Simarine
Simarine, a Slovenia-based company founded in 2014, develops and produces advanced marine electronic instruments, caravan control systems, and its PICO battery monitor product line for marine and recreational-vehicle customers.
- Company typePrivate
- Founded2014
- HeadquartersMaribor, Slovenia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Simarine does
Simarine is a privately held Slovenian electronics company founded in 2014 and headquartered in Maribor. The firm develops and produces advanced marine electronic instruments alongside caravan (recreational vehicle) control systems and its PICO branded battery monitor line, serving customers in the marine and RV/leisure-vehicle segments who require on-board power and instrumentation monitoring.
The company's product portfolio spans hardware devices — battery monitors, marine instruments, and caravan control units — which together address the monitoring, control, and energy-management requirements of off-grid and mobile power users. Technical differentiation rests on the proprietary PICO battery monitor and the integrated marine/caravan instrument stack; no software platform, SDK, API, or AI/ML capabilities are documented in the available source material. The firm operates with a headcount band of 11-50 employees and maintains a public web presence at simarine.net.
Revenue mechanics, distribution channels, pricing models, customer composition, and ownership are not disclosed in the available inputs; the company website returned a verification/loading screen during data collection and provided no substantive company information. Consequently, the business model and go-to-market specifics cannot be characterized from the supplied evidence beyond the core fact that Simarine sells proprietary branded hardware into marine and caravan channels.
Simarine firmographics
Firmographics- Name
- Simarine
- Website
- https://simarine.net
- Company type
- Private
- Founded year
- 2014
- Headcount range
- 11–50 employees
- Short description
- Simarine, a Slovenia-based company founded in 2014, develops and produces advanced marine electronic instruments, caravan control systems, and its PICO battery monitor product line for marine and recreational-vehicle customers.
- Ownership category
- akta.pro rank
Simarine industry classification
Industry- Product category
- Marine Electronics
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Relay and Industrial Control Manufacturing (335314), Electrical Equipment Manufacturing (33531)
- SIC
- Switchgear & Switchboard Apparatus (3613), Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Integrated Marine Electrical Systems & Switchboards (IMAJAJAA)
- akta.pro secondary industries
- Electric & Hybrid Leisure Craft Manufacturing (IMAJAEAK), Electrical Engineering & Power Distribution (Generation, Switchboards, Cabling, Lighting) (IMAJAGAF), Power Distribution Units (PDUs) & Rack Power (HDACAJAC)
Keywords
Where Simarine is headquartered
LocationHeadquarters
- HQ city
- Maribor
- HQ country
- Slovenia
- HQ region
- Europe
Markets served
Simarine business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations
Simarine product offering
Product offeringCore offering
Simarine develops and produces advanced marine electronic instruments, caravan control systems, and the PICO battery monitor product line. The company's output consists of proprietary electronic hardware used to monitor and control battery and electrical systems aboard boats and recreational vehicles (caravans/RVs).
Differentiator
Problem solved
Functional benefit
Products and services
- Marine electronic instruments
Companies that use Simarine
Customer profileIdeal customer profiles2 records
Simarine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simarine partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Simarine competitors and assessment
Company assessmentBroad incumbents
- Garmin: Garmin dominates marine electronics with chartplotters, instruments and networked boat systems. An incumbent that increasingly bundles battery/power monitoring into its broader marine ecosystem, creating competitive pressure on specialist suppliers like Simarine.
- Xantrex (Schneider Electric): Xantrex, owned by Schneider Electric, supplies inverters, chargers and battery monitors for marine, RV and industrial markets. An incumbent player with overlapping product categories to Simarine.
- Raymarine (FLIR): Raymarine is a tier-one marine electronics brand owned by Teledyne FLIR, offering multifunction displays and instrumentation. It competes indirectly with Simarine by integrating power and engine monitoring into networked helm systems.
Direct peers
- Sterling Power Products: Sterling Power Products makes battery-to-battery chargers, alternators and power management devices for marine and vehicle applications. Directly comparable in marine/vehicle battery monitoring and power conversion.
- Mastervolt: Mastervolt (now part of Power Products) supplies marine and mobile power systems including battery monitors and switchboards. Closely overlaps Simarine's marine electrical instrumentation and control focus.
- Blue Sea Systems: Blue Sea Systems manufactures marine electrical panels, switchboards, battery management and monitoring products. Highly comparable to Simarine's marine switchboard/instrument positioning.
- Victron Energy: Victron is the dominant supplier of marine and off-grid battery monitoring, inverters and chargers. Directly comparable to Simarine's PICO battery monitor and marine power management product lines.
Emerging players
- Samlex America: Samlex manufactures power conversion products (inverters, chargers, battery monitors) for marine, RV and off-grid markets. Comparable to Simarine across both caravan and marine segments.
- BALMAR: BALMAR specialises in marine charging, alternator and battery management solutions. Comparable niche-scale specialist in marine battery/electrical products, similar in positioning to Simarine.
- Philippi Elektrische Systeme: Philippi is a European specialist in marine electrical distribution panels, switchboards and battery monitoring. Comparable niche-scale European peer to Simarine's marine electrical instrumentation focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights4 records
Customer concentration
Simarine social profiles
Digital presenceSimarine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simarine leadership team
Management profileNumber of profiles
Simarine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simarine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simarine
What does Simarine do?
Simarine develops and produces advanced marine electronic instruments, caravan control systems, and the PICO battery monitor product line. The company's output consists of proprietary electronic hardware used to monitor and control battery and electrical systems aboard boats and recreational vehicles (caravans/RVs).
When was Simarine founded?
Simarine was founded in 2014. It employs 11 to 50 people.
Where is Simarine based?
Simarine is headquartered in Maribor, Slovenia, in the Europe region.
Who are Simarine's main competitors?
Broad incumbents on record are Garmin, Xantrex (Schneider Electric) and Raymarine (FLIR). Direct peers are Sterling Power Products, Mastervolt, Blue Sea Systems and Victron Energy. Emerging players are Samlex America, BALMAR and Philippi Elektrische Systeme.
Does Simarine have an API?
No public API is recorded for Simarine.
What industry is Simarine in?
Simarine's product category is Marine Electronics. Its primary akta.pro industry code is IMAJAJAA, Integrated Marine Electrical Systems & Switchboards, with a secondary code of IMAJAEAK, Electric & Hybrid Leisure Craft Manufacturing. Its NAICS code is 33451 and its SIC code is 3613.