P-ART

What P-ART does

P-ART is a full-service communications agency headquartered at Technoparkstrasse 2 in Winterthur, Switzerland, founded in 1996 by Dr. Cornelia Bachmann. The firm provides integrated communications services — including strategy, branding, digital marketing, social media management, content production, media relations, video production, event management, and Google Ads/Analytics implementation — to enterprise and institutional clients across healthcare, government, construction, education, manufacturing, finance, and technology. The agency's client roster includes Medbase, KSW (Kantonsspital Winterthur), Tox Info Suisse, ZHAW, Rieter, BWT Bau AG, Stadt Winterthur, Georg Fischer, and Rivora, reflecting a deliberately diversified vertical mix anchored by long-term retainers.

The firm operates a traditional professional services model, monetizing through project fees and retainers. Its underlying technology stack is conventional marketing infrastructure — Google Partner-certified Ads/Analytics, social media management platforms, and email automation tools — with no disclosed proprietary platform or productized technology. P-ART is privately held, bootstrapped, and founder-led, with no external funding history. Reported headcount is 1-10 employees, consistent with a boutique agency whose competitive position rests on account relationships, sector familiarity, and creative execution rather than scale or proprietary technology.

P-ART's go-to-market is relationship-driven and regionally anchored in the Winterthur/Zürich catchment, with several client relationships spanning 15-25 years (e.g., BWT Bau AG since 1999, ZHAW since 2006). Recent project work includes a digital chronicle for Rieter's 230th anniversary, a rebrand for Tox Info Suisse, and lead-agency duties for Medbase, demonstrating continuity of high-scope enterprise engagements. The firm has not pursued geographic expansion, acquisitions, or material headcount growth during its 28-year operating history, characterizing it as a mature, stable boutique rather than a scaling agency.

Name

P-ART

Legal name

P-ART Bachmann

Website

https://p-art.ch

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

P-ART is a Winterthur-based, full-service communications agency founded in 1996, serving enterprise and institutional clients across healthcare, government, education, manufacturing, and technology with strategy, branding, digital marketing, and content services.

Ownership category

akta.pro rank

Product category

Marketing & Communications Services

NAICS

Media Representatives (541840)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Integrated communications services
• Public relations agency
• Corporate communications consulting
• Branding and graphic design
• Marketing campaign services

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Communications Services: P-ART generates revenue through professional communications and creative services including corporate identity development, advertising campaigns, website design, annual reports, media work, events, and text/graphic design. Services are delivered on project basis or through ongoing agency retainer relationships with clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

P-ART is a full-service communications agency offering integrated communication across all digital and analog channels. Services include consulting and strategy, corporate identity and branding, advertising and campaigns, media relations and lobbying, website design and online marketing, event and trade show management, text and graphic design, and print and multimedia production. Engagements are delivered as project-based assignments or ongoing agency retainer relationships to Swiss enterprises and public-sector organizations.

Product overview

P-ART is a full-service communication agency based in Winterthur, Switzerland, founded in 1996. The agency operates as a unified service portfolio rather than a software platform — all offerings are professional communication services delivered by the agency's team. The core offering is Integrierte Kommunikation (Integrated Communication), which encompasses consulting & strategy, corporate identity & branding, advertising & campaigns, media work & lobbying, website & online marketing, event & trade shows, text & graphic design, and print & multimedia production. The agency specializes in serving clients in healthcare & pharma, education & science, construction & real estate, public administration, energy & environment, and technology sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrierte Kommunikation (Integrated Communication Services) Full-service integrated communication offering spanning consulting, concept development, creative design, and campaign execution across all digital and analog channels for Swiss enterprises and organizations.
• Beratung & Strategie (Consulting & Strategy) Strategic communication consulting service including analysis, positioning, stakeholder engagement, coaching, workshops, and expert support for client communication departments.
• Corporate Identity & Branding Development of corporate identity systems including logos, visual branding, naming, corporate design guidelines, and brand strategy for client organizations.
• Werbung & Kampagne (Advertising & Campaigns) Coordinated campaign development across marketing, advertising, PR, and corporate communication channels to establish client brand positioning.
• Medienarbeit & Lobbying (Media Work & Lobbying) Professional media relations and public affairs including press releases, media lists, conferences, journalist contacts, issue management, and crisis communication.
• Website & Online-Marketing Web design, UX design, content management, SEO, Google Ads campaigns, social media management, newsletter design, and backlink marketing delivered as a service offering.
• Event & Messe (Events & Trade Shows) Event management service including concept, organization, execution, media work, and exhibition booth design for client events.
• Text & Grafikdesign (Text & Graphic Design) Copywriting, editorial content, graphic design, layout, and visual communication materials produced for clients.
• Print & Multimedia Design and production of printed materials including brochures, flyers, annual reports, business publications, and multimedia content.
• Google Ads Management Certified Google Partner service for planning, creating, managing, and optimizing Google Ads campaigns for clients.
• Social Media Services Social media strategy development, channel management, content creation, and campaign execution across platforms.
• Geschäftsberichte (Annual Reports) Concept, writing, editing, layout, and production of annual reports and financial publications with visual storytelling for client organizations.

Quantifiable outcome

• Successfully manages annual media planning with over 100 on- and offline placements for major clients
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Six partnerships are on record, tiered minor.

• media.art / Roland BlassnigminorImplementation/ SI/ Consulting PartnerMedia.art, operated by Roland Blassnig, provides web design services for P-ART client projects, functioning as a specialized implementation partner for technical web development.
• StrichpunktminorImplementation/ SI/ Consulting PartnerStrichpunkt, operated by Roland Schweizer, collaborates with P-ART on website programming and design projects for various clients including corporate websites and web platforms.
• NeyroominorImplementation/ SI/ Consulting PartnerGerman agency Neyroo was engaged for the digital Age of Water conference organized for client Georg Fischer Piping Systems, demonstrating P-ART's ability to coordinate with international partners.
• Hofmänner New MediaminorImplementation/ SI/ Consulting PartnerWinterthur-based internet agency providing website programming services for P-ART client projects including Dr. Hermann Schmidhauser Stiftung.
• Design Forum WinterthurminorOthersP-ART maintains membership in Design Forum Winterthur, a regional creative industry association, participating in networking and industry events to strengthen connections within the local creative economy.
• PodcastschmiedeminorChannel Partner/ Reseller/ DistributorNeighboring podcast production company produces podcast content for Medbase, with P-ART providing visual design services for podcast series including key visuals and episode graphics.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Edelman Switzerland: Swiss office of global PR firm Edelman, offering corporate communications, public affairs, and brand marketing. Comparable to P-ART in healthcare, government, and enterprise PR but operates at significantly larger scale.
• Publicis Groupe Switzerland: Swiss operations of Publicis Groupe, one of the world's largest advertising and communications networks. Comparable to P-ART through its Swiss integrated communications offering but at network scale.

Direct peers

• Hotz Brand & Communication: Swiss branding and corporate communications agency. Comparable to P-ART through its focus on corporate identity, branding, and integrated communications for Swiss enterprise clients.
• Scholz & Friends: German creative agency group with cross-border DACH activity. Comparable to P-ART through its integrated creative, branding, and communications services for enterprise clients.
• Rod Kommunikation AG: Swiss full-service communications agency offering branding, PR, digital, and integrated campaigns. Comparable to P-ART as a similarly sized Swiss firm serving enterprise clients with integrated communication services.
• Metzger Kommunikation: Boutique Swiss communications agency offering PR, branding, and digital services. Comparable to P-ART through its small-team, Swiss-market, integrated communications model.
• Serviceplan Suisse: Swiss office of Germany's largest independent agency group, offering integrated brand communication. Comparable to P-ART through its full-service model and Swiss enterprise client roster.
• Contexta AG: Swiss PR and corporate communications agency. Comparable to P-ART through its media relations, public affairs, and corporate communications focus for Swiss clients.
• Farner Consulting AG: One of Switzerland's leading communications and public affairs consultancies. Comparable to P-ART through its Swiss-market positioning, integrated communications offering, and enterprise/government client base.
• Jung von Matt: Swiss-German creative agency with offices in Zürich, offering branding, advertising, and integrated communications. Comparable to P-ART through its Swiss market presence and full-service creative capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/part.winterthur
• LinkedInlinkedin.com/company/part-winterthur
• Instagraminstagram.com/part_winterthur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P-ART