Focus Architecture
Focus Architecture is a Brisbane-based architectural practice founded in 2011 by Evan Pickering FRAIA, delivering residential, medium-density, childcare, retail, and industrial design services across South East Queensland, with subdivision coordination and standardized property reports as adjacent offerings.
- Company typePrivate
- Founded2011
- HeadquartersJundah, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Focus Architecture does
Focus Architecture Pty Ltd is a privately held architectural practice headquartered in Nundah, Queensland, Australia, founded in 2011 by Senior Architect and Fellow of the Australian Institute of Architects (FRAIA) Evan Pickering. The firm operates with approximately six to seven staff and delivers architectural design, documentation, and project coordination services across three primary lines: single residential houses and renovations, medium-density residential (townhouse projects up to 40 dwellings and unit projects up to 55 dwellings), and commercial buildings including childcare centres, retail and shopping centres, and industrial/warehouse facilities. A sub-brand, Focus Projects, extends the offering into property subdivision coordination including approvals and feasibility reports, and the firm sells a standardized Property Report product at $385 per suburban Brisbane site.
The firm's production stack is built on Archicad BIM CAD software supplemented by virtual walk-through visualization technology used to present designs to clients prior to documentation and approval expenditure. The practice holds Board of Architects Registration (Qld) No. 2042 (active since 1986), PQC Rating Level 3, and Professional Indemnity Insurance of AUD $1M per claim / $3M aggregate, with public liability coverage of AUD $5M. Design work is delivered via direct client consultation, free quotations, and a referral-driven sales motion, supported by a marketing presence across the company website, Instagram, Facebook, Houzz (55+ reviews), and Google (13+ reviews). The firm has accumulated multi-year Best of Houzz recognition (2020, 2023, 2025) and a 2024 Qld Master Builders Award in the $750k–$1M category for the Thornycroft House project, and serves named commercial clients including Australia Zoo, ANZ Bank, Nambour Shopping Centre, Queensland Theological College, and Mooloolah Valley Country Club.
Commercial terms are project-based and quote-driven for design services, with no publicly disclosed pricing beyond the standardized Property Reports fee; the firm operates exclusively in Brisbane North and South East Queensland, with no evidence of geographic expansion, external funding, or M&A activity since founding.
Focus Architecture firmographics
Firmographics- Name
- Focus Architecture
- Legal name
- Focus Architecture Pty Ltd
- Website
- https://focusarchitecture.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Focus Architecture is a Brisbane-based architectural practice founded in 2011 by Evan Pickering FRAIA, delivering residential, medium-density, childcare, retail, and industrial design services across South East Queensland, with subdivision coordination and standardized property reports as adjacent offerings.
- Ownership category
- akta.pro rank
Focus Architecture industry classification
Industry- Product category
- Architectural Services
- NAICS
- Architectural Services (541310), Interior Design Services (54141)
- akta.pro primary industry
- Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)
- akta.pro secondary industries
- Single-Family Home Construction (Detached Homes) (IMAFABAA), Residential Luxury / High-End Home Construction (IMAFABAJ), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where Focus Architecture is headquartered
LocationHeadquarters
- HQ city
- Jundah
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Focus Architecture business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Architectural Design Services: Project-based fees for architectural design and documentation services covering residential, commercial, and subdivision projects. Services include concept development, sketch planning, design documentation, and project handover support.
- Property Subdivision Coordination: Coordination services for property subdivision including approvals, site investigation, feasibility reports, and code compliance reports.
- Property Reports: Property assessment and review reports for potential property purchasers or vendors, priced at $385 for standard suburban Brisbane sites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Property Reports - Standard suburban Brisbane site |
| Other | Pay-as-you-go | Free Quotation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Focus Architecture product offering
Product offeringCore offering
Focus Architecture is a Brisbane-based architectural firm providing professional design and documentation services across residential and commercial sectors. Core offerings span single residential houses (including luxury homes and renovations), medium-density townhouse and unit developments, childcare centres, retail and shopping centres, industrial/warehouse facilities, and luxury apartment fit-outs. The firm also provides property subdivision coordination via its Focus Projects sub-brand, and standalone property assessment reports.
Product overview
Focus Architecture is an architectural practice offering a portfolio of design services across residential and commercial sectors. The core offerings include residential house design (from luxury homes to renovations), medium-density residential projects (townhouses up to 40 dwellings and units up to 55 dwellings), childcare centre design, retail and shopping centre projects, industrial/warehouse facilities, and property subdivision coordination services. The firm also offers property assessment reports as an add-on service. All services are delivered through their integrated team of architects and building designers, working with trusted consultant and builder partners for end-to-end project delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Focus Projects: Subdivision coordination services offered by the company for site subdivision, project feasibility reports, and code compliance documentation.
Products and services
- Residential Architectural Services
Quantifiable outcome
- Qld Master Builders Award in $750k-$1million category (Thornycroft House project)
- +3 more outcomes
Companies that use Focus Architecture
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Focus Architecture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Focus Architecture partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Focus Architecture competitors and assessment
Company assessmentBroad incumbents
- Bates Smart: Bates Smart is one of Australia's oldest and largest architecture practices, delivering residential, commercial, hospitality, and cultural projects nationally. Comparable to Focus Architecture through Australian architectural services offering, though at significantly larger scale and broader geographic footprint.
- HASSELL: HASSELL is a large international architecture and design practice headquartered in Australia with studios across Asia-Pacific, working across commercial, education, transport, and residential sectors. Comparable to Focus Architecture as a fellow Australian-headquartered architecture practice serving developer and commercial clients.
- Cox Architecture: Cox Architecture is a major Australian architecture firm with offices in Melbourne, Sydney, Brisbane, Perth, Adelaide, and internationally, serving residential, commercial, education, and cultural sectors. Comparable to Focus Architecture as an established Australian architecture practice with a strong Brisbane presence and multi-sector offering.
Direct peers
- Gray Puksand: Gray Puksand is an Australian architecture and interior design practice with offices in Melbourne, Sydney, and Brisbane, serving residential, education, and commercial clients. Comparable to Focus Architecture in mid-tier scale, multi-sector offering, and combined architecture/interior fit-out service model.
- dKO Architecture: dKO Architecture is a boutique Australian architecture practice with offices in Melbourne and Brisbane, offering residential, commercial, and medium-density design services. It is comparable to Focus Architecture in scale, multi-sector offering, and Australian metro focus.
- Conrad Gargett: Conrad Gargett is a Brisbane-based architectural practice with a heritage spanning more than a century, serving residential, commercial, education, and urban development clients. Comparable to Focus Architecture through shared Brisbane base and multi-sector design practice.
- ClarkeHopkinsClarke: ClarkeHopkinsClarke is a multi-disciplinary Australian design practice with offices in Melbourne, Sydney, Brisbane, and Perth, working across residential, education, and commercial sectors. Comparable to Focus Architecture through shared Brisbane presence and mixed residential/commercial focus.
- Genton Architecture: Genton Architecture is an Australian architecture firm working across residential, commercial, and education sectors with studios in Melbourne and Sydney. Comparable to Focus Architecture in mid-tier scale and multi-sector offering across Australian metros.
- Architectus: Architectus is an Australian architecture and urban design practice with offices in Sydney, Melbourne, Brisbane, and Auckland, serving residential, commercial, education, and transport clients. Comparable to Focus Architecture in multi-sector Australian architecture practice serving developer and institutional clients.
- Plus Architecture: Plus Architecture is an Australian multi-sector architecture firm with offices in Melbourne, Sydney, and Brisbane, focused on residential, commercial, and mixed-use projects. Comparable to Focus Architecture in multi-sector Australian architecture offerings and developer client base.
Market position
Competitive moat5 records
Key risks7 records
Key highlights4 records
Customer concentration
Focus Architecture social profiles
Digital presenceFocus Architecture compliance and trust
Trust signalCompliance5 records
Focus Architecture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Focus Architecture leadership team
Management profileNumber of profiles
Profiles7 records
Focus Architecture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Focus Architecture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Focus Architecture
What does Focus Architecture do?
Focus Architecture is a Brisbane-based architectural firm providing professional design and documentation services across residential and commercial sectors. Core offerings span single residential houses (including luxury homes and renovations), medium-density townhouse and unit developments, childcare centres, retail and shopping centres, industrial/warehouse facilities, and luxury apartment fit-outs. The firm also provides property subdivision coordination via its Focus Projects sub-brand, and standalone property assessment reports.
Is Focus Architecture a public or private company?
Focus Architecture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Focus Architecture founded?
Focus Architecture was founded in 2011. It employs 11 to 50 people.
Where is Focus Architecture based?
Focus Architecture is headquartered in Jundah, Australia, in the Oceania region.
How does Focus Architecture make money?
Three revenue lines are on record. Architectural Design Services are the primary driver. The others are property Subdivision Coordination and property Reports.
Who are Focus Architecture's main competitors?
Broad incumbents on record are Bates Smart, HASSELL and Cox Architecture. Direct peers are Gray Puksand, dKO Architecture, Conrad Gargett, ClarkeHopkinsClarke, Genton Architecture, Architectus and Plus Architecture.
Does Focus Architecture have an API?
No public API is recorded for Focus Architecture.
What industry is Focus Architecture in?
Focus Architecture's product category is Architectural Services. Its primary akta.pro industry code is IMAFABAB, Multi-Family Residential Construction (Apartments, Condos, Townhomes), with a secondary code of IMAFABAA, Single-Family Home Construction (Detached Homes). Its NAICS code is 541310.