Event Impressions
Event Impressions is a New Zealand event styling company founded in 2002 that designs decor, furniture, lighting, and bespoke installations for corporate functions, weddings, funerals, and private events nationwide, and operates the exclusive Under the Sail venue in Rotorua's Redwood Forest.
- Company typePrivate
- Founded2002
- HeadquartersRotorua, New Zealand
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Event Impressions does
Event Impressions Ltd is a privately held, bootstrapped New Zealand event styling company founded in 2002, headquartered in Rotorua with an additional office in Auckland and a nationwide service footprint. The company designs and delivers event styling, decor, and design services for corporate functions (gala dinners, awards evenings, conferences, product launches), private celebrations, weddings, and funeral services, and operates the exclusive 'Under the Sail' open-air venue in Rotorua's Redwood Forest under three sub-brands: Redwoods Weddings, Redwoods Events, and Redwoods Funerals.
The underlying 'technology' is a physical asset base rather than software: an extensive in-house inventory of furniture, linens, lighting, drapes, bespoke bars, chandeliers, sequin tablecloths, custom-made decor elements, and one of the two largest mirror balls in New Zealand, supported by a dedicated styling crew capable of rapid room turns (conference-to-dinner) for events up to 1,000 guests. The firm complements styling with venue management at the Redwoods location and premium equipment hire for self-styled events.
Revenue is generated through quote-based, one-time project pricing for styling services and corporate event management, plus publicly listed package pricing for Redwoods weddings (NZ$970 ceremony-only to NZ$1,940+ ceremony-and-reception) and funerals. The go-to-market combines direct enterprise field sales, partnership-driven demand from hotels (Distinction Hotels, Sudima, Cordis), convention bureaus (RotoruaNZ, ChristchurchNZ, Auckland Convention Bureau), and venues (The Energy Events Centre, Skyline Skyrides), alongside consumer inbound for weddings/funerals, supported by website, blog, Instagram, and recurring MEETINGS tradeshow presence. Zespri International is highlighted as a long-term anchor enterprise client, with named testimonials from HIND Management and Distinction Hotels referencing named account leads Daniela and Demelza.
Event Impressions firmographics
Firmographics- Name
- Event Impressions
- Legal name
- Event Impressions Ltd
- Website
- https://eventimpressions.co.nz
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Event Impressions is a New Zealand event styling company founded in 2002 that designs decor, furniture, lighting, and bespoke installations for corporate functions, weddings, funerals, and private events nationwide, and operates the exclusive Under the Sail venue in Rotorua's Redwood Forest.
- Ownership category
- akta.pro rank
Event Impressions industry classification
Industry- Product category
- Event Styling Services
- NAICS
- All Other Amusement and Recreation Industries (713990)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Event Design, Decor & Styling (HSACAAAB)
- akta.pro secondary industries
- Event Draping, Backdrops & Fabric Styling (HSACAOAD), Event Theming, Mood Boards & Concept Design (HSACAOAH), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Event Signage, Props & Custom Installations (HSACAOAG)
Keywords
Where Event Impressions is headquartered
LocationHeadquarters
- HQ city
- Rotorua
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Event Impressions business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Event Styling Services: Full-service event styling from concept to execution, including design consultation, styling, setup, and pack-down. Services provided to corporate clients, wedding couples, and private event organizers for one-time events.
- Venue Hire - Under the Sail: Wedding ceremony and reception venue hire at the Redwoods Under the Sail location in Rotorua. Package-based pricing for ceremony-only or combined ceremony and reception packages.
- Equipment and Decor Hire: Hire services for furniture, linens, lighting, draping, centrepieces, and accessories. From classic elegance to modern chic, the extensive collection is available to enhance any occasion.
- Corporate Event Management: End-to-end styling for business events including gala dinners, awards evenings, conferences, product launches, and corporate functions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Ceremony Only Package |
| Unit Pricing | One time/ perpetual license | Ceremony and Reception Package |
| Unit Pricing | One time/ perpetual license | Standard Funeral Ceremony |
| Unit Pricing | One time/ perpetual license | Standard Funeral Reception |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Event Impressions product offering
Product offeringCore offering
Event Impressions provides full-service event styling, decor, and design for corporate and private functions across New Zealand, supplying furniture, linens, lighting, draping, centrepieces, bespoke bars, and custom-made decor elements combined with setup and pack-down. The company also owns and operates the "Under the Sail" venue in Rotorua's Redwood Forest for weddings, private events, and funerals, and offers premium standalone hire of its in-house styling inventory.
Product overview
Event Impressions is a New Zealand event styling company offering a unified service portfolio centered around event styling, decor, and venue management. The core offering is Event Styling Services for all occasions, supplemented by venue-specific sub-brands: Business Events Styling for corporate functions, Redwoods Weddings for ceremonies and receptions, Redwoods Events for private/corporate forest gatherings, and Redwoods Funerals for memorial services—all at the company's owned 'Under the Sail' Redwood Forest venue. Premium Event Hire provides standalone rental of furniture, linens, lighting, draping, and decor accessories. The products are offered both as bundled styling packages with venue access and as individual hire items.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Events Styling End-to-end corporate event styling service covering gala dinners, awards evenings, conferences, product launches, stage styling, and corporate functions, with branded elements, furniture, linens, lighting, draping, and bespoke decor plus setup and pack-down. Targeted at enterprise and organizational clients across New Zealand.
- Redwoods Weddings Wedding ceremony and reception service held at the owned Under the Sail venue in Rotorua's Redwood Forest, with customizable styling, on-site venue management, setup and pack-down crews, and optional Ceremony Only ($970.00 incl GST) or combined Ceremony and Reception (from $1,940.00 incl GST) packages. Targeted at couples seeking a unique, nature-filled wedding setting.
- Redwoods Events Private and corporate events held at the Under the Sail Redwood Forest venue, including brand activations, milestone celebrations, and community gatherings, with full styling and venue management. Venue accommodates up to 220 seated guests or 350 cocktail-style.
- Redwoods Funerals Respectful funeral ceremony and reception styling service held at the Under the Sail Redwood Forest venue, including Standard Funeral Ceremony package (chairs, carpet runner, PA system, trestle table) and Standard Funeral Reception package (wooden tables, bar leaners, sound system, stools, sitting sets, rugs, blankets). Targeted at families seeking a serene, private farewell setting.
- Event Styling Services Comprehensive event styling service providing decor, furniture, linens, centrepieces, bespoke bars, and lighting for events of all sizes nationwide, with on-site setup and pack-down. Targeted at corporate clients, wedding couples, and private event organizers.
- Premium Event Hire Standalone hire service offering furniture and seating, linens and tableware, lighting and draping, and decor and accessories (including chandeliers, mirror balls, lycra wiffles, sequin tablecloths, and bespoke pieces) for self-service event styling. Targeted at event organizers supplementing their own styling inventory.
- Under the Sail Venue Open-air venue at Rotorua's Whakarewarewa Forest featuring a white canvas sail canopy between Redwood trees, seating up to 220 guests (seated) or 350 guests (cocktail-style). Booked by appointment with the Rotorua team for ceremonies, receptions, and private events.
Quantifiable outcome
- Turn and reset a full room conference to dinner in under 2 hours regardless of event size
- +2 more outcomes
Companies that use Event Impressions
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Event Impressions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Event Impressions partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and secondary.
- RotoruaNZcoreLong-term strategic partnership for event styling and destination marketing. Event Impressions provides styling services for RotoruaNZ's major events including TRENZ Celebration Dinner, Tohunga Tumau Matariki Dinner, and tradeshow presence. RotoruaNZ is the regional tourism organization for Rotorua.
- Sudima HotelssecondaryEvent styling partnership for Sudima Hotels' events at their Rotorua property, including milestone celebrations and corporate functions.
- ChristchurchNZcoreCollaboration to showcase the Christchurch Town Hall and Event Impressions styling capabilities in the Canterbury region. Mutual marketing partnership showcasing venue and styling services.
- Distinction Hotels New ZealandcorePreferred styling supplier for Distinction Hotels across New Zealand. Event Impressions provides ongoing styling services for hotel events, conferences, and functions.
- VidcomsecondaryAudio-visual partner for events at The Energy Events Centre in Rotorua. Collaborative working relationship combining AV and styling expertise.
- Zespri International LtdcoreLong-term valued and trusted partnership. Event Impressions delivers exceptional styling and event solutions for Zespri's internal events, brand activations, and major industry presence at Mystery Creek Fieldays and the Momentum conference.
- Cordis, AucklandsecondaryTheming and styling services for hotel events and functions at Cordis Auckland.
- Skyline Skyrides RotoruacoreVenue partnership for exclusive events at Skyline Skyrides Rotorua, including the TRENZ Celebration Dinner and other high-profile functions.
- The Energy Events CentrecorePreferred theming company for events at The Energy Events Centre in Rotorua. Long-standing collaborative relationship with venue management.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Event Impressions competitors and assessment
Company assessmentDirect peers
- Frost Lighting: US event lighting design and production company specializing in draping, lighting, and ambient design for corporate events. Comparable to Event Impressions' lighting, draping, chandelier, and mirror ball inventory used for gala and conference styling.
- CORT Event Services: National US provider of event furniture, housewares, and rental solutions for trade shows, corporate events, and special occasions. Closely aligned with Event Impressions' hire + styling bundled model for business events.
- AFR Furniture Rental: US event furniture and decor rental company serving corporate events, weddings, and galas with an in-house inventory of upscale furnishings. Comparable to Event Impressions' premium event hire catalogue and bespoke styling offering.
- Classic Party Rentals: Established US event rental company (now operating under CORT) offering tents, furniture, tabletop, and full-service event design. Comparable to Event Impressions' furniture hire plus styling bundling for weddings and corporate functions.
- Bright Event Rentals: US-based event rental company offering furniture, tabletop, linens, lighting, and event décor to corporate and social clients. Most directly comparable to Event Impressions' Premium Event Hire and corporate styling streams, though at materially larger scale.
- BBJ La Tavola: US specialty linen and tabletop rental company supplying event planners, hotels, and venues nationwide. Comparable to Event Impressions' linens, draping, and tableware inventory and styling capabilities.
- DesignHouse (now CORT): Specialty event design and furniture styling brand serving corporate events, galas, and brand activations. Comparable to Event Impressions' corporate styling and event theming services with a similar in-house design library approach.
- Quest Events: US custom scenic fabrication and event décor company producing bespoke elements for corporate galas, award shows, and themed activations. Closely comparable to Event Impressions' bespoke custom-made elements and large-scale mirror ball/lighting assets.
- Marquee Event Group: US-based full-service event rental and production company providing furniture, drape, lighting, and flooring for corporate events. Comparable to Event Impressions' in-house draping and large-scale room turn capability (e.g., 1,000-guest drape).
- Todd Events: US luxury event design, florals, and production firm serving high-end corporate and private clients. Comparable to Event Impressions' full-service corporate styling (galas, awards, conferences) and bespoke custom-made theming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Event Impressions social profiles
Digital presenceEvent Impressions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Event Impressions leadership team
Management profileNumber of profiles
Event Impressions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Event Impressions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Event Impressions
What does Event Impressions do?
Event Impressions provides full-service event styling, decor, and design for corporate and private functions across New Zealand, supplying furniture, linens, lighting, draping, centrepieces, bespoke bars, and custom-made decor elements combined with setup and pack-down. The company also owns and operates the "Under the Sail" venue in Rotorua's Redwood Forest for weddings, private events, and funerals, and offers premium standalone hire of its in-house styling inventory.
Is Event Impressions a public or private company?
Event Impressions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Event Impressions founded?
Event Impressions was founded in 2002. It employs 1 to 10 people.
Where is Event Impressions based?
Event Impressions is headquartered in Rotorua, New Zealand, in the Oceania region.
How does Event Impressions make money?
Four revenue lines are on record. Event Styling Services are the primary driver. The others are venue Hire - Under the Sail, equipment and Decor Hire and corporate Event Management.
Who are Event Impressions's main competitors?
Direct peers on record are Frost Lighting, CORT Event Services, AFR Furniture Rental, Classic Party Rentals, Bright Event Rentals, BBJ La Tavola, DesignHouse (now CORT), Quest Events, Marquee Event Group and Todd Events.
Does Event Impressions have an API?
No public API is recorded for Event Impressions.
What industry is Event Impressions in?
Event Impressions's product category is Event Styling Services. Its primary akta.pro industry code is HSACAAAB, Event Design, Decor & Styling, with a secondary code of HSACAOAD, Event Draping, Backdrops & Fabric Styling. Its NAICS code is 713990 and its SIC code is 7990.