American Road Markings
American Road Markings, LLC is a Norfolk, Virginia-based pavement marking and parking lot maintenance contractor serving military, municipal, and commercial clients in the Hampton Roads region since 2003, operating as a partner of Frontline Road Safety and subsidiary of InfraStripe.
- Company typePrivate
- Founded2003
- HeadquartersNorfolk, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What American Road Markings does
American Road Markings, LLC is a Norfolk, Virginia-based pavement marking and parking lot maintenance contractor founded in 2003, serving the Hampton Roads region. The company operates as a subsidiary of InfraStripe and an operating partner of Frontline Road Safety Group (the largest pavement marking services provider in the United States), giving it access to national-scale resources while retaining regional autonomy. Its service portfolio spans the full pavement marking lifecycle: hot-applied thermoplastic, waterborne and solvent-based traffic paint, permanent and temporary traffic tape, long-line and short-line striping using a specialized fleet, GAF StreetPrint XD decorative stamped asphalt, sealcoating and crack repair, custom sign manufacturing in an on-site fabrication shop, markers and delineators, wheel stops, and pavement marking eradication via long-line trucks and walk-behind machines.
The company's customer base is anchored in government and military work, with named projects including a $500K+ dual runway contract at NAS Oceana (Norfolk), citywide road maintenance for Virginia Beach and Norfolk, and Virginia Department of Transportation Route 13 Eastern Shore work; commercial parking lot maintenance for retail, office, and industrial property owners provides supplementary volume. GTM is sales-led and B2B, with customers requesting project-based quotes via phone or website contact form. Pricing is not publicly disclosed and varies by project scope, materials, surface area, and specifications; the firm maintains full licensing and approvals for all levels of government work from federal to municipal and military facilities.
Revenue is generated through project-based contracts (pavement marking installation, sealcoating, crack repair) and ongoing maintenance services. The firm leverages a specialized fleet of long-line striping vehicles, eradication trucks, and walk-behind equipment, alongside an on-site sign shop, to deliver these services directly without intermediary resellers. Senior crew leaders each bring 30+ years of industry experience, and all team members undergo background checks required for government facility access. The company holds a GAF Authorized Applicator certification for StreetPrint XD decorative pavement texturing (since January 2017), positioning it as one of a small number of certified decorative asphalt applicators in its market.
American Road Markings firmographics
Firmographics- Name
- American Road Markings
- Legal name
- American Road Markings, LLC
- Website
- https://americanroadmarkings.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- American Road Markings, LLC is a Norfolk, Virginia-based pavement marking and parking lot maintenance contractor serving military, municipal, and commercial clients in the Hampton Roads region since 2003, operating as a partner of Frontline Road Safety and subsidiary of InfraStripe.
- Ownership category
- akta.pro rank
American Road Markings industry classification
Industry- Product category
- Pavement Marking & Maintenance Services
- NAICS
- Highway, Street, and Bridge Construction (237310), Sign Manufacturing (339950)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors) (TLAJAGAB)
- akta.pro secondary industries
- Temporary Pavement Markings & Delineation (Tape, Temporary Striping, Raised Markers) (TLAJALAE), Road Maintenance & Asset Preservation (Resurfacing, Patching, Crack Sealing) (IMAFAEAF), Traffic Control & Work Zone Management (Flagging, Lane Closures) (BPABAKAE)
Keywords
Where American Road Markings is headquartered
LocationHeadquarters
- HQ city
- Norfolk
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American Road Markings business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Pavement Marking Services: Project-based revenue from thermoplastic applications, traffic paint, epoxy coatings, permanent and temporary traffic tape installations. Revenue generated from government contracts (federal, municipal, military) and commercial projects including large-scale contracts like runway and citywide road maintenance.
- Maintenance Services: Ongoing maintenance services including sealcoating, crack repair, ADA-compliant layouts, short and long line striping. Revenue from both new projects and follow-up maintenance work.
- Markers & Delineators Installation: Installation of temporary, permanent, and snow-plowable markers for highway, municipal streets, and commercial parking zones.
- Signs & Wheel Stops: Custom sign manufacturing in on-site sign shop and installation of regulatory signs, custom signs, and concrete wheel stops.
- Eradication Services: Pavement marking removal services using specialized equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based quotation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
American Road Markings product offering
Product offeringCore offering
American Road Markings provides pavement marking and parking lot maintenance services including hot-applied thermoplastic applications, traffic paint, epoxy coatings, permanent and temporary traffic tape, ADA-compliant layouts, custom sign manufacturing, sealcoating, crack repair, decorative stamped asphalt (StreetPrint XD), markers and delineators installation, and pavement marking eradication. The company serves government agencies (federal, municipal, military facilities) and commercial property owners primarily in the Hampton Roads area of Virginia, operating as part of InfraStripe and Frontline Road Safety Group.
Product overview
American Road Markings is a pavement marking and parking lot maintenance company operating as part of InfraStripe and Frontline Road Safety. The company offers a unified suite of road surface services centered around its core Pavement Markings offering (thermoplastic, traffic paint, striping), complemented by Markers & Delineators, Sealcoating & Crack Repair, Stamped Asphalt (StreetPrint XD decorative surfacing), Signs & Wheel Stops (manufactured in an on-site sign shop), and Eradication (marking removal). These services work together to provide complete lifecycle support for roadways and parking lots, from new installations through ongoing maintenance to eventual removal of old markings.
Differentiator
Problem solved
Functional benefit
Products and services
- Pavement Markings Complete spectrum of pavement marking solutions including hot-applied thermoplastic, inlaid markings, waterborne and solvent-based marking paints, and permanent and temporary traffic tape. Includes long line striping using a large fleet of specialized vehicles and ADA-compliant short line striping for government agencies and commercial property owners.
- Markers & Delineators Installation of temporary, permanent, and snow-plowable reflective pavement markers and delineators for highway, municipal street, and commercial parking zone lane delineation and road safety.
- Sealcoating & Crack Repair Asphalt surface protection using Neyra Force sealcoat and crack repair services to extend the life and appearance of parking lots and streets for commercial property owners and municipalities.
- Stamped Asphalt (StreetPrint XD) Decorative and textured asphalt paving using GAF StreetPrint XD pavement texturing technology, providing an authentic brick look for crosswalks, commercial entrances, and parking lots without trip hazards or ongoing maintenance associated with brick pavers and stamped concrete.
- Signs & Wheel Stops Custom traffic sign manufacturing and installation in an on-site sign shop, plus concrete wheel stop installation for parking lots, regulatory signage, and commercial property needs.
- Eradication Pavement marking removal services using long line eradication trucks and walk-behind eradication machines to remove unwanted or conflicting markings with minimal asphalt scarring.
Companies that use American Road Markings
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
American Road Markings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
American Road Markings partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GAFcoreAmerican Road Markings is an Authorized Applicator for GAF Pavement Coatings, specifically for Street Print XD pavement texturing. GAF ID#: 1109397. This certification allows the company to provide decorative stamped asphalt with authentic brick appearance using GAF proprietary products and processes.
- Frontline Road SafetycoreAmerican Road Markings is a proud operating partner of Frontline Road Safety. Frontline Road Safety Group is the largest provider of pavement marking services in the United States. This partnership provides national scale with regional expertise, enabling access to resources and quality services across the organization.
- InfraStripecoreAmerican Road Markings, LLC is part of InfraStripe, a nationally networked traffic solutions company. This affiliation provides the company with national connections while maintaining local company operations. Job applications are processed through InfraStripe's career portal.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
American Road Markings competitors and assessment
Company assessmentBroad incumbents
- SWARCO Road Marking Systems: Global manufacturer and contractor of road marking materials, systems, and services including thermoplastic and preformed tape. Competes with American Road Markings' application services and Frontline/InfraStripe on larger DOT and airport projects.
- InfraStripe: Nationally networked traffic solutions company of which American Road Markings is an operating company. Provides the same pavement marking and traffic-control services through affiliated regional operators across multiple US geographies.
- RoadSafe Traffic Systems: National provider of pavement markings, road signs, traffic control, and roadway safety services. Competitor of Frontline/InfraStripe network at multi-state scale, offering similar thermoplastic, paint, sign installation, and work-zone services to DOTs and municipalities.
- Frontline Road Safety Group: Parent-partner organization described as the largest US pavement marking services provider. Operates a national franchise of regional operators like American Road Markings, offering the same core thermoplastic, paint, tape, and sealcoating services at national scale.
- Ennis-Flint (Aximum/Flint2Go): Major supplier of traffic paint, thermoplastic, and preformed pavement marking materials with associated contracting services. Competes in the same materials-and-application category used by American Road Markings across highways and parking lots.
- 3M Traffic Safety and Security Division: Major provider of retroreflective sheeting, pavement marking tapes, and traffic sign materials. Comparable in marking and signage products, and competes indirectly with American Road Markings on sign fabrication and tape installation contracts.
Direct peers
- Precision Pavement Markings: Regional pavement marking contractor offering striping, thermoplastic, ADA, and parking lot maintenance services to commercial and municipal customers. Closely comparable in service offering, customer mix, and project scale.
- Stripe A Lot Traffic Line Striping: Regional pavement marking and parking lot maintenance contractor offering thermoplastic, paint striping, sealcoating, and signage services to commercial and government clients, directly comparable in service mix and customer type to American Road Markings.
Emerging players
- Potters Industries: Manufacturer of glass beads, reflective markers, and pavement marking components used for highway safety. Comparable as a supplier/adjacent player in the pavement marking materials and delineation ecosystem that American Road Markings serves.
Regional players
- Mid Atlantic Pavement Markings: Pavement marking and parking lot maintenance contractor operating in the Mid-Atlantic region with overlapping service capabilities (thermoplastic, paint, sealcoating, signage). Comparable to American Road Markings in geographic scope and customer type.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
American Road Markings social profiles
Digital presenceAmerican Road Markings compliance and trust
Trust signalCompliance1 record
American Road Markings financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Road Markings leadership team
Management profileNumber of profiles
American Road Markings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Road Markings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Road Markings
What does American Road Markings do?
American Road Markings provides pavement marking and parking lot maintenance services including hot-applied thermoplastic applications, traffic paint, epoxy coatings, permanent and temporary traffic tape, ADA-compliant layouts, custom sign manufacturing, sealcoating, crack repair, decorative stamped asphalt (StreetPrint XD), markers and delineators installation, and pavement marking eradication. The company serves government agencies (federal, municipal, military facilities) and commercial property owners primarily in the Hampton Roads area of Virginia, operating as part of InfraStripe and Frontline Road Safety Group.
Is American Road Markings a public or private company?
American Road Markings is a private company. It is classified as corporate owned and is currently operating.
When was American Road Markings founded?
American Road Markings was founded in 2003. It employs 1 to 10 people.
Where is American Road Markings based?
American Road Markings is headquartered in Norfolk, United States, in the North America region.
How does American Road Markings make money?
Five revenue lines are on record. Pavement Marking Services are the primary driver. The others are maintenance Services, markers & Delineators Installation, signs & Wheel Stops and eradication Services.
Who are American Road Markings's main competitors?
Broad incumbents on record are SWARCO Road Marking Systems, InfraStripe, RoadSafe Traffic Systems, Frontline Road Safety Group, Ennis-Flint (Aximum/Flint2Go) and 3M Traffic Safety and Security Division. Direct peers are Precision Pavement Markings and Stripe A Lot Traffic Line Striping. Potters Industries is listed as an emerging player. Mid Atlantic Pavement Markings is listed as a regional player.
Does American Road Markings have an API?
No public API is recorded for American Road Markings.
What industry is American Road Markings in?
American Road Markings's product category is Pavement Marking & Maintenance Services. Its primary akta.pro industry code is TLAJAGAB, Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors), with a secondary code of TLAJALAE, Temporary Pavement Markings & Delineation (Tape, Temporary Striping, Raised Markers). Its NAICS code is 237310 and its SIC code is 2950.