Klasse
Klasse is the official Flemish government education platform of the Departement Onderwijs en Vorming, serving teachers, parents, and students in Flanders with educational content, a print magazine, and the Lerarenkaart digital credential providing access to 850+ partner discounts.
- Company typePrivate
- Founded2015
- HeadquartersBrussels, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Klasse does
Klasse is the official digital education platform of the Flemish Ministry of Education and Training (Departement Onderwijs en Vorming), operating as a government state entity headquartered in Brussels, Belgium. The platform serves teachers, parents, and students across the Flanders region with three core offerings: (1) klasse.be, a content portal providing articles and resources on school policy, classroom management, student guidance, and career development, organized around themed navigation (Schoolbeleid, Klastips, Leerlingenbegeleiding, Je Loopbaan); (2) the Lerarenkaart, a digital teacher credential delivered via iOS/Android mobile app and a web-based PDF portal, aggregating over 850 partner discounts and exclusive Lerarendagen (Teacher Days) events at museums and cultural venues; and (3) Klasse Magazine, a quarterly print subscription (€10/year domestic, €20 international, VAT-exempt) delivered to subscribers' homes.
The underlying technology is a web-based content management system with a mobile application layer, supported by Flemish government authentication infrastructure (itsme, MyGov) for identity verification of education professionals. Integrations include Google Analytics, Hotjar, Matomo, Google Tag Manager, and Mollie payment processing, with content published under Creative Commons BY-NC-ND licensing. Distribution channels span the klasse.be website, the Lerarenkaart mobile app, magazine home delivery via an external logistics partner, and a partner venue network of 20+ museums and attractions. Marketing is conducted through content marketing, weekly and monthly email newsletters, and social media (Facebook, YouTube, Instagram).
The business model combines government public funding (primary) with two commercial revenue streams: magazine subscriptions (annual recurring, €10–€20) and advertising on klasse.be, in the magazine, and in newsletters (subject to category restrictions excluding political parties, weapons, tobacco, alcohol, and medications). Customer segments are segmented by persona — Education Professionals as primary, with Parents and Students as secondary. The Lerarenkaart credentials authenticate via encrypted INSZ-number verification through Flemish government systems, and a KlasCement SSO integration enables cross-platform login. There are no private funding rounds, M&A activity, or commercial ownership; the entity is wholly state-owned and not investable via conventional PE/VC channels.
Klasse firmographics
Firmographics- Name
- Klasse
- Legal name
- Klasse – Departement Onderwijs en Vorming
- Website
- https://klasse.be
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Klasse is the official Flemish government education platform of the Departement Onderwijs en Vorming, serving teachers, parents, and students in Flanders with educational content, a print magazine, and the Lerarenkaart digital credential providing access to 850+ partner discounts.
- Ownership category
- akta.pro rank
Klasse industry classification
Industry- Product category
- Education Publishing and Teacher Services
- NAICS
- Elementary and Secondary Schools (611110), Educational Services (61), Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
- akta.pro secondary industries
- K–12 Instructional Video & Multimedia (EDAGALAA), Career & College Readiness Platforms (Guidance, Planning, Scholarships) (EDAJAMAO), Test Prep & Exam Readiness (K–12) (EDAJALAC)
Keywords
Where Klasse is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Klasse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Magazine Subscriptions: Klasse Magazine is sold as an annual subscription for €10 (€20 for international addresses). Subscriptions run for 4 consecutive issues regardless of start date. Team subscriptions are available for schools and organizations with multiple addresses.
- Advertising: Klasse sells advertising space on klasse.be website, in the magazine, and in newsletters. Advertisements must clearly distinguish from editorial content and cannot promote certain categories including political parties, weapons, tobacco, alcohol, or medications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Personal subscription - 4 consecutive issues |
| Subscription | Annual | Team/school subscription - multiple addresses |
| Unit Pricing | Pay-as-you-go | Lerarenkaart discount at Zwin Natuur Park |
Distribution channels4 records
Marketing channels5 records
Klasse product offering
Product offeringCore offering
Klasse is a Flemish government-operated educational platform that delivers educational content, teaching resources, and professional development articles to teachers, parents, and students via the klasse.be website, Klasse Magazine, and email newsletters. Its core commercial offering is the Lerarenkaart (Teacher Card) program — a digital benefit card accessed via a mobile app, providing access to over 850 partner discounts and exclusive events for Flemish education professionals.
Product overview
Klasse is a Flemish educational platform operated by the Vlaams Ministerie van Onderwijs en Vorming (Flemish Ministry of Education and Training). Its product portfolio consists of three interconnected core offerings: (1) klasse.be — a digital magazine and content platform providing articles, teaching resources, and themed content for teachers, covering topics such as classroom management, student guidance, and career development; (2) the Lerarenkaart (Teacher Card) program, accessible through a dedicated mobile app and a web PDF portal, offering over 800 discounts and exclusive events ('Lerarendagen') for education professionals; and (3) Klasse Magazine — a print subscription magazine delivered quarterly. Supporting services include themed content sections (Schoolbeleid, Klastips, Leerlingenbegeleiding, Je Loopbaan), email newsletters, and a curated database of class outing guides.
Differentiator
Problem solved
Functional benefit
Brands
- Lerarenkaart: A personal professional card for education professionals offering over 800 benefits and discounts for teachers, available via the Lerarenkaart app.
- Klasse Magazine
Products and services
- klasse.be (Klasse Platform) The primary digital platform of Klasse — an online educational content hub serving teachers, parents, and students in the Flemish education system. Offers articles, teaching tips, themed content on school policy (Schoolbeleid), classroom management (Klastips), student guidance (Leerlingenbegeleiding), and career development (Je loopbaan). Users can create personalized profiles, subscribe to newsletters, participate in competitions, and access Lerarenkaart information.
- Lerarenkaart (Teacher Card) A digital professional card for Flemish education professionals accessible via a mobile app and web portal, offering access to over 850 discounts and advantages at museums, attractions, and cultural venues, plus access to exclusive Lerarendagen (Teacher Days) events. Available for iOS and Android. The app authenticates via itsme, MyGov, or an authentication code and stores the teacher's card digitally with QR code for partner verification.
- Klasse Magazine A print magazine subscription product published by Klasse, available in 4-consecutive-issue annual terms. Costs €10 per subscription (€20 for international addresses, VAT-free). Delivered to subscribers' homes by an external logistics partner. Includes subscriber benefits such as webinars and supplementary materials.
- Lerarendagen (Teacher Days) Exclusive free events for teachers holding a Lerarenkaart, providing preview access to new exhibitions and educational offerings at partner museums and attractions before the general public. Organized at partner venues such as LEGO Discovery Centre Brussels, Museum of Illusions Brussels, Historium Brugge, Train World, and GUM & Plantentuin Gent.
- Nieuwsbrieven (Newsletters) Email newsletter products including a weekly general Klasse newsletter aggregating best content from the platform, and a monthly Lerarenkaart-specific newsletter highlighting new benefits, partner offers, and teacher events for subscribers.
- Op Stap met Je Klas (Class Outings) A curated collection of educational class trip itineraries to museums and cultural venues across Belgium, many of which offer Lerarenkaart discounts. Includes tips, guides, and logistical information for teachers planning school outings.
Quantifiable outcome
- Over 850 partner venues and attractions available through Lerarenkaart
- +1 more outcomes
Companies that use Klasse
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Klasse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
Klasse partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- LEGO Discovery Centre BrusselscoreLerarendag (Teacher Day) event exclusive for Lerarenkaart holders to preview the attraction.
- Museum of Illusions BrusselscoreLerarendag exclusive access for teachers with Lerarenkaart.
- Historium BruggecoreLerarendagen organized for education professionals to explore the museum's educational offerings.
- Train WorldcoreLerarendag heritage event for teachers to discover educational programs.
- GUM & Plantentuin GentcoreLerarendagen featuring BORDERS expo with exclusive preview for teachers.
- Zwin Natuur ParkcoreSchool visit program with €3 discount for teachers holding Lerarenkaart (€11 instead of €14). Guided workshops including 'Zwin-geul-jutter' beach discovery activities.
- TechnopoliscoreSTEM-focused school trips with hands-on exhibits and shows for science education.
- Museum voor Natuurwetenschappen BrusselcoreDinosaur-focused school expeditions for young learners.
- NAVIGO VisserijmuseumcoreMaritime and fishing heritage museum with educational programs for schools.
- Fort van BreendonkcoreWorld War II heritage site offering educational school visits about the occupation period.
- Kazerne DossincoreHuman rights museum with programs for secondary school students on democracy and human rights.
- MAS AntwerpencoreMuseum aan de Stroom with guided tours and art workshops for school groups.
- AfricaMuseumcoreAfrican heritage museum offering cultural education programs for schools.
- Gents Universiteitsmuseum (GUM)coreScience museum with GUM Tour Impact educational program for scientific curiosity.
- Cosmodrome GenkcoreSpace center with educational programs about astronomy and space exploration.
- Openluchtmuseum BokrijkcoreOpen-air museum with historical living history programs for cultural education.
- Euro Space CentercoreSpace exploration center with astronaut experience programs for students.
- Grotten van RemouchampscoreCave system with boat tours offering geological education programs.
- Gallo-Romeins Museum TongerencoreRoman heritage museum with guided educational tours of Roman and Gaulish history.
- MigratieMuseumMigrationcoreMigration museum addressing prejudice, democracy, and identity themes for school groups.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Klasse competitors and assessment
Company assessmentBroad incumbents
- Khan Academy: Non-profit educational platform offering free instructional content, professional development for teachers, and adaptive learning tools. Comparable as a publicly supported, mission-driven K-12 content and teacher support platform, though operating globally and primarily student-facing.
- Plantyn: Belgian educational publisher producing textbooks and digital learning materials for Dutch-language K-12 markets. Comparable as a content provider serving the same Flemish teacher/student base, though operating via commercial publishing rather than government channel.
- TES: Global teacher network and resource marketplace (originally Times Educational Supplement) with millions of teachers. Comparable as a broad teacher resource platform, though operating at much larger international scale than Klasse's Flemish footprint.
- Edutopia: George Lucas Educational Foundation platform publishing K-12 teaching strategies, videos, and professional development content. Comparable as a non-commercial, mission-driven teacher content resource, though operating at US scale and with different funding model.
Regional players
- Van In: Belgian educational publisher (also part of Plantyn) offering textbooks and digital tools for Dutch-speaking schools. Comparable for serving the same Flemish market with curriculum content and teacher resources.
- Leraar24: Dutch public broadcaster-backed platform offering video and educational media for teachers in the Netherlands. Comparable as a publicly funded teacher professional development and content platform operating in the adjacent Dutch education system.
- Die Keure: Belgian educational publisher (part of Plantyn group) producing textbooks, methodology, and teacher support for Flemish K-12. Comparable for serving the same Flemish educator audience with curriculum-aligned content, though via commercial channels.
- Schooltv: Dutch public broadcaster (NPO) educational video platform for primary and secondary schools. Comparable as a publicly funded K-12 instructional multimedia platform in the neighboring Dutch-speaking market.
Direct peers
- KlasCement: Flemish/Dutch-speaking platform for teachers to share and discover open educational resources. Directly comparable as it serves the same Flemish teacher audience with classroom resources and is integrated as an SSO option on Klasse itself.
- Smartschool: Belgian K-12 communication and learning platform used by Flemish and Dutch-speaking schools for messaging, gradebooks, and digital classroom tools. Comparable as a Flemish school-platform incumbent operating in the same educator workflow.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Klasse social profiles
Digital presenceKlasse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Klasse leadership team
Management profileNumber of profiles
Profiles2 records
Klasse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Klasse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Klasse
What does Klasse do?
Klasse is a Flemish government-operated educational platform that delivers educational content, teaching resources, and professional development articles to teachers, parents, and students via the klasse.be website, Klasse Magazine, and email newsletters. Its core commercial offering is the Lerarenkaart (Teacher Card) program — a digital benefit card accessed via a mobile app, providing access to over 850 partner discounts and exclusive events for Flemish education professionals.
Is Klasse a public or private company?
Klasse is a private company. It is classified as state government owned and is currently operating.
When was Klasse founded?
Klasse was founded in 2015. It employs 11 to 50 people.
Where is Klasse based?
Klasse is headquartered in Brussels, Belgium, in the Europe region.
How does Klasse make money?
Two revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising.
Who are Klasse's main competitors?
Broad incumbents on record are Khan Academy, Plantyn, TES and Edutopia. Regional players are Van In, Leraar24, Die Keure and Schooltv. Direct peers are KlasCement and Smartschool.
Does Klasse have an API?
No public API is recorded for Klasse.
What industry is Klasse in?
Klasse's product category is Education Publishing and Teacher Services. Its primary akta.pro industry code is EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms, with a secondary code of EDAGALAA, K–12 Instructional Video & Multimedia. Its NAICS code is 611110 and its SIC code is 8200.