Schwartz Media

Name

Schwartz Media

Legal name

Schwartz Publishing

Website

https://schwartzpublishing.com.au

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Independent Publishing

NAICS

Periodical Publishers (513120), Newspaper Publishers (51311)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Politics, Current Affairs & Social Commentary Publishing (MPAJAAAM)

akta.pro secondary industries

News, Politics & Current Affairs Magazines (MPAJAEAO), Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

Keywords

• Long-form journalism
• Independent publishing
• Current affairs media
• News magazines
• Print journalism

Headquarters

HQ city

Carlton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Subscription Products: Readers subscribe to The Saturday Paper and The Monthly for ongoing access to long-form journalism content
2. Advertising: Advertising opportunities across publications and website for brands seeking to reach engaged, thoughtful readers
3. Merchandise Sales: Sale of branded merchandise including collaborations with Crumpler, Blunt, and Alpha60
4. Gift Subscriptions: Gift subscriptions offered for The Saturday Paper or The Monthly

Distribution channels3 records

Marketing channels3 records

Core offering

Schwartz Media is an Australian independent publishing company that produces long-form journalism across three titles: The Saturday Paper (weekly newspaper), The Monthly (monthly magazine covering Australian politics, culture and ideas), and Australian Foreign Affairs (a foreign affairs journal). The company also sells branded merchandise and offers gift subscriptions.

Product overview

Schwartz Media is a multi-publication independent publishing company that operates as a platform of three distinct but complementary print and digital journalism products. The portfolio consists of The Saturday Paper (a weekly long-form newspaper covering the week's key stories), The Monthly (a monthly publication featuring in-depth journalism on Australian politics, culture and ideas), and Australian Foreign Affairs (the country's leading foreign affairs journal). Together, these publications represent a unified editorial offering focused on long-form, literary-quality journalism that operates outside the 24-hour news cycle, providing nuanced examination of Australia and the world.

Differentiator

Problem solved

Functional benefit

Brands

• The Saturday Paper: A weekly newspaper dedicated to telling the whole story, publishing long-form accounts of the week's key stories.
• The Monthly
• Australian Foreign Affairs

Products and services

• The Saturday Paper A weekly newspaper dedicated to telling the whole story, publishing long-form accounts of the week's key stories for Australian readers seeking in-depth coverage.
• The Monthly A monthly publication featuring long-form journalism from Australia's leading writers and thinkers, covering Australian politics, culture and ideas for intellectually engaged readers.
• Australian Foreign Affairs Australia's leading foreign affairs journal, providing in-depth analysis of international affairs for policy-interested readers.
• Schwartz Media Shop (branded merchandise) An online storefront selling branded merchandise produced in collaboration with Crumpler, Blunt and Alpha60, aimed at readers and fans of Schwartz Media's publications.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• CrumplerminorOthersMerchandise collaboration producing bags and accessories with the same attention to detail as the journalism. Part of the branded merchandise line sold through the Schwartz Media shop.
• BluntminorOthersMerchandise collaboration producing umbrellas with the same attention to detail as the journalism. Part of the branded merchandise line sold through the Schwartz Media shop.
• Alpha60minorOthersFashion collaboration producing branded clothing with the same attention to detail as the journalism. Part of the branded merchandise line sold through the Schwartz Media shop.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• ABC (Australian Broadcasting Corporation): Australia's public broadcaster producing extensive news, analysis, and long-form journalism across platforms; competes broadly with Schwartz Media for the Australian current-affairs audience while operating at significantly larger scale and with public funding.
• The Economist: Global weekly publication covering politics, business, and international affairs with a subscription model; comparable in foreign-affairs and policy coverage to Australian Foreign Affairs but operates at vastly larger scale.

Direct peers

• Private Media (Crikey): Australian independent digital news outlet focused on politics and current affairs with subscription and advertising revenue; directly comparable to Schwartz Media as a homegrown independent Australian news brand competing for the same intellectual reader.
• The Atlantic: US-based long-form magazine covering politics, culture, ideas, and foreign affairs with subscription revenue; closely comparable in editorial cadence, premium positioning, and multi-title subscription strategy to Schwartz Media's portfolio.
• Meanjin: Australian literary and ideas journal publishing essays, fiction, and cultural commentary; directly comparable in subject matter and Australian literary-journal positioning to The Monthly.
• Foreign Affairs (magazine): US-based bimonthly journal of international relations and foreign policy; directly comparable to Schwartz Media's Australian Foreign Affairs title on subject matter, audience, and journal cadence.
• The New Yorker: Iconic long-form magazine focused on reporting, criticism, and literary journalism; comparable in literary expression, weekly publication cadence, and subscription-based business model.
• The Conversation Australia: Australian non-profit news outlet featuring long-form analysis from academics and writers on politics, culture, and ideas; directly comparable editorial positioning to The Monthly and Australian Foreign Affairs.
• The Guardian Australia: Major Australian news publication producing in-depth investigative and long-form journalism via a reader-funded/ads model; competes for the same thoughtful Australian news audience that Schwartz Media targets.

Emerging players

• Overland Literary Journal: Australian literary and cultural journal with a niche focus on politics and the arts; overlaps with Schwartz Media's culture-and-ideas coverage but at smaller scale and with a more niche/left-leaning readership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/schwartz_media
• LinkedInlinkedin.com/company/schwartz-publishing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schwartz Media