Une Petite Mousse

Name

Une Petite Mousse

Legal name

Une Petite Mousse

Website

https://unepetitemousse.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Craft Beer Subscription & Specialty Beverage Retail

NAICS

Beer, Wine, and Liquor Retailers (4453), Beer, Wine, and Liquor Retailers (445320)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)

Keywords

• Craft beer subscription
• Monthly beer box
• Beer discovery service
• Craft beer e-commerce
• Beer gift sets

Headquarters

HQ city

Échirolles

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Beer Subscription Box: Recurring monthly subscription delivering 6 craft beers selected by an in-house zythologist. Available in 1-month, 3-month, and 6-month plans with pricing tiers that decrease with longer commitments.
2. Individual Beer Sales: One-time purchases of individual craft beers from their catalog of 300+ references. Customers can buy single bottles or cans, or optimize shipping with packs of 6, 12, 18, or 24 beers.
3. Themed Gift Boxes: Pre-curated beer gift sets on various themes (French beers, Belgian beers, IPA-focused, craft premium, medal-winning beers) sold as one-time purchases for gifting occasions.
4. Advent Calendars: Seasonal product featuring 24 craft beers, including themed variants (IPA-focused, craft, world beers). Sold annually as a premium gifting product at 79.95€.
5. Corporate Gifts: B2B offerings including bulk corporate gift orders and customized gift packages for companies, CES, and professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Une Petite Mousse is a French craft beer subscription and online retailer that curates and ships monthly boxes of six craft beers to subscribers, alongside a 300+ reference online beer boutique, themed gift boxes, Advent calendars, an anti-waste box, mini-kegs, glassware, hop plants, and corporate gift sets. The company operates as a curating intermediary between independent breweries and beer drinkers, packaging selection expertise and discovery experiences rather than brewing its own beer.

Product overview

Une Petite Mousse operates as a craft beer subscription and e-commerce platform offering multiple interconnected products. The core offering is the monthly box subscription (6 craft beers starting at €22.95/month) selected by an in-house zythologist. This is complemented by themed gift sets (coffrets) for gifting occasions, an online boutique with 300+ beer references for individual purchases, and seasonal Advent calendars featuring 24 beers. Additional offerings include the Anti-Gaspi box for discounted short-DLUO beers, mini beer kegs, beer glasses and accessories, corporate gift solutions, and hop plants for home cultivation. The company also provides educational content through a blog covering beer styles, brewing techniques, and food pairings.

Differentiator

Problem solved

Functional benefit

Products and services

• Box Mensuelle de Bières (Monthly Craft Beer Subscription Box) Recurring monthly subscription delivering six craft beers curated by the in-house Biérologue to individual subscribers, billed monthly with no-commitment and longer-term options, shipped via Mondial Relay or ColisPrivé.
• Coffrets de Bières Thématiques (Themed Beer Gift Boxes) Pre-assembled themed gift boxes built around a brewery, region, beer style or occasion, sold as a one-off purchase for individuals buying gifts.
• Calendrier de l'Avent Bières (Beer Advent Calendar) Seasonal Advent calendar SKU containing 24 (or similar count) individually wrapped craft beers for the December countdown, sold as a one-off gift purchase.
• Box Anti-Gaspi (Anti-Waste Beer Box) Discounted box built from craft beers approaching their best-before date, repurposing inventory that would otherwise be wasted into a value-oriented discovery product.
• Coffret Cadeau Entreprise (Corporate Gift Box) Corporate gifting SKU allowing companies to send curated beer boxes to clients, partners or employees, with packaging and volumes suited to year-end gifts and event premiums.
• Boutique de Bières en Ligne (Online Beer Boutique) Online store selling 300+ individual beer references from independent breweries, purchased à la carte rather than via subscription, and shipped via Mondial Relay or ColisPrivé.
• Verres et Accessoires de Bière (Beer Glasses and Accessories) Retail range of branded and generic beer glasses and related accessories (e.g. openers) sold individually online alongside the beer catalogue.
• Fûts de Bière (Mini Beer Kegs) Mini-keg format craft beers sold individually for at-home dispense, offered as an alternative to bottled beer in the online boutique.
• Plants de Houblon (Hop Plants) Live hop plants sold to home-brewers and beer enthusiasts, extending the catalogue beyond drinks into the brewing hobby.

Quantifiable outcome

• 600+ unique beer recipes selected across 100+ monthly boxes
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Google AdsminorGTM or Marketing PartnerAdvertising platform for running targeted search and display advertising campaigns to drive traffic and conversions.
• Facebook (Meta)minorGTM or Marketing PartnerSocial media platform and advertising partner for targeted promotional campaigns and brand awareness.
• Instagram (Meta)minorGTM or Marketing PartnerVisual social platform used for organic content and targeted advertising to reach beer enthusiasts.
• WebgainsminorGTM or Marketing PartnerAffiliate marketing platform enabling distribution of products through partner websites with commission-based referrals.
• AffilaeminorGTM or Marketing PartnerAffiliate marketing platform for managing partnership referrals and tracking conversions from partner sites.
• Mondial RelaycoreChannel Partner/ Reseller/ DistributorPrimary pickup point delivery service with over 10,000 locations in France. Customers can collect orders from nearby relay points.
• ColisPrivécoreChannel Partner/ Reseller/ DistributorHome delivery service provider for direct-to-customer shipments throughout mainland France.
• La Box FromageminorOthersRelated subscription box company (cheese boxes) under same parent group, mentioned in corporate B2B offerings for combined gift solutions.
• Calyce CiderminorOthersRelated subscription box company (cider boxes) under same parent group, part of the 150,000+ annual gift parcels shipped by the group.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BrewDog: Large craft brewer with significant direct e-commerce and subscription operations in Europe. Overlaps on craft beer DTC, gift boxes, and multi-pack retail, but operates as a vertically integrated brand rather than a multi-brewery curator.
• Master of Malt: Large UK-based online spirits, beer, and wine retailer with extensive catalogue and own-brand subscription offerings. Comparable on craft beer e-commerce breadth and subscription model but at much larger scale and broader category.

Direct peers

• BeerHawk: UK-based online craft beer retailer offering curated gift boxes and mixed-case subscriptions. Directly comparable on subscription gifting model and curated multi-pack format.
• Beerwulf: European craft beer e-commerce and subscription platform operating across multiple EU countries. Directly comparable to Une Petite Mousse on craft beer DTC, subscription boxes, and curated discovery.
• Bières & Co: French online craft beer specialist with broad catalogue of bottles and cans. Direct competitor in the French market for craft beer retail and subscription.
• HonestBrew: UK craft beer subscription box and online retailer offering curated monthly boxes and individual bottles. Comparable model of subscription-led craft beer discovery.
• La Box de Brasseur: French craft beer subscription / discovery box operator competing for the same monthly-box French beer enthusiast customer as Une Petite Mousse.
• My Beer Box: French craft beer subscription box service. Direct competitor in the French monthly craft beer discovery category with similar subscription mechanics.

Others

• E.Leclerc / Carrefour Beer Subscription (via La Box Fromage): La Box Fromage is a sister subscription company under the same parent group; sibling offerings (cheese, cider via Calyce Cider) demonstrate group-level expertise in curated food-and-drink subscriptions and shared logistics that directly support Une Petite Mousse's competitive position.

Regional players

• La Cave Éclairée: French craft beer online specialist focused on independent breweries, with educational content and curated selection. Comparable on curation and French market focus, though more catalog than subscription-driven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/1petitemousse
• Facebookfacebook.com/UnePetiteMousse
• LinkedInlinkedin.com/company/unepetitemousse
• Instagraminstagram.com/unepetitemousse
• TikToktiktok.com/@unepetitemousse

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Une Petite Mousse