-access model via its website (groundtruthsolutions.org), Vimeo, LinkedIn, Instagram, and direct briefings to humanitarian clusters.

Ground Truth Solutions does not generate commercial revenue. It is funded primarily through project-based institutional grants and donations from government donors, foundations, and UN agencies, with no disclosed revenue figures. Pricing is not applicable as services are provided to crisis-affected communities and humanitarian actors free of charge, supported by grant inflows. The organization is regulated in Austria under Landespolizeidirektion Wien and Bundesministerium f.Inneres Abteilung IV/2.

Name

GROUND TRUTH SOLUTIONS LTD

Legal name

Ground Truth Solutions

Website

https://groundtruthsolutions.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Ground Truth Solutions is a Vienna-based international non-governmental organization that systematically collects and synthesizes feedback from crisis-affected communities across 35+ countries to influence humanitarian aid policy and practice, funded by institutional grants.

Ownership category

akta.pro rank

Product category

Humanitarian Accountability Research

NAICS

Research and Development in the Social Sciences and Humanities (541720), Emergency and Other Relief Services (624230)

akta.pro primary industry

Humanitarian Coordination, Information Management & Needs Assessment (BPADADAL)

akta.pro secondary industries

Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK), Global Health Research, Evidence & Technical Assistance Organizations (HLAJAKAN), Disaster Risk Reduction (DRR) & Preparedness (BPADADAK)

Keywords

• Humanitarian accountability research
• Community feedback systems
• Perception-based surveys
• Cash assistance tracking
• Crisis-affected populations

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Institutional Grants and Donations: Ground Truth Solutions is funded primarily through grants and donations from institutional donors including governments, foundations, and UN agencies. The organization does not generate commercial revenue but operates as a charity/non-profit working to influence humanitarian policy and practice.
2. Project-based Funding: Funding received for specific projects from donors such as FCDO, UNICEF, H2H Network, and others. Projects include community feedback initiatives, cash assistance tracking, and humanitarian accountability programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Ground Truth Solutions is an international non-governmental organization that collects and amplifies the views of crisis-affected communities to influence humanitarian aid design and policy. It conducts large-scale perception-based surveys, qualitative research, and co-designed community dialogue processes, and publishes reports and advocacy briefs for humanitarian actors including UN agencies, international NGOs, and donors.

Product overview

Ground Truth Solutions is an international non-governmental organization (INGO) focused on humanitarian accountability. The organization does not offer a commercial software product; instead, it provides research, consulting, and advocacy services centered on gathering and amplifying community voices in humanitarian crises. Its core offerings include perception-based research (speaking with crisis-affected people), Cash Barometer programs, community dialogue and feedback systems, and humanitarian accountability frameworks.

Differentiator

Problem solved

Functional benefit

Products and services

• Perception-Based Research Large-scale surveys and qualitative research to understand perceptions, priorities, and experiences of people affected by humanitarian crises, delivered to humanitarian organizations and donors.
• Cash Barometer Ongoing tracking program that collects and analyzes cash and voucher assistance recipients' experiences and perceptions across multiple countries including Somalia, Nigeria, and Central African Republic to improve humanitarian cash programs.
• Community Dialogue and Feedback Systems Co-created face-to-face dialogue and feedback mechanisms designed with communities to ensure humanitarian actors hear and respond to affected populations.
• Grand Bargain Community of Practice on Participation Collaborative initiative co-chaired with Community World Services Asia to advance community participation in humanitarian decision-making through collective action, evidence, and advocacy.

Quantifiable outcome

• Over 120 projects completed in 35+ countries since 2012
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Community World Services AsiacoreStrategic or Co-development Partner · 1 January 2025Co-chair of the Grand Bargain Community of Practice on Participation, working together to advance the 'participation revolution' in humanitarian aid through collective action, evidence, and advocacy.
• UNICEF CARcoreStrategic or Co-development Partner · 1 January 2024Partnership with UNICEF in Central African Republic to strengthen collective accountability to affected people through cluster engagement, workshops with partner organizations, and collaboration with national NGOs to document good practices of community engagement.
• Open Space Works UkrainecoreStrategic or Co-development Partner · 1 January 2024Partnership with OSWU to understand barriers and opportunities for locally led cash assistance in Ukraine, conducting in-depth interviews with stakeholders and developing recommendations for breaking down barriers to local leadership.
• Concern WorldwidecoreStrategic or Co-development Partner · 1 January 2023Partnership with Concern Worldwide to embed community feedback more deeply into humanitarian strategy in Chad, driving more responsive community-aligned action through joint initiatives and dialogue processes.
• UN OCHA (United Nations Office for the Coordination of Humanitarian Affairs)coreStrategic or Co-development Partner · 1 January 2022Partnership with UN OCHA in collaboration with IASC secretariat to connect community feedback with global humanitarian reform efforts. Drawing on data from thousands of conversations in ten countries, produced reports synthesizing recurring themes in community feedback to inform system-wide reforms.
• International Rescue Committee (IRC)minorStrategic or Co-development PartnerPhoto credit attribution for Myanmar earthquake response documentation. IRC is a partner in the earthquake response efforts where GTS conducts community perception research.
• Arab World for Research and Development (AWRAD)coreStrategic or Co-development PartnerLong-term partnership with AWRAD for community research in Gaza and Lebanon, including speaking with 1,248 Gazans about their priorities and coping mechanisms during the ongoing crisis.
• Hope and Peace (DRC)coreImplementation/ SI/ Consulting PartnerLocal partner organization in eastern DRC for community feedback research, co-designing qualitative and quantitative research approaches.
• Victim's Hope (DRC)coreImplementation/ SI/ Consulting PartnerLocal partner organization in eastern DRC for community engagement and feedback collection.
• CFAD (DRC)coreImplementation/ SI/ Consulting PartnerLocal partner organization in eastern DRC for community feedback research.
• Humanitarian Data Support (HDS)coreImplementation/ SI/ Consulting PartnerResearch partner in Central African Republic working to better understand and document good practices of engaging with communities.
• BEIRED SarlcoreImplementation/ SI/ Consulting PartnerLocal partner in Chad conducting quantitative surveys and community dialogues in Lac, Ouaddaï, Wadi Fira and Sila provinces.
• Centre de Recherches en Anthropologie et Sciences Humaines (CRASH)minorImplementation/ SI/ Consulting PartnerResearch partner in Chad contributing to understanding community perspectives on humanitarian response.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Mercy Corps: Mercy Corps runs large-scale humanitarian programming with community feedback and accountability mechanisms. Like GTS, it operates across multiple crisis contexts and engages with UN coordination systems.
• Oxfam International: Oxfam is a large INGO with global humanitarian accountability and community engagement programs. Both organizations advocate for humanitarian reform and engage crisis-affected communities in program design.
• Action Against Hunger (ACF): ACF is a global humanitarian organization with strong MEAL (monitoring, evaluation, accountability, and learning) systems and cash programming. Both organizations engage in humanitarian research and advocacy, including in cash and voucher assistance contexts.
• International Rescue Committee (IRC): IRC is a large INGO with significant community feedback and accountability programming (including its own client responsiveness systems). Both organizations operate in similar humanitarian contexts, though IRC delivers direct services at much larger scale.
• Concern Worldwide: Concern Worldwide is a humanitarian INGO with explicit focus on extreme poverty and accountability to affected people. GTS is already a strategic partner of Concern in Chad, and both share overlapping missions around community-aligned humanitarian action.

Emerging players

• GeoPoll: GeoPoll operates a mobile-based data collection platform across emerging markets, including in humanitarian contexts. It represents a more technology-forward, scalable approach to perception data collection that overlaps with GTS's methodology.

Direct peers

• ALNAP: ALNAP is the Active Learning Network for Accountability and Performance in humanitarian action, hosted by ODI. Both organizations produce research and learning outputs to drive humanitarian system accountability and improvement.
• Humanitarian Outcomes: Humanitarian Outcomes conducts independent research to improve humanitarian effectiveness and influence policy. Like GTS, it produces evidence-based research on humanitarian system performance for advocacy and reform purposes.
• Translators without Borders (CLEAR Global): CLEAR Global (formerly Translators without Borders) works with crisis-affected communities to ensure their voices are heard through language and communication support. Both organizations are accountability-focused humanitarian INGO intermediaries that translate community needs into donor and system-level reform.
• CDA Collaborative Learning: CDA Collaborative Learning works on conflict sensitivity and accountable practice in humanitarian and development settings. Both organizations focus on participatory methodologies and accountability to affected populations in crisis contexts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ground-truth-solutions
• Instagraminstagram.com/groundtruthsolutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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