Normandie Tourisme

What Normandie Tourisme does

Normandie Tourisme is the Regional Tourism Committee (Comité Régional du Tourisme, CRT) for Normandy, France, operating under the institutional authority and public funding of the Région Normandie. Founded in 1986 and headquartered in Rouen, the organization coordinates regional tourism development and delivers market intelligence, promotional resources, and professional tools to four B2B audiences: elected officials (Élus), tourism offices (Offices de tourisme), tourism professionals (Pros du tourisme), and project leaders (Porteurs de projet). It also maintains a public-facing consumer website that promotes Normandy as a destination to international travelers.

The organization's product architecture is anchored on a B2B professional portal (pro.normandie-tourisme.fr), organized around six "excellence themes" (Normandie Médiévale, Tourisme de mémoire, Destination Impressionnisme, Tourisme responsable, Sports et nature, Tourisme d'affaires) and dedicated international market verticals covering German, British, Dutch, American, Belgian, Irish, and Italian clienteles. Its flagship analytical asset is the Observatoire du tourisme normand, which publishes regional tourism statistics, conjuncture notes, dashboards, and economic studies (most recently citing 83 million tourist nights, 21.2 million visitor entries, and €7 billion in economic spin-offs for 2025). Additional modules include Expériences Normandes (curated experience packages), Explore Normandy Pass (digital attraction pass), Centre de ressources tourisme responsable, Tarif bas-carbone Normandie, the regional tourism database (La Base de données touristique normande), communication tools, a media library (Médiathèque), and the recurring Webinaires Pro program (Cap sur la destination, Les clés pour agir, Les rendez-vous de l'Observatoire).

Normandie Tourisme is funded through public regional grants from the Région Normandie rather than commercial revenue, and all professional resources, tools, webinars, and data are provided to its B2B audience at no direct charge. Its go-to-market is event-driven and content-led: trade show participation (IFTM Top Resa in Paris, France 360 in the United States), professional webinar series, organic social presence across Facebook, Instagram, LinkedIn, YouTube, and Pinterest, and newsletter distribution. Its recognized sub-brands include Normandie Attractivité, Explore Normandy Pass, Expériences Normandes, Normandie Médiévale, Destination Impressionnisme, and Tourisme de mémoire.

Name

Normandie Tourisme

Legal name

Normandie Tourisme

Website

https://pronormandietourisme.fr

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Normandie Tourisme is the publicly funded Regional Tourism Committee (CRT) for Normandy, France, providing market intelligence, professional tools, and destination promotion to tourism offices, elected officials, tourism professionals, and project leaders across six thematic and seven international market verticals.

Ownership category

akta.pro rank

Product category

Destination Marketing & Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Impact Monitoring, Verification & Reporting (MRV) Tools (Impact KPIs, Compliance Reporting) (THAAANAN), Conference Retreat Hotels (THAGALAG)

Keywords

• Regional tourism development
• Destination marketing services
• Tourism data analytics
• Travel professional resources
• Sustainable tourism initiatives

Headquarters

HQ city

Évreux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Funding (Région Normandie): As a Comité Régional du Tourisme (Regional Tourism Committee), Normandie Tourisme is supported by the Région Normandie and operates as a public/regional tourism development organization. Revenue appears to come primarily from public/regional government funding rather than commercial revenue generation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Normandie Tourisme is the official Regional Tourism Committee (Comité Régional du Tourisme) for Normandy, France. The organization provides destination promotion, market intelligence, professional training, communication tools, and curated tourism products (e.g., Explore Normandy Pass) to support tourism professionals, elected officials, and project leaders. It also operates a public-facing consumer site promoting Normandy as a destination.

Product overview

Normandie Tourisme operates a platform-plus-services architecture consisting of a central professional portal (pro.normandie-tourisme.fr) serving as the hub for Normandy's regional tourism development. The platform organizes tourism offerings through six excellence thematics (Normandie Médiévale, Tourisme de mémoire, Destination impressionnisme, Tourisme responsable, Sports et nature, and Tourisme d'affaires), supported by an Observatoire providing tourism statistics and economic data. Additional modules include Expériences Normandes for curated tourism packages, Explore Normandy Pass for attraction access, a digital database, communication tools, responsible tourism resources, low-carbon initiatives, a professional webinar program, and a media library. International market support is provided through dedicated expertise for German, British, Dutch, American, Belgian, and Irish markets.

Differentiator

Problem solved

Functional benefit

Brands

• Explore Normandy Pass: Tourism tool/pass offered by Normandie Tourisme
• Expériences Normandes
• Normandie Médiévale
• Destination Impressionnisme
• Tourisme de mémoire

Products and services

• Observatoire du Tourisme Normand A tourism data and market intelligence service that collects, analyzes, and disseminates statistics and insights on tourism activity in Normandy for tourism professionals and public stakeholders.
• Explore Normandy Pass A digital city/multi-attraction pass designed for visitors to Normandy that bundles entry or discounts to participating tourism sites and experiences.
• Expériences Normandes A curated portfolio of themed tourism experiences in Normandy, designed to support tourism professionals in packaging and selling regional experiences to visitors.
• Centre de Ressources Tourisme Responsable A resource center offering guides, tools, and best-practice documentation to help tourism professionals in Normandy implement responsible and sustainable tourism initiatives.
• Webinaires Pro A webinar program delivering training, market updates, and professional development sessions for tourism professionals in Normandy.
• Marchés Internationaux An international markets program providing expertise, market profiles, and promotional support to help Normandy tourism professionals develop inbound visitor flows from priority international source markets.
• Base de Données Touristique A digital database of tourism supply in Normandy, including accommodations, sites, activities, and events, available to tourism professionals for content distribution and promotion.
• Outils de Communication Communication tools, editorial content, and visual assets provided to tourism professionals in Normandy to support their own destination marketing activities.
• Médiathèque An online media library providing photos, videos, and press materials for tourism professionals, journalists, and partners to use in promoting Normandy.
• Thématiques d'Excellence A framework of thematic excellence areas (e.g., Impressionism, D-Day and the Battle of Normandy, gastronomy, coast, heritage) that structure the regional tourism strategy, content production, and partner support.
• Tarif Bas-Carbone Normandie A low-carbon pricing rate program offered to visitors to encourage lower-carbon transport and accommodation options when visiting Normandy.

Quantifiable outcome

• 83.0 million tourist nights recorded in Normandy in 2025
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Région NormandiecoreStrategic or Co-development PartnerThe regional government of Normandy provides institutional support and funding to Normandie Tourisme as the official Regional Tourism Committee (CRT) for the Normandy region.
• Normandie AttractivitécoreStrategic or Co-development PartnerCollaborative initiative under the same regional umbrella focused on promoting Normandy for living, studying, and working, aligning with tourism promotion efforts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Tripadvisor: Tripadvisor is a global travel guidance platform that aggregates reviews, attractions, and bookings. It is an adjacent comparator to Normandie Tourisme in that both shape visitor discovery and choice for Normandy, but it operates as a private platform rather than a regional DMO.
• Lonely Planet: Lonely Planet is a globally recognised travel content and guidebook brand that influences destination choice. It is an adjacent comparator to Normandie Tourisme in the destination-inspiration and content layer, though it is a private commercial media brand rather than a public DMO.

Direct peers

• Bretagne Tourisme: Bretagne Tourisme is the Regional Tourism Committee (CRT) for Brittany, France. It is a direct peer: another publicly-funded regional DMO with the same institutional structure, professional portal, observatory, and mission of destination promotion and market intelligence for its region.
• Hauts-de-France Tourisme: Hauts-de-France Tourisme is the CRT for the Hauts-de-France region (northern France). It is a direct peer of Normandie Tourisme, operating a comparable public DMO model with professional resources, observatoire, and destination promotion.
• Auvergne-Rhône-Alpes Tourisme: Auvergne-Rhône-Alpes Tourisme is the regional tourism agency for the Auvergne-Rhône-Alpes region. It is a direct peer of Normandie Tourisme, performing the same CRT functions (professional portal, observatoire, thematic positioning, international clientèles) at a similar institutional level.
• Provence-Alpes-Côte d'Azur Tourisme: Provence-Alpes-Côte d'Azur Tourisme is the regional tourism agency for PACA. It is a direct peer of Normandie Tourisme, performing the same CRT role (destination promotion, professional tools, observatory, international market expertise) for another major French tourism region.
• Nouvelle-Aquitaine Tourisme: Nouvelle-Aquitaine Tourisme is the regional tourism committee for Nouvelle-Aquitaine, one of France's largest tourism regions. It is a direct peer operating the same public-DMO model with professional portal, observatoire, and international market coverage.

Broad incumbents

• VisitBritain: VisitBritain is the national tourism agency of the United Kingdom, responsible for promoting Britain internationally. It is a broad incumbent comparable to Normandie Tourisme in function (destination marketing, international market expertise) but operating at national scale.
• Visit California: Visit California is a large state-level destination marketing organization (DMO) funded by tourism assessments. It is a broad incumbent peer of Normandie Tourisme in terms of DMO function (destination promotion, market research, international campaigns) but at a materially larger scale and budget.
• Atout France: Atout France is the national tourism development agency of France, responsible for promoting France as a destination internationally. It is comparable to Normandie Tourisme as the higher-tier public tourism marketing body, but operates at a national rather than regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/NormandieTourisme
• Facebookfacebook.com/normandie.tourisme
• LinkedInfr.linkedin.com/company/normandie-tourisme
• Instagraminstagram.com/tourisme_normandie
• Pinterestpinterest.fr/NormandieTourisme
• Xx.com/Normandie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Normandie Tourisme