Ocean Isle Fishing Center

What Ocean Isle Fishing Center does

Ocean Isle Fishing Center (OIFC), operated by Capt. Brant's Fishing Adventures, Inc. and led by Capt. Brant McMullan, is a privately held, multi-vertical recreational-fishing destination headquartered at 65 Causeway Drive on the barrier island of Ocean Isle Beach, North Carolina. Founded circa 2003, the company operates a six-boat charter fleet (boats ranging from 21 to 36 feet) offering three- to twelve-hour offshore and inshore trips, a Coast Guard-compliant boat-rental program, a brick-and-mortar tackle/marine-supplies and apparel retail store, a Shopify webstore, and a webcam system (Charter Boat Cam, Dock Cam, Event Cam) that provides real-time condition monitoring. Adjacent lines of business include the Ocean Isle Fish Company waterfront restaurant and the Wing & Fish Company restaurant in Shallotte, the latter serving as a sister concept that sources fresh catch from OIFC boats under a dock-to-kitchen model.

Revenue is generated across at least six streams: retail sales of tackle, bait, ice, fuel, and apparel; charter fishing services; boat rentals; tournament entry fees (with optional team-within-team side-stakes); restaurant food and beverage sales; and fuel sales. Pricing is transaction-based for charters and boat rentals, unit-based for tournaments and kids' events (e.g., $20–$25 per junior entrant), and tiered for premium tournament events such as the Yamaha Jolly Mon King Classic ($425 base, with prize pools scaled to 250 entries at $1M+ payouts). Customer segments are concentrated in recreational anglers and families, competitive tournament anglers, and tourism/dining visitors within roughly a 15-mile radius of Ocean Isle Beach (Holden Beach, Sunset Beach, Cherry Grove, Myrtle Beach). Multiple annual tournaments — Jolly Mon King Classic, Far Out Shootout, Fall Brawl King Classic, Fisherman's Post Inshore Challenge, and junior events — function as both a destination driver and a content engine. Marketing is multi-channel and low-funnel: company website, Facebook, Twitter/X, email newsletter, the Ask a Captain Q&A platform, and a Fishing School program covering king mackerel, Gulf Stream trolling, bottom fishing, backwater, and kite fishing techniques. Title sponsorships from Yamaha Marine and other regional brands support the tournament franchise. Geographic exposure is regional (Southeast North Carolina / Brunswick County), and the operating model is direct-to-consumer across all revenue lines, with no external investor, parent, or institutional ownership disclosed in the data.

Name

Ocean Isle Fishing Center

Legal name

Ocean Isle Fishing Center

Website

https://oifc.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Ocean Isle Fishing Center is a privately held, multi-vertical recreational-fishing destination in Ocean Isle Beach, North Carolina, offering charter fishing, boat rentals, tackle retail, two restaurants, and an annual tournament circuit for recreational anglers, competitive tournament teams, and coastal tourists.

Ownership category

akta.pro rank

Product category

Recreational Fishing Services and Marine Retail

NAICS

Fishing (11411), Other Marine Fishing (114119), Fish and Seafood Retailers (445250)

SIC

Fishing, Hunting And Trapping (900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fishing & Tackle Retail (CRAMABAL)

akta.pro secondary industries

Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC), Saltwater & Offshore Fishing Specialty Retail (CRAMALAC)

Keywords

• Charter fishing services
• Fishing tackle retail
• Boat rental services
• Recreational fishing tournaments
• Marine supplies retail

Headquarters

HQ city

Ocean Isle Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Sales: Sale of fishing tackle, marine supplies, bait, ice, fuel, and clothing/gifts. The store offers a wide range of fishing equipment and accessories.
2. Charter Fishing Services: Professional charter fishing trips offered as a six-boat operation with boats ranging from 21-36 feet, providing 3 hour to 12 hour fishing excursions for both deep-sea and inshore/backwater fishing.
3. Boat Rentals: Rental boats that meet Coast Guard safety requirements with thorough orientation provided prior to departure. Targets families and groups wanting to explore waters without boat ownership.
4. Tournament Entry Fees: Entry fees for multiple fishing tournaments including Jolly Mon King Classic ($425), Far Out Shootout ($2000 all-in), and Fall Brawl King Classic ($400). Additional TWT (team-within-team) optional entries.
5. Restaurant Operations: Ocean Isle Fish Company (open-air waterfront dining) and Wing & Fish Company (Shallotte location) serving seafood and casual dining. Restaurants feature fresh local seafood sourced from the charter fleet.
6. Fuel Sales: Fuel sales for boats at the fishing center location.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Ocean Isle Fishing Center is a one-stop recreational fishing destination that sells fishing tackle, marine supplies, bait, ice, fuel, and clothing/gifts through a physical store and Shopify webstore, and offers professional charter fishing trips, boat rentals, multiple annual fishing tournaments, and two waterfront restaurants (Ocean Isle Fish Company and Wing & Fish Company). The business also runs fishing school educational programs, competitive fishing teams, a Traveling Fisherman exotic trip program, and a Treasure Island family entertainment venue, all anchored at a 65 Causeway Drive waterfront site on Ocean Isle Beach, NC.

Product overview

Ocean Isle Fishing Center operates as a unified multi-service fishing and marine retail destination combining physical retail (tackle, marine supplies, clothing), charter fishing services, boat rentals, restaurants, fishing education, tournaments, and e-commerce into one integrated operation. The core offerings include a retail store providing fishing tackle and expert advice, professional charter fishing trips in 3-12 hour durations, boat rentals with safety orientation, the Ocean Isle Fish Company waterfront restaurant, the Wing & Fish Company restaurant, fishing school programs, multiple annual tournaments, competitive fishing teams, a Traveling Fisherman exotic trip program, and an online Shopify-based webstore. Additional amenities include the Treasure Island family entertainment venue and Ask A Captain consultation service.

Differentiator

Problem solved

Functional benefit

Brands

• Ocean Isle Fish Company: Open-air, on-the-water dining restaurant featuring fresh local seafood, Gmack Tiki Bar, and custom cocktails with sunset views over Ocean Isle Beach, the marsh and Atlantic Ocean.
• Wing & Fish Company

Products and services

• Fishing Tackle & Marine Supplies Retail sale of fishing tackle, bait, ice, fuel, and marine supplies, accompanied by expert staff advice on equipment selection and fishing techniques, sold at the 65 Causeway Drive store.
• Charter Fishing Services Professional guided fishing trips aboard a six-boat charter fleet (vessels ranging from 21 to 36 feet) for offshore big-game fishing and inshore/backwater fishing, offered in durations from 3 to 12 hours.
• Boat Rentals Rental of Coast Guard-compliant boats with a thorough pre-departure safety orientation, targeted at families and groups wanting water access without boat ownership.
• Ocean Isle Fish Company Restaurant Open-air waterfront dining restaurant featuring fresh local seafood sourced directly from OIFC charter boats, with daily fresh catch specials, Gmack Tiki Bar custom cocktails, and sunset views over Ocean Isle Beach, the marsh, and the Atlantic Ocean.
• Wing & Fish Company Restaurant Shallotte, NC-based casual dining restaurant offering Buffalo wings, baby back ribs, steaks, and fresh seafood sourced from OIFC boats; noted as a multiple-award winner for cuisine and atmosphere.
• Fishing Tournaments

Quantifiable outcome

• Serving fishing enthusiasts within 15 miles of Ocean Isle Beach including Holden Beach, Sunset Beach, Cherry Grove, and Myrtle Beach areas

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor, core and major.

• Ocean Isle Boat HarborminorStrategic or Co-development PartnerRelated entity operating boat harbor facilities in the area. Listed as an 'OIFC Outpost' suggesting operational coordination for boat storage and services.
• Ocean Isle Fish CompanycoreStrategic or Co-development PartnerOpen-air waterfront restaurant at the fishing center location. Fresh seafood sourced directly from OIFC charter boats - dock-to-kitchen concept. Gmack Tiki Bar provides entertainment and views.
• Wing & Fish CompanycoreStrategic or Co-development PartnerSister restaurant in Shallotte, NC serving fresh catch from OIFC boats alongside Buffalo wings, ribs, and steak. Multiple award winner for cuisine and atmosphere.
• YamahamajorGTM or Marketing PartnerTitle sponsor for Jolly Mon King Classic and Far Out Shootout tournaments. Yamaha Marine division provides engine sponsorship.
• Bell & BellminorGTM or Marketing PartnerSponsor of Old Fart Angler award in Jolly Mon tournament. Sponsoring the Super Senior/Old Fart Angler's heaviest King Mackerel category.
• Cy's World FoundationminorGTM or Marketing PartnerSponsor of Junior angler division in tournaments. Beneficiary of tournament fish donations - all fish weighed-in are donated to Cy's World and Samaritan's Purse.
• United BankminorGTM or Marketing PartnerCo-sponsor of Lady Angler awards and Small Boat division in tournaments.
• Long Bay Artificial Reef AssociationminorGTM or Marketing PartnerNon-profit partner benefiting from tournament activities. Fish weighed-in are donated per NCDMF regulations. Jolly Mon reef designated in partnership with LBARA.
• Shallotte River Zip Line ParkminorGTM or Marketing PartnerAdjacent adventure activity featured in area attractions on OIFC website. Located 15 minutes from Ocean Isle Beach.
• Yellowfin BoatsminorGTM or Marketing PartnerMarine manufacturer featured in area links on OIFC website.
• PolywoodminorChannel Partner/ Reseller/ DistributorOIFC is an authorized Polywood dealer. Stocks outdoor furniture including rockers, lounge chairs, swings. Custom orders available through 'Polywood Queen' Amy.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cabela's: National outdoor retailer (now under Bass Pro) selling fishing tackle, marine supplies and apparel across both stores and e-commerce; competes with OIFC on fishing tackle and equipment merchandising but lacks the integrated charter and tournament experience.
• Bass Pro Shops: Dominant outdoor/fishing retailer with destination superstores combining retail, charter bookings, lodging and marine services; overlaps with OIFC's tackle, apparel and charter categories at scale OIFC cannot match but with a non-coastal anchor in the Carolinas.
• West Marine: Largest U.S. specialty retailer of boating and fishing tackle, marine supplies and apparel; competes with OIFC on tackle/inventory breadth and apparel, but operates a national store footprint rather than a destination experience model.

Direct peers

• Pirate's Cove Marina: Outer Banks, NC marina and charter destination that combines slip services, charter fishing, tackle retail and major billfish tournaments, mirroring OIFC's integrated marina-plus-charter-plus-tournament playbook.
• Oregon Inlet Fishing Center: Outer Banks, NC fishing center operating a charter fleet, tackle/bait retail, fuel, and tournament-style events out of a single waterfront facility — the closest geographic and operational analog to OIFC's destination model.
• Morehead City Charter Fishing Center: North Carolina headboat and charter operation out of Morehead City focused on Gulf Stream and inshore fishing trips, overlapping OIFC's charter-trip core with similar species mix and tourist-driven customer base.
• Hatteras Harbor Marina & Fishing Center: Hatteras, NC marina and charter fishing center with a multi-boat fleet, fuel, bait, and tackle retail — directly comparable to OIFC's waterfront, multi-service Gulf Stream–access fishing operation.

Regional players

• Rudee Inlet Marina & Charters: Virginia Beach, VA inlet marina offering headboat and charter fishing trips plus fuel/dock services — comparable coastal charter-and-marina play in an adjacent mid-Atlantic tourist market rather than direct Carolinas competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/oifcoib
• Facebookfacebook.com/OceanIsleFishingCenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocean Isle Fishing Center