Ogeborg

What Ogeborg does

Ogeborg is a privately held, family-owned Swedish company founded in the early 1960s that supplies textile flooring and complementary interior materials to commercial, public-sector and high-end residential customers. Its product range spans broadloom carpets, custom-sized rugs, hand-tufted and hand-woven rugs, modular carpet tiles, leather, cork, quartz stone surfaces and, as of 2026, wood-fibre acoustic ceiling tiles. Two sub-brands — Ogeborg Design Collection and Ogeborg Wool Collection — cover hand-crafted and wool-based offerings respectively. The company is the exclusive Swedish market partner for Finnish manufacturer Aisti's wood-fibre acoustic ceiling technology, and it distributes Shaw Contract carpet tiles in Sweden, including ranges built on 100% recycled polyamide (EcoSolution Q100™) and EcoWorx® backing.

Underlying technology centres on textile material science and circular design rather than digital platforms: products incorporate ECONYL® recycled nylon (used in the SynSisal® collection and hand-tufted rugs), bio-based inputs, and a circular tile model offering a 15-year material warranty, 25+ year expected lifespan, and residual-value buyback of 20% within seven years and 10% within ten years. All collections are climate-compensated, the operation has held ISO 14001 certification since 2000, all products are recommended or accepted by Swedish building product assessment Byggvarubedömningen, and the company aligns with Science Based Targets for net-zero by 2030. No proprietary AI/ML stack is disclosed.

Ogeborg sells predominantly B2B through two owned showrooms (Stockholm headquarters at Maria Skolgata 81 and Göteborg at Vallgatan 15) and a Swedish network of roughly 15 authorised corporate resellers including Input Interiör, Senab, Kinnarps, Martela, EFG and Lindelöf, supplemented by separate retailers for private consumers. Customer cohorts cover banking (SEB, Handelsbanken, Nordea), energy (Vattenfall, Preem), real estate (Hemsö), media/broadcasting (TV4/Bonnier, Storytel), technology (Microsoft), professional services (Deloitte), and hospitality (World of Volvo, Nobis Hotel, Grand Hotel Terminus), with named architects including Wingårdhs and Claesson Koivisto Rune specifying the products. Marketing is anchored in Stockholm Furniture Fair, Insperior, 3 Days of Design Copenhagen, Milano design week and the ECHO design platform, complemented by collaborations with leading Scandinavian designers (Monica Förster, Note Design Studio, Tekla Evelina Severin, Josefin Tolstoy, Alexander Lervik) and PR support from Trendgruppen. Revenue comes from one-time textile flooring and tile sales plus a secondary buyback/circular stream; pricing is by quotation and not publicly disclosed.

Name

Ogeborg

Legal name

Ogeborg AB

Website

https://ogeborg.se

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Ogeborg is a Swedish family-owned textile flooring company, founded in 1960, supplying broadloom carpets, modular tiles, hand-crafted rugs, and wood-fibre acoustic ceilings to corporate offices, hospitality, public buildings, and high-end residential clients across Sweden via its own showrooms and an authorised reseller network.

Ownership category

akta.pro rank

Product category

Commercial Textile Flooring

NAICS

Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industries

Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF), Carpet & Area Rug Flooring Retail (CRAIAGAE)

Keywords

• Textile flooring products
• Commercial carpet solutions
• Handcrafted designer rugs
• Acoustic ceiling tiles
• Circular textile flooring

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Textile Flooring & Carpet Sales: Ogeborg generates revenue through the sale of textile flooring products including broadloom carpets, custom-sized rugs, hand-tufted and hand-woven rugs, carpet tiles, and complementary products in leather and cork. Sales are primarily B2B through showrooms, resellers, and direct project engagements. The company also sells quartz stone surfaces for interiors.
2. Circular/Buyback Revenue: The company offers residual-value buyback of installed textile flooring products when clients relocate or renovate, creating a secondary revenue stream and supporting circular economy positioning.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Ogeborg designs, supplies, and distributes textile flooring and interior surface products — including broadloom carpets, custom-sized rugs, hand-tufted and hand-woven designer rugs, textile carpet tiles (with a circular-economy line), Aisti wood-fibre acoustic ceiling tiles, and complementary cork, leather, and quartz stone products — primarily to corporate and commercial office, hospitality, education, and public-building clients in Sweden via two company showrooms and an authorized reseller network, with a separate retail channel serving private residential customers.

Differentiator

Problem solved

Functional benefit

Brands

• Ogeborg Design Collection: Hand tufted and hand woven rugs developed for modern interiors with high demands on material, quality and expression.
• Ogeborg Wool Collection

Products and services

• Broadloom and custom-sized carpets (Heltäckning & måttanpassade mattor) Wall-to-wall broadloom carpets and custom-sized rugs for commercial and residential interiors, sold by quotation and tailored to project specifications.
• Ogeborg Design Collection

Quantifiable outcome

• 15-year material warranty and +25 years expected product lifespan for circular collections
• +3 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered minor, core and flagship.

• TrineminorOthers · 1 November 2025Ogeborg invests in climate projects through Trine, a climate investment platform, to compensate for its carbon footprint. Since 2007, Ogeborg has invested in certified climate projects contributing to social sustainability and permanent climate savings. Trine is described as Ogeborg's climate compensation partner.
• Matters Group (Vinnova project)minorStrategic or Co-development Partner · 1 November 2025Ogeborg participates in a Vinnova-funded industry research project 'Method for evaluation and governance of circular transition in the construction and interior sector', led by Matters Group. The project aims to advance circular business practices in the building and interior industry.
• AisticoreStrategic or Co-development Partner · 1 April 2025Ogeborg entered a partnership with Finnish company Aisti, which develops sustainable acoustic solutions made from wood fibre. Ogeborg serves as Aisti's Swedish market partner and contact point, providing consultation, presentations, sample materials, and managing dialogue with architects, clients, and contractors for acoustic ceiling tile projects in Sweden.
• Monica Förster Design StudioflagshipStrategic or Co-development PartnerOngoing design collaboration with Monica Förster, one of Sweden's most acclaimed designers. The 'Jag ärvde en skog' (I Inherited a Forest) collection won Utmärkt Svensk Form 2025, ELLE Deco Design Awards 2025, and was nominated for Guldstolen Produkt 2024.
• Note Design StudioflagshipStrategic or Co-development PartnerLong-standing design collaboration with Note Design Studio covering multiple collections including Dot & Line, Dot & Line XL, Napa, Segment Rug Collection, and showroom redesign. Note also designed Ogeborg's concept for its Stockholm showroom.
• Tekla Evelina SeverincoreStrategic or Co-development PartnerDesign collaboration on the Segment Rug Collection — a hand-tufted collection launched to celebrate Ogeborg's anniversary. The collection features distinctive geometric patterns designed by Tekla Severin.
• Josefin TolstoycoreStrategic or Co-development PartnerDesign collaboration on 'Cutting Edges' — hand-tufted rugs for floors and walls launched in February 2023 as part of Ogeborg's design collaboration portfolio.
• Alexander LervikminorStrategic or Co-development PartnerDesign collaboration on the hand-woven 'Twine' series (2019), inspired by braiding techniques using an innovative hand-weaving technology. Also collaborated on the 'Where the light guides you' collection.
• Claesson Koivisto RuneflagshipStrategic or Co-development PartnerLong-standing design collaboration with the renowned Swedish architecture and design firm Claesson Koivisto Rune. Multiple projects including Grand Hotel Terminus, Hotel Zander K, Hotel Villa Terminus Bergen, Nobis Hotel, and the Strip carpet collection. Claesson Koivisto Rune has been involved in Ogeborg projects for over a decade.
• Ferreira de SácoreStrategic or Co-development PartnerPartnership with Portuguese manufacturer Ferreira de Sá for an exclusive collection of hand-tufted and hand-woven rugs. Products include the Echoes In/Outdoor Collection featuring Portuguese-inspired textures and designs, as well as the Além Tejo collection and Blissful, Dirty Ice, Flake, Ravine, Sentosa Kusu, and Topiary hand-tufted rugs.
• Shaw ContractcoreChannel Partner/ Reseller/ DistributorOgeborg distributes Shaw Contract's carpet tile collections (Creative Connections, Floor Architecture III, Rapid Select, Suited, Dye Lab, and others) in Sweden. Shaw's EcoSolution Q100™ (100% recycled polyamide from post-consumer sources) and EcoWorx S® backing align with Ogeborg's sustainability positioning.
• 100gruppenminorOthersOgeborg actively collaborates with 100gruppen, a Swedish industry network for sustainable interiors and construction. Participation includes joint panel events such as 'Spinning the wheel — from linear to circular' at Stockholm Furniture Fair.
• Hållbar Interiör (Sustainable Interior)minorOthersOgeborg participates in the Hållbar Interiör initiative, which is developing the industry's new standard for sustainable interior projects and an environmental certification for the Swedish market. Ogeborg's own office received HI certification (Hållbar Interiör certification).
• Klimatarena StockholmminorOthersOgeborg is an active member of Klimatarena Stockholm, a collaborative platform for climate action in the Stockholm region involving businesses, academia, and public sector actors.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Kinnarps: Major Swedish office furniture manufacturer and authorised Ogeborg reseller. Comparable as a Swedish workspace interior ecosystem participant and distribution channel for Ogeborg carpet projects.
• Note Design Studio: Stockholm-based design studio with long-standing collaboration with Ogeborg on Dot & Line, Napa, Segment Rug, and showroom design. Comparable as a flagship creative partner shaping Ogeborg's premium design positioning.

Direct peers

• Kasthall: Swedish family-owned manufacturer of handwoven rugs and broadloom carpets since 1889. Directly comparable to Ogeborg in craft-led Nordic premium rug manufacturing, design collaborations, and Scandinavian project specification across hospitality and residential.
• Bolon: Swedish manufacturer of woven vinyl flooring for commercial interiors, owned by the Eklund family. Closely comparable to Ogeborg in Scandinavian design-led premium contract flooring, B2B project specification, and family-ownership scale.
• Shaw Contract: US-based commercial carpet tile and broadloom manufacturer distributed in Sweden by Ogeborg (EcoSolution Q100, EcoWorx backing). Directly comparable as a commercial modular carpet peer and partner on Swedish-market projects.

Broad incumbents

• Tarkett: Global European-headquartered flooring manufacturer offering broadloom, carpet tiles, vinyl, and wood across commercial segments. Overlaps with Ogeborg in commercial carpet specification and competes for the same Swedish enterprise and hospitality projects.
• Interface: Global leader in modular carpet tiles and commercial flooring with strong sustainability positioning (Climate Cool Quest, Mission Zero). Comparable to Ogeborg in the commercial carpet tile and circular-economy narrative, but at vastly greater scale and geographic reach.
• Forbo Flooring Systems: Swiss-headquartered global manufacturer of commercial flooring including carpet tiles, vinyl, and linoleum. Competes with Ogeborg for Nordic commercial and public-sector carpet tile projects at a larger scale.

Regional players

• Tidema: Swedish commercial carpet tile and broadloom manufacturer focused on Nordic markets. Direct Nordic-region peer to Ogeborg in commercial carpet specification and reseller-led project sales.

Emerging players

• Aisti: Finnish manufacturer of patented wood-fibre acoustic ceiling tiles, partnered with Ogeborg as its Swedish market channel. Comparable as Ogeborg's emerging adjacent-category partner for office and public-building interior projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OgeborgAB
• LinkedInse.linkedin.com/company/ogeborg
• Instagraminstagram.com/ogeborg/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ogeborg