Klasse

What Klasse does

Klasse is the official digital education platform of the Flemish Ministry of Education and Training (Departement Onderwijs en Vorming), operating as a government state entity headquartered in Brussels, Belgium. The platform serves teachers, parents, and students across the Flanders region with three core offerings: (1) klasse.be, a content portal providing articles and resources on school policy, classroom management, student guidance, and career development, organized around themed navigation (Schoolbeleid, Klastips, Leerlingenbegeleiding, Je Loopbaan); (2) the Lerarenkaart, a digital teacher credential delivered via iOS/Android mobile app and a web-based PDF portal, aggregating over 850 partner discounts and exclusive Lerarendagen (Teacher Days) events at museums and cultural venues; and (3) Klasse Magazine, a quarterly print subscription (€10/year domestic, €20 international, VAT-exempt) delivered to subscribers' homes.

The underlying technology is a web-based content management system with a mobile application layer, supported by Flemish government authentication infrastructure (itsme, MyGov) for identity verification of education professionals. Integrations include Google Analytics, Hotjar, Matomo, Google Tag Manager, and Mollie payment processing, with content published under Creative Commons BY-NC-ND licensing. Distribution channels span the klasse.be website, the Lerarenkaart mobile app, magazine home delivery via an external logistics partner, and a partner venue network of 20+ museums and attractions. Marketing is conducted through content marketing, weekly and monthly email newsletters, and social media (Facebook, YouTube, Instagram).

The business model combines government public funding (primary) with two commercial revenue streams: magazine subscriptions (annual recurring, €10–€20) and advertising on klasse.be, in the magazine, and in newsletters (subject to category restrictions excluding political parties, weapons, tobacco, alcohol, and medications). Customer segments are segmented by persona — Education Professionals as primary, with Parents and Students as secondary. The Lerarenkaart credentials authenticate via encrypted INSZ-number verification through Flemish government systems, and a KlasCement SSO integration enables cross-platform login. There are no private funding rounds, M&A activity, or commercial ownership; the entity is wholly state-owned and not investable via conventional PE/VC channels.

Name

Klasse

Legal name

Klasse – Departement Onderwijs en Vorming

Website

https://klasse.be

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Klasse is the official Flemish government education platform of the Departement Onderwijs en Vorming, serving teachers, parents, and students in Flanders with educational content, a print magazine, and the Lerarenkaart digital credential providing access to 850+ partner discounts.

Ownership category

akta.pro rank

Product category

Education Publishing and Teacher Services

NAICS

Elementary and Secondary Schools (611110), Educational Services (61), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

K–12 Instructional Video & Multimedia (EDAGALAA), Career & College Readiness Platforms (Guidance, Planning, Scholarships) (EDAJAMAO), Test Prep & Exam Readiness (K–12) (EDAJALAC)

Keywords

• Educational content platform
• Teacher benefit programs
• Professional development resources
• Education publishing services
• Teacher discount programs

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Magazine Subscriptions: Klasse Magazine is sold as an annual subscription for €10 (€20 for international addresses). Subscriptions run for 4 consecutive issues regardless of start date. Team subscriptions are available for schools and organizations with multiple addresses.
2. Advertising: Klasse sells advertising space on klasse.be website, in the magazine, and in newsletters. Advertisements must clearly distinguish from editorial content and cannot promote certain categories including political parties, weapons, tobacco, alcohol, or medications.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Klasse is a Flemish government-operated educational platform that delivers educational content, teaching resources, and professional development articles to teachers, parents, and students via the klasse.be website, Klasse Magazine, and email newsletters. Its core commercial offering is the Lerarenkaart (Teacher Card) program — a digital benefit card accessed via a mobile app, providing access to over 850 partner discounts and exclusive events for Flemish education professionals.

Product overview

Klasse is a Flemish educational platform operated by the Vlaams Ministerie van Onderwijs en Vorming (Flemish Ministry of Education and Training). Its product portfolio consists of three interconnected core offerings: (1) klasse.be — a digital magazine and content platform providing articles, teaching resources, and themed content for teachers, covering topics such as classroom management, student guidance, and career development; (2) the Lerarenkaart (Teacher Card) program, accessible through a dedicated mobile app and a web PDF portal, offering over 800 discounts and exclusive events ('Lerarendagen') for education professionals; and (3) Klasse Magazine — a print subscription magazine delivered quarterly. Supporting services include themed content sections (Schoolbeleid, Klastips, Leerlingenbegeleiding, Je Loopbaan), email newsletters, and a curated database of class outing guides.

Differentiator

Problem solved

Functional benefit

Brands

• Lerarenkaart: A personal professional card for education professionals offering over 800 benefits and discounts for teachers, available via the Lerarenkaart app.
• Klasse Magazine

Products and services

• klasse.be (Klasse Platform) The primary digital platform of Klasse — an online educational content hub serving teachers, parents, and students in the Flemish education system. Offers articles, teaching tips, themed content on school policy (Schoolbeleid), classroom management (Klastips), student guidance (Leerlingenbegeleiding), and career development (Je loopbaan). Users can create personalized profiles, subscribe to newsletters, participate in competitions, and access Lerarenkaart information.
• Lerarenkaart (Teacher Card) A digital professional card for Flemish education professionals accessible via a mobile app and web portal, offering access to over 850 discounts and advantages at museums, attractions, and cultural venues, plus access to exclusive Lerarendagen (Teacher Days) events. Available for iOS and Android. The app authenticates via itsme, MyGov, or an authentication code and stores the teacher's card digitally with QR code for partner verification.
• Klasse Magazine A print magazine subscription product published by Klasse, available in 4-consecutive-issue annual terms. Costs €10 per subscription (€20 for international addresses, VAT-free). Delivered to subscribers' homes by an external logistics partner. Includes subscriber benefits such as webinars and supplementary materials.
• Lerarendagen (Teacher Days) Exclusive free events for teachers holding a Lerarenkaart, providing preview access to new exhibitions and educational offerings at partner museums and attractions before the general public. Organized at partner venues such as LEGO Discovery Centre Brussels, Museum of Illusions Brussels, Historium Brugge, Train World, and GUM & Plantentuin Gent.
• Nieuwsbrieven (Newsletters) Email newsletter products including a weekly general Klasse newsletter aggregating best content from the platform, and a monthly Lerarenkaart-specific newsletter highlighting new benefits, partner offers, and teacher events for subscribers.
• Op Stap met Je Klas (Class Outings) A curated collection of educational class trip itineraries to museums and cultural venues across Belgium, many of which offer Lerarenkaart discounts. Includes tips, guides, and logistical information for teachers planning school outings.

Quantifiable outcome

• Over 850 partner venues and attractions available through Lerarenkaart
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

20 partnerships are on record, tiered core.

• LEGO Discovery Centre BrusselscoreChannel Partner/ Reseller/ DistributorLerarendag (Teacher Day) event exclusive for Lerarenkaart holders to preview the attraction.
• Museum of Illusions BrusselscoreChannel Partner/ Reseller/ DistributorLerarendag exclusive access for teachers with Lerarenkaart.
• Historium BruggecoreChannel Partner/ Reseller/ DistributorLerarendagen organized for education professionals to explore the museum's educational offerings.
• Train WorldcoreChannel Partner/ Reseller/ DistributorLerarendag heritage event for teachers to discover educational programs.
• GUM & Plantentuin GentcoreChannel Partner/ Reseller/ DistributorLerarendagen featuring BORDERS expo with exclusive preview for teachers.
• Zwin Natuur ParkcoreChannel Partner/ Reseller/ DistributorSchool visit program with €3 discount for teachers holding Lerarenkaart (€11 instead of €14). Guided workshops including 'Zwin-geul-jutter' beach discovery activities.
• TechnopoliscoreChannel Partner/ Reseller/ DistributorSTEM-focused school trips with hands-on exhibits and shows for science education.
• Museum voor Natuurwetenschappen BrusselcoreChannel Partner/ Reseller/ DistributorDinosaur-focused school expeditions for young learners.
• NAVIGO VisserijmuseumcoreChannel Partner/ Reseller/ DistributorMaritime and fishing heritage museum with educational programs for schools.
• Fort van BreendonkcoreChannel Partner/ Reseller/ DistributorWorld War II heritage site offering educational school visits about the occupation period.
• Kazerne DossincoreChannel Partner/ Reseller/ DistributorHuman rights museum with programs for secondary school students on democracy and human rights.
• MAS AntwerpencoreChannel Partner/ Reseller/ DistributorMuseum aan de Stroom with guided tours and art workshops for school groups.
• AfricaMuseumcoreChannel Partner/ Reseller/ DistributorAfrican heritage museum offering cultural education programs for schools.
• Gents Universiteitsmuseum (GUM)coreChannel Partner/ Reseller/ DistributorScience museum with GUM Tour Impact educational program for scientific curiosity.
• Cosmodrome GenkcoreChannel Partner/ Reseller/ DistributorSpace center with educational programs about astronomy and space exploration.
• Openluchtmuseum BokrijkcoreChannel Partner/ Reseller/ DistributorOpen-air museum with historical living history programs for cultural education.
• Euro Space CentercoreChannel Partner/ Reseller/ DistributorSpace exploration center with astronaut experience programs for students.
• Grotten van RemouchampscoreChannel Partner/ Reseller/ DistributorCave system with boat tours offering geological education programs.
• Gallo-Romeins Museum TongerencoreChannel Partner/ Reseller/ DistributorRoman heritage museum with guided educational tours of Roman and Gaulish history.
• MigratieMuseumMigrationcoreChannel Partner/ Reseller/ DistributorMigration museum addressing prejudice, democracy, and identity themes for school groups.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Khan Academy: Non-profit educational platform offering free instructional content, professional development for teachers, and adaptive learning tools. Comparable as a publicly supported, mission-driven K-12 content and teacher support platform, though operating globally and primarily student-facing.
• Plantyn: Belgian educational publisher producing textbooks and digital learning materials for Dutch-language K-12 markets. Comparable as a content provider serving the same Flemish teacher/student base, though operating via commercial publishing rather than government channel.
• TES: Global teacher network and resource marketplace (originally Times Educational Supplement) with millions of teachers. Comparable as a broad teacher resource platform, though operating at much larger international scale than Klasse's Flemish footprint.
• Edutopia: George Lucas Educational Foundation platform publishing K-12 teaching strategies, videos, and professional development content. Comparable as a non-commercial, mission-driven teacher content resource, though operating at US scale and with different funding model.

Regional players

• Van In: Belgian educational publisher (also part of Plantyn) offering textbooks and digital tools for Dutch-speaking schools. Comparable for serving the same Flemish market with curriculum content and teacher resources.
• Leraar24: Dutch public broadcaster-backed platform offering video and educational media for teachers in the Netherlands. Comparable as a publicly funded teacher professional development and content platform operating in the adjacent Dutch education system.
• Die Keure: Belgian educational publisher (part of Plantyn group) producing textbooks, methodology, and teacher support for Flemish K-12. Comparable for serving the same Flemish educator audience with curriculum-aligned content, though via commercial channels.
• Schooltv: Dutch public broadcaster (NPO) educational video platform for primary and secondary schools. Comparable as a publicly funded K-12 instructional multimedia platform in the neighboring Dutch-speaking market.

Direct peers

• KlasCement: Flemish/Dutch-speaking platform for teachers to share and discover open educational resources. Directly comparable as it serves the same Flemish teacher audience with classroom resources and is integrated as an SSO option on Klasse itself.
• Smartschool: Belgian K-12 communication and learning platform used by Flemish and Dutch-speaking schools for messaging, gradebooks, and digital classroom tools. Comparable as a Flemish school-platform incumbent operating in the same educator workflow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/tvklasse
• Facebookfacebook.com/klasse
• Instagraminstagram.com/klasse_be
• Xx.com/klasse_be

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klasse