Jersey Girl Brewing

What Jersey Girl Brewing does

Jersey Girl Brewing is a craft brewery and taproom operator headquartered in Mount Olive, New Jersey, founded in April 2016 by owner Chuck. The company operates from a 10,000 sq ft indoor facility and an 8,500 sq ft outdoor beer garden, running a 30-barrel (930 gallon) stainless steel brewing system alongside a 27-gallon experimental 'Tippy' small-batch system, with annual capacity of 4,000-5,000 barrels. Since April 2020, a 5-head CODI counterpressure canning line has enabled packaged beer distribution at 35-40 cans per minute across New Jersey.

The product portfolio spans Belgian-style ales, IPAs, lagers, stouts, sours, and barrel-aged beers, with King Gambrinus Belgian Tripel as the 7-time award-winning flagship ranked 50th among the top 200 beers in the US, and Shore Thing Hard Seltzer as the gluten-free flagship. The brewery runs 20 rotating taps in its taproom, which serves as the primary revenue driver, complemented by packaged beer distribution to NJ retail and on-premise accounts, private event hosting, beer trailer rentals, and a Square-powered online store for merchandise, gift cards, and a loyalty program.

The go-to-market is community-driven and event-centric: live music, food trucks, trivia, dog adoption events (over 100 dogs adopted), beer festivals, and seasonal celebrations drive foot traffic. Enterprise-level partnerships with Seton Hall Athletics and Sussex County Miners provide on-premise brand presence, and the brewery maintains collaborative brewing relationships with Man Skirt Brewing, Czig Meister Brewing, and a custom house-beer account with The Randolph Diner. The company operates entirely within New Jersey, with no disclosed external funding, parent company, or M&A activity.

Name

Jersey Girl Brewing

Legal name

Jersey Girl Brewing

Website

https://jerseygirlbrewing.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Jersey Girl Brewing is a privately held craft brewery in Mount Olive, New Jersey, operating a 30-barrel brewing system and 20-tap taproom plus NJ-wide packaged distribution. It serves craft beer consumers, event hosts, and local retail accounts through its award-winning flagship beers and community-driven event programming.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer production
• Hard seltzer manufacturing
• Taproom tasting room
• Private event hosting
• Craft beer distribution

Headquarters

HQ city

Mount

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Taproom/Sample Room Sales: On-site direct sales of draft beer, hard seltzer, and tasting flights through the brewery's sample room. The primary revenue driver, featuring 20 rotating taps. Hours: Wed-Thu 4pm-9pm, Fri 4pm-10pm, Sat 1pm-10pm, Sun 1pm-6pm. Family-friendly during day, 21+ after 6pm on weekends.
2. Packaged Beer Sales: Canned and bottled beer sold through the brewery's online store (Square), at retail locations throughout NJ via distribution network, and at beer festivals. Variety packs and limited releases drive demand.
3. Event Hosting and Rental: Revenue from hosting private events (company events, personal celebrations, fundraisers), beer trailer rental, and venue booking fees. Includes catering partnerships and external food delivery coordination.
4. Merchandise and Retail: Sale of branded merchandise including glassware, swag, gift cards, and holiday gift sets through the online store and at the taproom. Loyalty program运营 through Square.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Jersey Girl Brewing is a craft brewery that produces and sells award-winning craft beers and hard seltzers, including the 7-time award-winning King Gambrinus Belgian Tripel and the gluten-free Shore Thing Hard Seltzer, across an extensive lineup of IPAs, lagers, stouts, sours, and barrel-aged styles. Products are distributed through an on-site taproom with 20 rotating taps, an 8,500 sq ft outdoor beer garden, a Square-powered online store, and a wholesale network of retail stores, bars, and restaurants throughout New Jersey. The brewery also generates revenue through private event hosting, beer trailer rental, merchandise, and gift cards.

Product overview

Jersey Girl Brewing is a craft brewery in Mount Olive, New Jersey, operating since April 2016. The company's product portfolio centers on its flagship and seasonal craft beers, with King Gambrinus Belgian Tripel as the signature 7-time award-winning beer and Shore Thing Hard Seltzer as the flagship gluten-free option. The brewery produces a diverse range of beer styles including IPAs, lagers, stouts, sours, and Belgian-style ales. Beyond beer production, the company offers experiential services including taproom tastings, private event hosting with free brewery tours, and a beer trailer rental program. E-commerce capabilities include an online store and gift cards powered by Square. The brewery also serves as a community venue hosting live music events, dog adoption fundraisers, and local vendor markets.

Differentiator

Problem solved

Functional benefit

Products and services

• King Gambrinus Belgian Tripel Flagship 7-time award-winning Belgian Tripel at 10% ABV; strong golden Belgian-style ale with herbal and fruity notes, smooth and dry finish; ranked 50th out of the top 200 beers in the US.
• Shore Thing Hard Seltzer Flagship gluten-free hard seltzer at 5.0% ABV, made with real fruit puree; light and refreshing, available on tap only.
• Pirate's Gold Golden Lager Clear golden lager at 3.5% ABV; designated the Official Craft Beer of Seton Hall Athletics; clear and crisp with a dry, easy-drinking finish.
• Suicide King Sour Belgian Tripel Limited release sour variant of King Gambrinus at 8.2% ABV, reimagined as a vibrant blood orange sour with bright citrus flavors and refreshing tartness.
• Sun Kissed Citra American IPA American IPA at 6.5% ABV brewed with Mosaic and Amarillo hops; tropical, fresh, and highly drinkable.
• MO PILS Pilsner Lager Pilsner lager at 4.5% ABV named as a nod to the brewery's hometown of Mount Olive; golden, light-bodied, slightly sweet with a spicy, dry hop finish.
• Rake Breaker NE-Style IPA New England-style IPA at 5.5% ABV hopped heavily with Citra and complemented by a soft piney touch of Centennial; sweet orange nose with citrus and tropical flavors.
• Queen Gambrinus Belgian Tripel Seasonal Belgian Tripel at 10% ABV infused with mango, pineapple, and watermelon; layered herbal and tropical fruit notes with a smooth, dry finish.
• Love Potion Number 9 Pineapple Hefeweizen Pineapple hefeweizen at 4.5% ABV; refreshing wheat beer bursting with vibrant pineapple flavor and a smooth, easy-drinking body.
• Runnin With the Devil Rye Lager Rye lager at 4.9% ABV; deep rich color with toasty flavor and unique spicy rye character rounded out with a creamy finish.
• Shared Harvest Fresh Hop Pale Ale Collaboration fresh hop pale ale at 5.4% ABV brewed with Man Skirt Brewing and Czig Meister using all NJ grain and NJ wet hops; light and refreshing with a delicate fresh-hop feel.
• Shark Attack Irish Red Ale Irish red ale at 4.6% ABV; pours rich ruby red with a thick creamy head, featuring soft toffee, moderate caramel, and toast character with a smooth, balanced palate.
• Elder Magic Elderberry Lemon Wheat Fruited wheat beer at 4.5% ABV with elderberry and lemon; year-round offering.
• Jersey Gold Golden Ale Clear golden ale at 3.45% ABV; clear and crisp with a nice dry finish, easy to drink.
• Taproom Experience On-site indoor sample room open year-round and an 8,500 sq ft outdoor beer garden open during spring, summer, and fall; serves draft beer, flights, and hard seltzers from 20 rotating taps. Family and dog-friendly during daytime, 21+ after 6pm on weekends.
• Private Event Hosting Rental of the Brewhouse back area, Sample Room, and Beer Garden for company events, personal celebrations, and fundraisers; includes free brewery tours. 21+ only after 6pm on Friday and Saturday.
• Beer Trailer Rental Portable beer trailer available for events with drop-off and pick-up included; beer not included and sold separately. Subject to availability.
• Online Store (Merchandise and Limited Beer Releases) Square-powered e-commerce storefront selling limited beer releases, glassware, swag, and variety packs to direct-to-consumer customers.
• Digital Gift Cards Digital gift cards sold through Square, redeemable for Jersey Girl Brewing craft beer and merchandise.
• Loyalty Program Customer loyalty program operated through Square, rewarding repeat customers with perks and discounts.

Quantifiable outcome

• King Gambrinus voted 50th out of top 200 beers in the US
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Seton Hall AthleticscoreStrategic or Co-development Partner · 1 January 2023Pirate's Gold golden lager designated as the Official Craft Beer of Seton Hall Athletics. Jersey Girl Brewing products featured at Seton Hall events and venues, providing brand exposure to university athletics community.
• Sussex County MinerscoreStrategic or Co-development Partner · 1 January 2023Partnership release for 3 seasons as the official craft beer of the Sussex County Miners baseball team. Beer sold at stadium games and special events. Partnership began with Miners Golden Ale branded release.
• Man Skirt BrewingminorStrategic or Co-development PartnerCollaboration on 'Runnin With the Devil' Fresh Hop Pale Ale using all NJ grain and NJ wet hops. Collaborative brewing with local NJ breweries strengthens regional craft beer community.
• Czig Meister BrewingminorStrategic or Co-development PartnerThree-way collaboration on 'Runnin With the Devil' Fresh Hop Pale Ale with Man Skirt and Czig Meister. All NJ-sourced ingredients emphasize local sourcing and regional collaboration.
• The Randolph DinerminorChannel Partner/ Reseller/ DistributorCustom house beer ('The Diner Ale') brewed specifically for The Randolph Diner. Beer pairs with diner menu items and is served exclusively at the diner location.
• Green's Beans (Hackettstown, NJ)minorOthersCoffee supplier for 'Wake Up and Smell the Coffee' Breakfast Stout. Locally roasted Kona and Sumatra coffee sourced from Green's Beans in Hackettstown, NJ, used in barrel-aged and coffee-infused beer releases.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Man Skirt Brewing: NJ craft brewery already collaborating with Jersey Girl on 'Runnin With the Devil.' Highly comparable in scale, NJ-only distribution, and taproom-led GTM.
• Cape May Brewing Company: New Jersey craft brewery combining a destination taproom with NJ-wide packaged distribution. Comparable to Jersey Girl in size category, model (taproom + wholesale), and NJ-centric focus.
• Kane Brewing Company: Award-winning NJ craft brewery known for hop-forward IPAs and a taproom-forward direct-to-consumer model. Direct peer given shared geography and award-led positioning analogous to King Gambrinus.
• Czig Meister Brewing: NJ craft brewery co-collaborator with Jersey Girl. Comparable NJ craft brewery profile, taproom focus, and localized distribution model.
• Carton Brewing Company: NJ craft brewery with taproom and packaged distribution into local accounts. Comparable scale, similar NJ geographic focus, and overlapping beer style range.

Regional players

• Flying Fish Brewing Company: Established NJ craft brewery with broader packaged distribution across the Mid-Atlantic. Comparable on product category and NJ origin, but operates at a larger scale.
• Troegs Independent Brewing: Mid-Atlantic craft brewery combining a destination brewpub/taproom with multi-state distribution. Same craft category and taproom-plus-wholesale model, but regional rather than NJ-only.

Broad incumbents

• New Belgium Brewing Company: National craft brewery with taproom, events programming, and sustainability-led brand identity. Comparable on craft category and experiential venue strategy, though at materially larger scale.
• Sierra Nevada Brewing Co. National craft brewery pioneer with a strong innovation pipeline and multi-region taprooms. Represents the broader craft category incumbent against which regional players like Jersey Girl compete for shelf and tap handles.
• Dogfish Head Craft Brewery: Larger Mid-Atlantic craft brewery with extensive distribution, taproom, and an innovations-led portfolio. Comparable craft beer positioning with broader scale and distribution reach than Jersey Girl.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xtwitter.com/JerseyGirlBeer
• Facebookfacebook.com/jerseygirlbrewing
• Instagraminstagram.com/jerseygirlbeer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jersey Girl Brewing