Maynard Design Consultancy
Maynard Design Consultancy is a London-headquartered global design firm specialising in wayfinding, graphic design, product design, and user experience design for transport authorities, airports, city councils, and property developers across the UK, Australia, New Zealand, and the UAE.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Maynard Design Consultancy does
Maynard Design Consultancy Limited is a London-headquartered, privately held professional design consultancy (founded by Julian Maynard) operating across the built environment. The firm specialises in four interlocking service lines: wayfinding strategy, graphic design, product design, and user experience design, anchored by a proprietary "Social Design" methodology that combines evidence-based service design with technical and creative expertise. Maynard serves public-sector transport authorities, airport operators, city councils, sports and cultural venues, and commercial/residential property developers.
The firm delivers both pure consulting services (strategy, content guidelines, signage systems, VR/mockups for major infrastructure programmes such as the Elizabeth Line, Cross River Rail, Melbourne Metro, London Bridge Station, and City Rail Link Auckland) and discrete physical product lines (Streetscapes modular street furniture, the Woodhouse Loci product range for education/health, and the Marshalls TENPLO smart landscape furniture collection). It has acquired Transport Design Consultancy (TDC) into the Maynard Design Group in 2025 to deepen transport-specific capability.
Commercially, Maynard operates a project-based professional services model with customised tenders for government and enterprise clients, acquiring work through direct studio engagement, consortium partnerships with engineering and architecture firms (Hassell, Atkins, Grimshaw, WSP, Architectus, Watpac), and competitive tenders. Pricing is not publicly disclosed. Distribution is via five directly operated studios — London (headquarters), Sydney (regional HQ), Melbourne, Auckland, and Wellington — with project delivery also extending to the UAE. Marketing is content-led, with an Insights blog, industry award participation, and case-study publishing used as top-of-funnel demand generation rather than paid acquisition.
Maynard Design Consultancy firmographics
Firmographics- Name
- Maynard Design Consultancy
- Legal name
- Maynard Design Consultancy Limited
- Website
- https://maynard-design.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maynard Design Consultancy is a London-headquartered global design firm specialising in wayfinding, graphic design, product design, and user experience design for transport authorities, airports, city councils, and property developers across the UK, Australia, New Zealand, and the UAE.
- Ownership category
- akta.pro rank
Maynard Design Consultancy industry classification
Industry- Product category
- Wayfinding & Design Consultancy
- NAICS
- Graphic Design Services (54143), Industrial Design Services (54142), Interior Design Services (54141), Other Specialized Design Services (541490)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)
- akta.pro secondary industries
- Industrial/Product & Furniture Design (BPAHAKAM), Interior Design Services (BPAHAKAB), Product Design & Mechanical Engineering Consulting (BPAHAIAJ)
Keywords
Where Maynard Design Consultancy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Maynard Design Consultancy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Design Consulting Services: Professional design consulting services for wayfinding, graphic design, and product design projects. Revenue is generated through project-based engagements with government authorities, transport operators, and property developers. Projects range from large-scale city-wide wayfinding systems to single-venue signage packages.
- Product Design Services: Design and development of street furniture and physical products including modular bike parking, street furniture systems, and signage products. Revenue generated through design fees and potentially ongoing product licensing or manufacturing partnerships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Maynard Design Consultancy product offering
Product offeringCore offering
Maynard Design Consultancy is a global design practice that provides wayfinding strategy, graphic design, user experience design, and product design services for transport hubs, airports, urban public realms, sports venues, and commercial developments. The firm designs signage systems, physical product families such as modular street furniture, and city-wide wayfinding frameworks for government authorities and enterprise clients. Projects are delivered as customized, project-based engagements across its studios in the UK, Australia, and New Zealand.
Product overview
Maynard Design is a global design consultancy offering wayfinding strategy, graphic design, product design, and user experience design services. Their work spans transport (Metro systems, rail stations), aviation (airports), micromobility, public realm, and sports venues. The core offering includes strategic wayfinding systems, physical signage products, and street furniture. Key product lines include Streetscapes (modular street furniture), TfNSW Wayfinding Guidelines, Woodhouse Loci furniture range, Marshalls' TENPLO Collection, and Legible City systems deployed across UK cities.
Differentiator
Problem solved
Functional benefit
Brands
- Maynard Design Group: Parent/group entity encompassing Maynard Design Consultancy and its subsidiaries including Transport Design Consultancy (TDC).
Products and services
- Wayfinding Strategy Strategic planning and design of systems that help people navigate complex built environments, encompassing signage, mapping, and spatial orientation solutions for transport, aviation, urban, and venue clients.
- Graphic Design Visual identity, branding, and graphic communication systems for transport networks, urban environments, and sporting venues.
- Product Design Design of physical products including street furniture, signage systems, and transport components for deployment across built environments.
- User Experience Design Evidence-based service design combining technical expertise with creativity to improve end-user experiences in public spaces and transport systems.
- Streetscapes Modular Street Furniture System Modular street furniture system designed for dynamic city environments, featuring adaptable modules for Social, Rest, Work & Play, and Garden functions.
- TfNSW Wayfinding Graphic and Content Rules Guideline Unified wayfinding graphic and content rules guideline developed for Transport for NSW, including digital typeface development for customer information displays.
- Woodhouse Loci Product Range Cost-effective, adaptable range of seating, shelters, cycle stands and litter bins designed for education and health environments.
- Marshalls TENPLO Collection Brutalist-inspired smart landscape furniture collection designed for Marshalls.
- Legible City Wayfinding Systems City-wide wayfinding and mapping systems implemented across multiple UK cities including Southampton, Portsmouth, Surrey, Peterborough, and Stevenage.
Quantifiable outcome
- 92% guest satisfaction with wayfinding at Wimbledon Championships, up from previous years
- +2 more outcomes
Companies that use Maynard Design Consultancy
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Maynard Design Consultancy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Maynard Design Consultancy partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- Transport Design Consultancy (TDC)coreTransport Design Consultancy (TDC) is now part of the Maynard Design Group, expanding the company's capabilities in transport design consultancy services.
- HassellmajorPartnership with Hassell for Cross River Rail Brisbane project. Maynard, in partnership with Hassell, was commissioned by CBGU to deliver signage, wayfinding, project-wide design, and VR/mockups for new station developments from bid stage through construction documentation.
- ArchitectusmajorArchitectus led the design team for Sydney Airport security upgrades, with Maynard responsible for customer experience and wayfinding components.
- Tzannes ArchitectsmajorCollaboration with Tzannes Architects, Weston Williamson + Partners, and Aspect Studios for Circular Quay Renewal Wayfinding project in Sydney.
- WatpacmajorMain contractor working with Maynard and Architectus on Ferry Wharf Upgrade Program for TfNSW, delivering comprehensive wayfinding solutions at Sydney ferry wharves.
- AtkinsmajorPartnership with Atkins for Portsmouth Legible City and Surrey Legible City projects, developing integrated signage and mapping systems.
- Hyder, WSP, Grimshaw (Consortium)majorJoint consortium between Hyder, WSP, Grimshaw and Maynard for London Bridge Station Redevelopment, working on signage and wayfinding design.
- LinkAlliancemajorMaynard as part of the LinkAlliance design team delivering system-wide signage and wayfinding for City Rail Link stations in Auckland.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Maynard Design Consultancy competitors and assessment
Company assessmentBroad incumbents
- Landor & Fitch: Global branding and experience design consultancy with a wayfinding and environmental graphics practice serving airports, transit, and cities. Larger incumbent offering wayfinding as part of a wider brand experience portfolio.
- WSP: Global engineering professional services firm with design, transport, and placemaking practices. Consortium partner with Maynard on London Bridge Station; broad incumbent competing on integrated infrastructure mandates.
- Pentagram: Global multi-disciplinary design consultancy offering branding, environmental graphic design, and wayfinding as part of a wider portfolio. Larger incumbent with overlapping capability but a much broader service scope.
- AtkinsRéalis (formerly Atkins/SNC-Lavalin): Global engineering and design consultancy delivering transport and infrastructure projects including signage systems. Maynard already partners with Atkins on Portsmouth/Surrey Legible City; broad incumbent with overlapping design capability at much larger scale.
Direct peers
- Frost* Collective: Australia/NZ-headquartered multi-disciplinary design practice spanning branding, wayfinding, and product design. Comparable regional peer given overlapping geographic markets and service mix.
- Dot Dash: UK wayfinding and signage design studio with practice across transport, civic, and cultural environments. Direct peer in environmental graphic design for built environments.
- City ID: UK-based wayfinding and signage consultancy specializing in transport, city, and venue navigation. Closest direct competitor to Maynard with overlapping public-sector client base and similar scope of service.
- Spaceagency: UK environmental graphic design and wayfinding studio working on transport, cultural, and urban realm projects. Comparable specialist practice competing for similar mandates.
- Two Twelve (Stonor Group): US-based wayfinding and signage consultancy with comparable portfolio of airports, transit, and urban district work. Direct specialist competitor in the same niche as Maynard.
- Entro Communications: Toronto-based wayfinding and signage specialist serving airports, transit, healthcare, and cultural venues globally. Direct peer in environmental graphic design and multi-modal transport wayfinding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Maynard Design Consultancy social profiles
Digital presenceMaynard Design Consultancy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maynard Design Consultancy leadership team
Management profileNumber of profiles
Profiles4 records
Maynard Design Consultancy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Maynard Design Consultancy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maynard Design Consultancy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maynard Design Consultancy
What does Maynard Design Consultancy do?
Maynard Design Consultancy is a global design practice that provides wayfinding strategy, graphic design, user experience design, and product design services for transport hubs, airports, urban public realms, sports venues, and commercial developments. The firm designs signage systems, physical product families such as modular street furniture, and city-wide wayfinding frameworks for government authorities and enterprise clients. Projects are delivered as customized, project-based engagements across its studios in the UK, Australia, and New Zealand.
Is Maynard Design Consultancy a public or private company?
Maynard Design Consultancy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maynard Design Consultancy founded?
Maynard Design Consultancy was founded in -1. It employs 11 to 50 people.
Where is Maynard Design Consultancy based?
Maynard Design Consultancy is headquartered in London, United Kingdom, in the Europe region.
How does Maynard Design Consultancy make money?
Two revenue lines are on record. Design Consulting Services are the primary driver. The others are product Design Services.
Who are Maynard Design Consultancy's main competitors?
Broad incumbents on record are Landor & Fitch, WSP, Pentagram and AtkinsRéalis (formerly Atkins/SNC-Lavalin). Direct peers are Frost* Collective, Dot Dash, City ID, Spaceagency, Two Twelve (Stonor Group) and Entro Communications.
Does Maynard Design Consultancy have an API?
No public API is recorded for Maynard Design Consultancy.
What industry is Maynard Design Consultancy in?
Maynard Design Consultancy's product category is Wayfinding & Design Consultancy. Its primary akta.pro industry code is BPAHAKAN, Wayfinding, Signage & Environmental Graphic Design, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54143 and its SIC code is 7330.