What Schooltv does

Schooltv (schooltv.nl) is the dedicated educational video and interactive learning platform of Dutch public broadcasting, operated by NTR as an official offering channel of NPO (Nederlandse Publieke Omroep). Founded in the 1963-1964 school year, Schooltv has provided curriculum-aligned educational content to Dutch primary (primair onderwijs) and secondary (voortgezet onderwijs) schools for over 60 years. It transitioned from a television production entity to an online-only platform around 2014 and underwent a major redesign in 2024 introducing separate PO/VO landing pages and expanded content types.

The platform offers video clips, episodes, quizzes, interactive schoolplaten (posters), scrollverhalen (scroll stories), tijdlijnen (timelines), playlists, podcasts, and downloadable lesson plans (lesbrieven), organized across nine subject categories per educational level. Content is adapted from NPO programming (Nieuwsuur, EenVandaag, Het Klokhuis, Het Verhaal van Nederland, Andere Tijden, Tegenlicht) and supplemented by web-only productions such as Clipphanger and FF terugspoelen. Teachers can create free "Mijn Schooltv" accounts to save favorites and build custom collections.

Schooltv operates as a non-commercial public service. All content is provided free of charge with no subscription or licensing fees; the platform is funded through the Dutch public broadcasting system. The underlying technology is a web-based streaming and interactive content platform with content delivery via schooltv.nl and embed codes for individual videos. Distribution is exclusively through the Dutch market, with no commercial channel intermediaries.

Name

Schooltv

Legal name

Schooltv

Website

https://schooltv.nl

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Schooltv (schooltv.nl) is a free, publicly funded educational video and interactive learning platform operated by NTR within the Dutch public broadcasting system (NPO), serving all Dutch primary and secondary schools with curriculum-aligned video, quizzes, and interactive content.

Ownership category

akta.pro rank

Product category

Educational Video Platform

NAICS

Educational Support Services (611710), Educational Services (61)

SIC

Services-Educational Services (8200), Television Broadcasting Stations (4833)

akta.pro primary industry

K–12 Instructional Video & Multimedia (EDAGALAA)

akta.pro secondary industries

Educational & Curriculum-Aligned Learning Channels (K–12) (MPABAKAD), Public/Nonprofit Children’s Educational Broadcasters (MPABAKAF), Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)

Keywords

• Educational video platform
• Classroom media resources
• Curriculum-aligned content
• Public broadcasting education
• Interactive learning materials

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Public Broadcasting Funding: Schooltv is an offering channel of NPO (Nederlandse Publieke Omroep), the Dutch public broadcasting organization. As a public service, it operates under government-funded public broadcasting structures, not through commercial revenue generation.
2. Free Access Platform: All video content and educational materials are provided free of charge to schools, teachers, and students. No revenue is generated from content consumption.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Schooltv is a free online educational video platform operated by NTR (part of the Dutch public broadcasting system NPO) that delivers curriculum-aligned video clips, interactive schoolplaten, scroll stories, quizzes, podcasts, timelines, playlists, and downloadable lesson plans for Dutch primary (primair onderwijs) and secondary (voortgezet onderwijs) schools. Content is adapted from NPO broadcast archives and curated to align with Dutch curriculum standards across nine subject areas. Teachers access all materials for free via the web, with optional accounts enabling saved favorites and custom collections.

Product overview

Schooltv.nl is a comprehensive educational video platform by NTR (part of Dutch public broadcasting NPO) serving primary (primair onderwijs) and secondary (voortgezet onderwijs) education. The platform offers a diverse content portfolio including video clips and episodes, interactive quizzes, scroll stories, interactive schoolplaten, timelines, playlists, podcasts, and lesson plans. Content spans subjects including geography, natural sciences/biology, history, languages (Dutch, English, French, German), mathematics, economics, art and culture, citizenship, and media literacy. The platform features adapted programming from major NPO programs (Nieuwsuur, Het Klokhuis, Het Verhaal van Nederland, Andere Tijden, EenVandaag) as well as web-only productions like Clipphanger. Users can create free accounts ('Mijn Schooltv') to save favorites and create custom collections. The platform is accessible via web browsers on desktop and mobile devices.

Differentiator

Problem solved

Functional benefit

Brands

• Schooltv.nl: Online educational video platform for Dutch primary and secondary education with video clips, quizzes, interactive school posters, scroll stories, and educational materials

Products and services

• Schooltv.nl Platform Web-based educational video platform for Dutch primary and secondary education, providing curriculum-aligned video clips, interactive schoolplaten, scroll stories, quizzes, podcasts, timelines, playlists, and lesson plans across nine subject areas. Built for teachers, students, and schools across the Netherlands; free to access without registration.
• Clipphanger Web-only educational short-form clip series produced by Schooltv covering various school subjects in short, engaging formats for classroom use in Dutch primary and secondary education.
• FF terugspoelen Web-only educational program series produced by Schooltv, available through the Schooltv.nl platform for use in Dutch classrooms.

Quantifiable outcome

• All Dutch primary and secondary schools have free access to curriculum-aligned educational video content

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• NPO (Nederlandse Publieke Omroep)coreStrategic or Co-development PartnerSchooltv.nl is an official offering channel of NPO, the Dutch public broadcasting organization. NPO provides the broadcasting infrastructure, funding framework, and institutional backing that enables Schooltv to operate as a free educational service for Dutch schools.
• NTR (Omroep NTR)coreStrategic or Co-development PartnerNTR operates Schooltv.nl and manages the editorial process, content selection, and curriculum alignment. NTR is the Dutch public broadcaster specializing in educational and cultural programming. The NTR editorial team selects, curates, and adapts content for educational use.
• NPO Knowledge (NPO Kennis)coreStrategic or Co-development PartnerSchooltv integrates scroll stories and educational content from NPO Kennis, expanding the educational resources available to students. NPO Kennis provides editorial content that complements Schooltv's video library.
• Various NPO Member Broadcasters (Omroepen)coreStrategic or Co-development PartnerSchooltv sources content from various NPO member broadcasters including NOS, NTR, KRO-NCRV, Human, and others. Programs like Nieuwsuur, EenVandaag, Het Klokhuis, Tegenlicht, and Het Verhaal van Nederland are adapted for educational use.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• BrainPOP: BrainPOP provides animated educational videos, quizzes, and interactive content for K-12 classrooms worldwide. Its curriculum-aligned, multimedia format and teacher-centric workflow closely mirror Schooltv's product offering, though it operates on a subscription model.
• Khan Academy: Khan Academy offers free educational videos, exercises, and quizzes covering core academic subjects for K-12 and beyond. While it operates globally and is nonprofit rather than public-broadcasting funded, it shares Schooltv's mission of free, high-quality curriculum-aligned content.
• BBC Bitesize: BBC Bitesize is the UK public broadcaster's free educational platform for primary and secondary students, offering curriculum-aligned videos, guides, and interactive content. It is the closest international analog to Schooltv's model of public-broadcaster-backed, free, curriculum-aligned K-12 learning.
• Het Klokhuis (NTR): Het Klokhuis is an NTR-produced children's educational program for ages 8-14 whose clips are featured on Schooltv itself. As a sibling NTR property producing educational video content for the same Dutch primary audience, it operates in the same content vertical.

Broad incumbents

• PBS Kids: PBS Kids is the US public broadcasting children's educational platform offering videos, games, and interactive content. As a public-broadcaster-backed, free K-12/early-childhood educational destination, it is structurally comparable to Schooltv though broader in age range and entertainment-leaning.
• Discovery Education: Discovery Education is a major commercial provider of K-12 digital curriculum resources, including video content, interactive lessons, and teacher tools. It competes for the same teacher audience but operates at scale across multiple geographies and subjects.

Emerging players

• TED-Ed: TED-Ed produces and curates high-quality educational videos and lessons on a wide range of subjects. While global and English-centric, it is increasingly used by Dutch teachers as supplementary content and represents a credible alternative source for short educational videos.
• Edpuzzle: Edpuzzle lets teachers turn any video into an interactive lesson with embedded quizzes and analytics. While not a content producer, it operates in Schooltv's teacher workflow as a layer on top of educational video, and increasingly competes for teacher attention and lesson-prep time.

Regional players

• KlasCement: KlasCement is a Belgian (Flemish) educational platform for sharing and discovering curriculum-aligned teaching materials, including videos and interactive content. It targets a similar teacher audience in a neighboring market but serves the Flemish curriculum rather than the Dutch one.
• Teleblik: Teleblik is a Dutch archival educational video archive curated by the Netherlands Institute for Sound & Vision, offering historical and educational clips for classroom use. It overlaps with Schooltv's video-curation mission for Dutch classrooms but focuses more on archival material.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/schooltv
• Facebookfacebook.com/ntrschooltv
• LinkedInlinkedin.com/company/schooltv
• Instagraminstagram.com/schooltv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schooltv