Mount Pleasant Baptist Church

What Mount Pleasant Baptist Church does

Mount Pleasant Baptist Church is a 160-year-old African-American Baptist congregation founded in 1866 in the old Floris School on Frying Pan Road in Herndon, Virginia, and currently operating from its campus at 2516 Squirrel Hill Road, which it entered on May 1, 1999 following a 1997 groundbreaking. The church delivers weekly Sunday worship at 10:30 am, the Word Fuel Bible study program on Sundays and Wednesdays, and a layered portfolio of age-specific ministries (children, youth, young adults, adults, seniors) alongside a music and arts ministry, a media ministry, the Bridge Ministry for intergenerational connection, and a daily noon prayer call. It extends its social-impact footprint through the Mount Pleasant Community Development Corporation (MPCDC), a wholly-owned 501(c)(3) subsidiary founded in 2009 that delivers STEM enrichment, youth sports, senior services, affordable housing initiatives, mental health awareness, food equity, and civic engagement programming across Northern Virginia.

The church's technology stack is built on third-party SaaS rather than proprietary systems: Realm serves as the central church management platform for member profiles, recurring giving, event registration, and group communication (accessible via web and mobile app); RightNow Media provides congregants with a 20,000+ video Bible study library; and worship services are distributed through YouTube, Facebook, and the Pleasant Hope Radio broadcast on Praise DC 92.7 & 95.9 FM. The church also operates text-to-give mobile donation infrastructure via SMS shortcode 73256 and an online giving portal through Realm, with no AI/ML components identified in the stack.

The business model is voluntary donation-driven: tithes and offerings are collected in person, online through Realm, and via text-to-give, with all spiritual services and ministry programs provided free of charge. There are no fee-based services, no products sold to the general public, no public listing or external equity investors, and no disclosed revenue figures. The organization is led by Senior Pastor Rev. Dr. Kevin E. Donalson, Sr. (installed August 28, 2016) and operates as an independent, privately held nonprofit religious institution serving Herndon and the broader Northern Virginia community.

Name

Mount Pleasant Baptist Church

Legal name

Mount Pleasant Baptist Church

Website

https://mtpleasantbaptist.org

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

11–50 employees

Short description

Mount Pleasant Baptist Church is a 160-year-old African-American Baptist congregation in Herndon, Virginia, delivering weekly worship, Bible study, multi-generational ministries, and Northern Virginia community development programs through its MPCDC subsidiary.

Ownership category

akta.pro rank

Product category

Religious Services / Place of Worship

NAICS

Religious Organizations (81311), Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAJAA

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYBPAGAJAG

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

Keywords

• Religious worship services
• Biblical education programs
• Community outreach ministry
• Youth and family ministry
• Faith-based nonprofit services

Headquarters

HQ city

Herndon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tithes and Offerings: Traditional church giving through in-person offerings during worship services. Congregants are encouraged to honor the Lord with their substance and first fruits of increase (Proverbs 3:9).
2. Online Giving via Realm: Secure online giving platform through Realm where members can set up recurring or one-time gifts, view giving history, and manage payment information. Gifts are automatically recorded and added to giving records.
3. Text-to-Give: Mobile giving option via SMS where congregants text MPBCHerndon to 73256 to access online giving form with fund selection, payment frequency, and email entry options.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Mount Pleasant Baptist Church is a religious nonprofit that delivers weekly in-person and livestreamed Sunday worship services, Bible study classes (Word Fuel), and a portfolio of age-targeted ministries (children, youth, young adults, seniors, marriage, family life, music and arts, media, missions). It supports congregants with digital tools for giving, Bible study, and member engagement, and runs the Mount Pleasant Community Development Corporation (MPCDC) for broader community outreach in Northern Virginia.

Product overview

Mount Pleasant Baptist Church is a religious organization offering worship services and ministry programs. The core product portfolio centers on Sunday worship services and Word Fuel Bible study classes as the primary spiritual offerings. These are supported by technology-enabled products including Realm (church management software for member connections, event registration, and giving management), Online Giving with text-to-give functionality, and RightNow Media streaming video Bible study library. Additional ministry products include Music and Arts Ministry, Media Ministry, The Bridge Ministry for youth and young adults, and the Mount Pleasant Community Development Corporation (MPCDC) community outreach programs. The church also provides Daily Noon Prayer Call via conference line and Pleasant Hope Radio Broadcast on FM radio.

Differentiator

Problem solved

Functional benefit

Products and services

• Worship Services

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Realm (Church Management Software)coreTechnology or IntegrationRealm is the church's primary ministry management and engagement platform, enabling members to manage profiles, control giving, register for events, and connect with groups. It serves as the central hub for church operations and member communication. The church uses onrealm.org/MPBCHerndon for its online presence.
• RightNow MediacoreTechnology or IntegrationRightNow Media provides the church with unlimited access to over 20,000 video Bible study resources from Christian leaders. The church offers this resource to members for personal devotions and group studies. Members can access via text code MPBCHERNDON to 49775 or direct registration link.
• Praise DC (92.7 & 95.9 FM)minorGTM or Marketing PartnerPleasant Hope Radio Broadcast sermons are aired on Praise DC radio station, reaching listeners throughout the Washington DC metro area on Sunday evenings 7:00-7:30 pm.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Southern Baptist Convention: The largest US Protestant denomination, a broad incumbent whose affiliated congregations overlap with MPBC's general Baptist identity, community outreach programs, and digital/multi-channel member engagement strategies.
• National Baptist Convention USA, Inc. The largest predominantly Black Baptist denomination in the US, of which MPBC-affiliated congregations are typically members. Comparable as a broader incumbent providing governance, education, and convention infrastructure for similar local Baptist churches.
• American Baptist Churches USA: National Baptist denomination body providing missional support, seminaries, and regional networks to affiliated congregations including those with community development arms. Comparable as an umbrella organization whose member churches share operational structures with MPBC.

Direct peers

• Ebenezer Baptist Church: Historic Black Baptist church in Atlanta, GA (founded 1886), comparable to MPBC by denomination, multi-generational congregation, community impact programs, and heritage-driven brand equity used to expand digital and broadcast reach.
• Concord Baptist Church of Christ: One of the oldest Black Baptist congregations in Brooklyn, NY. Directly comparable as a historic (19th-century founded) Black Baptist church with extensive community development programs, social services arm, and multi-generational ministry model.
• Salem Baptist Church: Large historic Black Baptist church in Jersey City, NJ. Comparable as a long-standing urban Baptist congregation running community programs, education ministries, and broadcast/media distribution alongside in-person worship.
• First Baptist Church of Glenarden: Large historic Black Baptist megachurch in Upper Marlboro, Maryland, in the Washington DC metropolitan area. Highly comparable as a same-denomination, same-metro-area congregation with extensive community outreach, multi-site operations, and broadcast distribution.
• Alfred Street Baptist Church: Historic Black Baptist congregation in Alexandria, Virginia, founded in 1803 — the closest large-scale direct peer to MPBC by denomination, geography (Northern Virginia/Metro DC), congregational scale, and long-form community ministry including a CDC-style community foundation and global broadcast presence.
• Providence Baptist Church: Historic Black Baptist congregation in the Washington DC area. Comparable as a same-denomination, same-metro-area church with active community ministries, youth programs, and broadcast presence aimed at similar congregant demographics.

Others

• Praise DC (92.7 FM): Regional Christian radio station that airs MPBC's Pleasant Hope Radio broadcast. Adjacent ecosystem participant rather than direct competitor; comparable as a distribution channel partner that extends MPBC's reach across the Washington DC metro.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mpbcofherndon
• YouTubeyoutube.com/channel/UCwQnlqp0rcnDIBFG1vF9mGQ?view_as=subscriber
• Facebookfacebook.com/Mount-Pleasant-Baptist-Church-of-Herndon-132165813546636
• LinkedInlinkedin.com/company/mt.-pleasant-baptist-church

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mount Pleasant Baptist Church