Squeasy Gear
Squeasy Gear is a family-owned maker of reusable silicone food pouches and collapsible sport bottles, featuring a patent-pending no-spill insert. The company sells direct-to-consumer via its BigCommerce site, through wholesale dealers, and on Amazon, serving parents of young children and tube-feeding families.
- Company typePrivate
- Founded2011
- HeadquartersPaso Robles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Squeasy Gear does
Squeasy Gear, Inc. is a privately held, family-owned consumer-products company founded in 2011 by the Wilson family and headquartered in Paso Robles, California. The company designs and sells reusable silicone food pouches and squeezable bottles under two product families: the Squeasy Snacker in 3.5oz and 6oz sizes, and the 16oz Squeasy Sport. Both lines are built around a patent-pending 2-in-1 removable NO SPILL INSERT that allows users to switch between no-spill operation for liquids and free-flow operation for thicker foods such as purees and smoothies. A separately patented one-way valve, which eliminates air from feeding tubes, extends applicability into pediatric tube-feeding use cases. Products are constructed from 100% food-grade non-toxic silicone that is BPA, PVC, and phthalate-free, dishwasher-safe, and designed to collapse flat for storage.
Squeasy Gear operates a direct-to-consumer e-commerce storefront on BigCommerce, a wholesale dealer program targeting independent baby stores and specialty retailers with low minimums, and an Amazon marketplace listing. Pricing is unit-based with no subscription or contract layer; accessories such as the aluminum carabiner are priced at $1 per unit. Marketing is content-led, centered on a recipe and parenting blog, organic social sharing on Facebook, Twitter, and Pinterest, and an email newsletter. The company ships globally, with country selection available at checkout. Customer segments include parents of infants and toddlers as the primary persona, active families and children for the Sport line, and a smaller use-case segment of tube-feeding families reached through the Real Food Blends partnership. No external institutional investment, funding rounds, M&A activity, or management-team disclosures are present in the available data, and revenue is not publicly disclosed.
Squeasy Gear firmographics
Firmographics- Name
- Squeasy Gear
- Legal name
- Squeasy Gear, Inc.
- Website
- https://squeasygear.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Squeasy Gear is a family-owned maker of reusable silicone food pouches and collapsible sport bottles, featuring a patent-pending no-spill insert. The company sells direct-to-consumer via its BigCommerce site, through wholesale dealers, and on Amazon, serving parents of young children and tube-feeding families.
- Ownership category
- akta.pro rank
Squeasy Gear industry classification
Industry- Product category
- Reusable Baby Feeding Products
- NAICS
- Plastics Bag and Pouch Manufacturing (326111)
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Food Storage Containers (Disposable & Reusable) (CRAJAGAF)
- akta.pro secondary industries
- Spouts, Fitments & Pouring Closures (IMALALAH), Pouches & Sachets (Stand-up, Flat, Spouted, Stick Packs) (IMALABAE)
Keywords
Where Squeasy Gear is headquartered
LocationHeadquarters
- HQ city
- Paso Robles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Squeasy Gear business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Revenue generated from direct-to-consumer sales of Squeasy Snacker food pouches (3.5oz, 6oz), Squeasy Sport bottles (16oz), and accessories (Carabiners, No Spill Inserts) through their e-commerce website. Products are sold in multiple colors and sizes at unit prices.
- Wholesale/Dealer Sales: Revenue from wholesale distribution to independent retailers and baby stores through their dealer program with low minimums.
- Amazon Marketplace Sales: Products also available for purchase on Amazon.com, particularly for items temporarily out of stock on the main website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Carabiner accessory |
| Unit Pricing | Pay-as-you-go | No Spill Insert (Pack of 3) |
| Unit Pricing | Pay-as-you-go | Wholesale pricing for dealers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Squeasy Gear product offering
Product offeringCore offering
Squeasy Gear designs and sells reusable silicone food pouches and bottles (Squeasy Snacker 3.5oz and 6oz, and Squeasy Sport 16oz) for easy feeding on-the-go. All products feature a patent-pending 2-in-1 removable NO SPILL INSERT that switches between no-spill mode for thin liquids like water and juice and free-flow mode for thicker foods like purees and smoothies. The product line is complemented by accessories including replacement No Spill Inserts (3-pack) and aluminum carabiner clips for portability.
Product overview
Squeasy Gear offers a line of reusable silicone food pouches and bottles for easy feeding on-the-go, consisting of two core product families: the Squeasy Snacker (available in 3.5oz and 6oz sizes) and the Squeasy Sport (16oz). Both product lines feature the patent-pending 2-in-1 removable NO SPILL INSERT that allows users to switch between no-spill mode for drinks like water and juice, and free-flow mode for thicker foods like purees and smoothies. The products are made from 100% food-grade non-toxic silicone materials that are BPA, PVC, and Phthalate free. The product line is complemented by accessories including replacement No Spill Inserts (3-pack) and aluminum carabiner clips for portability. The company operates as a family-owned business based in Central Coast California.
Differentiator
Problem solved
Functional benefit
Products and services
- Squeasy Snacker (3.5oz)
Companies that use Squeasy Gear
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Squeasy Gear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Squeasy Gear partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Real Food BlendscoreReal Food Blends tested and endorsed Squeasy products for tube feeding applications. They found that Squeasy bottles work with their Real Food Blends meals - the 16oz bottle fits two meals without syringes or bags. Real Food Blends actively recommends Squeasy to their customers on social media.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Squeasy Gear competitors and assessment
Company assessmentBroad incumbents
- Skip Hop: Skip Hop is a Carter's-owned broad baby brand making bottles, sippy cups, snack containers, and mealtime essentials. Broad incumbent with mass-retail distribution serving the same parent demographic as Squeasy.
- Gerber (Nestlé): Gerber is the dominant baby food and pouch brand (owned by Nestlé), making disposable food pouches that Squeasy directly competes against as the reusable alternative. Broad incumbent with massive retail presence that increasingly faces reusable pouch disruption.
- OXO Tot: OXO Tot is OXO's baby/kids feeding line including sippy cups, bowls, and feeding sets. Broad incumbent with significantly larger retail presence (Target, Buy Buy Baby) selling reusable baby feeding products to the same parent demographic.
Direct peers
- Re-Play: Re-Play manufactures reusable silicone and recycled plastic dishware, cups, and feeding products for kids. Direct peer offering reusable, eco-friendly feeding products targeting similar parent demographic via DTC and retail.
- Green Sprouts: Green Sprouts (by Inglesina) makes baby feeding products including silicone bibs, bowls, snack containers, and reusable pouches. Direct peer in eco-friendly reusable silicone baby feeding items with overlapping sustainability positioning.
- Bumkins: Bumkins makes reusable silicone feeding products including bibs, plates, bowls, and snack packs for babies and toddlers. Direct peer in the reusable silicone feeding accessories category with overlapping parent-focused DTC and wholesale distribution.
- Haakaa: Haakaa makes silicone baby products including feeding bottles, breast pumps, and baby food storage. Direct peer in reusable 100% silicone feeding products, also family-founded, with global DTC distribution.
- Lifefactory: Lifefactory makes reusable glass and silicone baby bottles, sippy cups, and feeding accessories with eco-friendly positioning. Direct peer in reusable, non-toxic feeding containers for infants and toddlers.
Emerging players
- Innobaby: Innobaby produces silicone and stainless steel baby feeding products including bottles, snack containers, and mealtime accessories. Niche peer with overlapping reusable silicone feeding category focus and similar DTC-plus-wholesale model.
- Olababy: Olababy makes 100% silicone baby bottles, bowls, and feeding utensils with a focus on safe, soft, eco-friendly materials. Niche emerging peer in reusable silicone baby feeding products with DTC-led distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Squeasy Gear social profiles
Digital presenceSqueasy Gear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squeasy Gear leadership team
Management profileNumber of profiles
Squeasy Gear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squeasy Gear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squeasy Gear
What does Squeasy Gear do?
Squeasy Gear designs and sells reusable silicone food pouches and bottles (Squeasy Snacker 3.5oz and 6oz, and Squeasy Sport 16oz) for easy feeding on-the-go. All products feature a patent-pending 2-in-1 removable NO SPILL INSERT that switches between no-spill mode for thin liquids like water and juice and free-flow mode for thicker foods like purees and smoothies. The product line is complemented by accessories including replacement No Spill Inserts (3-pack) and aluminum carabiner clips for portability.
Is Squeasy Gear a public or private company?
Squeasy Gear is a private company. It is classified as family owned and is currently operating.
When was Squeasy Gear founded?
Squeasy Gear was founded in 2011. It employs 1 to 10 people.
Where is Squeasy Gear based?
Squeasy Gear is headquartered in Paso Robles, United States, in the North America region.
How does Squeasy Gear make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale/Dealer Sales and amazon Marketplace Sales.
Who are Squeasy Gear's main competitors?
Broad incumbents on record are Skip Hop, Gerber (Nestlé) and OXO Tot. Direct peers are Re-Play, Green Sprouts, Bumkins, Haakaa and Lifefactory. Emerging players are Innobaby and Olababy.
Does Squeasy Gear have an API?
No public API is recorded for Squeasy Gear.
What industry is Squeasy Gear in?
Squeasy Gear's product category is Reusable Baby Feeding Products. Its primary akta.pro industry code is CRAJAGAF, Food Storage Containers (Disposable & Reusable), with a secondary code of IMALALAH, Spouts, Fitments & Pouring Closures. Its NAICS code is 326111 and its SIC code is 3080.