Tara
Tara (טרה) is an Israeli dairy manufacturer founded in 1942, producing fresh milk, flavored milk drinks, the Noam cheese sub-brand, white and baking cheeses, desserts, and creams for the Israeli consumer market. It is a wholly-owned subsidiary of The Central Bottling Company, Coca-Cola's Israeli franchisee.
- Company typePrivate
- Founded1942
- HeadquartersTel Aviv-yafo, Israel
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tara does
Tara (טרה) is an Israeli dairy manufacturer founded in 1942 in Tel Aviv by seven farmers from Nachlat Yitzhak as a cooperative dairy, originally selling fresh milk. It is a wholly-owned subsidiary of The Central Bottling Company Ltd. (החברה המרכזית לייצור משקאות קלים בע"מ), Coca-Cola's Israeli franchisee, which acquired the business in 2004. Since 2014, primary production has been consolidated at a new factory in Netivot in the northern Negev, described as one of the most advanced dairy facilities in the Middle East.
Tara's product portfolio spans the full Israeli fresh-dairy category: pasteurized milk in regular, lactose-free, fortified, and protein-fortified variants; flavored milk drinks (chocolate, vanilla, banana, cappuccino, mocha) under the Shoko brand; the Noam (נעם) sub-brand of yellow and specialty cheeses (Mozzarella, Gouda, Emmental, Caciocavallo) plus lactose-free options; white cheeses including cottage and creamy-texture variants; baking cheeses such as mascarpone and a 3% fat "Good Taste" cheese; milk-based desserts and yogurts in chocolate and vanilla; and cooking and whipping creams in 10%, 15%, and 32% fat grades. All products carry Badatz kosher supervision. The company sources raw milk from over 130 producers (roughly half kibbutzim, half moshavim) and distributes nationwide through Israeli retail chains and neighborhood stores via a daily truck-based distribution network.
The business model is B2C retail sales of fast-moving consumer dairy goods, with revenue generated per unit at standard Israeli consumer pricing. Tara's go-to-market relies on supermarket and convenience-store listings, with brand support via Facebook, Instagram, TikTok, WhatsApp, SMS, and TV/digital advertising. The company is privately held under a strategic operating parent, does not disclose revenue, and operates exclusively within Israel.
Tara firmographics
Firmographics- Name
- Tara
- Legal name
- Tara (טרה)
- Website
- https://www.tara.co.il/
- Company type
- Private
- Founded year
- 1942
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tara (טרה) is an Israeli dairy manufacturer founded in 1942, producing fresh milk, flavored milk drinks, the Noam cheese sub-brand, white and baking cheeses, desserts, and creams for the Israeli consumer market. It is a wholly-owned subsidiary of The Central Bottling Company, Coca-Cola's Israeli franchisee.
- Ownership category
- akta.pro rank
Tara industry classification
Industry- Product category
- Dairy Products
- NAICS
- Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Cheese Manufacturing (311513)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Cultured Cottage Cheese & Quark Manufacturing (AFAHADAH)
- akta.pro secondary industries
- Drinkable Yogurt & Kefir Manufacturing (AFAHADAC), Greek/Strained Yogurt & High-Protein Cultured Dairy Manufacturing (AFAHADAB)
Keywords
Where Tara is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv-yafo
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Tara business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Dairy Product Sales: Sale of fresh dairy products including milk, cheese, yogurt, cream, and flavored milk drinks to consumers through retail channels in Israel
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Tara product offering
Product offeringCore offering
Tara is an Israeli dairy manufacturer that produces, processes, and distributes fresh dairy products — milk, flavored milk drinks, cheeses (Noam branded and white cheeses), dairy desserts, and cooking/whipping creams — sourced from over 130 raw-milk producers and sold through retail stores and supermarkets across Israel. The company operates an advanced production facility in Netivot (opened 2014) and delivers fresh product daily via a fleet of distribution trucks.
Product overview
Tara is an Israeli dairy company offering a comprehensive portfolio of dairy products. The product line includes: Milk products (regular 3% milk, lactose-free milk, fortified milk, protein-fortified milk, and flavored milk drinks); Milk drinks (Shoko chocolate milk, banana milk, cappuccino, and mocha); Noam branded cheeses (Mozzarella, Caciocavallo, Emmental, Gouda, yellow cheeses in various fat percentages from 9% to 28%, including lactose-free and grated varieties); White cheeses (cottage cheese, creamy texture cheeses with various flavors, and white cheese in multiple sizes); Baking cheeses (Good Taste cheese and mascarpone); Desserts and yogurts (whipped cream desserts in chocolate and vanilla flavors); and Cooking/whipping creams (10%, 15%, and 32% fat options). Founded in 1942 in Tel Aviv and now based in Netivot in the northern Negev, Tara is a cooperative of dairy farmers and was acquired by the Central Bottling Company (Coca-Cola Israel's franchisee) in 2004.
Differentiator
Problem solved
Functional benefit
Brands
- Noam (נעם): Cheese brand including yellow cheeses, mozzarella, emmental, gouda, and lactose-free options.
Products and services
- Fresh Milk (חלב)
- Flavored Milk Drinks (משקאות חלב)
- Noam Cheeses (גבינות נעם)
- White Cheeses (גבינות לבנות)
- Baking Cheeses (גבינות לאפייה)
- Dairy Desserts and Yogurts (מעדנים)
- Cooking and Whipping Creams (שמנות)
Companies that use Tara
Customer profileSegments1 record
Ideal customer profiles1 record
Tara technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tara partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights4 records
Tara competitors and assessment
Company assessmentRegional players
- Arla Foods: Large European dairy cooperative producing milk, cheese, and butter. Comparable in cooperative heritage and broad dairy portfolio, though serving primarily European rather than Israeli markets.
Broad incumbents
- Danone: Global dairy and plant-based nutrition leader. Operates broadly in dairy and yogurt categories with overlapping functional and health-positioned products to Tara's lactose-free and high-protein lines.
- Nestlé: Global food and beverage conglomerate with extensive dairy operations. Overlaps with Tara in fluid milk, flavored milk drinks, and dairy desserts across global markets.
- Osem: Israeli food manufacturer owned by Nestlé, offering dairy-adjacent products including desserts, milk drinks, and cheese. Provides partial overlap with Tara's branded consumer dairy offerings in Israel.
- Lactalis: World's largest dairy group with extensive cheese and milk operations. Comparable to Tara in cheese manufacturing capabilities (mozzarella, emmental, gouda) at a global scale.
Emerging players
- Harduf Dairy: Smaller organic dairy producer in Israel. Focuses on organic and specialty dairy, offering partial overlap with Tara's portfolio in niche and lactose-sensitive segments.
Direct peers
- Gad Dairy: Israeli dairy producer offering milk, cheese, and cultured dairy products. A direct domestic competitor to Tara in fluid milk and cheese categories.
- Tnuva: Israel's largest dairy producer, offering milk, cheese, yogurt, and desserts through nationwide retail. Directly competes with Tara across all core dairy categories in the Israeli market.
- Strauss Group: Major Israeli food and dairy conglomerate with leading positions in dairy, coffee, and water. Operates Strauss Dairy Israel with extensive fluid milk and yogurt lines, directly competing with Tara.
- Yotvata Dairy: Israeli dairy company producing milk, flavored milk drinks, yogurt, and cream. Competes directly with Tara in fluid milk and flavored dairy beverages.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Tara social profiles
Digital presenceTara compliance and trust
Trust signalCompliance3 records
Tara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tara leadership team
Management profileNumber of profiles
Tara funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tara M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tara
What does Tara do?
Tara is an Israeli dairy manufacturer that produces, processes, and distributes fresh dairy products — milk, flavored milk drinks, cheeses (Noam branded and white cheeses), dairy desserts, and cooking/whipping creams — sourced from over 130 raw-milk producers and sold through retail stores and supermarkets across Israel. The company operates an advanced production facility in Netivot (opened 2014) and delivers fresh product daily via a fleet of distribution trucks.
Is Tara a public or private company?
Tara is a private company. It is classified as corporate owned and is currently operating.
When was Tara founded?
Tara was founded in 1942. It employs 1 to 10 people.
Where is Tara based?
Tara is headquartered in Tel Aviv-yafo, Israel, in the Middle East region.
How does Tara make money?
One revenue line is on record: dairy Product Sales.
Who are Tara's main competitors?
Arla Foods is listed as a regional player. Broad incumbents are Danone, Nestlé, Osem and Lactalis. Harduf Dairy is listed as an emerging player. Direct peers are Gad Dairy, Tnuva, Strauss Group and Yotvata Dairy.
Does Tara have an API?
No public API is recorded for Tara.
What industry is Tara in?
Tara's product category is Dairy Products. Its primary akta.pro industry code is AFAHADAH, Cultured Cottage Cheese & Quark Manufacturing, with a secondary code of AFAHADAC, Drinkable Yogurt & Kefir Manufacturing. Its NAICS code is 3115 and its SIC code is 2020.