Original Mattress Factory

What Original Mattress Factory does

Original Mattress Factory (legal name: Original Mattress & Furniture Australia, trading as OMF) is an Australian-owned, vertically integrated mattress and home furnishings retailer founded in 2006 (operating since 2007) and headquartered in Kings Park, Australia. The company manufactures and retails mattresses across memory foam, hybrid, and pocket spring technologies, organized into six price tiers — OLP, Essentials, Modern, Family, Signature, and Bedgear — spanning entry-level queen mattresses from approximately A$385 to premium signatures above A$5,000, alongside bed frames, bed and motion bases, bedroom furniture, sofas and electric recliners, rugs, kids' furniture, outdoor furniture, and a circular-manufacturing mattress recycling program that has diverted 47,000+ kg of material from landfill. OMF operates a hybrid direct-to-consumer go-to-market built on three channels: 50+ owned retail showrooms across New South Wales, Victoria, Queensland, and the Australian Capital Territory (with Sydney, Melbourne, Brisbane and Gold Coast as anchor metros); an omf.com.au e-commerce storefront with bed-in-a-box SKUs, a mattress recommendation quiz, and online-exclusive promotions; and a dedicated OMF Commercial / Trade portal for B2B customers such as hotels, rental managers, and aged-care facilities. The revenue model is entirely one-time unit sale across the mattress, furniture, accessories, and B2B trade streams, priced at unit level with tier-based catalog pricing and a promotional cadence anchored on End of Financial Year (EOFY, up to 60% off) and Black Friday events, supported by buy-now-pay-later options (AfterPay, Zip, Humm) and a 30-Night Comfort Exchange policy; the company employs 251-500 staff and holds OEKO-TEX and CertiPUR-US certifications with 11,800+ verified 5-star Google reviews and three consecutive years of ProductReview.com.au Top Rated Bedding Shop recognition (2024-2026).

Name

Original Mattress Factory

Legal name

Original Mattress & Furniture Australia

Website

https://omf.net.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Original Mattress Factory (OMF) is an Australian vertically integrated mattress and home furnishings retailer operating 50+ retail stores across NSW, VIC, QLD and ACT alongside a DTC website and B2B trade portal. It manufactures and sells mattresses (memory foam, hybrid, pocket spring), bed frames, sofas, rugs, and bedding accessories to Australian consumers, families and commercial customers.

Ownership category

akta.pro rank

Product category

Mattresses and Bedding

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Bed Frames, Foundations & Headboards Retail (CRAIABAE), Pillows & Pillow Systems Retail (CRAIABAC), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Adjustable Beds & Bases Retail (CRAIABAB), Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL)

Keywords

• Mattress retail
• Bedding products
• Bedroom furniture
• Sofa and living
• Australian made mattresses

Headquarters

HQ city

Kings Park

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Mattress Sales: One-time purchase revenue from mattresses sold in various sizes (single through super king) and types (memory foam, hybrid, pocket spring). Products come with warranty coverage.
2. Furniture & Bedding Sales: Revenue from bed frames, bed bases, sofas, sofa beds, rugs, bedroom furniture, dining, and outdoor furniture sold as one-time purchases.
3. Accessories Sales: Revenue from complementary products including mattress toppers, pillows, quilts, mattress protectors, pillow protectors, bed sheets, quilt covers, and electric blankets.
4. Commercial/Trade Sales: B2B sales channel for commercial customers through dedicated commercial portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Original Mattress Factory manufactures and retails mattresses in memory foam, hybrid, and pocket spring constructions across six price tiers, complemented by a full range of bed frames, bed bases, bedroom furniture, sofas, bedding accessories, rugs, and living/outdoor furniture. The company sells direct to Australian consumers through 50+ company-owned retail stores and an e-commerce website, with a separate commercial portal serving B2B customers such as hotels, rental property managers, and aged care facilities.

Product overview

Original Mattress Factory (OMF) is an Australian-owned furniture and bedding retailer offering a comprehensive portfolio of sleep and home furnishings products. The core offering centers on mattresses across multiple price tiers and technologies (memory foam, hybrid, pocket spring), complemented by bed frames, bases, bedroom furniture, sofas, bedding accessories, and rugs. Mattress ranges span from budget-friendly OLP and Essentials through mid-range Modern and Family tiers to premium Signature and Bedgear collections. The company operates 50+ physical stores across NSW, VIC, QLD, and ACT with online shopping and in-store pickup, positioning itself as a one-stop home furnishing destination rather than a single-product brand.

Differentiator

Problem solved

Functional benefit

Brands

• OMF Commercial: Commercial division of Original Mattress Factory for business customers
• Sleep Fast, Not Furious

Products and services

• Mattresses Mattresses in all standard Australian sizes (single, long single, king single, double, queen, king, super king) using memory foam, hybrid, and pocket spring constructions, organized into OLP, Essentials, Modern, Family, Signature, and Bedgear ranges at price points from $385 to over $5,000 for queen size.
• Bed Frames Bed frames in timber, upholstered, metal, and storage/gas lift designs across all standard Australian sizes, including specialty frames such as the Reklaim Bookcase Bed Frame and the Arden Bamboo Wood Bed Frame.
• Bed Bases Ensemble bed bases and motion-friendly adjustable bases in all standard Australian sizes, designed to pair with OMF mattresses.
• Bedroom Furniture Bedroom storage and accent furniture including bedside tables, chest of drawers, and tallboys.
• Sofas and Living Custom-made sofas, sofa beds (Seattle, Relax, Toronto, Paris), armchairs, electric recliners (including Easy Lift & Tilt and Daydream), and ottomans produced by OMF.
• Bedding and Linen Sleep accessories including 8cm and 10cm memory foam mattress toppers, waterproof and bamboo mattress protectors, pillows, quilts, electric blankets, bed sheets, quilt covers, and pillowcases.
• Rugs Indoor and outdoor floor rugs in multiple sizes (small through extra large) and colour options, including rug pads.
• Living Room Furniture Side tables, console tables, coffee tables, entertainment units, buffets, sideboards, bookcases, shelves, and shoe storage.
• Kids Furniture Kids bed frames and kids storage and play furniture designed for children's bedrooms.
• Mattress in a Box Compact mattresses delivered in a box that expand when opened, including models small enough to fit in SUVs for customer transport convenience.
• Pawsome Pet Mattress Pet mattresses engineered for comfort and durability to accommodate household dogs and other pets.
• Kids Mattress Mattresses specifically designed and sized for children's beds.
• Kitchen, Dining, Office, and Outdoor Furniture Dining tables, kitchen islands and trolleys, office desks, filing cabinets, storage cupboards, boxes and shelves, outdoor tables, umbrellas, and outdoor chairs.
• OMF Commercial / Trade Portal Dedicated B2B trade portal for commercial customers requiring bulk purchases of mattresses, bed frames, and bedroom furniture for hospitality, rental, and aged care properties.

Quantifiable outcome

• 47,000+ kg of material recycled through mattress recycling program
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ecosa: Australian online mattress brand competing in the same mid-premium foam/hybrid segment as OMF. Highly comparable on digital-first GTM, value-tier positioning, and shared Australian consumer base.
• Forty Winks: Franchise-based Australian mattress and bedding retailer with a national store network. Competes directly with OMF on showroom-based mattress selection, sleep-solution consultation, and accessory upsell.
• Snooze: Australian specialty bedding and mattress retailer with a multi-store showroom model. Closely aligned with OMF on physical-store-based mattress and bedding retail, omnichannel experience, and similar Australian customer base.
• Koala: Australian DTC mattress-in-a-box brand offering memory foam and hybrid mattresses direct to consumers across Australia. Highly comparable as a same-market, same-category mattress retailer competing directly with OMF's online channel.
• Sleeping Duck: Australian DTC mattress brand selling foam and hybrid mattresses online with competitive premium positioning. Directly comparable on product type, target customer, and direct-to-consumer go-to-market.

Broad incumbents

• Harvey Norman: Large Australian big-box retailer of furniture, bedding, and home appliances with national franchise and company-owned store footprint. Indirect but meaningful competitor for mattress and bedroom furniture purchases.
• Tempur Sealy International: Global premium mattress brand operating in Australia with extensive retail partnerships. Competes with OMF at the premium end via specialized memory-foam offerings and broader international distribution footprint.
• Adairs: ASX-listed Australian specialty retailer of bedding, manchester, and home furnishings with a multi-store and online presence. Comparable as a same-market competitor for bedding accessories, bedroom textiles, and homewares.
• Sealy Australia: Long-established Australian mattress brand and manufacturer sold through department stores and independent retailers. Broader incumbent competitor with deeper heritage in innerspring technology and broader distribution.

Emerging players

• Emma Sleep: Global DTC mattress brand with an active Australian online presence and retail partnerships. Emerging competitor in the bed-in-a-box and foam mattress category that overlaps with OMF's online offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/omfaustralia
• Instagraminstagram.com/omfstores/?hl=en
• Pinterestau.pinterest.com/originalmattressfactory
• TikToktiktok.com/@omf.au
• Xx.com/OMFstores
• Facebookfacebook.com/originalmattressfactory

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Original Mattress Factory