R&R Innovations

What R&R Innovations does

R&R Innovations GmbH, operating commercially as Avenwood, is a Swiss privately held GmbH headquartered in Neuenhof, Canton Aargau, that designs, laser-engraves, and sells bamboo and wood lifestyle accessories under the Avenwood brand. The core product is wood and bamboo phone cases available for over 80 smartphone models across Apple, Samsung, Huawei, Oppo, Google Pixel, and OnePlus, supported by a custom-engraving configurator at custom.avenwood.ch that delivers free designer mockups. The portfolio has expanded to include wood watches with Swiss/Japanese Ronda movements, wood sunglasses, a multifunctional wireless charger/clock/speaker (Avenwood 032), RFID-blocking walnut wallets, AirPods cases, keychains, and a children's balance bike (Lawless Laufvelo). The Porto Collection sub-brand applies colored epoxy resin into birdseye maple rootstock to produce unique single-edition pieces, and ROWDY Bags (imported since May 2020) extends the company into South African leather goods. B2B corporate gifting and a reseller program supplement the B2C core.

The business model is direct-to-consumer e-commerce on a Shopify-based storefront at avenwood.ch, offered in German and French, with one-time unit pricing ranging from approximately 29 CHF for screen protectors to 699 CHF for the balance bike and 449 CHF for limited-edition wood watches. Custom photo/logo engraving on a bamboo phone case is priced at 109 CHF and includes free designer preview and free domestic shipping over 50 CHF; B2B orders require a 5-unit minimum across mixed smartphone models. Distribution combines online DTC, a dedicated B2B portal, an official reseller program for retail stores, and physical presence at Swiss trade fairs and Christmas markets (OLMA, Sechseläutenplatz Zurich, Bern Christmas market, Mall of Switzerland, Shoppi Tivoli). The company is bootstrapped with no external venture or private equity funding disclosed, has a core team of under 10 named individuals, and reports 83,924+ customers served since 2014 with a 4.81/5 Google rating across 2,680+ reviews.

Name

R&R Innovations

Legal name

R&R Innovations GmbH

Website

https://avenwood.ch

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

R&R Innovations GmbH (Avenwood) is a Swiss DTC retailer and laser-engraving workshop selling bamboo/wood phone cases, watches, sunglasses, wallets, and wireless chargers to Swiss consumers and small B2B corporate gift buyers, with 83,924+ customers served since 2014.

Ownership category

akta.pro rank

Headquarters

HQ city

Neuenhof

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct online sales of wooden phone cases, watches, sunglasses, accessories, wireless chargers. One-time purchase model with customization options. Average order includes personalization. Shipping free over 50 CHF within Switzerland.
2. Customized/Personalized Products: Photo engraving on phone cases (109 CHF), corporate logos on cases. Premium pricing for bespoke designs. Free designer preview included.
3. B2B Corporate Gifts: Small-batch wooden products with company branding for business customers. Products include phone cases, business cards, postcards, keychains, desktop accessories. Minimum order 5 units with mixed smartphone models.
4. Gift Cards: Digital gift vouchers sold in denominations from 10 CHF to 500 CHF. Emailed immediately upon purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

R&R Innovations operates the Avenwood e-commerce brand selling laser-engraved bamboo and wood lifestyle products—primarily phone cases for more than 80 smartphone models—along with wood watches, wooden sunglasses, RFID-blocking wooden wallets, AirPods wood cases, wooden keychains, and the Avenwood 032 multifunctional wireless charger/alarm clock/Bluetooth speaker. Products are individually laser-engraved at the Neuenhof, Canton Aargau facility, with customers able to submit photos, logos, or text via an online configurator for personalized designs reviewed by an in-house design team before production. The company also runs a B2B corporate-gifts program and distributes the complementary South African ROWDY Bags leather brand in Switzerland.

Product overview

R&R Innovations operates the Avenwood brand as a Swiss lifestyle products company specializing in bamboo and wood consumer goods. The product portfolio centers on wood phone cases (the original and core product, available for over 80 smartphone models with laser engraving customization), complemented by wood watches (with Swiss/Japanese Ronda movements), wood sunglasses, wireless charging devices, wooden wallets, AirPods cases, and children's balance bikes. The company also offers a B2B corporate gifts division and operates a companion mobile app (Avenwood 032) for its wireless charging device. The brand ROWDY (South African leather bags) was added as a complementary line. Products are primarily manufactured/manufactured in Switzerland (laser engraving in Neuenhof) and South Africa (Laufvelo), with some components sourced from Shenzhen, China.

Differentiator

Problem solved

Functional benefit

Brands

• Avenwood: Primary brand for wood lifestyle products including phone cases, watches, sunglasses, wireless chargers, wallets, and accessories
• Porto Collection
• ROWDY Bags

Products and services

• Wood Phone Cases (Handyhüllen) Bamboo and wood phone cases with laser engraving, available for over 80 smartphone models including iPhone, Samsung, Huawei, Oppo, Google Pixel, and OnePlus, with Backcase, Flipcase, Bändelhalle (strap case), and MagSafe options. For Swiss consumers seeking personalized, sustainable protection for personal electronics.
• Custom Wood Phone Cases (Individuelle Handyhüllen) Custom-designed wood phone cases where customers submit photos, logos, or text for personalized laser engraving, with free in-house designer preview and free shipping within Switzerland at CHF 109 per case. Targets Swiss consumers and gift-givers seeking unique, personalized smartphone protection.
• MagSafe & Wallet Wood Phone Cases Walnut wood phone cases with built-in MagSafe magnets for iPhone 12, 13, 14, 15, 16, and 17 series, compatible with magnetic wireless charging, with optional magnetic wallet accessory holding up to 3 cards. Targets iPhone owners seeking integrated charging-compatible protection and minimalist wallet functionality.
• Porto Collection Phone Cases Colorful epoxy resin and birdseye maple wood phone cases available in red, green, blue, black, and silver; each piece is a unique item inspired by Porto, Portugal streetscapes, designed for Swiss consumers seeking one-of-a-kind smartphone accessories.
• Avenwood Wood Watches (Holzuhren) Swiss-made wood watches with Swiss Ronda movements available in pure wood (30g) and wood-metal combinations (50–96g), ranging from CHF 169 for basic models to CHF 449 for the limited Monaco edition, including a quick-release band mechanism. Sold to Swiss consumers as a fashion and gifting accessory.
• Avenwood Wood Sunglasses (Holz Sonnenbrillen) Wooden sunglasses available in three construction styles—full wood with carbon fiber reinforcement, wood-metal combination, and wood-stone combination—priced CHF 139–159 with multiple models (Butterfly, Treasure, Black Pearl, Sunrise, Storm, Ocean, Anchor, Moonlight, Daybreak, Cliff, Vein, Ristretto, Ember, Ripple, Dune, Marinus, Fjord), including limited editions, for Swiss consumers seeking unique eco-style eyewear.
• Avenwood Walnut Card Holder / Wallet (Portemonnaie) Wooden walnut card holder wallet with RFID-blocking metal layer, holding up to 15 cards via elastic band, with a finger notch for easy card removal, optional money clip, and PORTO Collection variants in blue epoxy resin, dimensions 8.8cm × 5.5cm × 1.15cm weighing 62g, priced CHF 79. Targets Swiss consumers seeking minimalist, RFID-protected wallets.
• Avenwood 032 Multifunctional Wireless Charger / Alarm Clock / Bluetooth Speaker Multifunctional wood-finished device combining 10W Qi wireless charging, alarm clock with 7 alarm times, Bluetooth speaker (2×5W), and clock display with 5-language support, noise-activated display mode, 2-year warranty, and companion iOS/Android app integration; designed for Swiss consumers as a bedside/desk charging and audio device.
• Avenwood AirPods Wood Protective Case Walnut wood protective case for AirPods 1/2, 3, Pro, Pro 2, and Pro 3, with two-piece snap-on design and integrated keychain loop, providing impact and scratch protection. Targets AirPods owners seeking wooden, on-brand carrying protection.
• Lawless Wooden Balance Bike (Laufvelo) Café Racer-inspired birch plywood balance bike with rubber tires for children aged 2.5–6 years, manufactured in South Africa, promoting balance, coordination, and motor skills development, priced CHF 699 with ~1.5-month delivery. Targets Swiss parents seeking premium wooden children's ride-on toys.
• Sentinel Screen Protectors (Schutzfolie) Tempered glass screen protectors for smartphones including Sentinel Premium Panzerfolie (CHF 29) and Sentinel Privacy Folie (CHF 59), available with a video installation guide, sold as add-on accessories alongside Avenwood phone cases.
• Avenwood Wooden Keychains (Schlüsselanhänger) Wooden keychains with various designs, sold as decorative everyday-carry accessories complementing the Avenwood wood product range, for Swiss consumers and gift purchases.
• Avenwood Gift Vouchers (Gutschein) Digital gift cards available in denominations from CHF 10 to CHF 500 in set amounts (10, 25, 50, 80, 89, 100, 109, 150, 200, 300, 400, 500), emailed immediately upon purchase for last-minute gifting via the Avenwood online storefront.
• B2B Corporate Gifts & Branded Merchandise Business-to-business custom-branded wood and bamboo products for corporate gifts, including custom logo/business-card-engraved phone cases, business cards, postcards, name tags, keychains, and desktop accessories with company branding. Minimum order of 5 units with mixed smartphone models allowed; served via a dedicated B2B portal at avenewood.ch/pages/b2b. Targets Swiss companies seeking sustainable, Swiss-made branded corporate gifts.
• ROWDY Bags (South African Leather Bags) South African leather bags distributed in Switzerland as a complementary lifestyle brand to Avenwood's wood products, operated as a wholly-owned sub-brand at rowdybags.ch, targeting Swiss consumers seeking premium leather accessories.

Quantifiable outcome

• 83,924+ satisfied customers since 2014
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ROWDY BagsminorChannel Partner/ Reseller/ Distributor · 1 May 2020South African leather bag brand brought to Switzerland by R&R Innovations in May 2020. Operated as second brand alongside Avenwood. Team handles brand building and Swiss distribution for ROWDY leather bags sourced from South Africa. Complementary lifestyle product line to Avenwood's wood products.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Jord Watches: US-based DTC brand specializing exclusively in wood watches for men and women. Direct peer to Avenwood's wooden watch line with similar premium pricing ($169-$449 equivalent) and natural material positioning.
• Pela Case: Eco-friendly phone case brand using biodegradable/flax-based materials with a strong sustainability positioning. Highly comparable to Avenwood on eco-conscious consumer targeting and premium DTC phone case focus.
• KerfCase: US maker of wooden phone cases for iPhone and Samsung, with custom engraving and wood material focus. Direct peer to Avenwood's core wood phone case line.
• Grovemade: US-based DTC brand making wood and leather desk accessories, phone cases, watches, and wallets. Closely comparable to Avenwood on materials (walnut, bamboo), product mix (cases, wallets, watches), and premium minimalist positioning.
• Woodcessories: German-based DTC brand specializing in wood and stone phone cases, wireless chargers, and eco-friendly tech accessories. Direct competitor in wood consumer electronics accessories with similar sustainability-led positioning.
• Casetify: Premium DTC phone case brand offering customizable cases for iPhone, Samsung, and Google Pixel. Directly comparable to Avenwood's custom photo/engraved phone case business model, though at much larger scale and with plastic rather than wood materials.
• Toast (Toast Made): Maker of real wood covers and skins for smartphones, laptops, and game consoles. Directly comparable to Avenwood's wood accessory platform with custom finishes and broad device support.
• Native Union: Premium DTC tech accessories brand offering phone cases, wireless chargers, AirPods cases, and desk accessories. Comparable to Avenwood's premium positioning, multi-product portfolio, and DTC e-commerce model.

Broad incumbents

• PopSockets: Mass-market phone accessory brand with broad retail distribution. Adjacent to Avenwood's phone case category but at lower price points and plastic materials; represents the broader competitive landscape.

Emerging players

• Bellroy: Premium leather wallets, bags, and accessories brand. Comparable to Avenwood's ROWDY Bags leather line and walnut card holder product on premium leather goods positioning and material-led design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R&R Innovations