The Tomorrow Academy

What The Tomorrow Academy does

The Tomorrow Academy (legal entity: The Tomorrow Academy KG, an Austrian limited partnership) is a Vienna-based private education company that delivers workshops, seminars, and short courses for creative-industry professionals across the DACH region. Founded and led by Mag. Anja Abicht MBA — previously head of the seminar department at the Art Directors Club Germany, where she organized more than 250 seminars over six years — the company targets individual practitioners, agencies, and corporate marketing/communications teams seeking upskilling in AI, digital marketing, design, storytelling, branding, and sustainable creative practice. Its curriculum spans more than 25 distinct seminar topics and serves more than 3,000 lifetime participants from over 400 companies, with named clients including Audi, BMW, Red Bull, Accenture, Deloitte, KPMG, Greenpeace, Erste Group, and TU Wien.

The product portfolio consists of three formats: open public seminars (capped at 16 participants per session), self-paced asynchronous online courses (e.g., the "Digital Moderieren - Online-Training" course distributed via Digistore24), and customized inhouse corporate training. Delivery is approximately 96% online since 2020, using Zoom for video conferencing and Miro for digital whiteboarding, supported by MailChimp for email, Google Analytics and Google Ads for acquisition, and Facebook Pixel for paid social tracking. There is no proprietary platform, mobile application, or public API; the offering is fundamentally a services-led training business leveraging commodity SaaS tooling.

The revenue model combines two streams: (1) open seminar registrations at standardized per-seat pricing — roughly €1,080 + VAT for a two-day workshop, with early-bird discounts and net-15 invoicing — and (2) custom-quoted inhouse corporate training delivered on client premises or virtually. The company holds Ö-Cert and DIN EN ISO 9001:2015 certifications that qualify its seminars for public vocational training subsidies in Austria and Germany, and receives operating support from Wirtschaftsagentur Wien, a fund of the City of Vienna. With under 10 employees and operations in Austria, Germany, Switzerland, and Liechtenstein, the company is a specialist boutique in creative-industry continuing education rather than a scale platform.

Name

The Tomorrow Academy

Legal name

The Tomorrow Academy KG

Website

https://tomorrowacademy.org

Company type

Private

Founded year

2017

Operating status

Operating

Short description

The Tomorrow Academy is a Vienna-based education company delivering expert-led workshops and seminars for creative-industry professionals across the DACH region. It offers 25+ courses covering AI tools, digital marketing, design, storytelling, and sustainability, plus customized inhouse corporate training.

Ownership category

akta.pro rank

Product category

Creative Industries Professional Training Services

NAICS

Professional and Management Development Training (611430), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

AI & Emerging Technology Literacy (EDAAAIAJ)

akta.pro secondary industry

Live Class & Webinar Marketplaces/Directories (EDAFAIAE)

Keywords

• Creative industries training
• AI workshops
• Marketing seminars
• Professional development courses
• Corporate inhouse training

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Open Seminar Registrations: Individual professionals and teams register for public workshop dates advertised on the website. Pricing varies by seminar with early-bird discounts available. Payment is invoiced and due within 15 days.
2. Inhouse Corporate Training: Customized training engagements for companies, agencies, and organizations. The company creates bespoke seminar concepts or adapts existing curriculum to client-specific needs and challenges.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Tomorrow Academy is a Vienna-based adult-education provider that designs and sells expert-led workshops, seminars and one self-paced online course for professionals in the creative industries. Offerings span AI tools (image and video generation, agentic coding, AI copywriting, AI strategy), design and storytelling (2D animation, UX/visual storytelling, brand building), marketing and campaign craft (digital marketing, growth hacking, e-commerce, presentation skills), and sustainability topics (CSRD/ESG), delivered as public online Zoom seminars with early-bird pricing and as bespoke on-site or virtual inhouse corporate training engagements sold via direct sales.

Product overview

The Tomorrow Academy is an educational training company offering workshops and seminars for the creative industry. The portfolio includes AI-focused workshops (AI Image & Video Generation, Adobe AI Image Generation, Agentic Coding, AI Copywriting, Creative AI Basics, KI Strategie), design and creative skills workshops (2D-Animation, Graphic Design Innovation Lab, UX-Design & Prototyping, Visual Storytelling), marketing and strategy workshops (Brand Building, Digital Marketing, Growth Marketing, E-Commerce, Digital China, Kampagnen-Strategie, Power-Präsentationen, Wow-Ideen entwickeln), text and content workshops (Masterclass Text, Storytelling, Digital Storytelling, Text Spezial: Headlines), and sustainability workshops (Nachhaltigkeit & Klimaschutz für Marketing & Werbung). The company also offers a self-paced online course (Digital Moderieren) and customized inhouse training services for corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Image & Video Generation Seminar Public online seminar on text-to-video workflows and current AI tools for image and video generation, teaching creative professionals how to operationalise generative AI in their daily work.
• Adobe AI Image Generation Seminar Public online workshop on image and vector creation using Adobe Firefly and similar AI tools, with emphasis on preserving designer autonomy when leveraging generative AI.
• Agentic Coding für kreative Teams Seminar Public hands-on online workshop teaching creative teams to build AI-assisted workflows, mini-tools and prototypes from briefs and recurring tasks without requiring prior programming knowledge.
• AI Copywriting - KI Texte schreiben Seminar Public online workshop providing a deep dive into AI copywriting using ChatGPT and similar tools, covering writing, prompting, evaluating and developing AI-generated text.
• Creative AI Basics - Einstieg in generative AI Seminar Public entry-level online workshop on generative AI for creative work, focused on orientation, stance and practice for human-machine collaboration.
• KI Strategie Seminar Public online workshop on embedding AI within corporate strategy, framing generative AI as part of the broader AI spectrum for leadership audiences.
• Brand Building Seminar Public seminar equipping participants with a comprehensive toolkit for building unique brands across creative projects.
• Masterclass Text Seminar Public intensive seminar covering language, story, core message, and AI integration for headlines, long-copy and storytelling.
• Storytelling Seminar Public seminar on story architecture, story patterns and precise linguistic implementation for building compelling narratives.
• Digital Storytelling Seminar Public seminar exploring how traditional storytelling principles can be applied using new technological possibilities in digital contexts.
• Visual Storytelling Seminar Public workshop on developing impactful visual ideas graphically, covering the psychology and design principles relevant to the AI age.
• Graphic Design Innovation Lab Seminar Public workshop on innovative design for designers, exploring evolving roles and opportunities in a world of AI-generated graphics.
• 2D-Animation Seminar Public workshop on After Effects and animation principles (Disney to Google) for creating lively animations for films, social media and websites.
• UX-Design & Prototyping Seminar Public workshop on concept, design and prototyping with Figma, training designers and developers to collaborate effectively.
• Digital Marketing Seminar Public seminar providing an overview of social media marketing, content marketing, SEO, paid advertising, analytics, funnels and customer journey basics.
• Growth Marketing Seminar Public workshop on applying growth hacking tactics efficiently to attract customers along the full customer journey.
• E-Commerce Seminar Public workshop exploring current e-commerce trends originating in Asia, with case analysis of platforms such as SHEIN and Temu.
• Digital China Seminar Public workshop exploring digital innovation from China and the shift of digital-innovation gravity from Silicon Valley to Shenzhen.
• Kampagnen - Strategie & Konzeption Seminar Public workshop translating a creative brief into developed ideas, using concept and method to deliver excellent campaigns.
• Power-Präsentationen Seminar Public workshop on creating compelling presentations built around memorable core ideas and effective storytelling.
• Wow-Ideen entwickeln Seminar Public workshop on creative techniques including Agile Creativity, Gamification and Brainstorming 2.0 for developing impactful campaigns.
• Text Spezial: Headlines Seminar Public workshop focused on the craft of writing headlines that are clever, new, beautiful and draw readers into the body copy.
• Nachhaltigkeit & Klimaschutz für Marketing & Werbung Seminar Public workshop covering CSRD, ESG, greenwashing, reporting and CO2 accounting for marketing and advertising professionals.
• Kernbotschaft finden Seminar Public workshop on finding a brand's core message and identifying what makes a brand, campaign or idea distinctive.
• Creative Process Seminar Public workshop on bringing system to the creative process by combining intuition and analysis effectively.
• Specials Seminars Series of short public online sessions on current topics, including free events, providing quick insights into emerging areas relevant to creative professionals.
• Digital Moderieren Online Course Self-paced online training course on digital moderating, available immediately on purchase via the Digistore24 course platform.
• Inhouse Seminare & Workshops Customised corporate training programmes tailored to specific company needs, delivered on-site at the client's location or online; The Tomorrow Academy creates bespoke seminar concepts or adapts existing curriculum to client-specific challenges and strategic objectives.

Quantifiable outcome

• 3000+ participants trained from 400+ companies
• +1 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• TEDxViennaminorStrategic or Co-development PartnerCollaboration with TEDxVienna for cross-promotion and knowledge sharing in the innovation and creativity space.
• Creative Club AustriaminorGTM or Marketing PartnerPartnership with the Austrian creative industry association for networking and promotion of creative education.
• Klimaschutzakademie (Climate Protection Academy)minorStrategic or Co-development PartnerPartnership with Vienna-based climate protection academy for sustainability education initiatives.
• Hamburg School of IdeasminorStrategic or Co-development PartnerEducational partnership for creative and marketing training collaboration.
• Marketing Club Österreich (MCÖ)minorGTM or Marketing PartnerPartnership with Austria's marketing professionals club for education and awareness on sustainability topics in marketing.
• International Advertising Association Austria (IAA)minorGTM or Marketing PartnerPartnership for education board activities and professional development programs.
• Berufsverband Text (German Copywriters Association)minorGTM or Marketing PartnerPartnership with German copywriting professionals association.
• Wirtschaftsagentur Wien (Vienna Business Agency)coreOthersThe Tomorrow Academy is funded by the Vienna Business Agency, a fund of the City of Vienna, which provides financial support for the company's operations and educational programs.
• Wir sind der PlanminorStrategic or Co-development PartnerPartnership with environmental initiative focused on sustainability communication.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• General Assembly: Global provider of short-format courses and bootcamps in digital marketing, UX design, data, and tech skills. Closely comparable in delivery format (multi-day workshops), enterprise training arm, and digital-skills focus.
• Hyper Island: Sweden-based executive education provider for the creative and digital industries offering short-format programs and masterclasses. Highly comparable model: practitioner-led workshops targeting creative professionals in Northern Europe.
• D&AD: UK-based creative industry professional body offering masterclasses, training, and certifications for advertising and design professionals. Comparable in mission, audience, and short-format workshop delivery.
• BrainStation: Digital skills training provider offering short courses and corporate training in marketing, design, AI, and product. Comparable in target audience (creative/digital professionals), course catalog breadth, and enterprise training arm.
• MasterClass: Premium creator-led video courses taught by industry leaders across creative and professional disciplines. Comparable in expert-instructor-led, premium-priced model targeting creative and professional audiences.
• Domestika: Online learning platform for creative professionals offering video courses on design, illustration, marketing, and AI. Comparable in target audience (creatives), breadth of topics, and self-paced/scheduled delivery.
• Hamburg School of Ideas: DACH-region creative marketing education provider offering workshops and seminars. Already an established partner of Tomorrow Academy; directly comparable in geography, mission, and delivery model.

Broad incumbents

• Skillshare: Subscription-based learning platform with thousands of creative and business courses. Broader scope and asynchronous delivery, but serves the same audience (creative professionals) on overlapping topics like design, marketing, and AI.
• LinkedIn Learning: Enterprise L&D platform with broad course catalog covering marketing, design, technology, and AI skills. Comparable as an enterprise-funded alternative for the same corporate training budgets Tomorrow Academy competes for.

Emerging players

• Maven: Live cohort-based learning marketplace pairing experts with small groups of professionals. Closely comparable in live, small-cohort, expert-led format for upskilling professionals in business/creative topics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tomorrowacademy.org

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tomorrow Academy