Magazine Sales House
Magazine Sales House is a UK-based advertising sales representation firm that packages advertising inventory from 70+ luxury lifestyle magazines, giving advertisers single-call access to roughly 6.2 million ABC1 readers and earning revenue via commissions on multi-title packages.
- Company typePrivate
- Founded2010
- HeadquartersShenfield, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Magazine Sales House does
Magazine Sales House (MSH) is a UK-based sales representation firm headquartered in Shenfield, Essex, that acts as an outsourced advertising sales force for luxury lifestyle magazine publishers. Founded around 2010, the company represents more than 70 titles and offers advertisers consolidated access to a combined monthly reach of approximately 6.2 million ABC1 readers and circulation above 1.5 million. Its core product is a catalogue of more than 145 curated multi-title advertising packages, complemented by an Address Intelligence database covering 55+ million UK adults that supports targeted campaign planning. The business is led by Director Ross Marshall, who has held the role for 10 years, with a small team (1–10 employees) whose combined specialist sales experience is cited at over 50 years.
The firm's commercial model is a commission-based sales house: it earns revenue on advertising placed through its packages and on package fees, with full-page rate cards ranging from £550 to £2,400 depending on the title. Its customer base comprises luxury and premium brand advertisers — including Emirates, Rolex, and John Lewis — seeking efficient, single-call access to the ABC1 demographic across multiple publications simultaneously. On the supply side, it works with 70+ publishers, including 28+ partnerships that have been added to the represented portfolio, and it has expanded coverage into Wales and the Channel Islands.
The operating footprint is intentionally lean and relationship-driven, with no disclosed funding rounds, acquisitions, or material leadership changes. The principal structural exposure for MSH is the secular decline of print magazine advertising in the UK, which constrains the underlying addressable market even as the company continues to deepen its packaging, data, and publisher coverage to defend share.
Magazine Sales House firmographics
Firmographics- Name
- Magazine Sales House
- Legal name
- Magazine Sales House
- Website
- https://themagazinesaleshouse.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Magazine Sales House is a UK-based advertising sales representation firm that packages advertising inventory from 70+ luxury lifestyle magazines, giving advertisers single-call access to roughly 6.2 million ABC1 readers and earning revenue via commissions on multi-title packages.
- Ownership category
- akta.pro rank
Magazine Sales House industry classification
Industry- Product category
- Advertising Sales Representation
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Home, Garden & DIY Magazines (MPAJAEAG), Beauty & Grooming Magazines (MPAJAEAE)
Keywords
Where Magazine Sales House is headquartered
LocationHeadquarters
- HQ city
- Shenfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Magazine Sales House business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Advertising Sales Commission: MSH acts as sales representatives for luxury magazine publishers, earning commission on advertising sales placed through their portfolio of over 70 titles. They sell advertising space (full page, half page, DPS, wraps, gate folds, editorial, advertorials, leaflets) to national brands and agencies.
- Advertising Packages: Offers lifestyle advertising packages across multiple titles and regions, with over 145 lifestyle advertising packages tailored to clients. Revenue generated through package deals combining multiple magazine placements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | The Bristol Magazine - Full Page Ratecard: £1,100, Half Page: £600 |
| Unit Pricing | Pay-as-you-go | Ulster Tatler - Full Page Ratecard: £1,505, Half Page: £867 |
| Unit Pricing | Pay-as-you-go | Live 24-7 Birmingham - Full Page Ratecard: £1,400, Half Page: £750 |
| Unit Pricing | Pay-as-you-go | Cornwall Living - Full Page Ratecard: £1,200, Half Page: £650 |
| Unit Pricing | Pay-as-you-go | Waterside - Full Page Ratecard: £550, Half Page: £340 |
| Unit Pricing | Pay-as-you-go | Home & Interiors Scotland - Full Page Ratecard: £2,400, Half Page: £1,300 |
| Unit Pricing | Pay-as-you-go | Dluxe Birmingham - Full Page Ratecard: £1,500 |
| Unit Pricing | Pay-as-you-go | Northside Magazine - Full Page Ratecard: £2,380, Half Page: £1,800 |
| Unit Pricing | Pay-as-you-go | The Lancashire Magazine - Full Page Ratecard: £2,200, Half Page: £920 |
| Unit Pricing | Pay-as-you-go | The Cheshire Magazine - Full Page Ratecard: £1,900 |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
Magazine Sales House product offering
Product offeringCore offering
Magazine Sales House operates as an advertising sales representative for a handpicked portfolio of over 70 UK luxury lifestyle magazines. The company acts as a one-stop shop for national brand advertisers and advertising agencies, providing access to over 6.2 million ABC1 readers monthly across regional and county luxury titles. Services include selling advertising space (full pages, half pages, DPS, wraps, gate folds, editorial, advertorials, leaflets) and creating tailored advertising packages across multiple titles and geographies.
Product overview
Magazine Sales House operates as a sales representation company for a portfolio of over 70 luxury lifestyle magazines across the UK, not a unified software platform. The company provides one-stop advertising sales agency services connecting magazine publishers with national brands and advertising agencies. The product portfolio consists of regional luxury lifestyle magazines (including titles like The Bristol Magazine, Ulster Tatler, Live 24-7, Cornwall Living, Dluxe Magazine, Cambridge Edition, County Life titles, OX Magazine, Edinburgh Life, Luxe Magazine, The Cheshire Magazine, and many others) that are market leaders in their respective geographic areas. The company offers advertising packages across 145+ titles reaching approximately 6 million ABC1 readers monthly, with creative execution options including wraps, gate folds, editorial, advertorials, and leaflets.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Magazine Advertising Representation Sales representation services for a portfolio of over 70 UK luxury lifestyle magazines, acting as an extension of publishers' sales teams. The service sells advertising space to national brands and agencies across regional and county titles, offering over 145 lifestyle advertising packages tailored to client briefs.
- Multi-Title Lifestyle Advertising Packages Customised advertising packages combining placements across multiple luxury magazine titles and geographic regions, allowing advertisers to reach targeted affluent ABC1 audiences through a single brief. Over 145 packages are available combining local, regional or national reach.
- Geo-Targeted Magazine Search & Address Intelligence Postcode and town-based magazine search tool combined with a database of over 55 million UK adults, filtered by property value, tenure, age, gender, annual income and length of residency. Enables advertisers to identify the right regional magazine titles and target affluent households for campaign delivery.
Quantifiable outcome
- Over 6 million ABC1 readers accessible with one brief
- +3 more outcomes
Companies that use Magazine Sales House
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
Magazine Sales House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Magazine Sales House partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core.
- 69 DegreescoreUK's largest regional fashion and lifestyle magazine - SIXTYNINE DEGREES is the Midlands #1 city lifestyle magazine for fashionistas, socialites and those in the know.
- Bright Publishing LtdcorePublisher of Cambridge Edition, the longest-running magazine for Cambridge city.
- Codename MediacorePublishers of 'The Moment Magazine' - a regional lifestyle title covering Cambridge and Peterborough.
- Core Publications LtdcoreSpecialist publishers in short run Journals and Magazines with over 35 years of experience in the printing industry.
- Countrywide PublicationscorePublisher of Places & Faces magazine - an East Anglia lifestyle magazine.
- County Life Magazines Select PublishingcorePublishers of County Life Hertfordshire, Cambridgeshire County Life Magazine, and Bedfordshire County Life Magazine.
- Do Good Things Ltd (T/A Circus Journal)corePublishers of Circus Journal - published every two months across a 25-mile radius from Bath and Bristol.
- Engine House MediacoreMedia business based in Cornwall offering a comprehensive media package. Publishers of Devon Living and Cornwall Living.
- Fyne AssociatescoreLocal publisher with range of magazines offering strong regional angle. Publishers of OX Magazine.
- Live 24-Seven LtdcoreThe Midlands premier luxury lifestyle magazine publishers. Titles include Live 24-7 Staffordshire & West Midlands, Live 24-7 Cotswolds.
- Live Magazines LtdcorePublishers of Live Ribble Valley and Live Preston magazines covering fashion, lifestyle, health, beauty, travel, business.
- Lowther Publishing LtdcorePublishers of Edinburgh Life Magazine available via subscription or in key newsagents.
- Lunar PublishingcorePublishers of MK Pulse - sleek glossy local magazine circulating monthly around Milton Keynes.
- Mark Allen GroupcoreMedia company specializing in high-quality content through market-leading journals and magazines. Publishers of Wiltshire Life.
- MC Publishing LtdcoreSmall local independent publishing company producing The Bath Magazine for over 13 years and The Bristol Magazine.
- Media Sound HoldingscorePublishers of Sussex Living magazine - a glossy monthly magazine distributed across Mid Sussex.
- Millbrook PublishingcorePublishers of The Rutland Magazine - the largest luxury lifestyle title for Rutland.
- MMM Media LtdcorePublishers of MMM Kent's lifestyle magazine - a high gloss publication with quality local lifestyle content.
- Regional Magazine CompanycorePublishers of nine monthly titles plus specialist commissions covering Sheffield area. Titles include Westside, Southside, Sixer, Northside, Image, Eastside.
- Remember Media LimitedcorePublishers of Luxe Magazine - the foremost luxury lifestyle publication in North East England.
- Sideways MediacoreCreative agency and publisher of insideKENT and insideSUSSEX - free luxury lifestyle magazines covering Kent and Sussex.
- The Cheshire MagazinecoreNorthwest's flagship luxury glossy lifestyle magazine dedicated to Cheshire, Manchester and surrounding areas.
- Thompson MediacorePublishers of East Life - East of England's essential guide for what's on around the region.
- Town & County PublishingcorePublishers of Aspire Essex and Town and County Sussex - luxury lifestyle magazines.
- Treacle Productions LtdcorePublishers of i-on Edinburgh, i-on Glasgow and i-on Aberdeen magazines targeting urban professionals.
- Trend Productions LtdcorePublishers of Trend Magazine - the only guide to modern life in Aberdeen City and Shire.
- Ulster Journals LtdcorePublishers of Ulster Tatler - Northern Ireland's #1 lifestyle and society magazine with readership of over 290,000.
- Waterfront Magazines North West LtdcorePublishers of Waterfront - exclusive lifestyle magazine featuring designer fashion, luxury hotels and restaurants in North West England.
- Waterside GroupcorePublishers of Waterside magazine - free bimonthly magazine reaching approximately 10,000 people along the Hampshire South Coast.
Scale indicators8 records
Recent moves4 records
Expansion highlights4 records
Magazine Sales House competitors and assessment
Company assessmentBroad incumbents
- Future plc: UK-headquartered media group operating large magazine portfolios (and absorbing TI Media, Dennis Publishing and other titles). Comparable as a scaled UK magazine owner with proprietary sales infrastructure that competes for advertiser attention alongside MSH's aggregated regional portfolio.
- News UK (News Corp): UK newspaper and digital media arm of News Corp publishing The Times, Sunday Times, The Sun and TLS with significant in-house advertising sales. Comparable as a broad UK media incumbent absorbing advertising budgets that could otherwise flow through MSH's magazine portfolio.
- Immediate Media: UK special-interest magazine publisher (Radio Times, BBC Good Food, Countryfile Magazine) with in-house advertising sales. Comparable as a UK magazine publishing incumbent that advertisers can route budgets through instead of via a sales house like MSH.
- Bauer Media UK: One of the largest magazine publishers in the UK with titles in lifestyle, entertainment and women's interest, plus a dedicated advertising sales operation. Comparable as a broad incumbent competing for the same national advertising budgets flowing toward print magazines.
- Condé Nast Britain: British arm of Condé Nast publishing Vogue, GQ, Tatler, House & Garden and Wired. Comparable as a premier luxury magazine publisher in the same UK premium-lifestyle advertising market where MSH intermediates regional titles.
- Haymarket Media Group: UK-based specialist magazine and media company publishing titles across luxury, lifestyle, automotive and business (e.g., Country & Town House). Comparable as a UK-focused premium magazine group running proprietary advertising sales forces that overlap with MSH's target advertiser base.
- Hearst UK: Publisher of Cosmopolitan, Good Housekeeping, ELLE, Country Living and Esquire in the UK. Comparable as an established UK luxury/lifestyle magazine publisher with in-house national ad sales targeting the same blue-chip advertisers MSH serves.
Direct peers
- Cedar Communications: Independent UK content marketing and custom publishing agency producing magazines, digital and events for major brands. Comparable as a similarly sized independent content-and-advertising intermediary in UK luxury/premium markets.
- The River Group: Independent UK content and customer-media company producing premium lifestyle magazines and branded content for major advertisers. Comparable as a similarly sized specialist in luxury lifestyle content and advertising intermediation competing for the same UK premium-advertiser wallet.
- John Brown Media: Independent UK content agency producing customer magazines, digital content and branded editorial for global brands. Comparable as a boutique content/advertising intermediary targeting the same premium brand advertisers MSH serves via luxury lifestyle magazines.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Magazine Sales House social profiles
Digital presenceMagazine Sales House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magazine Sales House leadership team
Management profileNumber of profiles
Profiles1 record
Magazine Sales House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magazine Sales House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magazine Sales House
What does Magazine Sales House do?
Magazine Sales House operates as an advertising sales representative for a handpicked portfolio of over 70 UK luxury lifestyle magazines. The company acts as a one-stop shop for national brand advertisers and advertising agencies, providing access to over 6.2 million ABC1 readers monthly across regional and county luxury titles. Services include selling advertising space (full pages, half pages, DPS, wraps, gate folds, editorial, advertorials, leaflets) and creating tailored advertising packages across multiple titles and geographies.
Is Magazine Sales House a public or private company?
Magazine Sales House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magazine Sales House founded?
Magazine Sales House was founded in 2010. It employs 1 to 10 people.
Where is Magazine Sales House based?
Magazine Sales House is headquartered in Shenfield, United Kingdom, in the Europe region.
How does Magazine Sales House make money?
Two revenue lines are on record. Advertising Sales Commission is the primary driver. The others are advertising Packages.
Who are Magazine Sales House's main competitors?
Broad incumbents on record are Future plc, News UK (News Corp), Immediate Media, Bauer Media UK, Condé Nast Britain, Haymarket Media Group and Hearst UK. Direct peers are Cedar Communications, The River Group and John Brown Media.
Does Magazine Sales House have an API?
No public API is recorded for Magazine Sales House.
What industry is Magazine Sales House in?
Magazine Sales House's product category is Advertising Sales Representation. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAG, Home, Garden & DIY Magazines. Its NAICS code is 541830 and its SIC code is 7310.