The Cheshire Magazine

What The Cheshire Magazine does

The Cheshire Magazine (legally CHESHIRE MAG LTD, registered in England under 13504036) is a privately-held luxury lifestyle magazine publisher founded in 2013 and headquartered in Alderley Edge, Cheshire, UK. The company produces a monthly print magazine distributed via Royal Mail direct-to-door delivery to VIP subscribers across the North West of England, spanning the Wirral to Greater Manchester and intervening towns. Distribution is enabled by a proprietary Address Intelligence system that identifies and targets affluent residential addresses for direct letterbox delivery. The magazine also publishes a digital edition via issuu.com for worldwide access, sells single back issues through an e-commerce storefront, and operates ancillary channels including a weekly email newsletter ('The Edit'), a reader competitions program, and an event ticketing platform for branded events such as The Golden Lunch charity lunch.

The core product portfolio comprises an annual subscription at £38.50/year (auto-renewing, 12 monthly issues), a 6-month subscription at £24, and back-issue purchases at £4.50. Revenue is generated from two streams: recurring subscription revenue from individual consumers and advertising/brand partnership revenue from luxury brands (e.g., Mappin & Webb, The Reserve Chester Zoo, The Ivy Asia Manchester). Content categories span fashion, beauty, society, art, culture, travel, entertainment, home and garden, and motors, plus broader verticals including weddings, pets, health, education, and tech. The marketing stack consists of standard martech integrations (Google Analytics, Google AdWords, Facebook pixel, embedded YouTube) with no proprietary AI/ML components.

The company is closely held with no disclosed institutional investors, no funding rounds, no subsidiaries, and no M&A activity. Headcount sits in the 11-50 employee range. The company is actively publishing (at least 137 issues) and operating as a regional luxury lifestyle media brand targeting affluent North West England consumers and the luxury brand advertisers seeking that audience.

Name

The Cheshire Magazine

Legal name

CHESHIRE MAG LTD

Website

https://thecheshiremagazine.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Cheshire Magazine is a privately-held UK luxury lifestyle magazine publisher, founded in 2013 and based in Alderley Edge, delivering a monthly print edition by Royal Mail to VIP subscribers across the North West of England (Wirral to Greater Manchester) via a proprietary Address Intelligence targeting system, with digital editions on issuu.com and advertising partnerships with luxury brands.

Ownership category

akta.pro rank

Product category

Regional Lifestyle Magazine Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Regional lifestyle magazine
• Print subscription publishing
• Editorial advertising sales
• Consumer magazine content
• Digital magazine distribution

Headquarters

HQ city

Wilmslow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Print and Digital Subscriptions: Recurring subscription revenue from monthly magazine deliveries - annual subscriptions at £38.50/year and 6-month subscriptions at £24.00, plus single copy sales at £4.50. Print subscriptions available only within the UK, with digital editions available worldwide via issuu.com.
2. Advertising and Brand Partnerships: Revenue generated from featuring luxury brands and connecting them with like-minded consumers through editorial content, sponsored features, and branded partnerships with companies including Mappin & Webb, Chester Zoo's The Reserve, and other luxury lifestyle brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Cheshire Magazine publishes a monthly print luxury lifestyle magazine delivered via direct mail subscription to affluent VIP readers across the North West of England (from the Wirral to Greater Manchester). The publication generates revenue from consumer subscriptions (annual £38.50 and six-month £24.00 tiers, plus £4.50 single back issues) and from advertising and brand partnerships with luxury brands, covering fashion, beauty, society, art, culture, travel, entertainment, home and garden, and motors.

Product overview

The Cheshire Magazine operates as a luxury lifestyle publication offering a core print magazine product delivered via direct mail subscription to VIP subscribers across the North West of England (from the Wirral to Greater Manchester). The product portfolio consists of print subscriptions (6-month at £4.00/issue and annual at £3.50/issue), individual back issues, digital access through Issuu, an event ticket shop for hosted events, prize competitions with partner brands, and The Edit email newsletter. The publication connects luxury brands with affluent consumers through compelling editorial content spanning fashion, beauty, society, art, culture, travel, entertainment, home and garden, and motors.

Differentiator

Problem solved

Functional benefit

Products and services

• The Cheshire Magazine (Monthly Print Edition) Flagship monthly luxury lifestyle magazine covering fashion, beauty, society, art, culture, travel, entertainment, home and garden, and motors, delivered directly to subscribers' letterboxes across the North West of England.
• Annual Magazine Subscription 12-month subscription delivered monthly by Royal Mail direct to the subscriber's door at £38.50 (approximately £3.50 per issue); auto-renews on the 12th month unless cancelled.
• 6-Month Magazine Subscription Six-month subscription delivered monthly by Royal Mail direct to the subscriber's door at £24.00 (approximately £4.00 per issue); auto-renews after 6 months unless cancelled.
• Back Issue Purchase Single copies of past issues available for purchase at £4.50 each, spanning issues 125 to 137.
• Digital Subscription (Issuu) Digital edition of the magazine available worldwide through issuu.com, providing access for readers outside the UK who cannot receive print subscriptions.
• Event Ticket Shop Online platform for purchasing tickets to events organised or promoted by The Cheshire Magazine, including charity events such as The Golden Lunch.

Quantifiable outcome

• Event raised £25,145 (with Gift Aid) for Women's Aid

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Mappin & WebbcoreGTM or Marketing Partner · 6 November 2025Mappin & Webb served as venue sponsor and key partner for The Golden Lunch charity event, hosted at their new showroom in St. Ann's Square, Manchester. Guests received exclusive private tours of the showroom before the event at The Ivy Asia. The partnership included branded black cab transportation for guests.
• The Reserve Chester ZoominorGTM or Marketing PartnerCompetition partnership offering a prize of 3-course lunch at Amboseli Restaurant for 2 people with house wine plus entry to Chester Zoo. The partnership ahead of The Reserve's first birthday targets wildlife-loving readers.
• Women's AidcoreOthersCharity beneficiary of The Golden Lunch event, raised £25,145 (with Gift Aid). The event was organized in memory of Rachel O'Hare, a colleague of The Cheshire Magazine.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Yorkshire Life: Regional luxury lifestyle magazine for Yorkshire, also part of the Newsquest portfolio. Directly comparable in audience profile, content mix, and subscription + advertising monetization.
• Lancashire Life: Regional lifestyle magazine covering Lancashire, neighbouring The Cheshire Magazine's North West territory. Comparable in target demographic, editorial categories, and B2B advertising model.
• Cotswold Life: Regional luxury lifestyle magazine covering the Cotswolds. Highly comparable in format — affluent regional audience, print-led distribution, advertising-supported revenue model.
• Cheshire Life: A regional lifestyle magazine covering Cheshire, owned by Newsquest. It is the closest direct competitor, serving overlapping affluent Cheshire readership with lifestyle, property, and society content.

Broad incumbents

• Tatler: Established British luxury lifestyle and society magazine owned by Condé Nast. Compares in luxury audience targeting and advertising-supported content model, but operates nationally and globally with significantly larger scale.
• HELLO! Magazine: Major UK celebrity and lifestyle magazine with subscription and luxury brand advertising. Comparable revenue model and affluent reader base, but national/international reach rather than regional.
• Country & Town House: National UK luxury lifestyle magazine and digital media brand covering affluent urban and rural readers. Comparable in audience profile (HNW UK consumers) but operates at national scale with both print and digital channels.

Regional players

• Sussex Life: Regional lifestyle magazine covering Sussex. Part of the UK regional lifestyle magazine category with subscription and advertising revenue, though operating in the South East rather than the North West.
• Suffolk Life: Regional lifestyle magazine for Suffolk. Same UK regional lifestyle magazine category with subscription and advertising monetization, though operating in a different geography (East Anglia).
• Cumbria Life: Regional lifestyle magazine covering Cumbria, adjacent to the North West. Same regional luxury lifestyle magazine category with print subscriptions and local advertising.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thecheshiremagazine
• Xx.com/TheCheshireMag
• Facebookfacebook.com/TheCheshireMagazine
• LinkedInlinkedin.com/company/the-cheshire-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cheshire Magazine