New Beginnings High School

What New Beginnings High School does

New Beginnings High School is a non-traditional public charter school operating in Polk County, Florida, founded in 2011 to serve at-risk students aged 15-24 across grades 6-12. The school runs a year-round, self-paced academic model built around personalized learning plans and credit recovery, positioned as an alternative pathway for students who have struggled in or disengaged from traditional K-12 settings. Its core technology stack is composed of standard third-party EdTools: Imagine Edgenuity for digital curriculum and credit recovery, Schoology as the learning management system, PowerSchool for student information and online enrollment, and PandaDoc for document workflows. These systems collectively enable the school's blended online-and-in-person instructional model across campuses.

The school operates four physical campuses: Winter Haven (East), Lakeland (West), Fort Meade (South), and a forthcoming Four Corners location launching for the 2025-26 school year. WOT Inc. serves as the contracted educational services provider handling curriculum, operations, and administrative functions. Cognia accreditation and Title I School designation underpin regulatory eligibility and federal funding access. Leadership comprises a board (Frank Kendrick as President, Jimmy Missouri as Vice Chair, Katrina Lunsford as Treasurer, plus Bill Dorman, Valerie Dollison, and George Tinsley Jr.) and campus-level directors, including Dr. Griselle Pena in Winter Haven and Thomas Williams in Lakeland.

The business model is funded primarily through Florida per-pupil state allocations tied to enrollment, supplemented by modest graduation fees of $155 per student and voluntary donations processed via PayPal. The student body is enrolled on a continuous basis rather than on a fixed annual cycle, which supports the school's credit-recovery orientation. A Citrus Connection partnership addresses student transportation across the county. The model is operationally efficient at small scale but structurally bounded by Polk County geography and the mechanics of Florida's charter-school funding formula.

Name

New Beginnings High School

Legal name

New Beginnings High School

Website

https://newbhs.net

Company type

Private

Operating status

Operating

Short description

New Beginnings High School is a non-traditional Florida charter school serving at-risk students ages 15-24 across four Polk County campuses, using Edgenuity, Schoology, and PowerSchool to deliver year-round, personalized credit-recovery instruction.

Ownership category

akta.pro rank

Product category

Alternative Education Services

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Charter Alternative & At-Risk Schools (Continuation, Credit Recovery, Juvenile) (EDAJACAE)

akta.pro secondary industries

Continuation & Credit Recovery Schools (EDAJAEAA), Credit Recovery & Alternative Adult High School (EDAAABAC)

Keywords

• Alternative education services
• Charter high school
• Credit recovery programs
• Personalized learning paths
• Dropout recovery education

Headquarters

HQ city

Lakeland

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Per-pupil State Funding: As a public charter school, NBHS receives state funding based on student enrollment. This is the primary revenue source supporting operations.
2. Graduation Fees: One-time graduation fee of $155.00 per student covering cap/gown, invitations, stole, shirt, bag, senior field day, medallion
3. Donations: School accepts donations through PayPal for supporting student programs and resources

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

New Beginnings High School is a Cognia-accredited, public charter school that provides alternative secondary education for students ages 15-24 in Polk County, Florida. It delivers an integrated blended learning model combining direct instruction with technology-enhanced personalized pathways via the Edgenuity platform and Schoology LMS, supporting students seeking a state-recognized high school diploma through credit recovery, flexible AM/PM scheduling, and wraparound support services including emotional wellness counseling and transportation assistance.

Product overview

New Beginnings High School is a Cognia-accredited charter school offering alternative education for students ages 15-24 seeking a fresh start. The school operates as a unified educational platform consisting of a personalized online curriculum delivered through Imagine Edgenuity, combined with integrated learning model featuring direct instruction, technology-enhanced pathways, and an Innovation Lab. The core offering includes credit recovery programs, exceptional student education (ESE), ESOL services, college and career advising, and emotional wellness counseling. Students receive individualized learning plans with certified teacher support, flexible scheduling (AM/PM sessions), and comprehensive support services including bus transportation.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Online Curriculum with Certified Teachers

Quantifiable outcome

• State-recognized high school diploma achievement
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WOT Inc.coreStrategic or Co-development PartnerWOT Inc. is the educational services provider for NBHS, offering comprehensive educational resources and support that align with NBHS's educational goals and vision. Their track record of success in implementing tailored learning programs makes them the ideal partner for the school's alternative education model.
• Imagine EdgenuitycoreTechnology or IntegrationImagine Edgenuity provides the online educational platform offering digital curriculum with online courses, assessments, and tools that allow NBHS to further personalize student learning. It's a flexible and comprehensive online learning solution supporting student achievement.
• SchoologycoreTechnology or IntegrationSchoology is the online learning management system (LMS) used by NBHS, providing a digital platform for teachers, students, and administrators to manage course materials, assignments, assessments, and communication.
• Citrus ConnectionminorOthersCitrus Connection provides city bus routes to NBHS students as a courtesy transportation assistance. Students receive bus passes to help with transportation needs, subject to Citrus Connection schedule availability.
• PowerschoolcoreTechnology or IntegrationPowerschool provides the enrollment platform for NBHS, enabling new student applications and returning student re-enrollment through a family portal system with multilingual support (English, Spanish, Creole).

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Catapult Learning (Ombudsman Educational Services): Provider of alternative education programs including dropout recovery and credit recovery for at-risk high school students. Comparable to NBHS's credit recovery program and non-traditional student focus.
• Premier Charter School: Florida-based alternative charter school operator serving non-traditional and at-risk high school students with flexible scheduling. Comparable to NBHS in mission, model, and target student population.

Broad incumbents

• Stride (K12 Inc.): Large online learning provider operating virtual and blended charter schools nationwide. Comparable through Edgenuity (its subsidiary) which NBHS uses for curriculum, and through the broader online/alternative charter category.
• National Heritage Academies: Charter management organization operating schools serving K–12 students with emphasis on at-risk and Title I populations. Comparable in serving similar student demographics, though with a traditional (not alternative) education model.
• Charter Schools USA: One of the largest Florida-based charter management organizations, operating numerous schools across the state. Comparable as a fellow Florida charter operator serving K–12 students, though with a broader portfolio mix rather than NBHS's alternative-education specialization.
• Imagine Schools: National charter management organization operating multiple campuses including in Florida, with a mission to reach underserved and at-risk student populations. Comparable to NBHS's alternative charter model and wraparound services philosophy, though operating at significantly greater scale.
• Academica: Florida-based charter school management organization supporting a large network of charter schools across the state. Comparable as a peer Florida charter operator with overlapping student demographics and Title I exposure.

Others

• Edgenuity (Imagine Learning): Provider of online curriculum and credit recovery courses used by alternative and traditional schools. Comparable to NBHS's curriculum delivery model, though as a vendor/partner rather than a direct competitor.

Regional players

• Florida Virtual School (FLVS): State-funded online public school serving Florida students with flexible scheduling and personalized learning pathways. Comparable to NBHS's blended learning model and flexible scheduling for non-traditional students, but delivered fully online.
• Polk County Public Schools: The traditional public school district serving the same Polk County geography as NBHS. Comparable as a peer education provider competing for the same high school-age students and Title I funding pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NewBhsPolk
• LinkedInlinkedin.com/company/new-beginnings-high-school

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Beginnings High School