ShowLine

What ShowLine does

Showline B.V. is a Dutch private audiovisual (AV) rental and event production company headquartered in Wehl (Doetinchem), Netherlands, that provides end-to-end technical event services across six lines: Corporate Events, Festivals, Broadcast, Theater & Concerts, Losse Verhuur (Equipment Rental), and Sfeerlicht (Atmospheric Lighting). The company serves event organizers, theaters, concert halls, broadcasters, corporate clients, and festival producers — including recurring anchor engagements such as the Zwarte Cross festival (10-year fixed supplier for Alles Komt Goed B.V.) and the Radboud Universiteit Introfestival. Its core technology is a fleet of premium A-brand AV hardware from manufacturers including L-Acoustics, Midas, Digico, Shure, Neumann, Robe, Martin, MA Lighting, Panasonic, AV Stumpfl, Black Magic Design, and Chainmaster, supplemented by proprietary custom-made atmospheric lighting objects (lighted flags, candles, roses, lampshades, ribbons) that differentiate Showline from standard AV rental providers. The company also uses 2D and 3D visualization software for pre-production planning.

The business model combines full technical event production services (project-based, quote-driven contracts) with usage-based equipment rental (minimum one day, with long-term options from three months at volume discounts). Go-to-market is sales-led and direct, relying on project references, high-visibility national events (Koningsdag, Prinsengrachtconcert, Concertgebouworkest), and personal relationships with event production companies and venue operators rather than paid marketing channels. Pricing is opaque and bespoke; the company does not publish rates. Showline employs 1–10 people, has no external funding or parent company, and operates as an independent private limited company serving the Dutch market with occasional cross-border work (e.g., Belgian theater tours).

Name

ShowLine

Legal name

Showline B.V.

Website

https://showline.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Showline B.V. is a Dutch audiovisual equipment rental and event production company serving corporate clients, festivals, theaters, and broadcasters in the Netherlands with end-to-end AV services, premium A-brand equipment, and proprietary atmospheric lighting products.

Ownership category

akta.pro rank

Product category

Audiovisual Event Production Services

NAICS

Indoor and Outdoor Display Advertising (541850), Convention and Trade Show Organizers (561920)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

akta.pro secondary industries

Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC), Show Control & Special Effects (Media Servers, Timecode, Lasers, Pyro, Fog/CO2) (THAHAEAH), Event Power, Electrical Distribution & Temporary Utilities (Generators, Distro, Cabling) (THAHAEAF)

Keywords

• Audiovisual event production
• AV equipment rental
• Corporate event services
• Festival production services
• Broadcast technical services

Headquarters

HQ city

Toldijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Technical Event Production Services: Full technical production of events including audio, lighting, video, and SFX for corporate events, festivals, theater tours, concerts, and broadcast productions. Revenue generated through service contracts with event organizers, theaters, and production companies.
2. Equipment Rental (Losse Verhuur): Short-term rental (minimum one day) and long-term rental (from 3 months) of professional AV equipment to theaters, pop venues, concert halls, and colleague companies. Includes discounts for long-term rentals and staff hire options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

ShowLine B.V. is a Dutch audiovisual event production company based in Wehl (Doetinchem), Netherlands, providing end-to-end AV solutions including sound, lighting, video, staging, and crew for corporate events, festivals, broadcast, theater, and concerts. The company also rents individual AV equipment (Losse Verhuur), supplies atmospheric lighting objects (Sfeerlicht), and delivers pre-production design including 3D visualization of event setups.

Product overview

ShowLine is an audiovisual (AV) event production company offering a portfolio of six service categories: Corporate Events, Festivals, Broadcast, Theater & Concerten, Losse Verhuur (Equipment Rental), and Sfeerlicht (Atmospheric Lighting). Services are complemented by Pre-production & 3D Visualization. The Losse Verhuur service provides rental of professional AV equipment including L-Acoustics, Midas, Digico, Shure, Neumann for audio; Robe, Martin, CLF, MA Lighting, ELC for lighting; Panasonic, AV Stumpfl, Black Magic Design for video; and Eurotruss, Chainmaster, ALP, VMB, Eller for rigging. The Sfeerlicht product line includes illuminated decorative objects such as Verlichte Vlaggen (Lighted Flags), Verlichte Kaarsen (Lighted Candles), Verlichte Rozen (Lighted Roses), Verlichte Lampenkappen (Lighted Lampshades), and Verlichte Strikken (Lighted Ribbons).

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events AV Production End-to-end audiovisual production services for corporate events, including sound, lighting, video, staging, and technical crew. Targeted at businesses, agencies, and corporate event organizers in the Netherlands.
• Festival AV Production Audiovisual production services for festivals, covering main stage sound, lighting, rigging, and video. Designed for festival organizers and event production companies.
• Broadcast Technical Production Technical production services for television broadcasts, supplying AV equipment, crew, and broadcast-grade solutions. Targeted at TV producers and broadcast companies.
• Theater & Concert Production Technical production services for theater performances and concerts, including sound, lighting, and stage technology. Targeted at theaters, concert venues, and performing arts producers.
• AV Equipment Rental (Losse Verhuur) Individual rental of audiovisual equipment pieces such as lighting fixtures, speakers, and video gear without bundled crew or production services. Targeted at smaller productions, DIY event organizers, and other AV producers needing extra gear.
• Pre-Production & 3D Visualization Pre-production design services including 3D visualization of event setups, lighting plots, and stage layouts. Targeted at event producers, production designers, and corporate event planners who need to plan and visualize an event before execution.
• Sfeerlicht (Atmospheric Lighting Objects) Atmospheric lighting objects used to create ambient lighting effects for events, venues, and productions. Targeted at event organizers, venues, stylists, and production designers seeking decorative lighting elements.

Named customers13 records

Segments6 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AED group (AED Rent / AED Studios): Belgian-headquartered AV equipment rental and distribution group with significant Benelux presence. Overlaps with Showline's rental and live event production services but at broader scale and with distribution business.
• LANG AG: German AV rental and event technology specialist with strong European footprint. Overlaps with Showline in high-end video, lighting and LED rental for live events and broadcast.
• PRG (Production Resource Group): Global leader in entertainment and event production services offering AV, lighting, rigging and video at scale. Operates across the same event/festival/broadcast verticals as Showline but with vastly larger fleet and international reach.
• NEP Group: Worldwide broadcast and live events production services provider with AV capabilities. Competes with Showline for broadcast and large-event technical production work, though at much larger scale.

Direct peers

• Faber Audiovisuals: Netherlands-based AV rental and event production company serving corporate events, concerts, festivals and broadcast. Directly comparable service portfolio (audio/light/video/rigging) and customer overlap with Showline.
• Apex Events & Facilities: Dutch provider of AV production, event technology and temporary facilities for festivals, corporate events and broadcast. Closely comparable full-service production offering and target market to Showline.
• Splendid Evenementen Techniek: Netherlands-based full-service AV and event production company serving corporate events, festivals and theater. Closely matched service mix and target customers to Showline in the Dutch mid-market.
• Lumen Solutions: Dutch event technology company specializing in lighting, audio and video for corporate events, festivals and theater productions. Comparable mid-market positioning and Dutch customer base to Showline.
• Rent-All: Dutch AV and event equipment rental house offering audio, lighting, video, rigging and staging rental with delivery and crew services. Direct competitor to Showline in the Benelux event rental market with a substantially larger fleet.

Regional players

• Klaproos Techniek / Stagepoint: Dutch event and stage technology provider offering lighting, sound and rigging for festivals, theater and corporate events. Comparable service portfolio to Showline but operating primarily in a different Dutch regional cluster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/showlinebv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShowLine