What Assist does

Assist (operating as Assist Zorg) is a Netherlands-based healthcare transformation partner headquartered in Eindhoven and founded in 2004, operating as a subsidiary within the Vebego family-company group. It serves healthcare providers across four verticals — disability care (gehandicaptenzorg), elderly care (ouderenzorg), mental health care (GGZ), and municipal support/youth care under the WMO and Jeugdwet — helping directors and boards make their organizations future-proof within a financially healthy framework amid aging demographics, labor shortages, cost pressure, and decentralization.

The company delivers its work through four proprietary "formulas": Ondersteuning Thuis (home support, developed since 2004), Capaciteitsmanagement (workforce capacity management), Regiemodel (a coordination/governance model for WMO and Jeugdwet care), and Assist Analytics (data-driven HR). Assist Analytics is the most technically distinct component, combining monthly pulse engagement measurement, dynamic questionnaires, sampling, and real-time dashboards with machine learning that links psychometric data to HR and business KPIs to predict absenteeism, turnover, and productivity — validated through research with partner Scorius and VU Amsterdam reporting 72% explained variance in productivity differences. Supporting tools include Assist Planner (automating municipal message traffic, invoicing, and staff scheduling for home support) and De Praktijk, a knowledge and network platform for healthcare executives, scientists, and practitioners.

Assist's business model is built on long-term strategic alliances rather than one-off consulting: it enters joint ventures, hard/soft franchise arrangements, and partnerships in which it acts as co-investor, shareholder, or board member, sharing risk. Revenue is generated through strategic alliance/joint-venture economics and transformation consulting services (diagnosis via Status Scan, business planning, and implementation). Go-to-market is enterprise field sales, with consultants engaging as sparring partners for healthcare leadership, supported by thought-leadership demand generation through De Praktijk, whitepapers, webinars, and events. The core Assist team is roughly 10 people, while it oversees approximately 10 joint ventures employing around 6,000 staff and serving 25,000–26,000 healthcare consumers.

Name

Assist

Legal name

Assist Zorg

Website

https://assistzorg.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Netherlands-based healthcare transformation partner and Vebego subsidiary that helps care providers become future-proof through proprietary organizational formulas, data-driven HR analytics, and long-term strategic alliances such as joint ventures and franchises across disability, elderly, and mental health care.

Ownership category

akta.pro rank

Product category

Healthcare Transformation Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Care Management & Coordination Platforms (case/disease management workflows) (HLACAHAD)

akta.pro secondary industry

Risk Stratification & Predictive Modeling (utilization, cost, readmission) (HLACAHAB)

Keywords

• Healthcare transformation consulting
• Data-driven HR analytics
• Home support services
• Strategic healthcare partnerships
• Workforce capacity management

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Strategic Alliance / Joint Venture Fees: Assist enters long-term strategic alliances with healthcare organizations as shareholder, board member, or partner. Revenue is generated through co-investment, co-entrepreneurship, and shared risk in joint ventures, franchise arrangements, and partnerships in healthcare sectors.
2. Transformation Consulting Services: Consulting services including organizational diagnosis (Status Scan), business planning, and implementation support for healthcare transformation using Assist's proprietary formulas (Capaciteitsmanagement, Ondersteuning Thuis, Regiemodel, Assist Analytics).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Assist Zorg helps Dutch healthcare providers become future-proof through four proprietary transformation formulas (Ondersteuning Thuis, Capaciteitsmanagement, Regiemodel, and Assist Analytics), entering long-term strategic alliances and joint ventures as co-investor, board member, or partner. The company combines data-driven HR analytics with machine learning-based predictions (achieving 72% explained variance on productivity) alongside organizational diagnosis and transformation consulting for elderly care, disability care, mental health, and Wmo/Jeugdwet providers.

Product overview

Assist Zorg offers a platform of four integrated formulas designed to help healthcare organizations become future-proof: Ondersteuning Thuis (home support), Capaciteitsmanagement (workforce capacity management), Regiemodel (coordination model), and Assist Analytics (data-driven HR analytics). These are supplemented by sub-products including Assist Planner for scheduling and administrative automation, and De Praktijk as a knowledge-sharing platform. The formulas follow a three-step approach: diagnosis (Status Scan), recovery plan (business plan), and strategic alliance (long-term partnership). All formulas are built on data-driven HR principles and aim to maximize care value while minimizing costs.

Differentiator

Problem solved

Functional benefit

Brands

• Assist Analytics: Data-driven HR solution with engagement monitoring, big data analytics, and predictive insights for healthcare organizations
• Ondersteuning Thuis
• Capaciteitsmanagement
• Regiemodel
• Assist Planner
• De Praktijk

Products and services

• Ondersteuning Thuis Integrated approach for supporting clients to live independently at home, providing light household help, light ADL tasks, and companionship. Includes effective business management, quality systems, data-driven HR, and Power BI-based reporting for Dutch home support service providers.
• Capaciteitsmanagement

Quantifiable outcome

• 72% explained variance in predicting productivity differences between high and low productive employees through engagement data analysis
• +6 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core, supporting and flagship.

• Thuiszorg Het Friese LandcoreStrategic or Co-development Partner · 1 January 2026Thuiszorg Het Friese Land and Assist Zorg entered a strategic partnership in January 2026 to make home support in North and Central Friesland future-proof. Assist provides its Ondersteuning Thuis formula (developed since 2004) to optimize work processes, support employees, and strengthen the organization.
• Gilde ZorgcollegesupportingStrategic or Co-development Partner · 1 July 2020Partnership to create a digital learning environment for healthcare workers. Gilde Zorgcollege developed a training program for household staff to also perform light ADL (activities of daily living) tasks, delivered digitally during COVID-19 restrictions.
• AlpheiossupportingTechnology or Integration · 1 July 2020Alpheios provided digital platform expertise to enable the digital training delivery between Assist and Gilde Zorgcollege, allowing healthcare staff to be trained digitally during the pandemic.
• IBNsupportingStrategic or Co-development Partner · 1 April 2020During the COVID-19 pandemic, Assist connected IBN with Van Dijk Holland to produce reusable medical masks and gowns for elderly and disability care. IBN handled production while Assist coordinated the partnership and identified the supply gap.
• Van Dijk HollandsupportingStrategic or Co-development Partner · 1 April 2020Specialist in reusable textile for medical institutions, Van Dijk Holland produced reusable medical masks and gowns. Assist connected them with IBN during the pandemic when shortages in PPE affected elderly and disability care.
• Stichting DichterbijcoreStrategic or Co-development Partner · 1 January 2015Healthcare foundation that partnered with Assist to create UniK joint venture for delivering Wmo and Jeugdwet services. Stichting Dichterbij contributed its existing operations in youth care and disability support.
• ScoriuscoreTechnology or IntegrationAssist partners with Scorius for the Assist Analytics product, which provides data-driven HR analytics. Scorius contributes its expertise in engagement measurement software, data science, and HR analytics. Together they link psychometrical data to business data and HR KPIs using machine learning algorithms to predict absenteeism, turnover, and productivity.
• Vrije Universiteit Amsterdam (VU)supportingStrategic or Co-development PartnerResearchers from the VU Amsterdam analyzed datasets linking employee engagement data with absenteeism and productivity data, contributing scientific validation to Assist Analytics' predictive models.
• UniK (Stichting Dichterbij)flagshipStrategic or Co-development PartnerUniK is a joint venture between Stichting Dichterbij and Assist Zorg, established in 2015. It delivers specialist youth care under the Jeugdwet and WMO support across more than 70 municipalities in the Netherlands.
• VariantZorg (Fundis)flagshipStrategic or Co-development PartnerVariantZorg is a collaboration between Fundis network organization and Assist Zorg, established in 2011. It addresses capacity challenges by offering flexible employment propositions, an online platform for professionals to manage their own schedules, and attracts freelancers through a proprietary platform.
• FloreincoreStrategic or Co-development PartnerJoint venture healthcare organization under Assist's strategic alliance network, operating in the disability or elderly care sector.
• ProteioncoreStrategic or Co-development PartnerJoint venture healthcare organization under Assist's strategic alliance network, focused on elderly care and support services.
• STMGcoreStrategic or Co-development PartnerJoint venture healthcare organization under Assist's strategic alliance network.
• Vierstroom Hulp ThuiscoreStrategic or Co-development PartnerJoint venture for organizing home support services under Assist's formulas, operating within the Wmo framework for municipal support services.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McKinsey Health Institute: Global consulting powerhouse with deep healthcare provider, payer, and public health practices. Comparable in addressing healthcare transformation at the system level, though much broader in scope and reach than Assist.
• Boston Consulting Group Healthcare: Global management consultancy with a major healthcare practice working on provider transformation, value-based care, and digital health. Comparable in healthcare transformation and analytics work, but operates globally rather than regionally.
• Bain & Company Healthcare Practice: Global management consulting firm with a large dedicated healthcare practice serving providers, payers, and biopharma. Comparable in healthcare transformation work but operates at a much larger scale and serves multinational clients.
• Berenschot: Large Dutch management consulting firm with established public-sector and healthcare practices. Comparable as a broader management consultancy serving healthcare organizations in the Netherlands, but Assist is more specialized.

Direct peers

• Effectory: Dutch employee engagement and HR analytics company that conducts large-scale engagement surveys and benchmarking across industries including healthcare. Directly comparable to the Assist Analytics engagement-monitoring and predictive product line.
• Vintura: Dutch healthcare strategy and transformation consulting firm serving providers, payers, and life sciences companies. Highly comparable to Assist Zorg's transformation consulting motion in the same Dutch healthcare market.
• IG&H Consulting: Dutch management consulting firm with a dedicated healthcare practice serving providers, insurers, and life sciences clients across the Netherlands and Belgium. Comparable in healthcare transformation focus and client base.
• Gupta Strategists: Dutch strategy consulting firm exclusively focused on the healthcare sector, advising providers and insurers on strategy, operations, and value-based care. Directly comparable to Assist's healthcare-specialized transformation mandate.
• SiRM (Strategies in Regulated Markets): Dutch strategy consultancy advising healthcare, energy, and other regulated sectors. Comparable as a Netherlands-based healthcare advisory with research-driven methodology, similar to Assist's analytics-grounded approach.

Regional players

• Nordic Healthcare Group: Finland- and Nordic-region healthcare management consulting firm advising hospitals, municipalities, and life sciences companies. Comparable as a regional healthcare transformation consultancy, but focused on the Nordic market rather than the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@assistzorg
• Xx.com/assist_zorg
• LinkedInlinkedin.com/company/assist_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assist