FASTagPro

What FASTagPro does

FASTagPro is an online FASTag recharge aggregator operated by SevenM Technologies Private Limited, a Kolkata-based Indian private company founded in 2012 and ISO 9001:2015 certified. The platform enables vehicle owners across India to recharge any FASTag — the RFID-based electronic toll collection system managed by NHAI and NPCI — without logging into their issuing bank's portal. Users submit a mobile number, vehicle number, amount (Rs. 100 to Rs. 10,000), and select from 26+ FASTag-issuing banks (HDFC, ICICI, Axis, SBI, IDFC First, Airtel Payments Bank, Paytm Payments Bank, etc.), then pay via UPI, credit/debit cards, net banking, or mobile wallets; FASTagPro queries Bank APIs to process the recharge and return real-time balance.

The underlying technology stack is API aggregation across bank issuers and payment gateways, augmented by AI-assisted customer support and two-factor authentication. Reported success rates vary sharply by issuer — 99.3% for HDFC, 99.1% for ICICI, 96.8% for IDFC First, but only 70% for Axis Bank and 1.5% for SBI — exposing concentration on a few well-engineered bank integrations.

Monetization rests on three streams: (1) per-transaction convenience fees (Rs. 15 + 18% GST on recharges up to Rs. 750, 2% + 18% GST above), the primary revenue line; (2) the Platinum Membership Programme (Rs. 249/year subscription waiving convenience fees on up to 100 UPI recharges); and (3) Channel Partner Commissions (1%, min Rs. 5, max Rs. 50, paid into partner wallets). The customer base is predominantly individual vehicle owners; secondary segments include fleet operators needing GST-compliant invoicing and FASTag resellers. Distribution is direct-to-consumer via fastagpro.com and through the Channel Partner Programme at retail/POS outlets.

Name

FASTagPro

Legal name

SevenM Technologies Private Limited

Website

https://fastagpro.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

FASTagPro is a Kolkata-based online aggregator that lets Indian vehicle owners recharge any bank's FASTag without login, integrating 26+ issuer bank APIs and earning convenience fees, subscription, and channel partner commissions.

Ownership category

akta.pro rank

Product category

Electronic Toll Recharge Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

akta.pro secondary industries

Biller Direct EBPP Platforms (FSAMAJAA), Prepaid Reload Networks & Distribution (Retail Top-Up) (FSAMANAO)

Keywords

• FASTag recharge
• Toll payment services
• Electronic toll collection
• Digital recharge platform
• Vehicle toll top-up

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Convenience Fees: Transaction-based fees charged on each FASTag recharge. For recharges up to ₹750: ₹15 + 18% GST. For recharges above ₹750: 2% + 18% GST. This is the primary revenue stream.
2. Platinum Membership Programme: Subscription-based membership offering zero convenience fees. Costs Rs. 249 and is valid for 100 recharges for 1 year on UPI transactions only. Members save the convenience fees on each recharge.
3. Channel Partner Commissions: Partners earn flat 1% commission per successful recharge (minimum Rs. 5, maximum Rs. 50) on the FASTagPro portal. Commission is credited immediately to partner's wallet.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

FASTagPro is an online FASTag recharge service that allows vehicle owners in India to instantly recharge any FASTag issued by any of the 26+ participating banks without logging into the issuer bank's portal. The platform processes payments via UPI, credit/debit cards, net banking, and mobile wallets, queries bank APIs for real-time balance and recharge confirmation, and supports both consumer (individual vehicle owners) and business (fleet operators, GST invoicing) use cases.

Product overview

FASTagPro is a single-platform online FASTag recharge service operated by SevenM Technologies Private Limited. The core offering is the FASTagPro Platform (fastagpro.com) which enables users to recharge any FASTag issued by any of 26+ participating banks in India without login, supporting UPI, credit/debit cards, net banking, and mobile wallets. The platform integrates with multiple FASTag issuer bank APIs to process recharges and balance queries. Additional products include the Platinum Membership Programme (subscription for zero convenience fees), the Channel Partner Programme (commission-based reseller model), and an automated Cashback Scheme. The FASTag Balance Check service provides real-time account balance information via vehicle and mobile number lookup.

Differentiator

Problem solved

Functional benefit

Products and services

• FASTagPro Online FASTag Recharge Platform Direct-to-consumer web platform that lets any vehicle owner in India recharge any FASTag issued by any of 26+ participating banks without logging into the issuer bank's portal. Users enter mobile number, vehicle number, amount, and FASTag issuer, then pay via UPI, credit/debit cards, net banking, or mobile wallets. Includes real-time balance queries and 100% refund guarantee on failed recharges.
• FASTagPro Platinum Membership Programme Annual subscription membership that waives per-recharge convenience fees for up to 100 UPI-based FASTag recharges over one year, targeting frequent FASTag users who want to avoid transaction-based fees.
• FASTagPro Channel Partner Programme Partnership programme for FASTag sellers, retail outlets, and point-of-sale locations to offer in-store FASTag recharge services, earning a flat 1% cashback commission (Rs. 5–50) per successful recharge with zero upfront investment.
• FASTagPro Cashback Scheme Automated wallet cashback programme that returns up to Rs. 50 per recharge to the user's FASTagPro Wallet for use on future recharges, with no coupon codes or opt-in required.
• FASTag Balance Check Free balance-query service that returns a vehicle's FASTag balance in under a minute by querying bank APIs using only the vehicle number and FASTag-linked mobile number.

Quantifiable outcome

• Recharge completed in 2 minutes
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• National Highways Authority of India (NHAI)coreStrategic or Co-development PartnerNHAI operates the FASTag electronic toll collection system. FASTagPro supports all FASTags issued under the NHAI-managed NETC system, enabling vehicle owners to recharge their tags for seamless toll payments.
• National Payments Corporation of India (NPCI)coreStrategic or Co-development PartnerNPCI implements the FASTag electronic toll collection system and manages the underlying payment infrastructure. FASTagPro integrates with NPCI-managed systems to process FASTag recharges across all participating banks.
• HDFC BankcoreTechnology or IntegrationHDFC Bank is one of the top FASTag issuers with 11.53% market share and 99.3% success rate on FASTagPro. One of the primary banks supported for FASTag recharges.
• ICICI BankcoreTechnology or IntegrationICICI Bank is the largest FASTag issuer with 18.87% market share and 99.1% success rate on FASTagPro. Primary bank for FASTag recharges.
• UPI/BHIM/GPay IntegrationcoreTechnology or IntegrationFASTagPro integrates with UPI apps including Google Pay, PhonePe, and Paytm for instant FASTag recharges. Users can link their FASTagPro account with popular UPI apps to recharge directly from bank accounts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PhonePe: PhonePe enables FASTag recharge as a bill-payment category within its UPI app, serving hundreds of millions of Indian users. It is a direct competitor to FASTagPro on convenience, payment-rail coverage, and zero-fee UPI recharges.
• Freecharge (Axis Bank): Freecharge offers FASTag recharge as a biller within its prepaid payments platform. Comparable product surface (recharge aggregator), comparable customer segment, and now owned by Axis Bank — itself a major FASTag issuer — creating vertical integration similar to what FASTagPro attempts.
• MobiKwik: MobiKwik is an Indian mobile wallet and payments platform that offers FASTag recharge alongside mobile/DTH recharge and bill payments. Comparable in business model (transaction-fee-based recharge aggregator) and target customer (mass-market Indian vehicle owners).
• MyFASTag (NPCI official app): MyFASTag is the official NPCI/NHAI-operated app for FASTag issuance and recharge. As the system owner's front-end, it represents the most direct substitute for FASTagPro and a structural competitive threat given its zero-fee, official positioning.
• Paytm (One97 Communications): Paytm offers FASTag recharge directly through its app alongside bill payments, mobile recharge, and UPI services. It competes head-to-head with FASTagPro on no-login UPI-based FASTag top-ups, and Paytm Payments Bank is itself one of the FASTag issuers supported on FASTagPro's platform.
• Google Pay (Google Tez): Google Pay offers FASTag recharge as a biller within its UPI app, leveraging the same UPI rails that FASTagPro integrates with. Direct overlap in target user (vehicle owners), payment method (UPI), and use case (instant FASTag top-up).

Broad incumbents

• Airtel Payments Bank: Airtel Payments Bank is one of the top FASTag issuers (11.32% market share) and offers FASTag recharge directly to its banking customers. It is a broad incumbent in FASTag with both issuance and recharge, operating at much greater scale than FASTagPro and serving as both a partner and competitor.
• Paytm Payments Bank: Paytm Payments Bank is a FASTag issuer (9.49% market share) that supports FASTag recharge as part of a broader digital banking and payments offering. It is an incumbent that competes with FASTagPro through its own recharge flow while also being a participating bank on the FASTagPro platform.

Emerging players

• Pay1 (One Recharge Platform): Pay1 is an Indian recharge and bill payment aggregator targeting retail POS and small merchants, similar in concept to FASTagPro's Channel Partner Programme. It is comparable as a capital-efficient recharge aggregator targeting the same tier of Indian consumer and small-business ecosystem.
• Park+: Park+ operates digital payments and FASTag services for vehicle owners across India, including FASTag issuance and recharge. Comparable in serving Indian vehicle owners for toll/parking-related digital payments, though broader in scope (parking, FASTag, car servicing).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Customer concentration

• LinkedInlinkedin.com/company/sevenm-technologies-private-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FASTagPro