Ellerslie

Name

Ellerslie

Legal name

Ellerslie Mission Society

Website

https://ellerslie.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Christian Discipleship Training

NAICS

Educational Services (611), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

Keywords

• Christian discipleship training
• Residential ministry programs
• Biblical education
• Spiritual formation
• Gospel-centered ministry

Headquarters

HQ city

Windsor

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Program Tuition: Ellerslie generates revenue through tuition fees for its various discipleship training programs including the Weeklong Intensive, 5-Week Classic, and year-long Ellerslie 2.0 programs. Additional family members receive reduced pricing.
2. Donations and Charitable Giving: The ministry accepts tax-deductible donations from supporters. Online giving is available through the website.
3. Merchandise Store: Ellerslie operates an online store (ellerslie.store) selling books, teaching materials, and related merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Ellerslie is a Christ-centered discipleship training ministry that sells residential and online programs (Weeklong Intensive, 5-Week Classic, Ellerslie 2.0 yearlong, and Ellerslie At-Home online) focused on Gospel-centered teaching, spiritual formation, and pastoral/ministry preparation. Programming is delivered on its Windsor, Colorado campus and through online channels, supplemented by podcasts, sermons, films, alumni events, and a merchandise store.

Product overview

Ellerslie is a Christian discipleship training ministry offering a multi-format platform of programs. The core offerings include in-person residential programs (Weeklong Intensive, 5-Week Classic, Ellerslie 2.0 yearlong training), digital programs (Ellerslie At-Home online, Daily Thunder podcast series), and community events (Alumni Summit). The ministry also provides sermon content, short films, The Church at Ellerslie (weekly services), and a free Taste of Ellerslie introductory course. All offerings center on truth-based Gospel-centered discipleship with Jesus Christ at the core, led by founders Eric and Leslie Ludy from their campus in Windsor, Colorado.

Differentiator

Problem solved

Functional benefit

Products and services

• Weeklong Intensive Training A weeklong intensive discipleship training program focused on understanding and applying the power of the Gospel to daily life, held at the Windsor, Colorado campus. Designed for individuals seeking a concentrated, immersive introduction to Ellerslie's Gospel-centered teaching.
• 5-Week Classic Discipleship Training An immersive 5-week residential program on the Windsor, Colorado campus where participants discover a Christianity that really works through deep Gospel-centered study, prayer, and teaching.
• Ellerslie 2.0 (Yearlong Program) A one-to-three year residential program designed to equip students for ministry and pastoral training with comprehensive, Gospel-centered discipleship at the Windsor, Colorado campus.
• Ellerslie At-Home (Online) A Jesus-centered, truth-based online discipleship program accessible from home with self-paced learning and lifetime access, delivered via the ellersliestudents.com portal. Approximately 25% of in-person program material.
• Ellerslie Alumni Summit An annual gathering for Ellerslie alumni featuring teaching, fellowship, breakout sessions, and renewed focus on Jesus Christ.
• Ellerslie Store An online store selling books, teaching materials, audiobooks, and merchandise related to the Ellerslie discipleship ministry.

Quantifiable outcome

• Over 2,000 Christians trained in Gospel-centered living over 10+ years
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• The Gospel Coalition: Network of evangelical churches and leaders producing conferences, training events, and educational resources. Comparable as an evangelical educational resource and conference organizer serving serious, pastorally-engaged Christians.
• Ligonier Ministries: Reformation-focused evangelical teaching ministry producing extensive teaching content, conferences, and theological training. Comparable as a teaching-and-discipleship organization in the conservative evangelical space, though without residential programming.
• Acts 29: Church planting network within conservative evangelicalism providing leadership training, conferences, and assessment for ministry leaders. Comparable audience of pastors and ministry leaders seeking deeper formation, though focused on church planting rather than discipleship.
• Desiring God: John Piper's teaching ministry producing sermons, articles, conferences, and resources aimed at Christian sanctification. Comparable in mission of building deeper Christian lives through content, though predominantly digital rather than residential.
• Sovereign Grace Churches: Network of reformed evangelical churches offering pastoral training, conferences, and theological resources. Comparable audience overlap (serious Christians, pastors, ministry leaders) and similar theological posture within conservative evangelicalism.

Broad incumbents

• Dallas Theological Seminary: Major evangelical seminary offering residential and online pastoral/ministry training. Comparable as a destination for serious Christians pursuing ministry and pastoral preparation, but at significantly larger scale and credential-granting scope.
• Moody Bible Institute: Established evangelical Bible institute offering residential theological training, online courses, and media (Moody Radio). Comparable as a faith-based theological education provider at much larger scale and longer history.

Direct peers

• Watermark Institute of Theology: Church-based theological training program in Dallas, TX offering multi-format discipleship and ministry preparation. Closely comparable to Ellerslie in residential-style theological education tied to a local church community.
• Authentic Intimacy: Leslie Ludy's women's discipleship ministry, sharing audience, theological posture, and conference-driven distribution with Ellerslie. Direct audience overlap and brand adjacency to the parent organization.
• Set Apart (Ludy-related ministry): Set Apart Conferences (referenced on Ellerslie's site) is closely connected to the Ludy ministry and targets a similar audience of serious Christians seeking deeper, gospel-centered formation. Operates as an adjacent training/discipleship brand within the same theological orbit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/EllerslieTraining
• Facebookfacebook.com/EllerslieDiscipleship
• Instagraminstagram.com/ellersliediscipleshiptraining
• Xx.com/ellerslie_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ellerslie