Cellarmaker
Cellarmaker Brewing Company is an independent San Francisco Bay Area craft brewery operating three taprooms in San Francisco, Oakland, and Berkeley, producing hop-forward beers, barrel-aged specialties, sours (via The Rare Barrel), and a Spritzy hard seltzer line, sold primarily direct-to-consumer plus wholesale.
- Company typePrivate
- Founded-
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cellarmaker does
Cellarmaker Brewing Company is an independent, privately held craft brewery founded in 2013 and headquartered in San Francisco, California. The company specializes in hop-forward West Coast style beers, with additional programs in barrel-aged stouts and barleywines, mixed fermentation sour beers (via its sub-brand The Rare Barrel), and a more recent hard seltzer line called Spritzy. Its brewing portfolio spans West Coast IPAs, Hazy IPAs, Double/Triple IPAs, pilsners, stouts, sours, and limited/experimental releases, drawing on hop varieties from multiple premium and experimental suppliers including CLS Farms, Freestyle Hops, and Indie Hops. The Rare Barrel operates as an acquired/retained sub-brand focused on oak-aged golden sours and fruit sours.
The company operates a direct-to-consumer go-to-market built around three taproom locations in the San Francisco Bay Area (San Francisco at 3193 Mission Street, Oakland at 300 Webster Street, and Berkeley at 940 Parker Street), each offering indoor/outdoor seating, draft and packaged beer retail, food service, and online ordering for pickup or local delivery, plus nationwide e-commerce shipping. The San Francisco and Oakland locations also house the Cellarmaker House of Pizza concept launched in 2024, integrating pizza and other food service with on-site beer sales. Ancillary revenue streams include branded merchandise, a wholesale program for retailers and bars, and private event hosting (most prominently at the Berkeley location).
Cellarmaker runs an unusually active brewery-to-brewery collaboration program, partnering with peers such as Other Half Brewing, Highland Park Brewery, Green Cheek, The Rare Barrel, Shred Beer Co., Sante Adairius, Trillium, Toppling Goliath, and Private Press on limited releases, which functions as both a brand-building and product-development lever. The company's GTM motion is hybrid DTC (taproom + e-commerce) supported by organic social media (primarily Instagram, with location-specific accounts), an email newsletter, and a wholesale channel, with no disclosed institutional investment, no parent company, and no disclosed revenue or funding history.
Cellarmaker firmographics
Firmographics- Name
- Cellarmaker
- Legal name
- Cellarmaker Brewing Co.
- Website
- https://cellarmakerbrewing.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cellarmaker Brewing Company is an independent San Francisco Bay Area craft brewery operating three taprooms in San Francisco, Oakland, and Berkeley, producing hop-forward beers, barrel-aged specialties, sours (via The Rare Barrel), and a Spritzy hard seltzer line, sold primarily direct-to-consumer plus wholesale.
- Ownership category
- akta.pro rank
Cellarmaker industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (312120), Beer and Ale Merchant Wholesalers (424810)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Beer Brewing & Craft Brewing (AFAFAAAA), Beer Brewing & Brands (CRADAIAA), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)
Keywords
Where Cellarmaker is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Cellarmaker business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Direct Taproom Sales: On-site beer sales at three Bay Area taproom locations with indoor/outdoor dining, food service, and draft/canned beer retail.
- Canned and Bottled Beer Retail: Pre-packaged beer sold for off-site consumption through taprooms, online ordering for pickup/delivery, and nationwide shipping.
- Merchandise Sales: Branded merchandise including hoodies, beanies, sweatshirts, glassware, and apparel sold through taprooms and online shop.
- Food Service: Food sales at Cellarmaker House of Pizza locations in San Francisco and Oakland featuring pizza and other menu items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Draft and canned beer available for on-site consumption and retail purchase |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Cellarmaker product offering
Product offeringCore offering
Cellarmaker Brewing Company operates a craft brewery with three taproom locations across the San Francisco Bay Area (San Francisco, Oakland, Berkeley), producing hop-forward and barrel-aged beers. The company sells direct-to-consumer through taprooms, online ordering for pickup and nationwide shipping, and through wholesale distribution to retailers and bars. The portfolio includes West Coast IPAs, Hazy IPAs, Pilsners, Stouts, Barrel-Aged beers, Sours (via The Rare Barrel sub-brand), a Spritzy hard seltzer line, and branded merchandise, complemented by food service at Cellarmaker House of Pizza.
Product overview
Cellarmaker Brewing Company is a craft brewery with a multi-location taproom model across San Francisco, Oakland, and Berkeley, California. The company operates as a single unified brewery brand with its core product being craft beer, supplemented by The Rare Barrel sub-brand specializing in barrel-aged sour beers, and the Spritzy hard seltzer line. Their taprooms function as both retail locations and restaurants, with Cellarmaker House of Pizza serving food alongside beer. The company sells direct-to-consumer through taprooms, online ordering for pickup/delivery, and wholesale distribution, with merchandise as an additional revenue stream.
Differentiator
Problem solved
Functional benefit
Products and services
- Craft Beers
- The Rare Barrel Sour Beers
- Spritzy Hard Seltzer
- Branded Merchandise
- Private Events Hosting
- Wholesale Distribution Program
Companies that use Cellarmaker
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Cellarmaker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cellarmaker partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, major and minor.
- The Rare BarrelcoreLong-standing collaboration with The Rare Barrel (Berkeley, CA) producing mixed fermentation sour beers aged in oak barrels with fruit additions. Joint beers include Garden Gaze, Cosmic Dust, Map of the Sun, Home Sour Home, and numerous other sour and golden sour offerings.
- Other Half BrewingmajorCollaboration with Other Half Brewing producing hoppy beers including Double Dough Extra Cheddar Broccoli Stuffed Crust Hazy IPA, All Citra Everything Bagel, and Brooklyn Diamonds.
- Highland Park BrewerymajorRegular collaboration partner producing West Coast IPAs including Sizzle Sauce, Hasta La Raiz, Dream Sleep (barrel-aged barleywine), and Timbo Week beers.
- Green CheekmajorCollaboration producing hazy and West Coast IPAs including Delusions & Intrusions (Hazy DIPA), Nothing's Funner Than Fun (WC IPA), and A Salute to Classic Beer Styles.
- Sightglass CoffeecorePrimary coffee supplier for Coffee & Cigarettes series and Double Coffee Imperial Coffee & Cigarettes. Provides specialty coffee for smoked coffee porters.
- CLS FarmscoreYakima, Washington hop supplier providing experimental hop varieties including D5-055 and fresh hops for events like Timbo Week.
- Freestyle HopscoreNew Zealand hop supplier providing premium varieties including Nectaron, Peacharine, Manilita, and experimental hops for unique beer releases.
- Indie HopsminorPortland, Oregon hop supplier providing Audacia hops for special releases like Silent Spirit West Coast Pilsner.
- Admiral MaltingsminorCalifornia-based malt supplier providing specialty malts for various beer releases including Dream Sleep.
- Shred Beer Co.majorCollaboration producing hoppy beers including Macrodose (West Coast Double IPA), Hash Bandicoot, and other Week of Dankness collaborations.
- Sante AdairiusmajorCollaboration producing I See a Dankness (Hazy Double IPA) and Danksy (West Coast Pale Ale) for Week of Dankness events.
- Fort George BreweryminorCollaboration producing Hyperion Visions West Coast Double IPA.
- Alvarado Street BrewingminorCollaboration on Double Cone West Coast Double IPA and DDH: Daily Dank Hops triple IPA.
- There Does Not ExistminorCollaboration producing Foreign Object West Coast IPA and Of Mystery & Wonder XPA.
- Everywhere Beer Co.minorCollaboration producing West Friends Forever West Coast IPA and Shifted Universe Hazy IPA.
- RIIP Beer Co.minorCollaboration producing Let It Riip West Coast IPA and Lupulin Fusion Disorder West Coast IPA.
- Trillium BrewingminorThree-way collaboration with Other Half producing Juice Gymnastics Double Dry-Hopped Hazy Double IPA.
- Toppling GoliathminorCollaboration releasing Midnight Sea blended bourbon-aged imperial stout.
- Private PressminorCollaboration producing Futures Passed DBA Chocolate Munichwine and Hard Cuts barleywine/munichwine blend.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Cellarmaker competitors and assessment
Company assessmentDirect peers
- Trillium Brewing Company: Massachusetts craft brewery known for hazy IPAs and barrel-aged sours with multiple taproom locations. Direct peer — overlapping product categories (IPAs, sours, barrel-aged), multi-taproom direct-to-consumer model, and listed as a Cellarmaker collaboration partner.
- Russian River Brewing Company: Plumline/Windsor, California craft brewery famous for hop-forward beers and barrel-aged sours. Direct peer — same Bay Area/NorCal market, similar prestige craft positioning, similar taproom-and-distribution mix, and overlapping style focus (IPAs, sours, barrel-aged).
- Tree House Brewing Company: Massachusetts craft brewery operating multiple taproom locations with a hop-forward, high-demand direct-to-consumer model. Direct peer — comparable DTC distribution philosophy, comparable style focus (IPAs, pilsners, barrel-aged), and similar prestige-craft consumer base.
- Monkish Brewing Company: Torrance, California craft brewery widely recognized for IPAs and limited releases. Direct peer — Southern California counterpart to Cellarmaker with very similar hop-forward positioning, small-batch releases, and strong collab/trading culture.
- Other Half Brewing: Brooklyn-based craft brewery specializing in hazy IPAs and frequent collaborations. Direct peer — Cellarmaker lists Other Half as a major collaboration partner; both share a hop-forward, hype-driven, limited-release model with strong national following.
- Sante Adairius Rustic Ales: Capitola, California craft brewery known for hop-forward IPAs and farmhouse/sour specialties. Direct peer — listed Cellarmaker collaboration partner; comparable Northern California craft positioning, comparable IPA/sour portfolio depth, similar small-scale premium model.
- Highland Park Brewery: Los Angeles craft brewery with multiple taproom locations and a hop-forward West Coast IPA focus. Direct peer — listed Cellarmaker collaboration partner; similar West Coast IPA specialization, similar taproom-plus-restaurant model, similar craft-collaboration cadence.
- Alvarado Street Brewery: Salinas, California craft brewery with a taproom and restaurant and a hop-forward portfolio. Direct peer — listed as a Cellarmaker collaboration partner; comparable California footprint, multi-location taproom model, and overlapping IPA portfolio.
Broad incumbents
- Lagunitas Brewing Company: Petaluma, California craft brewery (now part of Heineken-owned Lagunitas) operating at much larger scale with broad national distribution. Broad incumbent — same California origin and hop-forward style roots, but a portfolio player with mass-market distribution rather than Cellarmaker's small-batch, taproom-centric model.
- Sierra Nevada Brewing Company: Chico, California craft pioneer with national distribution and broad portfolio including IPAs, lagers, and seasonal lines. Broad incumbent — comparable California craft heritage and IPA category leadership, but operates at national scale and does not focus on Cellarmaker's limited-release/hype-driven niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cellarmaker social profiles
Digital presenceCellarmaker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cellarmaker leadership team
Management profileNumber of profiles
Cellarmaker subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cellarmaker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cellarmaker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cellarmaker
What does Cellarmaker do?
Cellarmaker Brewing Company operates a craft brewery with three taproom locations across the San Francisco Bay Area (San Francisco, Oakland, Berkeley), producing hop-forward and barrel-aged beers. The company sells direct-to-consumer through taprooms, online ordering for pickup and nationwide shipping, and through wholesale distribution to retailers and bars. The portfolio includes West Coast IPAs, Hazy IPAs, Pilsners, Stouts, Barrel-Aged beers, Sours (via The Rare Barrel sub-brand), a Spritzy hard seltzer line, and branded merchandise, complemented by food service at Cellarmaker House of Pizza.
Is Cellarmaker a public or private company?
Cellarmaker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cellarmaker founded?
Cellarmaker was founded in -1. It employs 11 to 50 people.
Where is Cellarmaker based?
Cellarmaker is headquartered in San Francisco, United States, in the North America region.
How does Cellarmaker make money?
Four revenue lines are on record. Direct Taproom Sales are the primary driver. The others are canned and Bottled Beer Retail, merchandise Sales and food Service.
Who are Cellarmaker's main competitors?
Direct peers on record are Trillium Brewing Company, Russian River Brewing Company, Tree House Brewing Company, Monkish Brewing Company, Other Half Brewing, Sante Adairius Rustic Ales, Highland Park Brewery and Alvarado Street Brewery. Broad incumbents are Lagunitas Brewing Company and Sierra Nevada Brewing Company.
Does Cellarmaker have an API?
No public API is recorded for Cellarmaker.
What industry is Cellarmaker in?
Cellarmaker's product category is Craft Beer. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of AFAFAAAA, Beer Brewing & Craft Brewing. Its NAICS code is 312120 and its SIC code is 2082.