The Wiseman Agency

What The Wiseman Agency does

The Wiseman Agency is a privately held, fourth-generation independent insurance agency founded circa 1930 in Gallipolis, Ohio. The agency represents more than a dozen national and regional insurance carriers — including GMAC, Westfield, Nationwide, Progressive, State Auto, Grange, Safeco, VSP, West Bend, ProAssurance, Mennonite Mutual, and Cincinnati Insurance — and earns commission revenue on policies placed through that panel. Service is delivered primarily through licensed agents in-person at its 451 Second Ave headquarters and via phone, with supplementary online quote requests and customer self-service through a CSR24 claims portal and ePayPolicy payment system.

The agency's product portfolio spans the full personal lines spectrum (auto, home, renters, motorcycle, flood, umbrella, condo, watercraft, rental property, off-road vehicle, recreational vehicle, life, earthquake, and financial services) and a broad commercial book (commercial property, general liability, commercial auto, excess liability/umbrella, E&O, cyber liability, professional liability, medical malpractice, executive risk, and group benefits). Two primary customer segments are served: individual/family consumers and small-to-mid-sized businesses, with named enterprise relationships including Holzer Health System and the University of Rio Grande (a 20+ year client). Operations are organized across Personal Lines, Commercial Lines, and Benefits departments, led by a President (Nick Roach, fourth generation), EVP, CFO, VP of Benefits, Senior Agent, and Account Executive/Manager, supported by producers, CSRs, and claims/service staff.

Commercially, the agency operates as a traditional sales-led, relationship-driven brokerage with no disclosed technology platform, AI capabilities, or proprietary product. Geographic reach is concentrated in Southeast Ohio and West Virginia, with ~18 named staff members operating from a single Gallipolis office and a recently formalized West Virginia representative function (July 2025). No acquisitions, funding rounds, parent company, or institutional investor relationships have been disclosed; the business is family-owned with no IPO signals.

Name

The Wiseman Agency

Legal name

The Wiseman Agency

Website

https://wisemanagency.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

The Wiseman Agency is a fourth-generation, family-owned independent insurance agency in Gallipolis, Ohio. It represents 13+ national and regional carriers to provide personal, commercial, and group benefits insurance to consumers and small-to-mid-sized businesses across Ohio and West Virginia.

Ownership category

akta.pro rank

Headquarters

HQ city

Gallipolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: The agency earns commissions from multiple national insurance carriers (GMAC, Westfield, Nationwide, Progressive, State Auto, Grange, Safeco, VSP, West Bend, ProAssurance, Mennonite Mutual, Cincinnati) for placing insurance policies. Commission structure is typically a percentage of premium paid by customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Wiseman Agency is an independent insurance agency that places personal and commercial insurance policies on behalf of customers through a network of national insurance carriers (GMAC, Westfield, Nationwide, Progressive, State Auto, Grange, Safeco, VSP, West Bend, ProAssurance, Mennonite Mutual, Cincinnati). Licensed agents consult with individuals, families, and businesses to compare rates and coverage across carriers, then service the policies through ongoing support, claims assistance, and policy management. The agency is compensated through commissions paid by the carriers on placed policies.

Product overview

The Wiseman Agency is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products. The agency operates as a single unified service model, representing multiple national insurance carriers to provide competitive rates and tailored coverage. Personal insurance products include auto, home, renters, motorcycle, flood, umbrella, condo, watercraft, rental property, off-road vehicle, recreational vehicle, life, and earthquake insurance, plus financial services. Commercial insurance products include commercial property, general liability, commercial auto, excess liability/umbrella, errors and omissions, cyber liability, professional liability, medical malpractice, executive risk protection, and group benefits. The agency leverages its network of insurance carriers to shop coverage options and customize policies for individual and business clients in Ohio and West Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle coverage providing bodily injury liability, medical/personal injury protection, property damage liability, collision, comprehensive, and uninsured motorist coverage for personal automobiles. Sold to individuals and families in Ohio and West Virginia through the agency's multi-carrier network.
• Home Insurance Homeowner's coverage protecting the physical structure, replacement costs, personal possessions, additional living expenses, and personal liability, including high-value home options for luxury properties. Sold to homeowners in Ohio and West Virginia.
• Renters Insurance Coverage protecting renters' personal property and personal liability, acting as a homeowners policy for those renting condos, apartments, houses, or duplexes. Sold to renters in Ohio and West Virginia.
• Motorcycle Insurance Protection for motorcycle riders including coverage for the bike, accessories, and rider, with various coverage and deductible options and discount opportunities. Sold to motorcycle owners in Ohio and West Virginia.
• Flood Insurance Coverage protecting against losses from heavy rainfall, storm surges, blocked drainage, and snow melts. Available through NFIP standard policies, preferred risk policies, and private market options. Sold to property owners in Ohio and West Virginia.
• Umbrella Insurance Personal liability protection extending beyond standard policy limits to cover bodily injury, property damage, and additional covered liabilities not listed under regular liability allowances. Sold to individuals and families.
• Condo Insurance Coverage protecting condo/townhouse owners' personal property, unit improvements, and personal liability not covered by association insurance. Sold to condo/townhouse owners in Ohio and West Virginia.
• Watercraft Insurance Insurance for boats including coverage for medical payments, physical damage to boat/motor/trailer, and liability coverage tailored for power boaters, personal watercraft, and pontoon boats. Sold to boat owners in Ohio and West Virginia.
• Rental Property Insurance Dwelling fire insurance protecting landlords from property loss and rental income loss due to claims, typically providing up to one year's worth of rental income for rebuilding. Sold to landlords in Ohio and West Virginia.
• Off-Road Vehicle Insurance Coverage for ATVs, dirt bikes, side-by-sides, and full-size 4WD vehicles, including protection for accidents, theft, and state trail network requirements. Sold to off-road vehicle owners.
• Recreational Vehicle Insurance RV coverage protecting travelers, companions, and assets while on the road, with premiums varying based on vehicle type and usage. Sold to RV owners in Ohio and West Virginia.
• Life Insurance Coverage including term life, whole life, universal/variable universal life, single premium, second to die, and guaranteed universal life policies tailored to individual needs. Sold to individuals and families.
• Earthquake Insurance Standalone coverage protecting homeowners from earthquake damage, separate from standard homeowners policies, with options for various property locations and risk levels. Sold to homeowners in Ohio and West Virginia.
• Financial Services Investment and retirement planning services including annuities, stocks, mutual funds, estate planning, and Certified Financial Planner guidance. Sold to individuals seeking financial planning support.
• Commercial Property Insurance Business coverage protecting buildings, offices, inventory, outdoor signage, landscaping, additional structures, and loss of business income after a claim. Sold to small and mid-sized businesses in Ohio and West Virginia.
• General Liability Insurance Business liability coverage for bodily injury, personal and advertising injury, employers liability, premises rental damages, and medical expenses. Sold to small and mid-sized businesses.
• Commercial Auto Insurance Vehicle coverage for business fleets and company cars, with policies designed for employees using vehicles for both business and personal use. Sold to businesses with vehicle fleets.
• Excess Liability/Umbrella Insurance Business umbrella coverage that activates when claims exceed existing liability limits, providing catastrophic protection for company balance sheets. Sold to small and mid-sized businesses.
• Errors and Omissions Insurance Professional liability coverage protecting businesses from lawsuits arising from missed keystrokes, mathematical errors, omissions, or perceived failures to deliver promised services. Sold to professional services firms.
• Cyber Liability Insurance Coverage protecting businesses from computer-related vandalism, security breaches, and financial losses from unauthorized access, viruses, and internet activities including copyright infringement. Sold to small and mid-sized businesses.
• Professional Liability Insurance Coverage for professionals (lawyers, accountants, architects, engineers) protecting against service failures resulting in client physical, mental, or financial loss, including defense costs. Sold to professional services firms.
• Medical Malpractice Insurance Malpractice coverage for healthcare practitioners including physicians, surgeons, nurses, and PAs, protecting reputations and assets against negligence claims. Sold to healthcare providers in Ohio and West Virginia.
• Executive Risk Protection Executive coverage including Directors & Officers Liability (D&O), Employment Practices Liability (EPLI), Professional Liability (E&O), Fiduciary Liability, and Kidnap/Ransom protection. Sold to businesses with executives and boards.
• Group Benefits Employee benefits packages including health insurance, retirement plans, vision, disability, dental, and voluntary products to attract and retain quality employees. Sold to employers in Ohio and West Virginia.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• GMAC InsurancecoreChannel Partner/ Reseller/ DistributorNational insurance carrier represented by The Wiseman Agency for placing customer insurance policies. Agency earns commissions by selling GMAC insurance products to customers.
• Westfield InsurancecoreChannel Partner/ Reseller/ DistributorNational insurance carrier represented by The Wiseman Agency for placing customer insurance policies.
• Nationwide InsurancecoreChannel Partner/ Reseller/ DistributorNational insurance carrier represented by The Wiseman Agency for placing customer insurance policies.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorNational insurance carrier represented by The Wiseman Agency for placing customer insurance policies.
• State Auto InsurancecoreChannel Partner/ Reseller/ DistributorRegional insurance carrier represented by The Wiseman Agency for placing customer insurance policies.
• Grange InsurancecoreChannel Partner/ Reseller/ DistributorRegional insurance carrier represented by The Wiseman Agency for placing customer insurance policies.
• Safeco InsurancecoreChannel Partner/ Reseller/ DistributorNational insurance carrier represented by The Wiseman Agency for placing customer insurance policies.
• VSP (Vision Service Plan)coreChannel Partner/ Reseller/ DistributorVision and eye care insurance carrier represented by The Wiseman Agency for group benefits and vision coverage.
• West Bend InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by The Wiseman Agency for placing customer insurance policies.
• ProAssurancecoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier represented by The Wiseman Agency, particularly for professional liability coverage.
• Mennonite Mutual (Faith-Based)minorChannel Partner/ Reseller/ DistributorFaith-based insurance carrier represented by The Wiseman Agency for customers seeking Mennonite or faith-based insurance options.
• Trusted ChoiceminorChannel Partner/ Reseller/ DistributorIndependent insurance agency association/network providing branding and marketing support to independent agents.
• Cincinnati InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by The Wiseman Agency for placing customer insurance policies.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hylant Group: Ohio-headquartered independent insurance brokerage offering commercial, personal, and benefits solutions across the Midwest. Directly comparable in business model (independent agent representing multiple carriers), customer segments (regional commercial and personal lines), and product breadth to The Wiseman Agency, but at much larger scale.
• Hilb Group: Insurance brokerage roll-up acquiring middle-market independent agencies, particularly in the Eastern U.S. Comparable in independent agency model, personal and commercial lines focus, and benefits brokerage capabilities, and is a frequent acquirer of family-owned agencies like Wiseman.
• RPS (Risk Placement Services): Independent wholesale and retail insurance brokerage serving commercial clients. Comparable as a multi-carrier independent agency serving small/mid-market commercial accounts, with similar specialty-line expertise (E&O, professional liability, cyber).
• AssuredPartners: National insurance brokerage consolidator that acquires regional independent agencies across the U.S. Highly comparable business model (independent agency representing multiple carriers) and represents both a direct competitor and a potential acquirer of agencies like The Wiseman Agency.

Emerging players

• GEICO: Direct-to-consumer insurance carrier bypassing independent agents. Represents the principal channel disruption threat to The Wiseman Agency's personal auto book, particularly for younger, price-sensitive customers in its Ohio/WV territory.

Broad incumbents

• Nationwide Insurance: Major U.S. insurer headquartered in Columbus, Ohio, and one of The Wiseman Agency's carrier partners. Nationwide's own direct and captive agent channels compete with Wiseman for the same Ohio households, making it both a supplier and a competitor.
• Westfield Insurance: Ohio-based regional insurance carrier and one of Wiseman's core carrier partners. Operates both direct and independent agent channels, making it a hybrid competitor-and-partner in Ohio's personal and commercial insurance market.
• State Farm: Largest U.S. personal-lines insurer operating primarily through captive agents. Directly competes with The Wiseman Agency for personal auto and home customers in Ohio/WV, but uses a captive (single-carrier) model that precludes the comparison-shopping advantage Wiseman offers.
• The Cincinnati Insurance Companies: Ohio-headquartered carrier serving independent agents across the Midwest. Closely comparable to Wiseman's commercial lines book and represents both a carrier partnership and an indirect competitive threat via other independent agents it appoints.

Others

• Trusted Choice: Independent insurance agents' network and branding program in which The Wiseman Agency participates. Comparable as an ecosystem affiliation rather than a direct competitor, providing marketing, technology, and carrier access benefits to member agencies like Wiseman.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheWisemanAgency
• Instagraminstagram.com/wisemanagency
• Xx.com/wisemanagency
• LinkedInlinkedin.com/company/the-wiseman-agency-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wiseman Agency