What Grove does

Grovemade (legal entity Grove LLC) is a Portland, Oregon-based designer and manufacturer of premium handcrafted desk accessories, standing desks, and home office furniture sold exclusively direct-to-consumer through grovemade.com. Founded in 2009 by Ken Tomita and Joe Mansfield, the company operates an in-house workshop at 6524 N Albina Ave in North Portland where all products are designed, manufactured, and assembled using natural materials including American Black Walnut, Eastern Hardrock Maple, White Oak, Merino wool felt, vegetable-tanned leather, cork, and natural linoleum. Its core technical differentiators include a proprietary Sumi ink blackening process for wood finishes, an integrated cord management system built into the flagship electric Standing Desk ($2,500-$4,000), and a floating drawer glide mechanism used in the modular Desk Cart.

The product portfolio is organized into four material-based sub-brand collections (Sumi, Walnut, Maple, White Oak) spanning standing desks, modular desk shelves, monitor and laptop stands, keyboard trays, wrist rests, desk pads, pens, notebooks, trays, headphone stands, MagSafe/iPad stands, wall shelves, and a rolling desk cart, with unit prices ranging from roughly $30 (coasters) to $4,000 (Sumi desk). Revenue is generated entirely through one-time product sales via the company's own e-commerce storefront, supplemented by a Trade Program for designers/architects and a Corporate Gifting channel; there is no subscription model and no third-party retail distribution. The company is bootstrapped with no disclosed venture or private equity funding, operates with 11-50 employees, and serves a primary customer base of remote workers and home office enthusiasts who purchase coordinated sets to upgrade personal workspaces.

Name

Grove

Legal name

Grove LLC

Website

https://grovemade.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Grovemade is a Portland-based DTC designer and manufacturer of premium handcrafted desk accessories, standing desks, and home office furniture in natural materials, sold exclusively through its own e-commerce site to remote workers and home office enthusiasts.

Ownership category

akta.pro rank

Product category

Office Furniture & Desk Accessories

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Wood Office Furniture Manufacturing (337211), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Office Furniture (2520), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Home Office Workflow, Supplies & Desktop Organization (HSAFAEAH)

Keywords

• Premium desk accessories
• Handcrafted office furniture
• Standing desks
• Workspace organization
• Wooden monitor stands

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time product sales of desk accessories, furniture, and organization products. Includes standing desks, desk shelves, monitor stands, laptop risers, desk pads, keyboard trays, pen cups, notebooks, and other workspace accessories. Products range from $30 to $4,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Grove designs, manufactures, and sells a coordinated ecosystem of premium handcrafted workspace products—including standing desks, modular desk shelves, monitor and laptop stands, keyboard trays, desk pads, writing tools, and desk organizers—made from natural materials such as American Black Walnut, Eastern Hardrock Maple, White Oak, merino wool felt, vegetable-tanned leather, cork, and natural linoleum, all designed and assembled in-house at their Portland, Oregon workshop.

Product overview

Grovemade is a Portland, Oregon-based company that designs and manufactures premium desk organization and office accessories. The product portfolio centers on a coordinated ecosystem of workspace furniture and tools built from natural materials (hardwood, leather, wool felt, cork, linoleum). Core products include the Grovemade Standing Desk with integrated cord management and the modular Desk Shelf System, supplemented by extensive accessory lines covering display stands (monitors, laptops, tablets, phones), keyboard accessories (trays, wrist rests), writing tools (pens, notepads, notebooks), desk organization (trays, organizers, pen cups), and storage solutions (desk cart, wall shelves). Products are organized into four material-based collections: Walnut (warm classic), Maple (bright and refined), White Oak (versatile modern), and Sumi (premium minimal blackened finish using traditional Japanese ink). The company emphasizes human-centric design, natural materials, and products made in the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Grovemade Standing Desk Electric standing desk with integrated cord management, hidden mega drawer storage, and power panel, available in solid hardwood (walnut, maple, oak) and plywood variants, with optional Sumi (blackened walnut) finish.
• Desk Shelf System Modular desk shelf system in multiple sizes (small, medium, large, extra large) that elevates screens for ergonomics and adds under-shelf storage, available in walnut, maple, oak, matte black, matte white, and Sumi finishes.
• Desk Pads Desk surface pads available in merino wool felt, natural matte linoleum, and vegetable-tanned leather in multiple sizes and colors, designed to protect the desk surface and provide a defined work area.
• Studio Pad All-in-one desk surface combining pad, device stand, and storage with wool felt or matte linoleum top, aluminum chassis, and hardwood tray for small items, anchoring keyboard, mouse, phone, and iPad while managing cords.
• Monitor Stands Wooden elevated stands for single or dual monitor setups that raise screens to ergonomic eye level, available in walnut, maple, oak, matte black, and matte white finishes, compatible with the desk shelf system.
• Laptop Stands/Risers Wooden laptop risers that elevate notebooks to ergonomic viewing height, available in walnut, maple, oak, and blackened walnut (Sumi) finishes.
• MacBook Docks Wooden docking stands for MacBooks with integrated cable management, available in walnut, maple, and blackened walnut (Sumi) finishes.
• Keyboard Trays Under-desk keyboard platforms designed for Apple Magic Keyboards, Logitech MX Keys, and Apple Trackpads, available in walnut, maple, and blackened walnut (Sumi) with leather wrist rest options.
• Wrist Rests Leather and wood wrist rests for keyboards and trackpads in leather & walnut, leather & maple, and blackened walnut (Sumi) combinations.
• Mouse Pads Leather and wood/leather mouse pads in black and tan leather and walnut, maple, and oak combinations.
• Pens and Pen Sets Precision-crafted pens in black, brass, and titanium with minimalist twist-top mechanism, available standalone or as full sets with matching walnut or maple wood stands.
• Notepads and Notebooks Machined metal notepads (black, silver, brass) and leather-bound notebooks in black and tan leather with lay-flat binding.
• Note-Taking Kit Coordinated writing station combining notepad, pen, and stand in walnut or maple wood finish.
• Desk Trays and Organizers Cork desk trays in light, dark, and Sumi black in small, medium, and large sizes, plus paper trays, vertical organizers, and display rails for desk organization.
• Headphone Stands Wooden stands for headphones in walnut, maple, oak, and Sumi finishes.
• iPhone and iPad Stands MagSafe-compatible iPhone docks and adjustable iPad stands in walnut, maple, oak, and Sumi finishes.
• MagSafe Stands Magnetic charging stands compatible with MagSafe devices in walnut, maple, brass, oak, and Sumi finishes.
• Wall Shelf Floating wall-mounted shelving combining hand-finished hardwood (walnut or maple) with brushed aluminum shelves and powder-coated steel brackets, available in single to triple-shelf units in 44" and 72" widths.
• Desk Cart Rolling storage cart designed to pair with the standing desk, featuring two-way cork-lined drawers, open storage zones, magnetic steel walls, and a reversible design, built from walnut or maple with powder-coated steel and brushed aluminum.
• Surge Protector Desktop power management solution with multiple outlets for organizing and protecting electronic devices.
• Desk Mounted Power Power strip mounted to the desk surface for convenient device charging and cable management.
• Monitor Arm Clamp-on monitor arm for securing displays to the desk, providing adjustability and desk space savings.
• Blackwing Pencil Collaboration Co-branded pencil sets developed with Blackwing, including walnut and maple pencil kits plus standalone pencil packs in various pencil hardness grades.
• Coasters Table protection accessories in leather (black, tan), wool felt (light, dark), and matte linoleum (black, navy) sold in coordinated color sets.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BlackwingminorStrategic or Co-development PartnerCollaboration product line featuring Grovemade X Blackwing pencil kits and Blackwing x Grovemade pencils. Products include Walnut Pencil Kit ($140), Maple Pencil Kit ($120), and individual pencil sets ($24-$30).

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Steelcase: Global office furniture incumbent with growing direct-to-consumer and work-from-home lines. Overlaps with Grovemade on premium desks and accessories but operates predominantly in B2B contract channels.
• Herman Miller: Iconic office furniture brand now part of MillerKnoll with a work-from-home retail push. Overlaps on premium ergonomic workspace products but at much larger scale and broader B2B/B2C reach.
• Humanscale: Established ergonomic office furniture manufacturer with broad commercial and home lines. Overlaps on monitor arms, keyboard trays, and workspace organization, but serves primarily B2B contract customers at scale.

Emerging players

• Satechi: Design-forward tech accessories brand including stands, hubs, and chargers for Apple devices. Partial overlap with Grovemade's MagSafe/iPad/headphone stand categories, but competes primarily on aluminum/tech aesthetic rather than wood craft.
• Twelve South: Premium Apple-focused accessories brand including stands, docks, and desk organizers. Comparable on premium desktop accessory positioning and Apple-ecosystem customer base, though with less emphasis on solid-wood craftsmanship.

Direct peers

• Fully (Jarvis): Direct-to-consumer standing desk and ergonomic seating brand. Closely comparable on product category (premium sit-stand desks, accessories) and DTC go-to-market, though at lower price points and with broader imported sourcing.
• Autonomous: DTC smart desks, ergonomic chairs, and office accessories with broad price points. Comparable in product mix (desks + accessories) and DTC model, but competes primarily on price/technology rather than craft materials.
• Oakywood: Handcrafted wood desk accessories and organizers made in Poland. Closely comparable on materials (solid hardwood), artisan positioning, and DTC accessory catalog, though smaller scale and EU-based.
• Branch Furniture: DTC office furniture brand offering desks, chairs, and accessories for home and team offices. Comparable on buyer persona (remote workers and small teams) and premium-but-attainable positioning.
• Uplift Desk: Premium standing desk specialist selling direct online with extensive accessory ecosystem (monitor arms, keyboard trays, organization). Direct competitor for the same affluent remote-worker buyer that Grovemade targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/grovemade
• LinkedInlinkedin.com/company/grove-llc
• Instagraminstagram.com/grovemade
• Pinterestpinterest.com/grovemade
• Xx.com/grovemade

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grove