What Connect Live does

Vyra (with firmographic references under the name "Connect Live") is a United Kingdom-based creative engineering agency that delivers end-to-end live event and brand experience services for enterprise clients, primarily in the luxury and performance automotive sector. The firm's service offering spans planning, strategy, design, and build phases, executed at high-profile venues including the Goodwood Festival of Speed and Farnborough International Airport. Disclosed enterprise clients include MG, Lotus, Bentley, and BYD, with the BYD SEAL U DM-i showcase at Farnborough indicating expansion into the Chinese EV OEM segment.

The business model is professional services and project-based, with revenue generated through custom creative engineering engagements for major brands under quote-based pricing; no retainers, recurring contracts, or pricing tiers are publicly disclosed. Go-to-market is direct enterprise engagement with OEM marketing decision-makers, supported by a top-of-funnel presence across LinkedIn, Instagram, Facebook, and YouTube plus an insights blog, with direct email and phone as the bottom-of-funnel conversion channel. The firm operates from a London office (contact: [email protected], +44 (0) 20 8972 9181) with a headcount range of 11-50 per firmographic data.

There is no disclosed proprietary technology platform; the firm's differentiation rests on creative engineering expertise, in-house talent, and a track record of execution at prestige venues rather than on a software product or data asset. No funding rounds, M&A activity, leadership changes, certifications, or regulatory actions are documented in the source material. Note: the firmographic record lists the company name as "Connect Live" (Weybridge, founded 2005, website connect.live) while all substantive content data describes Vyra Ltd. (London, vyra.co.uk); the relationship between the two entities is not clarified in the input.

Name

Connect Live

Legal name

Vyra Ltd.

Website

https://connect.live

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Vyra is a UK-based creative engineering agency delivering end-to-end live event and brand experience services, from planning and strategy through design and build, for enterprise automotive clients including Bentley, Lotus, MG, and BYD at venues such as Goodwood Festival of Speed.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

akta.pro secondary industry

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

Keywords

• Live event production
• Brand experience design
• Creative engineering services
• Experiential marketing agency
• Event management services

Headquarters

HQ city

Weybridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Creative/Event Services: Vyra generates revenue through professional services engagements for brand experiences and live events. Services span from planning and strategy through design and build, suggesting project-based or retainer engagements with major brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Connect Live provides end-to-end creative engineering services for high-stakes live events and brand experiences, covering planning, strategy, design, and build phases. The company serves premium and enterprise brands — notably luxury and performance automotive manufacturers such as MG, Lotus, Bentley, and BYD — delivering flagship experiences at prestigious venues including Goodwood Festival of Speed and Farnborough International Airport. Services span performance events, reveals, conferences, and forums, positioning the firm as a full-service partner from concept through on-site execution.

Product overview

Vyra operates as a creative engineering agency offering a unified suite of services for brand experiences and live events. The company provides end-to-end capabilities from planning and strategy through to design and build, serving premium automotive brands at high-profile venues such as Goodwood Festival of Speed and Farnborough International Airport.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Engineering Services

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights6 records

Direct peers

• Hot Pickle: UK-based creative agency specialising in live brand experiences and immersive events. Closest geographic and size peer to Vyra, often competing for UK and European automotive and luxury brand work.
• MKG: Creative experiential agency focused on brand experiences and events for consumer and enterprise clients. Similar full-service creative + production model to Vyra with comparable size and premium-brand positioning.
• Sparks: Specialist live events and brand experience agency producing high-impact experiential campaigns for global brands. Comparable creative-engineering positioning and similar client profile to Vyra.
• Amplify (amplifyagency.com): Independent brand experience agency designing and producing live events, activations, and immersive experiences. Comparable in offering and mid-sized positioning; competes for similar brand experience budgets.
• 2Heads Global Experience Design: Experience design agency producing live brand experiences, exhibitions, and conferences for global brands including automotive. Direct competitor for the same brand experience RFPs as Vyra.

Regional players

• Mission Group (UK): UK-based network of creative and event agencies producing brand experiences and live activations. Comparable in service mix and geography; structurally larger via network model.

Others

• Cramer-Krasselt / Tombras (brand experience arms): Adjacent communications and event activation providers serving automotive and consumer brands. Comparable capability in live event execution and brand activation, though broader portfolio scope.

Broad incumbents

• Wasserman: Major sports, music, and culture marketing agency with significant live events and brand experience capabilities. Overlaps with Vyra on live brand activations and premium client work.
• Jack Morton Worldwide: Global brand experience agency within IPG that designs and produces live events, activations, and experiential campaigns for major brands including automotive. Directly comparable in offering; larger scale and broader portfolio than Vyra.
• George P. Johnson Experience Marketing: Large experiential agency known for automotive launch events, trade shows, and brand activations. Highly comparable service offering (planning through build), with deeper resourcing and global footprint than Vyra.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@Vyra.creativeengineers
• Facebookfacebook.com/connectliveuk
• LinkedInlinkedin.com/company/connect-live
• Instagraminstagram.com/vyra.global
• Xx.com/ConnectLive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connect Live