What Franklin Electric does

Franklin Electric Europa GmbH, headquartered in Wittlich, Germany, is the European subsidiary of the publicly traded Franklin Electric Co., Inc. (NASDAQ:FELE), a company founded in 1944 that specializes in the design, manufacture, and distribution of systems and components for the movement of water and automotive fuels. The European operation focuses on water pumping systems — submersible motors (4-12 inch), surface and submersible pumps (multistage vertical and horizontal, borehole, drainage), variable frequency drives, and motor accessories — serving water utilities and municipalities, agriculture, commercial and industrial customers, water well contractors, and residential end-users across 35+ countries in Europe, the Middle East, and Africa.

The product portfolio is built around proprietary electromechanical technology including permanent magnet motors delivering up to 7-8% efficiency gains over asynchronous designs, Sand Fighter sealing systems for abrasive environments, advanced MPPT algorithms for solar-powered pumping, and a Smart Control Box for intelligent pump protection. Variable frequency drives (CERUS X-Drive and DrivE-Tech families, including COMPACT, MINI, and solar variants) support both induction and permanent magnet motors with Modbus/BACnet/Ethernet-IP integration and Bluetooth mobile connectivity via the FE Connect app. Digital selection tools (FE Select and the Franklin Electric Pump Selector) extend the offering into pre-sales configuration. Products carry regulatory certifications including WRAS, ACS, ICIM, and ISO standards relevant to municipal and drinking-water markets.

Franklin Electric generates revenue primarily through hardware sales of pumps, motors, drives, and aftermarket parts, distributed via industrial and agricultural distributors and supported by direct sales, field service engineers, and a certified service-partner network across EMEA. Customer engagement is reinforced through industry trade shows, technical content (YouTube tutorials, the Franklin AID newsletter), and digital tools. Recent strategic activity includes the March 2023 acquisition of French pump manufacturer Hydropompe (rebranded to Franklin Electric by October 2024) and a continuous cadence of product launches expanding the submersible motor, multistage pump, drive, and drainage portfolios through 2026. Public-parent Q4 2025 revenue of $506.8 million and FY 2026 EPS guidance of $4.40-$4.60 indicate a mature, scaling industrial business operating at consolidated revenue levels in the multi-billion-dollar range.

Name

Franklin Electric

Legal name

Franklin Electric Europa GmbH

Website

https://franklinwater.eu

Company type

Public

Founded year

2026

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Franklin Electric, a public industrial company (NASDAQ:FELE) with European HQ in Wittlich, Germany, manufactures submersible motors, pumps, and variable frequency drives for water utilities, agriculture, commercial/industrial, and water well contractors across 35+ EMEA countries.

Ownership category

akta.pro rank

Product category

Water Pumping Systems

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561), Motors & Generators (3621)

akta.pro primary industry

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

akta.pro secondary industries

Pump Systems & Pumping Stations (Surface, Submersible, Booster) (AFAAACAC), Pumps & Pumping Accessories (Surface/Submersible, Impellers, Seals) (AFABAHAH), Pump, Well & Booster System Service for Irrigation (HSAIAEAI), Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL)

Keywords

• Water pumping systems
• Submersible motors
• Variable frequency drives
• Multistage pumps
• Water well equipment

Headquarters

HQ city

Wittlich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pumping Systems Sales: Revenue generated from the sale of submersible pumps, surface pumps, multistage pumps, and related water pumping equipment for residential, commercial, agricultural, and industrial applications
2. Submersible Motors: Sales of encapsulated and rewindable submersible motors ranging from 4-inch to 12-inch sizes, including standard and permanent magnet variants
3. Variable Frequency Drives: Sales of DrivE-Tech and CERUS X-Drive variable frequency drives for pump control, protection, and energy efficiency
4. Aftermarket Parts and Service: Sales of spare parts, accessories, and field service support for installed equipment

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Franklin Electric manufactures and sells water pumping systems and components, including submersible motors (4-12 inch), submersible borehole pumps, vertical and horizontal multistage pumps, and variable frequency drives (CERUS X-Drive, DrivE-Tech series with solar variants). The company supports these products with digital selection tools (FE Select, Pump Selector), the FE Connect mobile app, and a certified service partner network across the EMEA region.

Product overview

Franklin Electric is a global manufacturer of pumping systems and submersible motors for water supply, irrigation, and industrial applications. The product portfolio centers on submersible motors (4-12 inch sizes including standard, permanent magnet, and high-temperature variants), surface and submersible pumps (multistage vertical/horizontal, borehole, drainage), and variable frequency drives (CERUS X-Drive, DrivE-Tech series including COMPACT and MINI variants with solar options). The company provides digital tools including FE Select selection software and FE Connect mobile app for drive configuration and monitoring. Products integrate with Modbus, BACnet, and mobile apps via Bluetooth for industrial automation and remote monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• Hydropompe: Pump manufacturing and distribution company acquired by Franklin Electric in March 2023 and rebranded to Franklin Electric by October 2024.

Products and services

• 6-12 inch Rewindable Submersible Motors Water-lubricated rewindable submersible motors for 6-12 inch diameter wells. Feature FES93 fill fluid for frost protection, Sand Fighter sealing system, and PE2/PA winding insulation, with ratings from 4 kW to 400 kW for water well and industrial pumping applications.
• 8-inch Rewindable Permanent Magnet Motors 8-inch synchronous rewindable motors with permanent magnet technology achieving up to 8% improved efficiency compared to asynchronous motors, ratings 75-130 kW at 100 Hz, for reduced rotor losses and heat rise.
• 10-inch Rewindable Permanent Magnet Motors 10-inch synchronous rewindable motors with permanent magnet technology achieving up to 7% improved efficiency, ratings 150-250 kW at 100 Hz with 60 kN thrust bearing and excellent partial-load efficiency.
• 12-inch Rewindable Motors 12-inch rewindable motors for 12 inch or larger water wells with ratings 185-400 kW, water-lubricated bearings, Sand Fighter sealing, FES93 fluid fill, double flange mounting, and VFD operation up to 460V.
• Cooling Sleeve Kits Cooling sleeve accessories for submersible motor pumps to dissipate heat loss when minimum cooling speed cannot be guaranteed, available for 4-12 inch motors in stainless steel with drinking water approved EPDM seals.
• PT100 Temperature Sensors Resistance thermometers with linear characteristic curve for motor temperature monitoring. New design covers complete range of standard and PM rewindable motors with 4-wire shielded cable for VFD operation.
• VSI Submersible Borehole SS Cast Pumps 8/10/12 inch stainless steel cast submersible borehole pumps for water wells with flow rates up to 650 m³/h for high-capacity water supply applications.
• MHp Horizontal Multistage Self-Priming Pumps Horizontal multistage pumps with self-priming functionality for pressure boosting, HVAC, fertigation, cooling circuits, and industrial applications. Flow rates up to 7 m³/h, heads to 82 m, working pressures to 10 bar.
• NCV Vertical Multistage Pumps Vertical multistage pumps for civil, residential, and industrial water applications with maximum flow rates up to 18 m³/h and heads up to 180 m, with multiple mounting design for quick maintenance.
• VR Vertical Multistage Pumps 60 Hz Stainless steel vertical multistage pumps for high efficiency and superior performance up to 140 m³/h at 60 Hz, available in cast iron, 304SS, and 316SS metallurgies with cartridge mechanical seal design.
• MH Horizontal Multistage Pumps Multistage booster pumps with stainless steel construction for pressure boosting applications, flow up to 29 m³/h, head up to 104 m, maximum working pressure 10 bar, available in single and three-phase versions.
• EV-R Type Vertical Multistage Pumps Vertical multistage pumps with top/bottom ports enabling 50% footprint reduction in parallel pipe configuration, suitable for civil, residential, and industrial water applications.
• CERUS X-Drive Variable Frequency Drive Variable frequency drive with wide amperage and configuration options for constant or variable torque applications. Supports induction and permanent magnet motors, pump-specific features, RS-485 Modbus/BACnet, Bluetooth, and ratings from 5-930A.
• DrivE-Tech Variable Frequency Drive Variable frequency drive for optimizing, controlling and protecting pumping systems. Supports vertical multistage, centrifugal, and submersible pumps up to 130 kW, with pump-specific functions, multi-pump operation, RS-485 Modbus, and IP54/55/66 ratings.
• DrivE-Tech COMPACT Variable Frequency Drive Extended operation range up to 22 kW for improving submersible or surface pumping systems in municipal water supply, irrigation, commercial pressure boosting, and HVAC applications.
• DrivE-Tech COMPACT SOLAR Variable Frequency Drive Solar-powered variable frequency drive for direct VDC supply from PV solar arrays. Features MPPT algorithm for best performance in low sunlight, IP66 enclosure, and MPPT control for PV-panel powered water pumping.
• DrivE-Tech MINI Variable Frequency Drive Easy-to-use, versatile variable frequency drive for residential constant pressure to light commercial multi-pump pressure boosting. IP66 outdoor-rated enclosure with mobile app control.
• DrivE-Tech MINI Solar Variable Frequency Drive Solar-powered mini variable frequency drive with integrated VDC voltage boost to reduce required solar panels, with direct PV solar array supply without additional equipment.
• FE Connect Mobile App Mobile app enabling onsite connectivity and remote collaboration for Franklin Electric products. Features setup guidance, real-time logs, over-the-air firmware updates, and One-to-One remote access for technical support via Bluetooth connectivity.
• Smart Control Box (SCB) Intelligent pump protection device providing reliable, versatile, and safe control for pumping systems.
• FE Select Digital selection software tool for product selection, configuration, and quoting that guides users through sizing pumping systems using basic application data like flow and head demands.
• Franklin Electric Pump Selector (Spaix 6) Pump selection software tool for sizing and configuring pumping systems based on application requirements.
• Drainage & Wastewater X Series Pumps New drainage and wastewater pump series for commercial and industrial applications.
• SSI 6-inch Stainless Steel Submersible Pump Series 6-inch stainless steel submersible pump series for water wells and industrial applications.
• RWK6 Coverco Rewindable Submersible Motors Rewindable submersible motors for 6-inch applications, branded as RWK6 Coverco.

Quantifiable outcome

• Up to 8% improved motor efficiency with permanent magnet technology
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

One partnership is on record.

• HydropompeminorStrategic or Co-development Partner · 13 March 2023Acquisition of French pump company Hydropompe in March 2023, rebranded as Franklin Electric in October 2024. This acquisition expanded Franklin Electric's European product portfolio and manufacturing capabilities in the French market.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• KSB: German-headquartered pump and valve manufacturer with strong European utility and industrial footprint. Overlaps with Franklin Electric in submersible borehole pumps, multistage pumps, and water-supply applications across EMEA.
• Grundfos: Danish global leader in pumps and pump solutions across HVAC, water utility, industrial, and agricultural segments. Directly comparable as a multi-segment pump manufacturer competing with Franklin Electric in submersible motors, booster systems, and VFD-integrated pumping solutions across EMEA.
• Flowserve: US-listed manufacturer of pumps, valves, and seals for power, oil & gas, and water industries. Overlaps with Franklin Electric in industrial pumping solutions and aftermarket service.
• Xylem: US-listed global water technology company offering pumps, treatment, and metering solutions. Direct overlap in submersible pumps, variable speed drives, and smart water applications serving municipal and agricultural end markets.
• Wilo: German pump specialist focusing on building services, water management, and industrial pumps. Directly comparable in HVAC booster pumps, pressure boosting, and submersible pump systems across the European market.
• DAB Pumps: Italian pump manufacturer specializing in water technology for residential, commercial, and agricultural applications. Closely comparable in surface pumps, multistage pumps, and VFD-integrated booster systems for the European market.
• Sulzer: Swiss industrial pump and rotating equipment manufacturer serving water, oil & gas, and industrial markets. Comparable in high-capacity submersible and multistage pumping solutions, particularly for municipal and industrial water applications.
• Ebara Corporation: Japanese pump manufacturer with global operations in submersible pumps, industrial pumps, and compressors. Directly comparable in submersible borehole pumps and standard water-supply applications.
• Pentair: US-listed water solutions company offering pumps, filtration, and pool/irrigation equipment. Overlaps with Franklin Electric in residential/commercial water supply pumps and agricultural/irrigation pumping systems.

Broad incumbents

• Danfoss: Danish multinational offering drives, power solutions, and heating/cooling. Competes directly with Franklin Electric's DrivE-Tech and CERUS X-Drive lines in variable frequency drives for pump applications, while also supplying broader industrial automation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCg50OlGUcXq77Z8gBEr3bdw
• Facebookfacebook.com/franklinelectriceurope
• LinkedInlinkedin.com/company/fe-europe
• Instagraminstagram.com/franklinelectriceurope

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franklin Electric